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IGArchitects designs home in Japan as "one big room"


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IGARCHITECTS DESIGNS HOME IN JAPAN AS "ONE BIG ROOM"

Japanese studio IGArchitects conceived this home in Tokyo as an adaptable space
for both living and working, with stepped living areas framed by boardmarked
concrete walls. Named Building Frame of the House, the home in Saitama was
designed by IGArchitects to function as "one big room". "[The clients] have a
vague boundary between their private and work life, therefore they were
imagining a house where they can work anywhere and where they can sense the
presence of each other wherever in the house," founder Masato Igarashi told
Dezeen.

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A look back at US climate solutions this year


The country may have a long way to go in its decarbonization goals, but these
stories show signs of progress.

‍

Some of the most jarring ways the United States will feel the impacts of climate
change began to reveal themselves this year.

‍

The U.S. saw a record-setting 25 billion-dollar natural disasters. Maui
experienced the country’s deadliest wildfire in the last century. Phoenix
suffered temperatures over 110 degrees Fahrenheit for 31 consecutive days.
Vermont endured epic floods. Despite all this, the Biden administration reneged
on its promise and approved the Willow oil project in Alaska.

‍

But this year was also filled with news of encouraging, inspiring, and
groundbreaking progress in the U.S., not least of which was its joining a global
agreement to transition away from fossil fuels and pledging with its biggest
rival, China, to accelerate renewables.

‍

Reaching net-zero emissions by 2050 will require decarbonizing the nation’s
energy production, transportation, homes and buildings, and industries. Here’s a
look back at some of the progress the U.S. made in 2023, seen through the lens
of the stories Grist told.‍

‍

Shoring up clean energy

Electricity generation accounts for about one-quarter of U.S. greenhouse gas
emissions. Eliminating them means transitioning to renewable energy. The country
made new commitments to do so this year: In addition to the COP28 agreement, the
U.S. and China bilaterally agreed to accelerate renewable energy deployment this
decade.

‍

That will require speeding up the rate at which such projects are permitted. The
Biden administration proposed a rule to streamline this process while requiring
agencies to consider environmental justice in their reviews. For its part, the
Bureau of Land Management approved 50 clean energy projects on federal lands in
the last two years, including a 732-mile transmission line across the West. It
also proposed lowering the fees for wind and solar development by 80 percent.

‍

States, tribes, and U.S. territories are trying to accelerate progress too: New
Yorkers voted to allow its public power authority to build renewable energy
projects, and Michigan’s legislature passed a package of bills requiring the
state to run off 100 percent clean energy by 2040. Arizona’s Gila River Indian
Community approved the nation’s first solar canal project, and Puerto Rico is
receiving half a billion dollars to bring rooftop solar to those who need it
most.

‍

Speaking of solar, a recycling industry is cropping up to take in old
photovoltaic panels. Washington state even passed a law requiring companies take
back and recycle them upon retirement.‍

‍

Retiring fossil fuels

Ramping up renewable energy capacity makes it possible to retire fossil fuel
energy. Coal-fired electricity capacity in the U.S. is down 42 percent from its
peak in 2011, and 40 percent of what remains is expected to retire by 2030.

‍

Still, ditching coal requires supporting communities whose economies have long
depended on it. Southwestern Virginia has been mining coal since 1880, but the
area is beginning to benefit from solar. The industry is gaining trust by
creating local jobs and building arrays for schools, saving them money on their
utility bills. Even the mines are getting a second chance — scientists are
finding rare species like the green salamander returning to areas once stripped
for extraction.

‍

Looking beyond old coal sites, hundreds of thousands of abandoned oil wells dot
the country, polluting the air and water. A federal cleanup program is directing
more money than ever before toward capping these wells while creating jobs.

‍

Still, the country broke its oil production records this year. But there are
efforts to restrain that boom: New Mexico issued a moratorium on new oil and gas
leases near schools and daycare centers, and the Interior Department banned them
within a 10-mile radius of the state’s Chaco Culture National Historical Park.
The Environmental Protection Agency introduced sweeping regulations that it says
could reduce methane emissions from oil and gas by 80 percent.

‍

Capturing carbon

Despite the nation’s best efforts to stop emissions, research shows that
limiting global warming to 1.5 degrees Celsius will also require removing
hundreds of gigatons of atmospheric carbon dioxide. Whether to do that with
machines or through natural solutions is a matter of intense debate.

‍

Opponents of technologies like direct-air capture warn the oil and gas industry
could use them to justify prolonging fossil fuel use. But the Biden
administration is supporting direct air capture by sending $1 billion to two
planned facilities on the Gulf Coast each designed to initially capture up to 1
million metric tons of CO2 annually.

