htrnu.kasehonas.com
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172.67.223.121
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URL:
https://htrnu.kasehonas.com/
Submission: On June 06 via api from US — Scanned from DE
Submission: On June 06 via api from US — Scanned from DE
Form analysis
4 forms found in the DOM#
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#
<form role="search" action="#" autocomplete="off" aria-label="Search form">
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Text Content
* Our Offer * Sectors * Case studies * Sustainability Menu Let’s Talk * EN * ES * FR * DE Our Offer Products Sectors Sustainability Case studies Blog About us Careers Contact DESIGN ENGINEERING & MANUFACTURING PROJECT MANAGEMENT LOGISTICS INSTALLATION & MAINTENANCE LIGHTING GENERAL CONTRACTING VISUAL COMMUNICATION RETAIL TECHNOLOGY Go to our offer Go to our offer Furniture Bespoke Furniture Systems Payment Ecosystem Visual Communication Retail technology Lighting Click & Collect Smart eco Go to products FOOD HEALTH & BEAUTY HOSPITALITY AUTOMOTIVE BANKING FASHION HARDWARE & DIY SPORTS SPORT ENTERTAINMENT TELECOM PUBLIC TENDERING & SMART CITIES TRAVEL RETAIL PHARMACIES Go to sectors Go to sectors Positive impact Smart ECO Go to sustainability Go to sustainability PRINTEMPS DEUTSCHE BANK VOLKSWAGEN VODAFONE E.LECLERC CADENA 88 SEPHORA LAGARDÈRE Go to case studies Go to case studies EUROSHOP 2023 The retail world evolves every day. And so do we. POP, a magnet for Points of Sale The 5 trending materials for the Health & Beauty sector Go to blog Who we are Global locations People First Go to about us Go to about us Generic selectors Exact matches only Search in title Search in content Post Type Selectors Our Offer Design Engineering & Manufacturing Project Management Logistics Installation & Maintenance Lighting General Contracting Visual Communication Retail technology Go to our offer Products Furniture Bespoke Furniture Systems Payment Ecosystem Visual Communication Retail technology Lighting Click & Collect Smart eco Sectors Food Health & Beauty Hospitality Automotive Banking Fashion Hardware & DIY Sports Sport Entertainment Telecom Public Tendering & Smart Cities Travel Retail Pharmacies Go to sectors Sustainability Positive impact Smart ECO Case studies Printemps Deutsche Bank Volkswagen Vodafone E.Leclerc Cadena 88 Sephora Lagardère Go to case studies Blog About us Who we are Global locations People First Careers Contact * EN * ES * DE * FR | Blog Let’s Talk Generic selectors Exact matches only Search in title Search in content Post Type Selectors Blog >> The future of health and beauty store design THE FUTURE OF HEALTH AND BEAUTY STORE DESIGN More people are shopping for beauty products than ever before, and the majority are still doing it in store – unlike many other sectors. As one of the most competitive retail industries there is, it’s imperative that the health and beauty sector remains one of the most cutting edge when it comes to user experience. In a world where image is everything, beauty brands have the unique opportunity to create an entertaining and engaging shopping experience to align with the changing expectations of buyers and the increasingly tech-centric shopping environment. PERSONALISATION Personalisation is the buzzword on all brands and retailers’ lips at the moment. The typical ‘bricks and mortar’ health and beauty store is evolving, and in-order to keep up and complement the customised on-line experience, retail brands must use data capture to provide personalisation, better interactions and a more streamlined, offline shopping process. Smart technology is helping to deliver this. Whilst the growth of personalisation has been facilitated by advances in technology, a big driver has been the collection and use of big data. Retailers can harness data collected in-store to better understand customers’ preferences and tailor their offerings accordingly. Digital advances are key in helping shoppers feel like the setup of physical stores is designed with their specific needs in mind. For example, Skincare brand NUDE created the Skin Nutrition Bar in the Selfridges Beauty Hall, in order to help customers understand their skin type, and recommend appropriate products based on this. This involved a questionnaire on a counter mounted tablet, as well as a mini facial, and customers were encouraged to share their results on social media with a photo and hashtag. Finally, in order to increase customer loyalty, their personal skincare