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Home/Sports/FEARLESS ENERGY DRINK POWERS PILLIONS HANGOUT WITH BIKERZ IN LAGOS
Sports


FEARLESS ENERGY DRINK POWERS PILLIONS HANGOUT WITH BIKERZ IN LAGOS

February 22, 2022
0 73 2 minutes read
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PHOTO: (R-L): Opeyemi Awomolo, Event Producer, Pillions Hangout with Bikerz;
Olawale Odenusi, Web Marketing Officer, Rite Foods Limited and Prince Ajibade,
President, Metallic Bull Ridaz Club during the Pillions Hangout with Bikerz
event, sponsored by Fearless Energy Drink in Lagos. 


The city of Lagos was agog all weekend of the week ending February 18, 2022,
with a biker fest of top power bikers’ clubs and non-bikers from across Nigeria
who stormed the historic venue of Freedom Park, Lagos Island in a revving power
bike show that energized the city all weekend.

It was the ‘Pillions Hangout with Bikerz,’ sponsored by Fearless, a leading
energy drink from Nigeria’s leading beverage manufacturer, Rite Foods Limited.

‘Pillions Hangout with Bikerz,’ is a platform of power bikers and non-bikers
aimed at growing the biking community through networking and promotion of
human-social capital. ‘Pillions’ literally means passenger seated behind a
biker. The event is designed for bike enthusiasts, lovers, and fans to network
and exhibit the fearless spirit.

Opeyemi Awomolo, Event Producer of the Pillions Hangout with Bikerz and convener
of the initiative expressed his excitement and appreciation to the Fearless
brand for giving the bikers hangout event the electrifying energy it required.
According to him, “There is no better brand that interprets what we do better
than the Fearless brand because of its, I CAN, I AM spirit. Biking for me is an
escape to freedom and to be a biker, you have to conquer your fears and become
fearless. This is why the Fearless brand is the best fit for such a sport in the
country.” 

Mr. Awomolo emphasized the depth of social capital in the biking community which
consists of top executives, MDs, CEOs, professionals, and entrepreneurs coming
together to promote ‘driving to stay alive,’ as well as business networking
through social interactions that will promote Nigerianness and put the country
on front-burner across the globe.

Boluwatife Adedugbe, Assistant Brand Manager, Beverage and Bakery, Rite Foods
Limited said the sponsorship is in line with Rite Foods’ commitment to sports
development and the entertainment sector by aligning with initiatives or
platforms that promote Nigerianness and positive energy. “Biking is a
recreational sport which requires courage, bravery, and the I CAN, I AM spirit.
The power biking sport aligns perfectly with the fearless energy drink brand,”
she said.

The maiden Annual Biking event started with a novelty drag race to entertain
Lagosians, especially those around the Lagos-East environs before the bikers
retired to the Freedom Park venue where fans joined all the biking clubs,
bikers, and non-bikers in enjoying great local bands, exciting entertainment
with an artist appearance by legendary Afrobeat star, Femi Kuti.

The event saw the display of exotic bikes and the type of crowd that roared at
the revving energy made it special.

As extreme sport such as bike racing is beginning to gain traction in Nigeria,
Fearless Energy Drink has sponsored the Pillions Hangout with Bikerz by
showcasing bikers in their various professions which would put Nigeria on the
global map. Whether it is a sporting event, at work, play, training, at study,
Fearless Energy Drinks are non-alcoholic energy beverages that provide you the
needed energy boost needed for maximum refreshment.

February 22, 2022
0 73 2 minutes read
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