‍

Meanwhile, we’re gaining a better understanding of how natural solutions can
promote sequestration. Wetlands, for example, can serve as vast carbon sinks.
Louisiana has begun a $3 billion project to restore them, hoping to bring back
21 square miles of land to the coast. Trees are also powerful carbon keepers,
and restoring them can cool urban heat islands. As part of a tree-equity
“collaborative,” Seattle pledged to plant 8,000 trees and 40,000 seedlings in an
effort to cover one-third of the city in tree canopy by 2037.

‍

Scientists are even finding that returning animals to their native ecosystems
can help sequester carbon in the soil. The Biden administration is funding the
restoration of American bison, which help grasslands retain carbon in the soil
as they graze and stomp.

‍

Reimagining mobility

Some of the most encouraging signs of progress this year came from electric
vehicles. Transportation accounts for nearly one-third of U.S. greenhouse gas
emissions, and most of that pollution comes from cars and trucks. People in the
U.S. bought more than 1 million EVs this year, and the country could have 30
million of them by 2030.

‍

To manage this transition, the nation needs hundreds of thousands of public
charging ports, and it is racing to build them. A $5 billion federal program is
underway to install them along the nation’s highways. California hit 10,000
public EV fast chargers this year, and Walmart announced plans to build its own
network. Tesla is opening its vast charging network to other automakers.

‍

EVs won’t just change how we get around — their batteries can transform how we
power our homes and even the grid. When those batteries retire, they could lead
a productive second life as storage for clean energy before being recycled at
one of the numerous recycling facilities being built all over the country.

‍

While 95 percent of the critical materials in batteries are infinitely
recyclable, we need to reduce our reliance on cars to minimize how much of these
materials we extract from the earth. Electric buses or new passenger rail lines
like the one that opened in Honolulu will help, as will micromobility programs
like a nonprofit community-led bikeshare in New Orleans.

‍

Building better

Heating, cooling, and powering homes and other buildings takes a lot of energy.
Although emerging technologies can lower the impacts of doing so, the first
place to start is improving the efficiency of those structures so they require
less power in the first place.

‍

People nationwide discovered efficiency hacks like insulated shades and exterior
window awnings as they battled extreme heat. The Lower Sioux in Minnesota are
creating sustainable home insulation using “hempcrete,” which they grow and
process in their own facility.

‍

But even the most efficient homes still need some heating and cooling. That’s
why 20 governors went all-in on heat pumps, pledging to install 20 million of
them by 2030. They can take lessons from Maine, which has the highest per-capita
adoption in the country. In 2024, states will start administering Inflation
Reduction Act rebates on electric appliances like heat pumps, making them more
affordable. Of course, installing them will require training a whole lot of
electricians. And while Berkeley, California’s ban on natural-gas in new
buildings was struck down in court this April, other cities are finding
workarounds to the ruling, like requiring apartment buildings to reach net-zero
emissions by 2050.

‍

Some researchers are looking at mobile homes as a climate solution, because
prefabricated homes can come equipped with solar panels and heat pumps. An
equity-driven program in Ithaca, New York, is installing them in already
existing mobile homes.

‍

Cleaning up dirty business

As consumers make their own efforts toward decarbonization, it’s becoming easier
for them to see what commitments businesses are making toward net-zero. Although
a federal requirement that they disclose greenhouse gas emissions is still
forthcoming, California passed its own climate disclosure laws requiring
companies that make over $1 billion annually to reveal all of their greenhouse
gas emissions and the content of the carbon offsets they buy.

‍

Companies that rely on or produce plastics also experienced more pressure to
improve their practices. New York State is suing PepsiCo for its role in
polluting the Buffalo River watershed. Businesses that over utilize single-use
packaging are getting competition from zero-waste entrepreneurs who offer
customers better options for refilling containers like shampoo and detergent
bottles.

‍

There’s still a long way to go on decarbonizing some of the country’s most
polluting industries, like steel and concrete. The race for green steel is on,
as evidenced by big investments in ideas for removing coal from its production.
Startups are also working on carbon-negative concrete and even formulas that
store carbon inside the material.

‍

Even the U.S. cattle industry could see disruption, since the USDA approved the
sale of lab-grown meat. Perhaps an even bigger threat to Big Ag? Teenagers. A
Los Angeles teen sued her school district and the USDA over their milk mandates.

‍

Which leads us to perhaps the most encouraging solutions story of the year: The
mobilization of young people who are fighting for their right to a safe,
healthy, and promising future. Kids won big in Held v. Montana, which could bode
well for the 14 youth in Hawaiʻi who are taking their state’s transportation
department to court, and the 18 young Californians who just filed a lawsuit
against the Environmental Protection Agency for discriminating against children
by not protecting them from pollution. With kids like these leading the climate
movement, next year could have much more to celebrate.

Founders Everywhere: Christie Horvath


Christie Horvath is the co-founder and CEO of Wagmo, a tech-first company that
provides pet wellness, employee benefits, and pet insurance plans for cats and
dogs.Welcome to Founders Everywhere, where we highlight the incredible people
behind the companies we’ve backed at Everywhere Ventures, a global pre-seed fund
supported by a community of 500 founders and operators.

