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Hilfebereich für Unternehmen
English
Anzeige erstellen
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ADVERTISING ON TIKTOK
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
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About TikTok E-Commerce Partner Platform Integrations
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TikTok
List of Regional Self-Regulatory Ad Codes for the European Union
About ACE Fulfillment Verification
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Appeal rejected ad with One Click Appeal for Other Ad Types
About TikTok Advertising Policies for Promote
About Ad Account Health in TikTok Ads Manager
1. Policies and security /
2. Advertising Policies /
3. Advertising policies /
FINANCIAL SERVICES
Zuletzt aktualisiert: October 2024
PRINCIPLE
At TikTok, our aim is to provide our users with the necessary details to allow
them to make well-informed financial choices. Our policies prioritize equipping
users with the information they need to evaluate financial products and
services, while also protecting them from any deceptive or harmful practices.
Policy
>
This policy requires enhanced transparency from you, as an advertiser, that
promotes financial products and services, such as banking, insurance, trusts,
securities, and leases that deal with financial commodities, financing,
payments, investments, information exchange, or debt relief.
Generally, the following requirements must be met, but may depend on your
delivery region (see the Market-specific requirements section for additional
guidance):
* Comply with relevant local laws and regulations
* Be licensed by local and regional authorities
* Include proper disclaimers where applicable
* The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
* Get-rich-quick offers
* Pyramid schemes
* Too-good-to-be-true financial offers
MARKET-SPECIFIC REQUIREMENTS
Algeria
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Loans
- Securities
Examples of what is not allowed:
- Bail bonds
- Debt assistance programs
- Debt consolidation services
- Get-rich-quick schemes
- Multi-level marketing
- Multi-level marketing schemes
- Penny auctions
- Pyramid schemes
- Virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum, as well
as cryptocurrency trading platforms and advisory services
Argentina
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Bank accounts, debit and credit cards
- Bureau de Change
- Insurance services
- Investment consultation or advice
- Loans, such as mortgage, consumer finance, peer-to-peer (P2P) and buy now, pay
later (BNPL) loans
- Third-party payment services
- Trading platforms
Cryptocurrencies and non-fungible tokens (NFTs) may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
Examples of what is not allowed:
- Bail bonds services
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR loans (loans with an annual percentage rate of 50% or higher)
- Initial coin offerings
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Payday loans
- Pawnbroker loans
- Penny auctions
- Precious metals
- Pyramid schemes
- Short-term loans (loans with a repayment period of 90 days or less)
- Unaccredited digital banks that perform any traditional bank-like function
Australia
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with local laws and regulations
- Comply with disclosure requirements, including disclaimers
- Obtain licensing from local and regional authorities; we may ask for
disclosure and evidence of appropriate regulator and third-party accreditations
or certifications
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchange services may be allowed if the following requirements
are met:
- Be licensed by local and regional authorities
- Work with a TikTok Sales Representative to obtain permission via an
application process
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Bail bonds
- Binary options
- Get-rich-quick schemes
- Initial coin offerings
- Multi-level marketing
- Pay on-demand services
- Pay slip advances
- Payday loans
- Penny auctions
- Pyramid schemes
- Token sales
- Unaccredited digital banks that perform any traditional bank-like function
- Virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum;
cryptocurrency credit or debit cards; wallets; advisory services; non-fungible
token (NFT) trading or investments
- Wage advance services
Austria
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Buy now, pay later (BNPL) services
- Investment services
- Loans
Loans and credit cards may be allowed if the following requirements are met:
- Be licensed by the appropriate authorities
- Comply with necessary disclosure requirements
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples on landing pages.
