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mt logo Newsletters * Trending: AI * Topics * > Account-based marketing (ABM) * > B2B marketing * > Customer data platform (CDP) * > Customer journey * > Digital transformation * > Ecommerce * > Email marketing * > Google Analytics 4 (GA4) * > Identity resolution * > Marketing automation * > Optimization and personalization * > MarTech special reports * > MarTechBot * > All topics * Conference * Webinars * Intelligence reports * White papers * Newsletter * What is martech? * MarTechBot Search the MarTech site Search MarTech » B2B marketing » 15 cutting-edge tools every B2B marketer should know 15 CUTTING-EDGE TOOLS EVERY B2B MARKETER SHOULD KNOW B2B MARKETERS ARE REAPING THE REWARDS FROM THE HUGE NUMBER OF NEW MARTECH TOOLS. HERE'S A GUIDE TO SOME OF THE BEST OF THEM. Ruth Stevens on September 29, 2023 at 11:19 am | Reading time: 7 minutes B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers? Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. I’ve organized these by category: Data, campaigns, sales and strategy. DATA * Intent data for ABM: After bursting on the B2B scene around 2018, intent data is getting better and better. One new approach, from Propensity, applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. * Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. * Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” It enables a real 360-degree view of the customer across first-, second- and third-party data. And it supports the data needs of the entire firm, from manufacturing to finance. The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. * Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows, a Chrome extension that pops up a personality profile next to a LinkedIn page. Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. The Crystal Knows “type” is based on the familiar DISC personality framework. CAMPAIGNS * Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. Widely used by publishers and event organizers, it will work well in tech and industrial categories. A new secret weapon for lead qualification, too. * Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process. The miracle of Descript is that as you edit your video transcript, the video automatically adjusts itself. Also works for editing podcasts, and includes screen recording, clip creation and transcription. Genius. * Website personalization: Talk about the arrival of one-to-one marketing communications. Mutiny is set up to refresh your website instantly, based on who has stopped by. By industry, company size and other variables you select, derived from company IP and other identifiers. You can craft copy and design changes using their AI tool, and make personalized landing pages and emails customized to what’s known about the visitor. Don Peppers and Martha Rogers will be proud. * Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track. AI to the rescue, in the form of Albert, a tool that enables digital advertising across the board. Albert claims to cover 90% of the biddable ad universe, to optimize, personalize and maximize performance, without spending more. Dig deeper: A sales-side view of marketing, automation and AI SALES * Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 trillion in 2021 to $3 trillion by 2027. B2B marketers absolutely must figure out how to adapt the best of ecommerce functionality into their selling processes, mapping it to their customer’s buying process. Big Commerce is an example of a SaaS platform serving B2B sellers with secure, customizable solutions that fit their buyers’ behavior. They have partnered with SWK Technologies and other integrators to help you get going seamlessly. * Automated prospecting emails: Sales reps hate writing emails, so why not let AI do the job? CallSine invites users to upload their own prospecting data and add a variety of information about the products and services they are selling — pitches, testimonials, case studies, blogs. The tool then creates playbooks for reaching various contacts by role or persona and generates a series of proposed email messages. Reps can edit and regenerate the email copy as needed (like “Be more formal,” “Use fewer cliches”). Over time, the tool gets smarter. Best of all, because they’re being individually generated, these emails get past spam filters. Your reps can spend more time selling and less time writing. * Referral management: Deeto harnesses your current customers as part of your prospecting. Satisfied customers can opt in and contribute user-generated content like testimonials, personal success stories or videos. Deeto’s AI-driven platform matches the advocates with prospective clients, arranging one-on-one interactions that benefit both sides. Sales reps can use these warm introductions to add credibility and influence to their pitches. In return, participating customers receive rewards like gift cards or charitable donations. I’m told that customers are generally willing — even feeling honored — to participate. * Customer advocacy: Another newcomer, similar to Deeto, but perhaps more broadly focused, is ChampionHQ. Designed to serve not only sales but also marketing and customer success, this platform helps identify hidden advocates in your customer base, generate referrals and address the customer lifecycle, tracking user behavior to accelerate upsells and renewals. STRATEGY * Teamwork: Marketing team dysfunction is a constant challenge in medium-to-large enterprises. OnLoop intends to fix that, with a productivity app to provide consistent ongoing feedback to employees and improve the value and results of performance reviews. Especially in today’s WFH environment, better tools for performance evaluation and peer feedback are welcome. * Competitive intelligence: Crayon automates the drudgery of keeping an eye on competitors and even helps you craft strategies to counter their moves. What a godsend. So, what to make of this all? First, in the B2B world, where marketing