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REINVENTING THE CDP: REAL-TIME 2.0 & AI LEARN MORE * Contact Us * Login * Search * Learn * Overview * Why CDP * CDP Vendor Selection * Why Treasure Data * CDP vs DMP * CDP Academy * What is a CDP? * Customer Data Management * CDP Solutions * Customer Data Cloud * Use Cases * CDP for Marketing * Customer Data in Action * CDP for Service * CDP for Sales * Trust for CDP * Industries * Overview * Automotive * Retail * Financial Services * CPG * Entertainment & Media * Life Sciences * Healthcare * Customers * Platform * Overview * Technology * Consent and Privacy * Security * Treasure Boxes * Integrations * Open Source * Journey Orchestration * Resources * Library * Case Studies * Guides & Cheatsheets * White Papers & Reports * Videos * Events & Webinars * CDP Academy * Documentation * API Developer Portal * CDP Training * Blog * Company * About Us * Press Releases * Partners * News * Recognition * Careers * Schedule Demo * Contact Us * Login * Search * 1 CREATE THE CONNECTION DO MORE THAN CAPTURE AND ANALYZE CUSTOMER SIGNALS. ACT ON THEM. Customer Data Cloud unites operations, service, sales, and marketing teams around the same unified customer profiles. When every department has the data and insights they need, they can work together to create connected customer experiences and improve business value. Schedule Demo Watch Video Customer Data Cloud unites operations, service, sales, and marketing teams around the same unified customer profiles. When every department has the data and insights they need, they can work together to create connected customer experiences and improve business value. HUNDREDS OF FORTUNE 500 AND GLOBAL 2000 COMPANIES RELY ON TREASURE DATA * Retail * CPG * Automotive * Media & Entertainment * Financial Services * Life Sciences * Healthcare GIVE EVERY DEPARTMENT THE DATA AND INSIGHTS THEY NEED TO INCREASE SALES AND EFFICIENCY Many companies use customer data platforms to help their marketing campaigns. But if you’re not activating customer data across every brand, on every channel, throughout the entire business, you’ve just created another data silo. We help enterprises overcome the data disconnect and give every role, whether customer facing or operations, a unified customer profile based on past interactions, real time behaviors, and AI-powered predictions. Your browser does not support video. CASE STUDIES Growth 38% NET INCOME GROWTH YOY Shiseido, the 5th largest cosmetics maker in the world, was operating from a combination of assumptions and disparate datasets. We unified Shiseido’s 80 years of collected data and enriched it with analytics. Shiseido could now create personalized communications built around behavior and preferences. Delighting customers resulted in 38% growth year over year. View Case Study Efficiency SAVED $MILLIONS IN MARKETING COSTS For Muji, not having enough data about customers weakened in-store sales and wasted resources on disjointed campaigns. With Treasure Data, Muji merged the physical and digital customer experiences and gave in-store customers relevant recommendations. Muji’s digital marketing got much better results: coupon redemption went up 100%, in-store revenue jumped 46%, and they saved millions in marketing costs. View Case Study Engagement 250% INCREASE IN CONVERSION RATE Subaru collected tons of customer data, but because it was siloed, marketers relied on gut feelings and limited datasets for strategy. Now Subaru knows which customers are ready to buy. Predictive scoring and machine learning let Subaru personalize each customer experience, generating a 250% increase in conversion rate. View Case Study Loyalty 350% HIGHER RENEWAL RATE Treasure Data powered U.S. Soccer’s digital transformation, helping U.S. Soccer create personalized experiences at scale for their customer loyalty program members. Fans approved and U.S. Soccer saw dramatic results: renewal rates jumped from 20% to 90%, an increase of 350%. View Case Study GLOBAL BRANDS NEED A GLOBAL PARTNER Treasure Data partners with brands in more than 75 countries. TREASURE DATA DELIVERS GLOBAL IMPLEMENTATION AND SUPPORT With data centers, teams, and partners around the world, you’ll have efficient deployment and flexible tools everywhere you need them. REDUCED RISK Customer Data Cloud provides the security, governance, and compliance tools you need to navigate complex global privacy requirements. END-TO-END SOLUTION Deliver connected customer experiences across every channel and every department. For all of your brands, all around the world. HOW TREASURE DATA HELPS CREATE CONNECTED CUSTOMER EXPERIENCES Data Silos & Assumptions You’re collecting tons of data about your customers but you don’t ever get the full profile and teams operate in silos. Your customers don’t get the right campaigns at the right time. Risky Data Governance You’ve got to manage privacy and consent across channels, brands, and countries, but the process is cumbersome and the risks are high. Your IT and data teams are constantly bogged down with requests from marketing and sales. Missed Opportunities When departments operate from different datasets, it’s impossible to orchestrate a unified strategy. Sales, service, marketing and operations waste money and miss the mark. Frustrated Customers You make