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 * Publishers
   Podcast Player
   Feature-rich and customizable player for podcasts
   Switchboard
   Deep podcast analytics. Anywhere. Any host.
   Charts
   Searchable real-time podcast data
   Podcast Monetization
   Earn money and grow revenue from podcasts
 * Advertisers
   Podcast Advertising
   Find, click, and buy podcast ads
   Podcast Marketing Attribution
   Track revenue and leads from podcasts
 * Developers
   Documentation
   Integrate Backtracks products and tools
   Player Guide
   Player quick starts, guides, and code samples
   API Reference
   API endpoint documentation
 * Podcast Analytics
 * Blog
 * Pricing
 * Company
 * Let's Talk


ANALYTICS AND ADVERTISING FOR PODCASTS REIMAGINED.

Backtracks is the world's most advanced podcast analytics and advertising
platform. Know and grow your audience and revenue.

Discover, measure, and monetize like never before.

Request a demo


PODCAST ANALYTICS

Before Backtracks

Historically podcasters and advertisers could not tell if someone that
downloaded a podcast actually played it. Data was not verified. Spreadsheets
were mailed around with people adding zeros to the end of cells. It was the
dark ages.

With Backtracks

Not only can Backtracks Podcast Analytics tell you if a download resulted in a
play, we collect an extraordinary depth of audio and listener data. Track
listener engagement like how long a listener listened, not just simple counts.
Learn what's working and what's not in your podcast content and ads. Get an
unfair advantage with the ultimate in podcast analytics. Data can be a beautiful
thing.

Our Platform Works Anywhere.
Any Podcast.
Any Host. Any Device.

Backtracks Podcast Analytics works on any device, any host, and any podcast.
Powered by the open source podcast analytics standard Open Podcast Analytics
(OPA), our tools, SDKs, and APIs add advanced capabilities yet are simple and
easy to use.

Learn More About Backtracks Analytics


PODCAST ADVERTISING

Just like podcast analytics, podcast advertising has fallen behind other forms
of marketing. Podcasts can provide a perfect platform for many companies to
raise brand awareness and increase customer engagement, but only when you’re
advertising on the right podcasts. With Backtracks, we can take the guesswork
out of your podcast advertising campaign.

Podcast advertising with Backtracks is as simple as Find. Click. Buy.

Find. First, you can use our user-friendly searchable index to find the perfect
podcast in your niche. We’ve analyzed over 25M episodes and 800k+ podcasts to
develop easily searchable categories that allow you to find the right match for
your ads.

Click. Once you’ve decided where you want your ad placed, simply click and set
your parameters. Decide what dates you want to run your ad, your spend, and
other criteria to perfect your ad campaigns.

Buy. Purchase your ads and watch as useful and actionable data from the
Backtracks platform pours in, all in real-time.

Backtracks is able to provide all of this without invading the privacy of our
users. We match our advertisers to the perfect publishers and content using
advanced heuristics and AI.

Learn More About Podcast Advertising


PUBLISHER TOOLS

Software and Knowledge for Podcasting Success

Backtracks creates tools for publishers to win in podcasting. From a chapter
editor to an analytics pipeline, from a customizable player to a metrics and
data hub, Backtracks analyzed the tools that podcast publishers need to succeed
then we created them. With your storytelling prowess and our measurement and
monetization expertise, Backtracks' tools set you up for podcasting success.

SWITCHBOARD

Verified and standardized podcast analytics
that works on any podcast

PLAYER

On-brand customizable audio player
that works on any device

CHARTS

Constantly updated rankings and featuring
the Backtracks
Searchable Index

MONETIZATION

Earn money from podcasts


ARE YOU A PUBLISHER?

Start using Backtracks Switchboard for free verified measurement.

Start—It’s Free


PARTNERS

McKinsey & Company uses the Backtracks Player™ and Backtracks Switchboard® to
measure audio and podcast analytics without disrupting their workflow.
Backtracks integrates with their content management and internal data systems
while giving them a smart looking player with equally smart data analysis.



Y Combinator, the accelerator and investor behind Airbnb® and Dropbox®, uses the
Backtracks Player™, Backtracks Podcast Analytics™, and Backtracks Audio SDKs™to
collect and analyze data for their podcasts and courses regardless of where,
when, and how the listener consumes the content. The data Backtracks provides
helps Y Combinator determine which content is working best for their audiences.

Backtracks Podcast Analytics™ and Backtracks Switchboard™ are used by several
well-known public radio stations like KUT to ensure they get best-in-class audio
measurement and data with rock-solid guaranteed uptime. Backtracks integrates
with public radio's custom built in-house software and just works.





Want to partner with Backtracks?
Click below to learn more about our partnership opportunities.

Partner with Backtracks


COMPANY

Founded
in 2016

40+ billion min
of audio analyzed

1000s
of podcasts serviced

0 Privacy
invaded

It takes deep technical know-how to modernize podcasting. The Backtracks team is
building a platform so listeners, publishers, and advertisers all win.

Let’s talk
Backtracks
 * Podcast Advertising
 * Podcast Analytics
 * Podcast Monetization
 * Podcast Attribution
 * Podcast Player
 * Switchboard
 * For Publishers
 * Podcast Charts
 * Pricing
 * Company

Resources
 * Developers
 * Top Podcasts
 * Podcast Trends 2020
 * Blog
 * Press
 * Glossary
 * Tools

 * Terms
 * Privacy
 * ©2022 Backtracks, Inc. All Rights Reserved.