and sales work closely together, the lines between martech and sales tech become more blurred than you find in B2C. Which is why some sales-related technologies have landed on this list. Second, AI is everywhere, and deservedly so. It’s a thrilling new resource for marketers, and especially satisfying to those of us who came up through the world of database marketing, where we’ve relied on predictions from past behavior to make bets on future customer behavior. Good that data is driving predictions all over the place. But that said, I’m a bit annoyed about AI as a mere buzzword. It’s fine — essential, even — for companies to search out ways to harness AI to improve their current products and open doors to new offerings. But let’s stop adding AI to every tagline, irrespective of whether data modeling is really part of the product. OK, I’ll stop griping. Third, it’s encouraging that entrepreneurs are coming up with a steady stream of helpful tools to streamline and empower our efforts. Long live B2B marketing innovation! Last, tipping my hat to Steve Gershik, Leslie Laredo, Projjal Ghatak, Gianna Scorsone, Scott Gillum and Milt Hwang for their suggestions and input. Thanks to you all. Get MarTech! Daily. Free. In your inbox. Business email address Subscribe Processing... See terms. -------------------------------------------------------------------------------- Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here. -------------------------------------------------------------------------------- Add MarTech to your Google News feed. -------------------------------------------------------------------------------- Related stories Salesforce experts share tips for ensuring a smooth implementation Informa Tech/TechTarget merger would create a B2B data giant How to harness storytelling’s impact in B2B marketing From efficiency to efficacy: 2024’s B2B marketing revolution Milton Hwang: Spotlight on the expert New on MarTech Jay Mandel: Looking forward with AI Salesforce experts share tips for ensuring a smooth implementation Informa Tech/TechTarget merger would create a B2B data giant AI-powered features to look for in customer data platforms 5 secrets of streamlining marketing workflows About the author Contributor Ruth Stevens Ruth P. Stevens consults on customer acquisition and retention, specializing in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth also teaches marketing at business schools in the U.S. and abroad. She has taught at Columbia and NYU Stern business schools in New York, and abroad at Hong Kong UST, Singapore Management University, Athens College, San Andres University (Buenos Aires), Jagiellonian University (Krakow) and Indian Institute of Management Bangalore. Ruth is a guest blogger at Biznology, CustomerThink and Business 2 Community, and a contributing writer at AdAge and AdWeek. She co-hosts the Marketing Horizons podcast. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Related topics B2B marketing Get the daily newsletter digital marketers rely on. 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Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADMETRICS GMBH Doesn't use cookies. Data collected and processed: Browsing and interaction data, Privacy choices, IP addresses, Device characteristics more View details | Privacy policylaunch Consent AMOBEE INC. Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EPSILON Cookie duration: 184 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent YAHOO EMEA LIMITED Cookie duration: 397 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ADVENTORI SAS Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Authentication-derived identifiers, IP addresses, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent TRIPLELIFT, INC. Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline XANDR, INC. Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEORY GMBH Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. View details | Privacy policylaunch Consent UNRULY GROUP LLC Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline NEURAL.ONE Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent ADITION (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ACTIVE AGENT (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent TABOOLA EUROPE LIMITED Cookie duration: 366 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent EQUATIV Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent ADFORM A/S Cookie duration: 1 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAGNITE, INC. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline RATEGAIN ADARA INC Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more View details | Storage details | Privacy policylaunch Consent SIFT MEDIA, INC Doesn't use cookies. Data collected and processed: IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more View details | Privacy policylaunch Consent RAKUTEN MARKETING LLC Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline LUMEN RESEARCH LIMITED Doesn't use cookies. Data collected and processed: Browsing and interaction data, IP addresses, Device characteristics, Non-precise location data more View details | Privacy policylaunch Legitimate interesthelp_outline AMAZON AD SERVER Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline OPENX Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent YIELDLAB (VIRTUAL MINDS GMBH) Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ROKU ADVERTISING SERVICES Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SIMPLIFI HOLDINGS INC Cookie duration: 366 (days). Data collected and processed: IP addresses, Precise location data, Device identifiers more Uses other forms of storage. View details | Privacy policylaunch Consent PUBMATIC, INC Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline COMSCORE B.V. Cookie duration: 720 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent FLASHTALKING Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more View details | Privacy policylaunch Consent PULSEPOINT, INC. Cookie