Cryptocurrency exchange services and custodial wallets may be allowed if the
following requirements are met:
- Be licensed by local and regional authorities
- Work with a TikTok Sales Representative to obtain permission via an
application process
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading, binary options
- Multi-level marketing (MLM)
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Azerbaijan
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Cryptocurrencies
- Get-rich-quick schemes
- Payday loans
- Peer-to-peer (P2P) loans
- Pyramid schemes
Bahrain
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Cryptocurrency trading platforms
- Loans
- Securities
- Virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum
Examples of what is not allowed:
- Bail bonds
- Credit repair services
- Debt consolidation services
- Get-rich-quick schemes
- Loan sharks
- Multi-level marketing schemes (MLM)
- Peer-to-peer (P2P)
- Penny auctions
- Pyramid schemes
Bangladesh, Oman, Qatar, Saudi Arabia, South Africa, Sri Lanka
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Loans
- Securities
- Most financial services
Virtual currencies or cryptocurrencies, such as Bitcoin or Ethereum, and
cryptocurrency trading platforms may be allowed if the following requirements
are met:
- Obtain a trade license that permits you to conduct financial virtual business
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Bail bonds
- Credit repair services
- Debt consolidation services
- Get-rich-quick schemes
- Multi-level marketing schemes
- Peer-to-peer (P2P) services
- Penny auctions
- Pyramid schemes
Belarus
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Banking
- Insurance services
Examples of what is not allowed:
- Binary options
- Cryptocurrencies
- Debt consolidation services
- Get-rich-quick schemes
- Payday loans
- Peer-to-peer (P2P) loans
- Pyramid schemes
Belgium
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Binary options
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Bolivia
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years or older
Examples of what may be allowed:
- Bank accounts, debit and credit cards
- Insurance services
- Loans, such as housing loans and peer-to-peer (P2P) loans
- Third-party payment services
- Trading platforms
Examples of what is not allowed:
- Bail bonds
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options and mini-bonds
- Credit card arbitrage
- Credit repair services
- Cryptocurrencies or other types of virtual currencies
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR Loans (loans with an annual percentage rate of 50% or higher)
- Investment consultation or advice
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Non-fungible tokens (NFTs)
- Pawnbroker loans
- Precious metals
- Pyramid schemes
- Short-term loans (loans with repayment a period of 90 days or less)
Brazil
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years or older
Examples of what may be allowed:
- Bank accounts, debit and credit cards
- Bureau de Change
- Insurance services
- Investment consultation or advice
- Loans, such as mortgage, consumer finance and peer-to-peer (P2P) loans
- Payday loans (also known as "empréstimo consignado")
- Prepurchase financing pool (also known as "Consórcio")
- Third-party payment services
- Trading platforms
Cryptocurrencies and non-fungible tokens (NFTs) may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
Examples of what is not allowed:
- Bail bonds services
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR loans (loans with an annual percentage rate of 50% or higher)
- Initial coin offerings
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Payday loans
- Pawnbroker loans
- Penny auctions
- Precious metals
- Pyramid schemes
- Short-term loans (loans with a repayment period of 90 days or less)
- Unaccredited digital banks that perform any traditional bank-like function
Bulgaria
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Buy now, pay later (BNPL) services
- Investment services
- Loans
Loans and credit cards may be allowed if the following requirements are met:
- Be licensed by the appropriate authorities
- Comply with necessary disclosure requirements
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Binary options
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading and binary options
- Land banking
- Multi-level marketing (MLM)
- Non-custodial wallets
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
Cambodia
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with local laws and regulations
- Be certified by local financial regulatory authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Foreign exchange
- Insurance
- Investment apps
- Loans
- Stock trading platforms
Cryptocurrencies may be allowed if the following requirement is met:
- Work with a TikTok Sales Representative
Examples of what is not allowed:
- Financial guarantees
- Futures contracts
- Peer-to-peer (P2P) loans
- Peer-to-peer (P2P) money management
- Pyramid schemes
- Venture capital funds
Canada
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers; disclosure and
evidence of appropriate regulator and third-party accreditations or
certifications may be required
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Cryptocurrencies
- The exchange, management, or investment of funds , such as fiat or virtual
- Loans
- Non-fungible tokens (NFTs)*
- Virtual currencies
*Do not imply that NFTs are a form of investment or that they can be traded in
the market
Examples of what is not allowed:
- Bail bonds
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Cryptocurrency ATMs
- Cryptocurrency mining devices
- Debt relief programs
- Get-rich-quick schemes
- Initial coin offerings (ICOs)
- Payday loans
- Pawnbroker loans
- Peer-to-peer (P2P)
- Peer-to-peer (P2P) money management
- Penny auctions
- Precious metals trading
- Pyramid schemes
- Single securities
- Unaccredited digital banks mimicking traditional bank functions
Chile
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years or older
Examples of what may be allowed:
- Bank accounts, debit and credit cards
- Bureau de Change
- Insurance services
- Investment consultation or advice
- Loans, such as mortgage, consumer finance, peer-to-peer (P2P) and buy now, pay
later (BNPL) loans
- Third-party payment services
- Trading platforms
Cryptocurrency and non-fungible token (NFT) may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
Examples of what is not allowed:
- Bail bonds services
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR loans (loans with an annual percentage rate of 50% or higher)
- Initial coin offerings
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Payday loans
- Pawnbroker loans
- Penny auctions
- Precious metals
- Pyramid schemes
- Short-term loans (loans with a repayment period of 90 days or less)
- Unaccredited digital banks that perform any traditional bank-like function
