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1:36










The brand language lab presents:


DIY BRAND LANGUAGE LAUNCHPAD

Self-guided courses for B2B brands and freelancers with big things to say — who
need help working out how.

(and for copywriters to steal my processes 🤫)

📢 Develop a powerful point of view to escape your industry's echo chamber and
start leading conversations.
🤟 Define an authentic voice that captures the humanity and vibrancy of your
brand to beat the AI bots.
🫶 Decode your client's desires with audience insights and position your brand
as their obvious choice.
🔎 Build a clear picture of the competitive landscape and language to
communicate your brand's advantages.
🗺️ Map out messaging frameworks to get clear on how you talk about who you are,
what you do and why it matters.


I ALREADY KNEW FELICITY'S BRAND LANGUAGE COURSES WOULD BE THOROUGH. BUT THIS IS
NEXT-LEVEL!

Whether you're a copywriter adding another string to your bow or a brand who
wants to DIY your brand language work, Felicity will take you by the hand and
guide you through every last step of creating messaging and a brand voice.



My only complaint is Felicity's giving away waayyyy too much for this price! The
modules are absolutely stacked to the ceiling with actionable, valuable content,
prompts and questions. I found the "audience" section really useful — I think
sometimes we freelancers forget to do that kind of work for our own business.
All in all these courses ooze value. Just awesome!



Mel Barfield, freelance copywriter @ allcopymel.com

 * Free




SET SOLID BRAND LANGUAGE FOUNDATIONS







To get the most out of the paid courses here, you need to set solid brand
language foundations first.

In this free taster course, we're going to get clear on how you talk about the
basics of who you are, what you do and why as a brand.

Get nowLearn more

 * £95




DEVELOP A POWERFUL POINT OF VIEW







To escape your industry's echo chamber and start leading conversations.



Get 20% off with code LAUNCH20

Buy nowLearn more

 * £145




CAPTURE AND DEFINE YOUR BRAND'S AUTHENTIC VOICE







To stand out in a market flooded with "friendly, professional experts" and
boring AI bots.

Get 20% off with code LAUNCH20

Buy nowLearn more

 * £295




MAP OUT STRATEGIC MESSAGING







To boost your brand's signal, and make you the obvious and easy choice for
prospects.



Get 20% off with code LAUNCH20

Buy nowLearn more

 * £250




SOS COPY CONSULT



 * Coaching session



A 60-minute consult to zero in on your most critical copy issues, and plot a
course to tackle them on a solo mission of your own.
Buy nowLearn more


THESE COURSES ARE *AMAZING*

Felicity does an incredible job of taking tasks that can feel overwhelming and
breaking them down into crystal-clear steps that you can follow. It's not
something you can get done in a half hour — but if you do the work, your
marketing will feel so much more aligned.

Grace Baldwin, freelance copywriter + brand strategist @ heygracebaldwin.com


THESE COURSES HAVE GIVEN ME SO MANY INSIGHTS

I have some verbal branding experience and found these courses to be valuable
how-to guides. They have given me so many insights into how I can improve my own
brand language as well as helping my clients with their tone of voice and
messaging. This means when it comes to writing for them, I'll know exactly what
we’re aiming for and projects will run smoothly.

Felicity, you’ve done it again. An amazing course, full of value and tips that
I’ll be posting all over my office so I can remember them. Thank you!

Gina Jackson, freelance copywriter @ writehererightnow.co.uk


SIGN UP FOR WEEKLY BRAND LANGUAGE BRIEFINGS FROM THE LAB.

Email

subcribe

You're signing up to receive emails from Felicity at the Brand Language Lab.


GREETINGS, EARTH DWELLER 🖖

I'm Felicity Wild, founder and chief tone of voice nerd at the Brand Language
Lab.

Since founding the lab two years ago, I've helped 25+ brands work out what to
say and how to say it to cut through the noise of a crowded market, connect with
the right people and start leading conversations in their industry.

Now, I'm bringing you the process I took these brands through as a series of
self-guided courses so you too can achieve the same results.







FREQUENTLY ASKED QUESTIONS


WHO ARE THESE COURSES DESIGNED FOR?

These self-guided courses are designed for B2B brands, freelancers, solo
creatives and service professionals who would like to work with the Brand
Language Lab but don’t have the budget for our one-to-one services.

Or for anyone wanting to know more about how to run brand language projects
(tone of voice and messaging).


HOW ARE THESE COURSES DIFFERENT FROM WHAT’S ALREADY OUT THERE?

These courses guide you through our signature Brand Language Launchpad
programme. It’s the unique process we’ve developed as a language strategy studio
to help brands work out what to say and how to start leading conversations in
their industry and cutting through the noise of a crowded marketplace.


HOW ARE THE COURSES DELIVERED?

These courses are split into modules which are delivered by video with
subtitles. Each course comes with an accompanying workbook (or three for the
message mapping course) with exercises for you to work through.


HOW WILL THESE COURSES HELP ME?

These courses are designed to help you overcome the following challenges:
 * Your copy is never quite right, but you’re not sure why
 * Your words feel like placeholders on a page rather than packing the punch you
   know they should
 * Everyone writes for your brand in a different voice and style
 * Your copy is misaligned to your visual branding and the impression you want
   to make
 * You sound the same as your competitors
 * Your audience ignore what you say or don’t seem to care
 * Your copy doesn’t accurately reflect who you are, what you do and the value
   you offer as a business
 * You’ve got a jumble of big ideas about your business and no clue how to
   express them
   
   


HOW MUCH TIME SHOULD I COMMIT TO GET THE MOST OUT OF THESE COURSES?

The courses vary in length, but they are all designed to be dip in and dip out.
If you can commit 10 - 15 minutes per day to work through a module at a time
you’ll get the best results. Thinking time is good, so we don’t recommend
blasting through in one sitting.


IS THERE A SPECIFIC ORDER IN WHICH I SHOULD TAKE THE COURSES?

We’d recommend buying the full course bundle and working through them in this
order:
 * Point of view
 * Brand voice
 * Message mapping

But each works well as a standalone course too.






HOW DO THESE SELF-GUIDED COURSES COMPARE TO WORKING WITH THE BRAND LANGUAGE LAB
AS A ONE-TO-ONE CLIENT?

If you work with us as a one-to-one client you get our eyes and brains directly
on your brand and business, but that comes with a significant price tag. In
these courses you get the benefit of our insights, process and experience in a
more budget-friendly format.


ARE THERE DISCOUNTS AND PAYMENT PLANS AVAILABLE?

We run sales on these courses from time to time advertised on social media and
through our newsletter. Payment plans aren’t available at this time.


CAN I ACCESS THESE COURSES ON ALL DEVICES?

Yes, you can access these courses on your phone, tablet or computer. You don’t
need any special tools or software to participate.


WHAT IF I’M NOT SATISFIED WITH THESE COURSES? DO YOU OFFER A REFUND?

If any of the courses don’t live up to your expectations you’re covered by a
risk-free, no questions asked 7 day money back guarantee.


IS THERE A TRIAL PERIOD OR A SAMPLE MODULE I CAN ACCESS BEFORE BUYING?

There’s a free course — brand language foundations — where you can sample the
format, delivery and teaching methods before you commit to a paid course.

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