duration: 365 (days). Data collected and processed: IP addresses, Device characteristics, Device identifiers more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent SMAATO, INC. Cookie duration: 21 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SEMASIO GMBH Cookie duration: 366 (days). Data collected and processed: Browsing and interaction data, Privacy choices, IP addresses, Device identifiers more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CRIMTAN HOLDINGS LIMITED Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline GENIUS SPORTS UK LIMITED Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CRITEO SA Cookie duration: 390 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADLOOX SA Doesn't use cookies. Data collected and processed: Browsing and interaction data, Probabilistic identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline BLIS GLOBAL LIMITED Cookie duration: 400 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent LOTAME SOLUTIONS, INC Cookie duration: 274 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent LIVERAMP Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent GROUPM UK LIMITED Cookie duration: 395 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline LOOPME LIMITED Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent DYNATA LLC Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent ASK LOCALA Doesn't use cookies. Data collected and processed: Privacy choices, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent NEAR INTELLIGENCE Doesn't use cookies. Data collected and processed: Browsing and interaction data, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent DOUBLEVERIFY INC. Doesn't use cookies. Data collected and processed: Browsing and interaction data, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Non-precise location data more View details | Privacy policylaunch Legitimate interesthelp_outline BIDSWITCH GMBH Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent IPONWEB GMBH Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent NEXTROLL, INC. Cookie duration: 183 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. View details | Privacy policylaunch Consent TEADS FRANCE SAS Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline STRÖER SSP GMBH (SSP) Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline OS DATA SOLUTIONS GMBH & CO. KG Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PERMODO GMBH Doesn't use cookies. Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent PLATFORM161 B.V. Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent ADACADO TECHNOLOGIES INC. (DBA ADACADO) Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, IP addresses, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent BASIS GLOBAL TECHNOLOGIES, INC. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Cookie duration resets each session. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SMADEX, S.L.U. Cookie duration: 365 (days). Data collected and processed: Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent BOMBORA INC. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline EASYMEDIA GMBH Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent REMERGE GMBH Doesn't use cookies. Data collected and processed: Browsing and interaction data, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADVANCED STORE GMBH Cookie duration: 365 (days). Data collected and processed: Device identifiers more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAGNITE CTV, INC. Cookie duration: 366 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DELTA PROJECTS AB Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline USEMAX ADVERTISEMENT (EMEGO GMBH) Cookie duration: 365 (days). Data collected and processed: Users’ profiles more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent EMETRIQ GMBH Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent PUBLICIS MEDIA GMBH Cookie duration: 1825 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent M.D. PRIMIS TECHNOLOGIES LTD. Cookie duration: 25 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ONETAG LIMITED Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Privacy choices, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent CLOUD TECHNOLOGIES S.A. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Cookie duration resets each session. View details | Privacy policylaunch Consent SMARTOLOGY LIMITED Doesn't use cookies. Data collected and processed: IP addresses more Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline IMPROVE DIGITAL Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADOBE ADVERTISING CLOUD Cookie duration: 365 (days). Data collected and processed: Privacy choices, Authentication-derived identifiers, IP addresses, Device identifiers more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline BANNERFLOW AB Cookie duration: 366 (days). Data collected and processed: IP addresses more View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline TABMO SAS Doesn't use cookies. Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Uses other forms of storage. View details | Privacy policylaunch Consent INTEGRAL AD SCIENCE (INCORPORATING ADMANTX) Doesn't use cookies. Data collected and processed: Browsing and interaction data, Privacy choices, IP addresses, Device characteristics, Non-precise location data more View details | Privacy policylaunch Legitimate interesthelp_outline WIZALY Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent WEBORAMA Cookie duration: 393 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline JIVOX CORPORATION Cookie duration: 30 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, IP addresses, Precise location data, Device identifiers, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent MOBILE PROFESSIONALS BV / SAGE+ARCHER BV Doesn't use cookies. Data collected and processed: Non-precise location data more View details | Privacy policylaunch Consent ON DEVICE RESEARCH LIMITED Cookie duration: 30 (days). Data collected