Colombia
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years or older
Examples of what may be allowed:
- Bank accounts, debit and credit cards
- Bureau de Change
- Insurance services
- Investment consultation or advice
- Loans, such as mortgage, consumer finance, peer-to-peer (P2P) and buy now, pay
later (BNPL) loans
- Third-party payment services
- Trading platforms
Cryptocurrencies and non-fungible tokens (NFTs) may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
Examples of what is not allowed:
- Bail bonds services
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR loans (loans with an annual percentage rate of 50% or higher)
- Initial coin offerings
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Payday loans
- Pawnbroker loans
- Penny auctions
- Precious metals
- Pyramid schemes
- Short-term loans (loans with a repayment period of 90 days or less)
- Unaccredited digital banks that perform any traditional bank-like function
Costa Rica
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years or older
Examples of what may be allowed:
- Bank accounts, debit and credit cards
- Bureau de Change
- Insurance services
- Investment consultation or advice
- Loans, such as mortgage, consumer finance and peer-to-peer (P2P) loans
- Third-party payment services
- Trading platforms
Examples of what is not allowed:
- Bail bonds services
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Digital currencies and other digital assets including non-fungible tokens
(NFT)
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR loans (loans with an annual percentage rate of 50% or higher)
- Initial coin offerings
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Payday loans
- Pawnbroker loans
- Penny auctions
- Precious metals
- Pyramid schemes
- Short-term loans (loans with a repayment period of 90 days or less)
- Unaccredited digital banks that perform any traditional bank-like function
Croatia
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- The ad must be restricted to users aged 18 years and older.
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Products such as loans and credit cards may be allowed if the following
requirements are met:
- Be licensed by the appropriate authorities.
- Comply with relevant local laws and regulations.
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples on landing pages.
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative to obtain permission via an
application process
Foreign exchange trading may be allowed if the following requirements are met:
- Be licensed by local and regional authorities.
- The ad must be restricted to users aged 18 years and older.
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt assistance programs
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as binary options, and land banking
- Multi-level marketing
- Non-custodial wallets
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
Cyprus
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Buy now, pay later (BNPL) services
- Investment services
- Loans
Loans and credit cards may be allowed if the following requirements are met:
- Be licensed by the appropriate authorities
- Comply with necessary disclosure requirements
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples.
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Binary options
- Credit repair services
- Cryptocurrency trading platforms
- Custodial wallets
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading, binary options, and land
banking
- Multi-level marketing (MLM)
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
Czech Republic
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading, binary options, and land
banking
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Denmark
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Loans and credit cards may be allowed if the following requirements are met:
- Be licensed by the appropriate authorities
- Comply with local laws and regulations
- Comply with necessary disclosure requirements
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples.
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Binary options
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products such as forex trading and binary options
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Dominican Republic
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years or older
Examples of what may be allowed:
- Bank accounts, debit and credit cards
- Bureau de Change
- Insurance services
- Investment consultation or advice
- Loans, such as mortgage and consumer finance loans
- Third-party payment services
- Trading platforms
Examples of what is not allowed:
- Bail bonds services
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Digital currencies and other digital assets including non-fungible tokens
(NFT)
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR loans (loans with an annual percentage rate of 50% or higher)
- Initial coin offerings
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Payday loans
- Pawnbroker loans
- Peer-to-peer (P2P) loans
- Penny auctions
- Precious metals
- Pyramid schemes
- Short-term loans (loans with a repayment period of 90 days or less)
- Unaccredited digital banks that perform any traditional bank-like function
Ecuador
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years or older
Examples of what may be allowed:
- Bank accounts, debit and credit cards
- Bureau de Change
- Insurance services
- Investment consultation or advice
- Loans, such as mortgage, consumer finance and peer-to-peer (P2P) loans
- Third-party payment services
- Trading platforms
Cryptocurrencies and non-fungible tokens (NFTs) may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
Examples of what is not allowed:
- Bail bonds services
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR loans (loans with an annual percentage rate of 50% or higher)
- Initial coin offerings
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Payday loans
- Pawnbroker loans
- Penny auctions
- Precious metals
- Pyramid schemes
- Short-term loans (loans with a repayment period of 90 days or less)
- Unaccredited digital banks that perform any traditional bank-like function
Egypt
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- The ad must be restricted to users aged 18 years and older
- Comply with relevant laws and regulations
- Be licensed by local and regional authorities
Examples of what may be allowed:
- Credit cards
- Fintech
- Loans
- Securities
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services
- Get-rich-quick schemes
- Loan sharks
- Multi-level marketing schemes
- Peer-to-peer (P2P) services
- Penny auctions
- Pyramid schemes
- Virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum
Estonia
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- The ad must be restricted to users aged 18 years and older.
