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BRANDING & 
WEB DESIGN


VISIONARY IDEAS FOR VISIONARY HUMANS

Discover More
Discover More



CRAFTING HUMAN-CENTRIC DESIGN
FOR THE MODERN WORLD.


THE CONCEPT
CREATIVE STUDIO


We're a design studio located just outside London, but our work extends
globally. We create beautiful brand identities and websites for wonderful
humans.


THE UNDAUNTED

Brand Creation. Web Design & Build


VOLVO

Brand Development. Print & Web Design. Art Direction.


RED ORCA

Brand Creation. Web Design & Build


BELSTAFF

Branded Print & Digital Design
VIEW ALL WORK




THE CONCEPT WAS FOUNDED IN 2012 BY JAMIE MARSDEN WITH THE AIM OF CREATING BRAND
EXPERIENCES THAT LEAVE A LASTING IMPRESSION. WE COMBINE THE CREATIVE INTRICACIES
OF A BRANDING STUDIO WITH THE TECHNICAL ABILITY OF A DIGITAL AGENCY, ANSWERING
VISUAL PROBLEMS IN A WAY THAT CONSUMERS LOVE TO SEE. BY COLLABORATING WITH GOOD
HUMANS WHO SHARE OUR VALUES, AND USING THE LATEST MODERN TECHNOLOGIES TO TURN
IDEAS INTO EXPERIENCES, WE HELP OUR VISIONARY CLIENTS TO THRIVE.

THIS IS HOW WE CAN HELP YOU.


THE PROCESS


DESIGN TO DELIVERY
IN 5 SIMPLE STEPS


+01 DISCOVER



It all starts with a conversation. This is the chance for us to focus minds and
understand what it is you need. We work with you to oversee a full brand review,
discovering which areas of your brand are working and which areas require
attention. This early dialogue is crucial to building a working relationship
that ensures we know where you want to take your brand.


+02 DEFINE



With this information gathered we now put together a package of creative options
required to achieve your goals. These will cover the areas of attention
discovered in the brand review. Now we have agreed what brand services you need,
we can give you a comprehensive costing, broken down for each service you
require. Once we have the project costs agreed we can start on bringing your
brand to life.


+03 CREATE



With budgets agreed and contracts signed, we examine the scope of work in more
detail, build a schedule and put together a bespoke team for each of your
creative requirements. Once this is in place and agreed by all parties, we start
the creative process.


+04 REVIEW



We like to involve you as much as possible at each stage of the creative, this
ensures that we are hitting the brief to your satisfaction but also allows you
to input your ideas at relevant stages of development. We want to create
something brilliant and make sure that you are happy, so building in a series of
comprehensive review rounds is crucial.


+05 APPLY



We will now help and advise on the best way to implement your new creative
across multi-channels, maximising your  ROI. Once we have delivered the tools,
templates and guidance to support you with your brand, we can hand the project
over to you.

However, we never just leave you a with finished piece of creative. Our aim is
to have happy clients who come back to us again, that's why we offer on-going
support and consultation to refine your brand to gain better results.

Whether you want some tweaks to the existing project or need something new, we
are happy to be the guardians of your brand in an on-going consultancy capacity.
Our aim is to make your brand fluid, relevant and something that continues to
resonate with your audience.


01


WHAT WE DO


We are passionate about what we do and always start our creative process with
the end user in mind. Crafting each project in a way that develops a style which
will resonate with an audience, and connect on a deeper, more human level.


BRAND IDENTITY


BRAND GUIDELINES


LOGOS & BRAND MARKS


GRAPHIC DESIGN


WEB DESIGN


WEBFLOW DEVELOPMENT


UI/UX


3D MODELLING


PRINT DESIGN


PACKAGING DESIGN


WAYFINDING & SIGNAGE


ART DIRECTION


02


WHO WE WORK WITH


Our clients range from solo entrepreneurs and start-ups, through to globally
recognised brands, and our collaborative spirit has meant we’ve worked with
brands all over the world, from LA to London, Gothenburg to Kyrgyzstan, New York
to New Zealand.


AGA KHAN FOUNDATION


BARCLAYS


BBDO


BELSTAFF


CRATE & BARREL


GINO D'ACAMPO


GREY


MAZDA


MUTT MOTORCYCLES


TRIUMPH


VIRGIN MEDIA


VOLVO


03


HOW WE DO IT


Our tried and tested process is simple, clear and transparent and is aimed at
making it as easy as possible for you to walk away with best possible solution
that suits your needs.


01. DISCOVER

It all starts with a conversation. This is the chance for us to focus minds and
understand what it is you need. We work with you to discover which areas of your
brand are working and which areas require attention. This early dialogue is
crucial to building a working relationship that ensures we know where you want
to take your brand.
It all starts with a conversation. This is the chance for us to focus minds and
understand what it is you need. We work with you to oversee a full brand review,
discovering which areas of your brand are working and which areas require
attention. This early dialogue is crucial to building a working relationship
that ensures we know where you want to take your brand.