and processed: Browsing and interaction data, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more View details | Storage details | Privacy policylaunch Consent ROCKABOX MEDIA LTD Doesn't use cookies. Data collected and processed: Browsing and interaction data, IP addresses, Device characteristics, Non-precise location data more View details | Storage details | Privacy policylaunch Legitimate interesthelp_outline EXACTAG GMBH Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent CELTRA INC. Doesn't use cookies. Data collected and processed: IP addresses, Device characteristics, Precise location data, Device identifiers more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline MAINADV SRL Cookie duration: 30 (days). Data collected and processed: Browsing and interaction data, Privacy choices, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Uses other forms of storage. View details | Privacy policylaunch Consent GEMIUS SA Cookie duration: 1825 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Device characteristics, Device identifiers more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent THE KANTAR GROUP LIMITED Cookie duration: 914 (days). Data collected and processed: Browsing and interaction data, Privacy choices, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent NIELSEN MEDIA RESEARCH LTD. Cookie duration: 120 (days). Data collected and processed: Browsing and interaction data, Privacy choices, IP addresses, Device characteristics, Device identifiers more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline SOLOCAL SA Cookie duration: 396 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PIXALATE, INC. Doesn't use cookies. Data collected and processed: Browsing and interaction data, IP addresses, Device characteristics, Device identifiers, Non-precise location data more View details | Storage details | Privacy policylaunch Consent ORACLE ADVERTISING Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Authentication-derived identifiers, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent NUMBERLY Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch Consent AUDIENCEPROJECT APS Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline DEMANDBASE, INC. Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent EFFILIATION / EFFINITY Cookie duration: 2 (days). Data collected and processed: Device characteristics more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent SEENTHIS AB Doesn't use cookies. Data collected and processed: IP addresses, Device characteristics more View details | Privacy policylaunch COMMANDERS ACT Cookie duration: 365 (days). Data collected and processed: IP addresses, Device identifiers more View details | Storage details | Privacy policylaunch Consent TRAVEL AUDIENCE GMBH Cookie duration: 397 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent HUMAN Doesn't use cookies. Data collected and processed: Probabilistic identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data more View details | Privacy policylaunch Legitimate interesthelp_outline BLENDEE SRL Cookie duration: 366 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent INNOVID LLC Cookie duration: 90 (days). Data collected and processed: Browsing and interaction data, Privacy choices, IP addresses, Device characteristics, Device identifiers, Non-precise location data more Cookie duration resets each session. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline PAPIRFLY AS Doesn't use cookies. Data collected and processed: Device characteristics more View details | Privacy policylaunch Legitimate interesthelp_outline NEUSTAR, INC., A TRANSUNION COMPANY Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch ConsentLegitimate interesthelp_outline SALESFORCE.COM, INC. Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Authentication-derived identifiers, Device characteristics, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent VERVE GROUP EUROPE GMBH Doesn't use cookies. Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Uses other forms of storage. View details | Privacy policylaunch Consent OTTO (GMBH & CO KG) Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, IP addresses, Device identifiers, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, Authentication-derived identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. View details | Privacy policylaunch Consent LOCALSENSOR B.V. Doesn't use cookies. Data collected and processed: Privacy choices, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Uses other forms of storage. View details | Privacy policylaunch Consent ONLINE SOLUTION Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data, User-provided data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policylaunch Consent RELAY42 NETHERLANDS B.V. Cookie duration: 730 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Device identifiers, User-provided data more View details | Storage details | Privacy policylaunch Consent GP ONE GMBH Cookie duration: Uses session cookies. Data collected and processed: Browsing and interaction data, Privacy choices, IP addresses, Device characteristics, Non-precise location data, User-provided data more Uses other forms of storage. View details | Storage details | Privacy policylaunch ConsentLegitimate interesthelp_outline THE MEDIAGRID INC. Cookie duration: 365 (days). Data collected and processed: Browsing and interaction data, Privacy choices, Probabilistic identifiers, IP addresses, Device characteristics, Precise location data, Device identifiers, Non-precise location data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policylaunch Consent MINDTAKE RESEARCH GMBH Cookie duration: 180 (days). Data collected and processed: Browsing and interaction data, Users’ profiles, Probabilistic identifiers, IP addresses, Device characteristics, Device identifiers more Uses other forms of storage. View details | Privacy policylaunch Consent CINT AB Cookie duration: 730 (days). 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