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Products such as loans and credit cards may be allowed if the following
requirements are met:
- Be licensed by the appropriate authorities.
- Comply with relevant local laws and regulations.
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples on landing pages.
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative to obtain permission via an
application process
Foreign exchange trading may be allowed if the following requirements are met:
- Be licensed by local and regional authorities.
- The ad must be restricted to users aged 18 years and older.
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt assistance programs
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as binary options, and land banking
- Multi-level marketing
- Non-custodial wallets
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
Finland
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading and binary options
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
France
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading and binary options
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Germany
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading and binary options
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Greece
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading and binary options
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Guatemala
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years or older
Examples of what may be allowed:
- Bank accounts, debit and credit cards
- Bureau de Change
- Insurance services
- Investment consultation or advice
- Loans, such as mortgage and consumer finance loans
- Third-party payment services
- Trading platforms
Examples of what is not allowed:
- Bail bonds services
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Digital currencies and other digital assets including non-fungible tokens
(NFT)
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR loans (with annual percentage rate of 50% or higher)
- Initial coin offerings
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Payday loans
- Pawnbroker loans
- Peer-to-peer (P2P) loans
- Penny auctions
- Precious metals
- Pyramid schemes
- Short-term loans (with repayment period of 90 days or less)
- Unaccredited digital banks that perform any traditional bank-like function
Hungary
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading and binary options
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Indonesia
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Obtain approval from local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Foreign exchange
- Insurance
- Loans
Cryptocurrencies may be allowed if the following requirement is met (subject to
change):
- Work with a TikTok Sales Representative
- Comply with relevant laws and regulations
Stock trading platforms or investment apps may be allowed if the following
requirement is met:
- Be certified by local financial regulatory authorities
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Financial guarantees
- Futures contracts
- Pyramid schemes
- Venture capital funds
Iraq
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Loans
- Securities
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services
- Get-rich-quick schemes
- Loan sharks
- Multi-level marketing schemes
- Peer-to-peer (P2P) services
- Penny auctions
- Pyramid schemes
- Virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum
Ireland
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading and binary options
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Israel
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with local laws and regulations
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Buy now, pay later (BNPL) services
- Investment services
- Loans
Loans and credit cards may be allowed if the following requirements are met:
- Be licensed by the appropriate authorities
- Comply with necessary disclosure requirements
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples.
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading, binary options
- Multi-level marketing (MLM)
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin, Ethereum
- Wallets
Italy
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with local laws and regulations
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading and binary options
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Japan
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 20 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Funds
- Insurance
- Loans
Cryptocurrencies or virtual currencies, including trading and advisory
platforms, may be allowed if the following requirements are met:
- The ad must be restricted to users aged 20 years and older
- Be authorized by the Japanese FSA (Financial Services Agency)
- Work with a TikTok Sales Representative
Non-fungible tokens (NFTs) may be allowed if the following requirements are met:
- The ad must be restricted to users aged 18* years and older
- Obtain our permission via an application process
* Financial trade ads must be restricted to users aged 20 years and older
Examples of what is not allowed:
- Credit card cash out services
- Financial services provided by overseas institutions to the Japan market
- Payroll prepayment (factoring) services
- Peer-to-peer (P2P) loans or any service that allows the exchange of money
between individuals
- Domestic financial products and services such as:
-- Services related to mining
-- Services related to gold trading and futures trading
-- Factoring services such as payroll prepayment, prepaid goods purchasing, post
payment (credit), credit card cashing services
Jordan
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Loans
- Securities
- Most financial services
Virtual currencies or cryptocurrencies, such as Bitcoin or Ethureum, and
cryptocurrency trading platforms may be allowed if the following requirements
are met:
- Obtain a trade license that permits you to conduct financial virtual business
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Bail bonds
- Credit repair services
- Debt consolidation services
- Get-rich-quick schemes
- Loan sharks
- Multi-level marketing schemes
- Peer-to-peer (P2P) services
- Penny auctions
- Pyramid schemes
Kazakhstan
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- The ad must be restricted to users aged 18 years and older
- Comply with relevant laws and regulations
- Be licensed by local and regional authorities
Examples of what may be allowed:
- Banking
- Insurance services
Banking services may be allowed if the following requirement is met:
- Be registered at The Agency of the Republic of Kazakhstan for Regulation and
Development of Financial Market
Banking (AO) and other operations and activities in the securities market may be
allowed if the following requirement is met:
- Obtain license
Cryptocurrencies may be allowed if the following requirements are met (subject
to change):
- The ad must be restricted to users aged 18 years and older
- Comply with all applicable laws and regulations
- Obtain required certificates
- Work with a TikTok Sales Representative
Kenya
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Loans
- Securities
Examples of what is not allowed:
- Bail bonds
- Debt assistance programs
- Debt consolidation services
- Get-rich-quick schemes
- Multi-level marketing
- Multi-level marketing schemes
- Penny auctions
- Pyramid schemes
- Virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum, as well
as cryptocurrency trading platforms and advisory services
Kuwait
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Loans
- Securities
- Most financial services
Virtual currencies or cryptocurrencies, such as Bitcoin or Ethureum, and
cryptocurrency trading platforms may be allowed if the following requirements
are met:
- Obtain a trade license that permits you to conduct financial virtual business
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services
- Get-rich-quick schemes
- Loan sharks
- Multi-level marketing schemes
- Peer-to-peer (P2P) services
- Penny auctions
- Pyramid schemes
- Virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum
Latvia
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- The ad must be restricted to users aged 18 years and older.
