dgtl-factory.com Open in urlscan Pro
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URL: https://dgtl-factory.com/
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Text Content

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HAVE QUESTIONS?


WE'RE HERE TO TALK

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CONTACT

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Right place, right time mobile connectivity engages brands
in meaningful, relevant ways with their consumers.

is the next generation of geo-fencing, accurate to your business.
We can micro-fence from street corners to entire cities.

helps gain better understanding of your customer's lives, media habits, and
behaviors.
We provide insights to ensure your marketing works to connect and convert.

Visualize, understand, and act on analytics with our real-time dashboarding.


CASE STUDIES





panel-5d-path panel-5d-path


Sports Events
Conventions
Entertainment
Concerts
Amusement Parks
Business Travel
Vacation Travel
Resort Destinations
Spas
Conferences
On Premise
In-store Sales
Promotions & Events
Outdoor Malls
Indoor Malls
Fraud Protection
Bank Locations
Bank Events
Bank Openings
Banking Offers
Events
Destinations
Brick & Mortar
Banking


We want to help connect you and your brand in a whole new way
start the conversation a whole new way right now
Industry Food Hotel Auto Marketing Other

Contact us now

HAVE QUESTIONS?


WE'RE HERE TO TALK
››

CONTACT
1-708-374-7327
sales-info@dgtl-factory.com
contact@dgtl-factory.com
Privacy Policy
Harnessing the power of mobile location


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Industry Food Hotel Auto Marketing Other

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FORD MOTOR COMPANY PARTNERED WITH DIGITAL FACTORY AND ACHIEVED A 60% INCREASE IN
TEST-DRIVE ENGAGEMENT OVER THE LAST YEAR.



The Ford Motor Company is one of the biggest American car producer enterprises
within the world. They are striving to produce clever cars for a clever world.
Model T, Continental, Mustang, F-series, and Bronco are some of the famous cars
that have been built by Ford.

Ford, which works internationally, is making a major contribution to a corporate
transition from an automaker to a pioneer in automotive technologies and
mobility services. Ford has operations in over 125 countries and across North
America.

CHALLENGE

To deliver more test-drives during program breaks than ever before in the Annual
three-day "Ford Neighborhood Awards" hosted by Steve Harvey in Atlanta.

SOLUTION

Digital Factory partnered with WWG Uniworld Group and Ford Motor Company to
create a Mobile Engagement Program using patented micro-fencing technology.

By placing a large micro-fence around the entire Georgia World Congress Center
and setting small ones at each facility’s entrances. Digital Factory's
technology delivered mobile messages based on the engagement program and created
urgency for event attendees to take a test-drive.


"DIGITAL FACTORY BLEW IT OUT OF THE WATER."

MELISA DAVIS

VP/Director, Digital Strategy & Innovation

RESULT

18,000

Relevant-based notifications

27%

conversation rate

60%

Increase in test-drive engagement



(All in three days)

Want to increase conversation rates like Ford Motor Company? Contact our sales
team
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TOUCHJET EXTRACTED STREAMLINED CUSTOMER INSIGHTS BY INTEGRATING WITH DIGITAL
FACTORY'S PATENTED DWELL™ TECHNOLOGY.



Touchjet technology allows small mobile devices to connect with bigger touch
screens and become computing platforms to enable group collaboration at homes,
schools, and businesses. Their products and services could disrupt the current
AV industry.

CHALLENGE

Touchjet wanted to increase their brand awareness in the market while also
extracting deeper insights from its current customers.

SOLUTION

Digital Factory’s team of experts refined the key audiences’ needs by verticals
and major obstacles. They then developed the appropriate campaigns and
collateral pieces to address the pain point of each audience segment.

They also created video demos to demonstrate how Touchjet products allow for a
new level of live collaboration. During this period, they also refreshed every
aspect of Touchjet’s website and app. When the app was fully overhauled, Digital
Factory’s DWELL technology was uploaded to the app to get deeper insights into
its current users.


"THIS TECHNOLOGY IS TRULY AMAZING!"

HELEN FU THOMAS

CEO

RESULT

INCREASED TOUCHJET’S BRAND AWARENESS

DEEPER INSIGHTS INTO CUSTOMER JOURNEY AND HOW & WHERE THEIR CUSTOMERS USE THE
TECHNOLOGY








Want better streamlined insights into your customers like Touchjet? Contact our
sales team
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BLUE CROSS BLUE SHIELD PATIENTS COULD OPT-IN TO HAVE THEIR ACTIONS MONITORED
WITH DIGITAL FACTORY’S DWELL™ TECHNOLOGY.



