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34.253.101.190 Public Scan

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Submitted URL:
https://mkto-sj130170.com/dc/m7YiGAJ7WRN-KPwbILdBju807Zv3gy4ZUgnDSbBNyLhw1KHLTDk-HTlBcxzdfKK5Kgtn4TxD9br5TS_laFqAd_Pwa84o_...
Effective URL:
https://www.lob.com/ebooks/2022-state-of-direct-mail-consumer-insights?utm_source=marketo&utm_medium=email&utm_campa...
Submission: On August 01 via api (August 1st 2022, 1:32:55 pm UTC) from US — Scanned from DE

Form analysis
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Text Content

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EBOOK

REPORT


STATE OF DIRECT MAIL: CONSUMER INSIGHTS



Lob and Comperemedia partnered to bring you this State of Direct Mail Consumer
Insights Report, where we interviewed 2,100+ US consumers age 18+ to understand
their usage of, attitudes toward and preferences around direct mail. These
insights are invaluable for marketers looking to break through the digital
marketing noise and engage prospects and customers with intelligent, ROI-driven
direct mail.

HERE IS A SNEAK PEEK AT SOME OF THE KEY FINDINGS & ACTIONABLE INSIGHTS

Download the report to get all the key findings and actionable insights in this
groundbreaking report.

‍

COMPARED TO LOW DIGITAL OPEN RATES, 72% OF CONSUMERS READ DIRECT MAIL
IMMEDIATELY OR THE SAME DAY THEY RECEIVE IT

With the majority of consumers opening direct mail immediately, industry leaders
are investing in triggered, omnichannel campaigns based on mail delivery date.
Coordinate emails to go out the day after the direct mail arrives or an email to
look out for a promotion that’s on the way.



‍

62% OF CONSUMERS REPORTED HAVING TAKEN ACTION AFTER READING A DIRECT MAIL PIECE

Because consumers most often visit a brand website after receiving a direct mail
piece, ensure every touchpoint in your campaign has consistent visuals and
message match to create an engaging customer experience optimized for
conversion.



‍

51% OF CONSUMERS SOMETIMES OR OFTEN SHARE DIRECT MAIL WITH FRIENDS AND FAMILY

30% of consumers say they would be inspired to take action on a direct mail
piece if someone they knew had recently purchased from the brand and recommended
them. Leverage the shareability and virality of direct mail by including
additional promo codes or offers to share.



‍

Get connected with a Lob expert today to learn what’s new in direct mail, as
well as the benefits of a modern, automated direct mail workflow.

‍

ABOUT COMPEREMEDIA

Comperemedia is an industry-leading competitive marketing intelligence agency
serving the United States and Canada. A Mintel Company, Comperemedia provides
solutions for decision-makers in the marketing industry with world-class
marketing intelligence technology, expert insights and custom consulting
services. Visit comperemedia.com more information. 

‍

Lob and Comperemedia partnered to bring you this State of Direct Mail Consumer
Insights Report, where we interviewed 2,100+ US consumers age 18+ to understand
their usage of, attitudes toward and preferences around direct mail. These
insights are invaluable for marketers looking to break through the digital
marketing noise and engage prospects and customers with intelligent, ROI-driven
direct mail.

HERE IS A SNEAK PEEK AT SOME OF THE KEY FINDINGS & ACTIONABLE INSIGHTS

Download the report to get all the key findings and actionable insights in this
groundbreaking report.

‍

COMPARED TO LOW DIGITAL OPEN RATES, 72% OF CONSUMERS READ DIRECT MAIL
IMMEDIATELY OR THE SAME DAY THEY RECEIVE IT

With the majority of consumers opening direct mail immediately, industry leaders
are investing in triggered, omnichannel campaigns based on mail delivery date.
Coordinate emails to go out the day after the direct mail arrives or an email to
look out for a promotion that’s on the way.



‍

62% OF CONSUMERS REPORTED HAVING TAKEN ACTION AFTER READING A DIRECT MAIL PIECE

Because consumers most often visit a brand website after receiving a direct mail
piece, ensure every touchpoint in your campaign has consistent visuals and
message match to create an engaging customer experience optimized for
conversion.



‍

51% OF CONSUMERS SOMETIMES OR OFTEN SHARE DIRECT MAIL WITH FRIENDS AND FAMILY

30% of consumers say they would be inspired to take action on a direct mail
piece if someone they knew had recently purchased from the brand and recommended
them. Leverage the shareability and virality of direct mail by including
additional promo codes or offers to share.



‍

Get connected with a Lob expert today to learn what’s new in direct mail, as
well as the benefits of a modern, automated direct mail workflow.

‍

ABOUT COMPEREMEDIA

Comperemedia is an industry-leading competitive marketing intelligence agency
serving the United States and Canada. A Mintel Company, Comperemedia provides
solutions for decision-makers in the marketing industry with world-class
marketing intelligence technology, expert insights and custom consulting
services. Visit comperemedia.com more information. 

‍

*
First Name:




*
Last Name:




*
Business Email:




*
Company Name:




*
Job Title:

Job Title



*
Mail Pieces Per Year:

Mail Pieces Per YearUnder
6,00060,001-500,000500,001-1,250,0001,250,001-5,000,0005,000,001+











Get Access



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www.lob.com Open in urlscan Pro 34.253.101.190 Public Scan

Form analysis 2 forms found in the DOM

Text Content

www.lob.com Open in urlscan Pro
34.253.101.190 Public Scan

Form analysis
2 forms found in the DOM