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REBUILDING YOUR DIGITAL MESSAGING STRATEGY

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 4. Rebuilding Your Digital Messaging Strategy




THREE LEVELS FOR REACHING TODAY’S CONSUMERS

As of July 2021, millennials and Gen Zers accounted for 40 percent of the
population. That’s 40 percent of consumers who grew up with phones in their
hands, expect brands to be open and transparent with them, and value the entire
brand experience as much as the product itself.

With these new generations rapidly growing in their buying power, marketers must
reimagine how their brand engages with these consumers to meet their
increasingly higher experience expectations. And just to make it more of a
challenge, brands are doing so with fewer resources, tighter budgets, and an
urgency to get it right immediately.

But we aren’t here to make you spiral out about all of those business
challenges. We’re here to help you rebuild your digital messaging strategy
around what’s important to today’s consumers. In this ebook, our digital
messaging experts walk you through obstacles, actions, and outcomes for our
three-level approach to rebuilding your messaging strategy for scalable,
long-term success.

The three levels of digital messaging activation that will help brands
prioritize and build on their efforts:

 1. The foundational level
 2. The one-to-few level
 3. The one-to-one level


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THE NEXT GENERATION OF CONSUMER BEHAVIORS

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