02. DEFINE

With this information gathered and contracts and cost agreed, we put together a
package of creative options required to achieve your goals. These will cover the
areas of attention discovered in the discovery session. Now we have agreed what
brand services you need, we can start on bringing your brand to life.
With this information gathered we now put together a package of creative options
required to achieve your goals. These will cover the areas of attention
discovered in the brand review. Now we have agreed what brand services you need,
we can give you a comprehensive costing, broken down for each service you
require. Once we have the project costs agreed we can start on bringing your
brand to life.


03. DESIGN

The part we love. We examine the scope of work in more detail, build a schedule
and put together a bespoke team for each of your creative requirements. Once
this is in place and agreed by all parties, we start the creative process. We
like to involve you as much as possible in the design process, so we build in a
series of comprehensive amend rounds where we discuss and review progress
together to ensure everything is going in the direction that is best for your
brand.
With budgets agreed and contracts signed, we examine the scope of work in more
detail, build a schedule and put together a bespoke team for each of your
creative requirements. Once this is in place and agreed by all parties, we start
the creative process.


04. DELIVER

With the project completed and files delivered, we don’t just leave you a with
finished piece of work. Our aim is to have happy clients who come back to us
again, that's why we offer on-going support and consultation to refine your
brand to gain better results. Whether you want some tweaks to the existing
project or need something new, we are happy to be the guardians of your brand in
an on-going consultancy capacity. Our aim is to make your brand fluid, relevant
and something that continues to resonate with your audience.
We like to involve you as much as possible at each stage of the creative, this
ensures that we are hitting the brief to your satisfaction but also allows you
to input your ideas at relevant stages of development. We want to create
something brilliant and make sure that you are happy, so building in a series of
comprehensive review rounds is crucial.

We will now help and advise on the best way to implement your new creative
across multi-channels, maximising your  ROI. Once we have delivered the tools,
templates and guidance to support you with your brand, we can hand the project
over to you.

However, we never just leave you a with finished piece of creative. Our aim is
to have happy clients who come back to us again, that's why we offer on-going
support and consultation to refine your brand to gain better results.

Whether you want some tweaks to the existing project or need something new, we
are happy to be the guardians of your brand in an on-going consultancy capacity.
Our aim is to make your brand fluid, relevant and something that continues to
resonate with your audience.


03


HOW WE DO IT


Design to delivery in 4 simple steps. Design to delivery in 4 simple
steps.Design to delivery in 4 simple steps.Design to delivery in 4 simple steps.




01 DISCOVER



It all starts with a conversation. This is the chance for us to focus minds and
understand what it is you need. We work with you to oversee a full brand review,
discovering which areas of your brand are working and which areas require
attention. This early dialogue is crucial to building a working relationship
that ensures we know where you want to take your brand.


02 DEFINE



With this information gathered we now put together a package of creative options
required to achieve your goals. These will cover the areas of attention
discovered in the brand review. Now we have agreed what brand services you need,
we can give you a comprehensive costing, broken down for each service you
require. Once we have the project costs agreed we can start on bringing your
brand to life.


03 CREATE



With budgets agreed and contracts signed, we examine the scope of work in more
detail, build a schedule and put together a bespoke team for each of your
creative requirements. Once this is in place and agreed by all parties, we start
the creative process.


04 REVIEW



We like to involve you as much as possible at each stage of the creative, this
ensures that we are hitting the brief to your satisfaction but also allows you
to input your ideas at relevant stages of development. We want to create
something brilliant and make sure that you are happy, so building in a series of
comprehensive review rounds is crucial.


05 APPLY



We will now help and advise on the best way to implement your new creative
across multi-channels, maximising your  ROI. Once we have delivered the tools,
templates and guidance to support you with your brand, we can hand the project
over to you.

However, we never just leave you a with finished piece of creative. Our aim is
to have happy clients who come back to us again, that's why we offer on-going
support and consultation to refine your brand to gain better results.

Whether you want some tweaks to the existing project or need something new, we
are happy to be the guardians of your brand in an on-going consultancy capacity.
Our aim is to make your brand fluid, relevant and something that continues to
resonate with your audience.




WHAT THEY SAY ABOUT US

01

I’ve truly enjoyed working with Jamie and his team. Their support and
contribution to Volvo, really has made a difference!

Helene Axellsson, Global Marketing Director
Volvo
02

What can I say! Jamie’s creative vision and meticulous attention to detail has
played a pivotal role in shaping the identity of my brand. The team at The
Concept have given me a flexible and durable brand identity that can now be
developed across more of my products. I couldn't be happier with the results!

Gino D'Acampo
Gino Organic
03

It’s been a real pleasure collaborating with Jamie. His designs consistently
reach the highest standards, and I can always count on the excellence of his
projects. I’m sure we’ll work together again.

Paul Kurzeja, ECD
Redwood BBDO
04

I couldn't be happier with the brand and website that The Concept created. It
was really important that the visual identity didn't look like any of my
competitors and they have produced a really unique product that I feel very
proud of. I couldn't recommend them highly enough.

Andrew Smallwood
Red Orca
05

This is a very considered evolution of the brand. An artistic & evocative
campaign and a great positioning for Volvo.

Judging panel - Volvo Ninety campaign
CMA Awards
06

The Concept was recommended to us to redesign our company website and visual
positioning. From the first meeting we were impressed with their approach, ideas
and professionalism. We are delighted with the end result and would highly
recommend them for their innovative and creative ideas.

Justin Porritt
Aurum Search

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