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Effective URL: https://www.b2w.tv/ebook-video-marketing-storytelling?utm_campaign=Instantly&utm_source=email&utm_content=Storytell...
Submission: On February 03 via api from US — Scanned from US
Effective URL: https://www.b2w.tv/ebook-video-marketing-storytelling?utm_campaign=Instantly&utm_source=email&utm_content=Storytell...
Submission: On February 03 via api from US — Scanned from US
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YOUR GUIDE TO MAKING MAGIC WITH B2B MARKETING VIDEOS https://f.hubspotusercontent40.net/hubfs/1591292/Petuum%20Cut.mp4 Storytelling Marketing E-book Structure 1. How to make your video Memorable & Persuasive 2. How to create an Engaging video 3. How to make your Audience Care about your message 4. How to make your video script Production-ready 5. How to Build Trust with enterprise CXOs 6. How to Boost your Pricing Power The techniques we cover especially well for non-tech audiences – CXOs and Decision-makers who may not fully understand the technical details of your offering. Subinder Khurana Chief Architect, StoryProcess THE STAKES ARE HIGH Videos are expensive to build. And even more expensive to promote. But all that cost is a fraction of the opportunity cost of an ineffective video. https://f.hubspotusercontent40.net/hubfs/1591292/Money%20Falling%20Black%20and%20White.mp4 Video is the most powerful medium today. Yet most marketing videos are boring. How can that be? What are most marketers missing? Wish you could mesmerize your audience? Engage them emotionally and communicate convincingly? Leave them charged up to take action? MAKING MAGIC Talking about your product, features & benefits is easy. Making the viewer care, engaging them, telling a story is hard. Even enterprise technology products need to tell a story -- because ultimately, they are selling to humans, not just job titles with a business need. Humans also have dreams, struggles, and emotions. Win their hearts first. Stories are a direct channel to their hearts. A video is the best storytelling medium available to you today. Good story videos can create magic. VIDEOS THAT GET RESULTS * Engage their attention. Stand out in a crowded space. Be Memorable. * Increase sales velocity. Generate and convert leads faster. Build Trust. * Differentiate your offering. Excite them with Possibilities. Create a brand people Love. * Increase your pricing power. Boost your value in the customer’s eyes. Create a Premium Brand. * Explain concepts simply. Cut the complexity. Make your message memorable. * Engage, Entertain, Educate, Persuade, Inspire. BE A STORYTELLER Facts do not win hearts. Stories do. "People do not buy goods and services, they buy relations, stories, and magic" Seth Godin "If there is one piece of advice I could go back to give myself, it is to concentrate on that storytelling part" Stewart Butterfield Copyright © 2023 Broadcast2World, Inc. All Rights Reserved. Click for sound 1:16