programme was then emailed to them, promoting lasting usage and extending the experience outside the store. AUGMENTED REALITY It’s been predicted that by 2020 as many as 100 million consumers will shop in AR. So, what makes it worthwhile for beauty brands? Unique technology allows customers to come in store and virtually try on make-up via apps, such as Modiface, which gives shoppers a quick and hygienic ‘try before you buy’ solution through a digital screen. Now that so much of the beauty industry is influenced by tech-savvy vloggers and filter-loving bloggers, AR is helping to bring the in-store experience to a whole new level, and one that a new generation of customers can get on board with. Global beauty brand, Sephora, is one of the most well-known companies embracing AR in its stores. Sephora implemented a ‘virtual artist’ app back in 2016 and since then more than 200 million shades have been tried on in store. It doesn’t stop there as similar technology can do everything from step-by-step make-up tutorials to colour matching products for individual consumers. SOCIAL MEDIA With more than one billion users, Instagram is fast becoming a new home for brands looking to make an impact on social media – something which is increasingly important in a world where consumers demand an omni-channel shopping experience. It’s vital that the online and offline channels complement and add value to each other – offering a consistent and seamless experience, no matter how the customer wants to shop. With the distinction between online and offline shopping experiences diminishing, it’s definitely worth investing in technology to merge the in-store experience with the world of social. This can be as simple as integrating screens and tablets in store, so that user-generated content can be brought to life. For example, tablets can be placed at make up counters, allowing for customers to access product reviews, tutorials and to encourage shoppers to take pictures and share on their own social accounts. FRICTIONLESS SHOPPING The need for a frictionless shopping experience is arguably most important at the point of sale. Today’s consumers are much less patient – queues and long checkout times are unacceptable and can even result in the loss of a sale. Therefore, contactless payments and mobile payments, which are quicker than conventional card transactions, benefit health and beauty retailers by reducing queue times and increasing customer satisfaction and, ultimately, revenue. Not only this, but due to the speed of transactions, fewer staff may be needed at checkouts during peak times. Moving forward, in order to make the buying process as seamless as possible, sensors that monitor your purchases could soon be introduced to your favourite health and beauty store. A smartphone app will track your purchases and even tell you if you’ve forgotten something. There will be no need to queue or physically pay a cashier – when you exit through a barrier, your account will be automatically charged. Would you like to improve your health and beauty store design? Get in touch to find out how we can assist. * About us * Who we are * Global locations * People First * Transparency * Ethical Channel * Blog * Our Offer * Design * Engineering & Manufacturing * Project Management * Logistics * Installation & Maintenance * Lighting * General Contracting * Visual Communication * Retail technology * Products * Furniture Bespoke * Furniture Systems * Payment Ecosystem * Visual Communication * Retail technology * Lighting * Click & Collect * Smart eco * Sectors * Food * Health & Beauty * Automotive * Banking * Fashion * Sports * Telecom * Travel Retail * Hardware & DIY * Pharmacies * Sustainability Solutions * Positive impact * Smart ECO * Case studies * Printemps * Deutsche Bank * Volkswagen * Vodafone * E.Leclerc * Cadena 88 * Sephora * Lagardère * Careers © HMY Group 2023 * Normative * Cookie policy * Legal notification We are using cookies to give you the best experience on our website. You can find out more about which cookies we are using or switch them off in settings. Accept Settings Close GDPR Cookie Settings * Privacy Overview * Strictly Necessary Cookies * 3rd Party Cookies * Cookie Policy Privacy Overview This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Strictly Necessary Cookies Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Enable or Disable Cookies If you disable this cookie, we will not be able to save your preferences. 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