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BURGER KING’S NEW U.S. CEO SEEKS TO RESTORE CHAIN’S LUSTER


REVAMP TO DIRECT $400 MILLION TO ADVERTISING AND RESTAURANT REMODELS—AND THE
RIGHT WAY TO PUT CHEESE ON BURGERS

Inflation Takes a Bite Out of the Fast-Food Value Menu
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Inflation Takes a Bite Out of the Fast-Food Value MenuPlay video: Inflation
Takes a Bite Out of the Fast-Food Value Menu
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Value menus shot to popularity in the ‘90s after the burger wars consumed the
fast-food industry. And thanks to Americans’ love for cheap eats, they’ve stuck
around. WSJ’s Heather Haddon explains how inflation and supply-chain issues are
changing the value menu. Illustration: Adele Morgan
By
Heather Haddon
Oct. 9, 2022 7:00 am ET

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Burger King is gearing up to reclaim lost ground in the battle of the burger
giants.

For decades the No. 2 U.S. burger chain by sales behind McDonald’s Corp. ,
Burger King in 2020 slipped to the third burger brand behind Wendy’s Co. Chicken
sandwich giant Chick-fil-A Inc. has also surpassed the home of the Whopper, its
restaurants averaging more than four times the annual sales of a typical Burger
King location, according to market research firm Technomic Inc.


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