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Products such as loans and credit cards may be allowed if the following
requirements are met:
- Be licensed by the appropriate authorities.
- Comply with relevant local laws and regulations.
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples on landing pages.
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative to obtain permission via an
application process
Foreign exchange trading may be allowed if the following requirements are met:
- Be licensed by local and regional authorities.
- The ad must be restricted to users aged 18 years and older.
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt assistance programs
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as binary options, and land banking
- Multi-level marketing
- Non-custodial wallets
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
Lebanon
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Loans
- Securities
- Most financial services
Virtual currencies or cryptocurrencies, such as Bitcoin or Ethureum, and
cryptocurrency trading platforms may be allowed if the following requirements
are met:
- Obtain a trade license that permits you to conduct financial virtual business
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services
- Get-rich-quick schemes
- Loan sharks
- Multi-level marketing schemes
- Peer-to-peer (P2P) services
- Penny auctions
- Pyramid schemes
- Virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum
Lithuania
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- The ad must be restricted to users aged 18 years and older.
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Cashback services
- Credit cards
- Coupon or voucher services
- Investment services
- Loans
Products such as loans and credit cards may be allowed if the following
requirements are met:
- Be licensed by the appropriate authorities.
- Comply with relevant local laws and regulations.
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples on landing pages.
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Obtain permission through our application process.
- You must be managed by our TikTok Sales team.
Foreign exchange trading may be allowed if the following requirements are met:
- Be licensed by local and regional authorities.
- The ad must be restricted to users aged 18 years and older.
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt assistance programs
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as binary options, and land banking
- Multi-level marketing
- Non-custodial wallets
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
Luxembourg
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with local laws and regulations
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading and binary options
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Malaysia
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Foreign exchange
- Insurance
- Loans
Cryptocurrencies may be allowed if the following requirement is met (subject to
change):
- Work with a TikTok Sales Representative
- Comply with relevant laws and regulations
Stock trading platforms or investment apps may be allowed if the following
requirement is met:
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Financial guarantees
- Futures contracts
- Peer-to-peer (P2P) loans
- Peer-to-peer (P2P) money management
- Pyramid schemes
- Venture capital funds
Mexico
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years or older
Examples of what may be allowed:
- Bank accounts, debit and credit cards
- Bureau de Change
- Insurance services
- Investment consultation or advice
- Loans, such as mortgage, consumer finance, peer-to-peer (P2P) and buy now, pay
later (BNPL) loans
- Third-party payment services
- Trading platforms
Cryptocurrencies and non-fungible tokens (NFTs) may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
Examples of what is not allowed:
- Bail bonds services
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR loans (loans with an annual percentage rate of 50% or higher)
- Initial coin offerings
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Payday loans
- Pawnbroker loans
- Penny auctions
- Precious metals
- Pyramid schemes
- Short-term loans (loans with a repayment period of 90 days or less)
- Unaccredited digital banks that perform any traditional bank-like function
Morocco
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Loans
- Securities
- Most financial services
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services
- Get-rich-quick schemes
- Loan sharks
- Multi-level marketing schemes
- Peer-to-peer (P2P) services
- Penny auctions
- Pyramid schemes
- Virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum
Netherlands
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Binary options
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
New Zealand
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with local laws and regulations
- Comply with disclosure requirements, including disclaimers
- Obtain licensing from local and regional authorities; we may ask for
disclosure and evidence of appropriate regulator and third-party accreditations
or certifications
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Debit cards
- Credit cards
- Investment services
- Loans
Cryptocurrency exchange services may be allowed if the following requirements
are met:
- Be licensed by local and regional authorities
- Work with a TikTok Sales Representative to obtain permission via an
application process
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Bail bonds
- Binary options
- Get-rich-quick schemes
- Initial coin offerings
- Multi-level marketing
- Pay on-demand services
- Pay slip advances
- Payday loans
- Penny auctions
- Pyramid schemes
- Token sales
- Unaccredited digital banks that perform any traditional bank-like function
- Virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum;
cryptocurrency credit or debit cards; wallets; advisory services; non-fungible
token (NFT) trading or investments
- Wage advance services
Nigeria
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Loans
- Securities
Examples of what is not allowed:
- Bail bonds
- Debt assistance programs
- Debt consolidation services