BCBS members have healthcare benefits, allowing them to live free of anxiety and
concern. BCBS provides a tailored approach to healthcare in every ZIP code
focused on the needs of the neighborhoods where their members live and work. In
the areas where they serve, they collaborate closely with hospitals and
physicians to deliver quality, accessible healthcare.

In all 50 states, Washington, D.C. and Puerto Rico, BCBS has national healthcare
coverage that opens doors for more than 107 million members.

CHALLENGE

BCBS wanted to lead the health care industry by providing state of the art
health coverage with the most innovative product. They wanted to create a
program to understand healthy behaviors of members.

SOLUTION

We created a system where BCBS members could see all of their health records on
their mobile devices anytime, anywhere. All records were instantly available to
the patients and their authorized providers. Doctors within the network could be
searched; appointments could be made equally important; healthy behaviors could
be rewarded. Through our DWELL™ data gathering, patients would be able to opt-in
to have their actions monitored. With this feature, the well-being would
increase while the costs of patients and BCBC would decrease.




"DIGITAL FACTORY’S INNOVATIVE, PATENTED TECHNOLOGY IS TRULY DISRUPTIVE."

PAMELA T. MILLER, ESQ.

Former Chief Strategy and Quality Officer of BCBS

RESULT

SPECIALIZED MOBILE INTERFACE WITH MILITARY-GRADE SECURITY

ABILITY TO DEVELOP STRATEGIES THAT ALLOW UNDERSTANDING OF MEMBERS' HEALTHY
BEHAVIORS








Want to create state of the art features for your clients like BlueCross
BlueShield? Contact our sales team
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CVS SPECIALTY HEALTH PATIENTS OPT INTO THEIR DIGITAL ENGAGEMENT CAMPAIGN BY
LEVERAGING DIGITAL FACTORY'S EXPERT DATA SCIENCE CONSULTANTS.



CVSHealth Specialty has set significant goals to increase use of its digital
platforms, generating revenue, and decreasing the cost of customer support.
Digital Factory provided digital analysis tools and expertise to identify
current state and support development of the infrastructure required for
success.

We facilitated, packaged, and communicated the digitization roadmap, value
proposition, and prioritized backlog to act on the knowledge provided by
quantifiable metrics.

CHALLENGE

CVS stakeholders partnered with Digital Factory’s Data Sciences to further
investigate Call Center Metrics & Campaigns to lift EBIT by $1-4MM by boosting
Digital Engagement and reducing incoming call volume.

SOLUTION

Digital Factory has deep data analytics expertise leveraged by CVSHealth
Specialty to identify critical results that generated recommendations for
increasing conversion rates of digital adoption.



RESULT

DIGITAL FACTORY SUCCESSFULLY IDENTIFIED DATA TO SUPPORT RECOMMENDATIONS TO
REDUCE THE CALL CENTER AND CAMPAIGN COST BY 2.2MM IN THREE MONTHS.










Want better streamlined insights into your audience like CVS Specialty Health?
Contact our sales team
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SNACK MEDIA CREATED DATA-DRIVEN ENGAGEMENT STRATEGIES WITH DIGITAL FACTORY’S
PATENTED TECHNOLOGIES.



Snack Media is a leading independent digital media sports organization with more
than 70M sports followers. They specialize in multi-channel content production
that deliver on a scale.

Snack Media has a network of over 400 sports websites with 28M social followers.
The company’s owned brands include Football Fancast, Givemesport, Football
League World and more.

CHALLENGE

To create data-driven engagement strategies that help create authentic
connections between brands and fans.

SOLUTION

Through Digital Factory patented technology, we were able to gather real-world
behavioral data for Snack Media. We layered our data over theirs and also
attached micro-fencing to their app in order to place micro-fences around sports
bars and pubs in UK, making Snack Media’s data more robust. Using our
technology, Snack Media was able to understand online and offline behaviors of
their customers.




"YOUR TECHNOLOGY WAS A GAME CHANGER FOR US!"

