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You are here: Home Page > Social Sciences > Politics > US Politics > The Long
Southern Strategy
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New in Paperback
THE LONG SOUTHERN STRATEGY
HOW CHASING WHITE VOTERS IN THE SOUTH CHANGED AMERICAN POLITICS
ANGIE MAXWELL AND TODD SHIELDS
* Takes a broad view of the Southern Strategy of the Republican Party and
illustrates how 40 years of partisan polarization have influenced not just
the region but the nation
* Debunks the myth of the gender gap in voter behavior, showing why southern
women voted for Donald Trump
* Presents exclusive national survey data with oversamples of the geographic
South and an innovative measure of southern identity
* Measures key aspects of behavior, including sexism, racism including
Latino-specific racial resentment, ethnocentrism, and Christian
fundamentalism
New in Paperback
THE LONG SOUTHERN STRATEGY
HOW CHASING WHITE VOTERS IN THE SOUTH CHANGED AMERICAN POLITICS
ANGIE MAXWELL AND TODD SHIELDS
DESCRIPTION
The Southern Strategy was but one in a series of decisions the GOP made not just
on race, but on feminism and religion as well, in what Angie Maxwell and Todd
Shields call the "Long Southern Strategy."
The Southern Strategy is traditionally understood as a Goldwater and Nixon-era
effort by the Republican Party to win over disaffected white voters in the
Democratic stronghold of the American South. To realign these voters with the
GOP, the party abandoned its past support for civil rights and used racially
coded language to capitalize on southern white racial angst. However, that
decision was but one in a series of decisions the GOP made not just on race, but
on feminism and religion as well, in what Angie Maxwell and Todd Shields call
the "Long Southern Strategy."
In the wake of Second-Wave Feminism, the GOP dropped the Equal Rights Amendment
from its platform and promoted traditional gender roles in an effort to appeal
to anti-feminist white southerners, particularly women. And when the leadership
of the Southern Baptist Convention became increasingly fundamentalist and
politically active, the GOP tied its fate to the Christian Right. With original,
extensive data on national and regional opinions and voting behavior, Maxwell
and Shields show why all three of those decisions were necessary for the South
to turn from blue to red.
To make inroads in the South, however, GOP politicians not only had to take
these positions, but they also had to sell them with a southern "accent."
Republicans embodied southern white culture by emphasizing an "us vs. them"
outlook, preaching absolutes, accusing the media of bias, prioritizing identity
over the economy, encouraging defensiveness, and championing a politics of
retribution. In doing so, the GOP nationalized southern white identity,
rebranded itself to the country at large, and fundamentally altered the vision
and tone of American politics.
Show more
New in Paperback
THE LONG SOUTHERN STRATEGY
HOW CHASING WHITE VOTERS IN THE SOUTH CHANGED AMERICAN POLITICS
ANGIE MAXWELL AND TODD SHIELDS
TABLE OF CONTENTS
Acknowledgments
List of Figures and Tables
Notes on Data and Appendices
Introduction: The Long Southern Strategy Explained
Part I: The Grand Bargain
Chapter 1: The Not-So-New Southern Racism
Chapter 2: Southern White Privilege
Chapter 3: The Myth of Post-Racial America
Part II: Operation Dixie Family Values
Chapter 4: The Not-So-New Southern Sexism
Chapter 5: Southern White Patriarchy
Chapter 6: The Myth of the Gender Gap
Part III: Politics and the Pulpit
Chapter 7: The Not-So-New Southern Religion
Chapter 8: Southern White Fundamentalism
Chapter 9: The Myth of the Social Conservative
Conclusion: An Echo, Not a Choice
Appendix A: Survey Instruments
Appendix B: Sample Sizes
Appendix C: Significance Tests
Figures and Tables
List of Captions
New in Paperback
THE LONG SOUTHERN STRATEGY
HOW CHASING WHITE VOTERS IN THE SOUTH CHANGED AMERICAN POLITICS
ANGIE MAXWELL AND TODD SHIELDS
AUTHOR INFORMATION
Angie Maxwell is the Director of the Diane D. Blair Center of Southern Politics
and Society, an associate professor of political science, and holder of the
Diane D. Blair Endowed Professorship in Southern Studies at the University of
Arkansas. She is the co-editor of several volumes and the author of the The
Indicted South: Public Criticism, Southern Inferiority, and the Politics of
Whiteness, which won the Southern Political Science Association's 2015 V. O. Key
Award for best book in Southern Politics.