- Get-rich-quick schemes
- Multi-level marketing
- Multi-level marketing schemes
- Penny auctions
- Pyramid schemes
Norway
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Binary options
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Pakistan
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Loans
- Securities
Virtual currencies or cryptocurrencies may be allowed if the following
requirements are met:
- Obtain a trade license that permits you to conduct financial virtual business
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services
- Get-rich-quick schemes
- Loan sharks
- Multi-level marketing
- Peer-to-peer (P2P) services
- Penny auctions
- Pyramid schemes
- Virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum
Panama
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years or older
Examples of what may be allowed:
- Bank accounts, debit and credit cards
- Bureau de Change
- Insurance services
- Investment consultation or advice
- Loans, such as mortgage and consumer finance loans
- Third-party payment services
- Trading platforms
Examples of what is not allowed:
- Bail bonds services
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Digital currencies and other digital assets including non-fungible tokens
(NFT)
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR loans (loans with an annual percentage rate of 50% or higher)
- Initial coin offerings
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Payday loans
- Pawnbroker loans
- Peer-to-peer (P2P) loans
- Penny auctions
- Precious metals
- Pyramid schemes
- Short-term loans (loans with a repayment period of 90 days or less)
- Unaccredited digital banks that perform any traditional bank-like function
Paraguay
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years or older
Examples of what may be allowed:
- Bank accounts, debit and credit cards
- Insurance services
- Loans, such as housing loans
- Third-party payment services
- Trading platforms
Examples of what is not allowed:
- Bail bonds
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options and mini-bonds
- Credit card arbitrage
- Credit repair services
- Cryptocurrencies or other types of virtual currencies
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR Loans (with annual percentage rate of 50% or higher)
- Investment consultation or advice
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Non-fungible tokens (NFTs)
- Pawnbroker loans
- Peer-to-peer (P2P) loans
- Precious metals
- Pyramid schemes
- Short-term loans (with repayment period of 90 days or less)
Peru
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- The ad must be restricted to users aged 18 years or older
- Carry the appropriate licenses required by local authorities
- Comply with disclosure requirements, including disclaimers
Examples of what may be allowed:
- Bank accounts, debit and credit cards
- Bureau de Change
- Insurance services
- Investment consultation or advice
- Loans, such as mortgage, consumer finance, peer-to-peer (P2P) and buy now, pay
later (BNPL) loans
- Third-party payment services
- Trading platforms
Cryptocurrencies and non-fungible tokens (NFTs) may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
Examples of what is not allowed:
- Bail bonds services
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR loans (with annual percentage rate of 50% or higher)
- Initial coin offerings
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Payday loans
- Pawnbroker loans
- Penny auctions
- Precious metals
- Pyramid schemes
- Short-term loans (with repayment period of 90 days or less)
- Unaccredited digital banks that perform any traditional bank-like function
Philippines
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers; disclosure and
evidence of appropriate regulator and third-party accreditations or
certifications may be required
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Foreign exchange
- Insurance
- Loans
Stock trading platforms or investment apps may be allowed if the following
requirements are met:
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Cryptocurrencies may be allowed if the following requirement is met:
- Work with a TikTok Sales Representative
- Comply with relevant laws and regulations
Examples of what is not allowed:
- Financial guarantees
- Futures contracts
- Peer-to-peer (P2P) loans
- Peer-to-peer (P2P) money management
- Pyramid schemes
- Venture capital funds
Poland
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading and binary options
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Portugal
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Binary options
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Romania
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Binary options
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Serbia
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Products such as loans and credit cards may be allowed if the following
requirements are met:
- Be licensed by the appropriate authorities
- Comply with relevant local laws and regulations
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples on landing pages
Foreign exchange trading may be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative to obtain permission via an
application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt assistance programs
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as binary options, and land banking
- Multi-level marketing
- Non-custodial wallets
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
Singapore
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with local laws and regulations
- Be certified by local financial regulatory authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Foreign exchange
- Insurance
- Investment apps
- Loans
- Stock trading platforms
Cryptocurrencies may be allowed if the following requirement is met:
- Work with a TikTok Sales Representative
Examples of what is not allowed:
- Financial guarantees
- Futures contracts
- Peer-to-peer (P2P) loans
- Peer-to-peer (P2P) money management
- Pyramid schemes
- Venture capital funds
Slovakia
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- The ad must be restricted to users aged 18 years and older.