them repeat themselves again and again. You bombard them with ads for products they’ve already bought. They start to wonder why they should trust you with their data. Universal Understanding Use a single source of truth to create a connected customer experience. Know where your customers are in their journey, when they’re ready to buy, and even what future services or products they might need. Robust Data Governance Every part of your business operates in compliance because privacy and data governance are managed across every brand and every country. Your sales and marketing teams don’t waste IT time and resources because all customer-facing teams operate with privacy-compliant data. Your customer data is protected, and so are you. Effective Strategies Your teams share powerful tools that work around the world, across every channel and every brand. Because your entire organization is united around the customer, every department operates at its best, creating experiences that drive the business forward. Engaged Customers When you deliver connected customer experiences based on past history and current, real-time needs, you increase customer loyalty and value. ONE TEAM, ONE EXPERIENCE Capture, analyze, and act on billions of customer data points. Empower every department to create a connected customer experience. CDP FOR MARKETING Attract customers, build relationships, optimize campaigns Learn More CDP FOR SALES Use predictive analytics for better interactions and smoother sales Learn More CDP FOR SERVICE Empower every agent to create exceptional customer experiences Learn More NEW TO ENTERPRISE CDP? We’ve compiled resources to cover the basics and guide you through the selection process. CREATE IMPACTFUL CUSTOMER JOURNEYS Learn how to create a great customer experience across all customer journey stages. Learn More 6 STEPS TO ENSURE CDP RFP SUCCESS Looking for a CDP vendor? We provided the 6 essential RFP process steps to help you find the right CDP for you business. Get Your Guide THE COMPLETE GUIDE TO CDP PLATFORMS Everything you ever wanted to know about Customer Data Platforms (CDPs) is in this guide: How they work, CDPs in personalized marketing & CX, CDP ROI… Learn More DON'T JUST TAKE OUR WORD FOR IT See why enterprises need Treasure Data “TREASURE DATA IS OUR CENTER OF MARKETING…OUR KEY TO HOW WE’LL LIVE IN A COOKIELESS WORLD, IN AN EVEN MORE DIGITAL ENVIRONMENT, AND STILL CONNECT WITH OUR CONSUMERS.” Luiz Gama Senior Global Martech Manager, AB InBev “TREASURE DATA’S UNIFIED CUSTOMER VIEW TRANSFORMS OUR CUSTOMER TOUCHPOINTS BY ALLOWING US TO HAVE MORE CONTEXTUAL INTERACTIONS. BEYOND DIGITAL MARKETING, WE ARE IN THE PROCESS OF LEVERAGING TREASURE DATA AT OUR CONTACT CENTER TO IMPROVE OUR ABILITY TO CONVERT THE PROSPECTS INTO OUR CUSTOMERS.” Deepak Bhosale General Manager of IT, Asian Paints “THE PLATFORM HAS ACCELERATED THE OMNICHANNEL JOURNEY AND IS A STRATEGIC LEVER FOR THE NEXT-BEST ACTION. TREASURE DATA HAS THE FLEXIBILITY TO INTEGRATE MULTIPLE SOURCES INCLUDING WEB, CRM, EMAIL ACTIVITIES, EVENT INFORMATION, AND THIRD PARTY SOURCES.” Sachin Hiray VP Insights & Data, Capgemini “IT’S IMPORTANT FOR US TO UNDERSTAND WHY OUR CUSTOMERS CHOOSE SUBARU SO THAT WE CAN CONTINUE TO MEET AND EXCEED THEIR EXPECTATIONS. TREASURE DATA MAKES THAT UNDERSTANDING POSSIBLE FOR US.” Ito Takashi General Manager of Digital Innovation, Subaru “TREASURE DATA CDP IS NOW OUR PLAYGROUND TO UNDERSTAND OUR CUSTOMERS AND DO THINGS LIKE BETTER TARGETING AND SEGMENTATION, AND PREDICTIVE ANALYTICS. IT’S ALSO OUR SINGLE SOURCE OF TRUTH FOR THE WHOLE COMPANY, WHICH IS JUST WHAT WE NEEDED.” Tessa Bicard VP of Marketing, Trifecta Nutrition TREASURE DATA IS RECOGNIZED AS A CDP LEADER A Worldwide Leader in IDC MarketScape: CDP for Data and Marketing Operations Users Download Report A Worldwide Leader in IDC MarketScape: CDP for Growth Companies Download Report MORE ANALYST FIRMS, INDUSTRY, AND CUSTOMER RECOGNITION Awards & Recognition GET MORE FROM YOUR CUSTOMER DATA WITH TREASURE DATA Schedule Demo * LEARN * Why Use a CDP * CDP Vendor Selection * Why Choose Treasure Data * Difference Between CDP and DMP * CDP Academy * What is a CDP? * What is Customer Data Management? * SOLUTIONS * Customer Data Cloud * CDP for Marketing * CDP for Service * CDP for Sales * Trust for CDP * Use Cases * Customer Data in Action * INDUSTRIES * Overview * Automotive * Retail * CPG * Financial Services * Entertainment & Media * Life Sciences * Healthcare * PLATFORM * Overview * Technology * Consent and Privacy * Security * Integrations * Customer Journey Orchestration * Treasure Boxes * Open Source * Integration Recipes * RESOURCES * Resource Library * Documentation * API Developer Portal * Glossary of Marketing and Data Terms * Blog * CDP Academy * Customer Data Platform Training * Consult an Expert * ABOUT * Company * In The News * Press Releases * Recognition * Partners * Careers * Contact Us * Site Map Linkedin Twitter Facebook Github +1 (866) 899-5386 (US) | +1 (650) 772-4500 (Outside US) | Terms & Conditions | Cookie Policy | Cookies Settings | Privacy | Security | Trademarks | Modern Slavery Statement | Search * English * 日本語 * Français * Deutsch * 한국어 * 中文 (台灣) * ไทย * Bahasa Indonesia Copyright © 2023 Treasure Data, Inc. 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