Todd Shields is the Dean of the J. William Fulbright College of Arts and
Sciences and a professor of political science at the University of Arkansas. He
is the co-author or co-editor of several books, including The Persuadable Voter:
Wedge Issues in Presidential Campaigns, which won the American Political Science
Association's 2009 Robert E. Lane Award for the best book in Political
Psychology.
New in Paperback
THE LONG SOUTHERN STRATEGY
HOW CHASING WHITE VOTERS IN THE SOUTH CHANGED AMERICAN POLITICS
ANGIE MAXWELL AND TODD SHIELDS
REVIEWS AND AWARDS
"Based on extensive research, including qualitative and quantitative scholarship
(with survey data included), the book is filled with insights into recent
history and the current state of politics in the South and the nation. Although
challenging, it largely avoids disciplinary jargon and therefore is accessible
to a broader audience. Highly relevant, and deserving of a broad readership. ...
Summing up: Highly recommended" -- C. K. Piehl, CHOICE
"Angie Maxwell and Todd Shields demonstrate in their fine The Long Southern
Strategy just how the party of Lincoln became the party of the South. Their book
permits us to better understand how the southern-oriented views of identifiers
of that party blended with those of the North to create a truly national
political opinion, in ways in which a northern and southern Democratic majority
never did." -- John H. Aldrich, Duke University, Perspectives on Politics
"This volume provides scholars of the South's partisan realignment with
revealing data depicting the centrality of white southern identity to the GOP's
repeated efforts to win the region ... scholars seeking insight into white
southern voters' identity -- and how identity translates into behavior at the
polls -- will find much to mine in this volume." -- Katherine Rye Jewell, North
Carolina Historical Review
"In The Long Southern Strategy, Angie Maxwell and Todd Shields demonstrate that
this strategy was not, as political scientists might be tempted to think, just
about electoral politics. Instead, to fully understand the history (and
contemporary implications) of the southern strategy, one must look at the
interdependence of racism, religion and patriarchy. ... Maxwell and Shields
encourage the reader to see the intricacies of these interwoven threads while
avoiding unsubstantiatedgeneralisations. Facts are the driver in this
comprehensive analysis." -- Angelia R. Wilson, Times Higher Education Review
"The text itself is sharply written and delivers an unequivocal message accusing
the Republican Party of skillfully manipulating the people who live in the 11
states of the old Confederacy." -- Curtis Wilkie, The Washington Post
"The Southern Strategy has long been defined narrowly, as the Republican appeal
to southern whites who recoiled from the civil rights revolution and its allies
in the national Democratic Party as a result. But as Angie Maxwell and Todd
Shields make clear in this provocative and powerful study, white backlash was
only part of the approach. A must-read for anyone seeking to make sense of
Southern politics, The Long Southern Strategy shows how tensions over race,
religion and gender relations worked to remake the region, and to remake the
Republican Party as well." -- Kevin M. Kruse, co-author of Fault Lines: A
History of the United States since 1974
With The Long Southern Strategy, Angie Maxwell and Todd Shields widen the
aperture to reveal the ways in which what we think of as a time-limited,
race-focused effort to court southern voters in the 1970s and 80s, was in fact a
strategy carried in on two vitally important and unexplored wings-gender anxiety
and religious fervor-and carefully packaged in uniquely southern flavors. This
deeply-researched, broadly drawn argument about the ways in which the Republican
Party rebranded itself to appeal to and inflame those anxieties will surely
become crucial to our understanding of both the long history of voting and
organizing in the American south, and to reckoning with our current
politicalÂclimate-that remains trapped under the unfinished fallout from the
Civil War." -- Dahlia Lithwick, Senior Legal Correspondent, Slate
"You can't understand American politics unless you understand the politics of
the South. And, as Maxwell and Shields prove, you can't understand Southern
politics until you understand the racist, evangelical, and gender elements of
the GOP's Long Southern Strategy-which spread far beyond the South and helped
make Donald Trump our first Confederate president." -- Bill Press, Radio Talk
Show Host
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