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Products such as loans and credit cards may be allowed if the following
requirements are met:
- Be licensed by the appropriate authorities.
- Comply with relevant local laws and regulations.
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples on landing pages.
Foreign exchange trading may be allowed if the following requirements are met:
- Be licensed by local and regional authorities.
- The ad must be restricted to users aged 18 years and older.
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative to obtain permission via an
application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt assistance programs
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as binary options, and land banking
- Multi-level marketing
- Non-custodial wallets
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
Slovenia
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Products such as loans and credit cards may be allowed if the following
requirements are met:
- Be licensed by the appropriate authorities
- Comply with relevant local laws and regulations
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples on landing pages
Foreign exchange trading may be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative to obtain permission via an
application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Credit repair services
- Cryptocurrency trading platforms
- Debt assistance programs
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as binary options, and land banking
- Multi-level marketing
- Non-custodial wallets
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
South Korea
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Obtain approval from local authorities or supervision agencies
- Contact your local TikTok Sales Representative for more information
Examples of what may be allowed:
- Credit cards
- E-payment tools
- Insurance
- Loans
- Stock-related services
- Stock investment consultation services
Cryptocurrency exchange platforms may be allowed if the following requirement is
met:
- Obtain approval from local authorities or supervision agencies
Non-fungible tokens (NFTs) may be allowed if the following requirement is met:
- Work with a TikTok Sales Representative to obtain permission via an
application process
Peer-to-peer (P2P) investment and related content may be allowed if the
following requirement is met:
- Disclose the highest annual rate within the ad
- The ad must be restricted to users aged 18 years and older
- Obtain a registration number
Note: Peer-to-peer (P2P) loans belong to a dynamic industry that may change and
vary in markets over time.
Spain
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples on landing pages
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirements are met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Binary options
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Sweden
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples on landing pages
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Binary options
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Switzerland
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples on landing pages
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Binary options
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
Taiwan
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Obtain approval from local authorities
- Contact your local TikTok Sales Representative for more information
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Insurance
- Loans
- Public funding
Cryptocurrencies and non-fungible tokens (NFTs) may be allowed if the following
requirements are met (subject to change):
- Work with a TikTok Sales Representative
- Comply with all applicable laws and regulations
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Loan sharks
- Private fund-related products or services
Thailand
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by local and regional authorities; disclosure and evidence of
appropriate regulator and third-party accreditations or certifications may be
required
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Foreign exchange
- Insurance
- Loans
Cryptocurrencies may be allowed if the following requirements are met (subject
to change):
- Work with a TikTok Sales Representative
- Comply with all applicable laws and regulations
Stock trading platforms or investment apps may be allowed if the following
requirement is met:
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Financial guarantees
- Futures contracts
- Pyramid schemes
- Venture capital funds
Turkey
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Loans
- Securities
Virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum, and
cryptocurrency trading platforms may be allowed if the following requirement is
met:
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Bail bonds
- Credit repair services
- Debt consolidation services
- Get-rich-quick schemes
- Loan sharks
- Multi-level marketing schemes
- Peer-to-peer (P2P) services
- Penny auctions
- Pyramid schemes
United Arab Emirates
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Loans
- Securities
- Most financial services
Virtual currencies or cryptocurrencies, such as Bitcoin or Ethereum, and
cryptocurrency trading platforms may be allowed if the following requirements
are met:
- Obtain a trade license that permits you to conduct financial virtual business
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Bail bonds
- Credit repair services
- Debt consolidation services