NAILL COEN

CEO of Snack Media

RESULT

MORE SPECIALIZED CONNECTIONS WITH THEIR FANS

LEARNED HOW TO TALK TO THE SOCCER FANS ON FACEBOOK

BETTER UNDERSTOOD WHERE THEIR ONLINE CUSTOMERS GO OFFLINE






Want to develop a personal relationship with your customers like Snack Media?
Contact our sales team
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LIVE NATION UK DELIVERED 6.8 MILLION IMPRESSIONS WITH DIGITAL FACTORY THROUGHOUT
LONDON.



Live Nation UK is the UK subsidiary of Live Nation Entertainment. It is one of
the largest live entertainment companies participating in the organisation and
promotion of live music events, artist management and more.

They also help to find tickets to concerts and offer more accessible and
effective information about fans of favorite artists and venues.

CHALLENGE

Live Nation was planning to have annual celebration of the continent’s most
esteemed festivals, they switched to a much larger venue. They needed Digital
Factory to plug-into their app to drive awareness, send micro-fencing messages
and sell tickets via their app. They planned to create 150,000 impressions over
9 months across London.

SOLUTION

Integrated with Digital Factory’s patented technology into Live Nation app, we
placed micro-fences throughout heavily populated areas like bus stops and tubes
in London. Also, micro-fences were placed in the neighborhood with certain
demographics. Present dashboard was then used to perform data analytics.




"DIGITAL FACTORY IS THE NEXT GENERATION OF DATA ANALYTICS."

ROY EDMONDSON

Partner, Managing Director Integrated Services of Ketchum

RESULT

6.8M+

Impressions across London

SOLD OUT

Festival tickets








Want to increase your companies live impressions like Live Nation UK? Contact
our sales team
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LEO BURNETT PARTNERED WITH DIGITAL FACTORY TO FIND MORE STRATEGIC WAYS TO
CONNECT WITH THEIR CLIENTS AND DELIVER CONTENT.



Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is a
globally active advertising firm headquartered in Chicago. Leo Burnett continues
to be a giant in the advertising industry.

Leovative is an annual Leo Burnett agency event that showcases new ways brands
can use modern technology and platforms to engage consumers in the ever-changing
communication landscape.

CHALLENGE

Leo Burnett wanted to find more strategic ways to connect with their clients and
deliver content in the real world.

SOLUTION

With Digital Factory’s micro-fencing and DWELL technology, Leo Burnett was able
to develop a better strategy for how they work in collecting data and delivering
content.




"YOU CAN DO THAT?!?"

TOD SZEWCZYK

VP/Director, Digital Strategy & Innovation

RESULT

A WAY TO INCREASE VALUE IN CLIENT ENGAGEMENT BY PROVIDING A BETTER TECHNOLOGY
PLATFORM

DRIVE ADDITIONAL REVENUE IN TERMS OF CONTENT DELIVERY








Want to increase user engagement like Leo Burnett? Contact our sales team
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FOX STUDIO FILMS INCREASED CONSUMER ENGAGEMENT ON THEIR APPLICATION BY
INTEGRATING IT WITH DIGITAL FACTORY’S PATENTED MICRO-FENCING TECHNOLOGY.



20th Century Studios, Inc. (formerly referred to as Twentieth Century Fox Film
Corporation) is an American film studio that is a division of The Walt Disney
Company's Walt Disney Studios. The studio is situated in the Century City
district of Los Angeles on the Fox Studio Lot. Motion Pictures from Walt Disney
Studios distributes and markets the movies made by 20th Century Studios.

The 20th century Fox film studio is known for producing some of the biggest
movies of all time in the world of cinema.

CHALLENGE

To create relevant consumer marketing that drove traffic to the studio,
incremental revenue and increase customer enjoyment during and after their
studio tour.

SOLUTION

We created a plan to place micro-fences around proximity-based relevant
locations around the tour to deliver high impact, value-added content to a
participant’s mobile phone. This included VR content, video, and the opportunity
to provide broad awareness of promotions and initiatives, including activities,
sweepstakes, and other events through the Fox Studios app.

Outside of the studio, we micro-fenced high-value Fox Movie locations in the Los
Angeles area. When a past studio tour participant walked through the fence, that
person would get a notification that there was rich content to view about that
site.


"THIS CAN HELP HEIGHTEN THE CONSUMER EXPERIENCE."

ROBERT POWERS

Executive Director, Global Technology and Business Strategy

RESULT

TRIGGERED USER ENGAGEMENT IN THE FOX STUDIOS THEME PARK

COMBINED ONLINE AND OFFLINE VISITORS ENGAGEMENT








Want to increase user engagement like Fox Studios? Contact our sales team
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