- Get-rich-quick schemes
- Multi-level marketing schemes
- Peer-to-peer (P2P) services
- Penny auctions
- Pyramid schemes
United Kingdom
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Buy now, pay later (BNPL) services
- Credit cards
- Investment services
- Loans
Loans and credit cards may be allowed if the following requirements are met:
- Be licensed by the appropriate authorities
- Comply with necessary disclosure requirements
- Clearly disclose interest rates, annual percentage rates, transaction fees,
disclaimers, repayment periods, and representative examples
Cryptocurrency exchanges and custodial wallets may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
- Obtain our permission via an application process
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Binary options
- Credit repair services
- Cryptocurrency trading platforms
- Debt consolidation services and refinancing
- Get-rich-quick schemes
- High-risk investment products, such as forex trading
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Peer-to-peer (P2P) lending
- Penny auctions
- Pyramid schemes
- Virtual currencies, such as Bitcoin and Ethereum
- Wallets
United States
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with relevant laws and regulations
- Comply with disclosure requirements, including disclaimers; disclosure and
evidence of appropriate regulator and third-party accreditations or
certifications may be required
- Be licensed by local and regional authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Cryptocurrencies
- The exchange, management, or investment of funds , such as fiat or virtual
- Loans
- Non-fungible tokens (NFTs)*
- Virtual currencies
*Do not imply that NFTs are a form of investment or that they can be traded in
the market
Examples of what is not allowed:
- Bail bonds
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Cryptocurrency ATMs
- Cryptocurrency mining devices
- Debt relief programs
- Get-rich-quick schemes
- Initial coin offerings (ICOs)
- Payday loans
- Pawnbroker loans
- Peer-to-peer (P2P)
- Peer-to-peer (P2P) money management
- Penny auctions
- Precious metals trading
- Pyramid schemes
- Single securities
- Unaccredited digital banks mimicking traditional bank functions
Uruguay
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Be licensed by local and regional authorities
- Comply with disclosure requirements, including disclaimers
- The ad must be restricted to users aged 18 years or older
Examples of what may be allowed:
- -Bank accounts, debit and credit cards
- Bureau de Change
- Insurance services
- Investment consultation or advice
- Loans, such as mortgage, consumer finance and peer-to-peer (P2P) loans
- Third-party payment services
- Trading platforms
Cryptocurrencies and non-fungible tokens (NFTs) may be allowed if the following
requirement is met:
- Work with a TikTok Sales Representative
Examples of what is not allowed:
- Bail bonds services
- Complex speculative investments such as contracts for differences (CFDs),
financial spread betting, penny stocks, binary options, and mini-bonds
- Credit repair services
- Foreign exchange (FX) services
- Get-rich-quick schemes
- High APR loans (loans with an annual percentage rate of 50% or higher)
- Initial coin offerings
- Multi-level marketing (with focus on downline recruitment and strict inventory
level or sales quotas)
- Payday loans
- Pawnbroker loans
- Penny auctions
- Precious metals
- Pyramid schemes
- Short-term loans (loans with a repayment period of 90 days or less)
- Unaccredited digital banks that perform any traditional bank-like function
Vietnam
Ad topic
Details
Financial products and services
May be allowed if the following requirements are met:
- Comply with local laws and regulations
- Be certified by local financial regulatory authorities
- The ad must be restricted to users aged 18 years and older
Examples of what may be allowed:
- Credit cards
- Fintech
- Foreign exchange
- Insurance
- Investment apps
- Loans
- Stock trading platforms
Stock trading platforms or investment apps may be allowed if the following
requirement is met:
- Be certified by local financial regulatory authorities
- The ad must be restricted to users aged 18 years and older
Examples of what is not allowed:
- Cryptocurrencies
- Financial guarantees
- Futures contracts
- Pyramid schemes
- Venture capital funds
PROMOTE ON TIKTOK
In the following markets, Promote is the only form of paid ads that is allowed:
Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali,
Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda
Ad topic
Details
Financial products and services
Not allowed.
Examples of what is not allowed:
- Advisory services
- Bail bonds
- Buy now, pay later (BNPL) services
- Cash or paycheck advance
- Credit cards
- Credit repair
- Cryptocurrency credit or debit cards
- Debt assistance programs
- Foreign exchange
- Get-rich-quick schemes
- Initial coin offerings
- Investment services
- Lending and management of money assets
- Loans
- Multi-level marketing
- Non-fungible token (NFT) trading or investments
- Other means of promotion or advertisement of individual digital currencies or
tokens
- Other tradable financial assets
- Payday loans
- Penny auctions
- Pyramid schemes
- Single securities
- Token sales
- Unaccredited digital banks that perform any traditional bank-like function
- Virtual currencies or cryptocurrencies, such as Bitcoin and Ethereum
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* Principle
* Market-specific requirements
* Promote on TikTok
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