‍

Americans LOVE their pets, with more than 60% of households having at least one
pet at home. Pet parenting is expensive and almost half have gone into debt for
their furry family members. Wagmo is a pet wellness company that provides
individual pet insurance plans as well as employee benefits so pets get the care
they need whether it be grooming, maintenance, injury, or cancer treatments.
Wagmo alleviates the financial stress of those routine and emergency care
services. Co-founders Christie Horvath, CEO, and Ali Foxworth, COO, are
self-proclaimed “insurance nerds who are obsessed with their dogs.” They worked
together on the insurance team at BlackRock and bonded over their shared love of
rescue dogs. They would send each other links of puppies and that was the
foundation of their friendship that led to a business partnership.

‍

Christie is from Colorado and grew up with cats and dogs. When she was accepted
into Harvard Business School, she brought her dog Denver with her, who was young
and healthy. One night, out of the blue, he had a seizure and Christie spent
1000s of dollars to find out that he had an inoperable brain tumor. That
experience exposed her to the trauma and intensity of being a pet parent and
luckily she had pet insurance, but decided she wanted to provide innovation into
the stagnated pet insurance industry.

‍

The name Wagmo was inspired by a sign that said, “Wag more, bark less.” Wagmo -
we can all benefit from that advice, humans and pets alike!

‍

What’s Wagmo’s North Star?

‍

We help people access high-quality care for their pets. We remove the financial
burden and financial friction of keeping pets alive and well. When I took my dog
Denver to the vet hospital they wouldn’t take him back to give him the medicine
he needed until I paid a deposit and put my credit card down. The last thing you
want to be worried about at that moment is “Can I actually afford this?

‍

What makes Wagmo a “must-have” vs a “nice-to-have”?

‍

I think it all comes down to the way that people think about and treat their
pets, which for many people, pets are like their children. This is not a
discretionary spend. When your children are sick, you take care of them, and
you'll do anything for them. When your pet is sick, it’s the same thing and the
same amount of importance and priority is being applied to preventative care and
wellness care, which is really our bread and butter.

‍

How does Wagmo inspire “customer love”?

‍

Customers have an incredible moment of joy when after filing a wellness claim,
whammo, they get their reimbursement back within hours via Venmo or PayPal. This
is just the tip of the iceberg, as we have a remarkable customer support and
customer experience team working hard behind the scenes. They are all pet
parents and many are vet techs or ex-vet techs, so their hearts are really in
it. Their passion and compassion really comes through and they connect
emotionally to the claims, which goes a long way.

‍

What’s in the works at Wagmo?

‍

We're really focused on our employer benefit program. We have a really cool,
super unique, employer pet wellness program that we've built in the last year
and a half with massive success to date, and I think we've got a lot of growth
still to come. This is going to be a big year for us, so that's definitely our
focus.

‍

Any favorite startup focused book or podcast?

‍

I try not to read startup books because they stress me out. One podcast I’m
obsessed with right now is called “You’re Wrong About” with Sarah Marshall. She
basically unpacks popular historical events, news, and concepts and the
misperceptions that often take place. It’s fascinating with great storytelling.
I like that it’s intellectual, but very accessible and fun to listen to.

‍

What’s something interesting about you that people may not know?

‍

I’m very allergic to dogs - they give me hives and make my asthma worse. I take
a lot of Zyrtec, which helps and makes it liveable. But I would rather be itchy
and wheezy than without a dog in my life, which just goes to show how much I
love dogs!

“I need previous work experience to be hired”:
Ontario Youth Struggle to Get Their First Job


The vicious cycle of unemployment is a challenge resonating with teenagers and
young adults across Ontario.

‍

The COVID-19 pandemic exacerbated the issue, propelling the youth unemployment
rate in Canada to an unprecedented 28.8% in May 2020, much higher than the
overall unemployment rate of 13.7%. As of June 2023, Ontario’s unemployment rate
was 13.8% for youth aged 15-24. Youth are at greater risk of unemployment than
the rest of the population, and more are employed in temporary, precarious, or
part-time jobs.

‍

A common issue young people face is recruitment teams that desire applicants
with existing work experience (e.g., “a minimum of 1-year experience working in
retail”). When this qualification becomes the norm, an ineliminable barrier is
put in place for youth without this experience.

‍

As a young person described, “My thing is, it’s like every employer wants work
experience, but how do we give them work experience if no one’s hiring us? It’s
always like, ‘I need to be hired to get hired’ but I’m never getting hired.”

‍

Being unable to attain employment status is the central reason why many young
people remain unemployed: they are stuck in a cycle of needing to be employed to
be employed.

‍

Consequently, in an act of desperation, many youth are fabricating work
experiences for their resumes in hopes of a successful hire. That, or the few
lucky ones who have insider connections through family, friends, or
acquaintances can jump into the hiring process and enter immediately into the
workforce.

‍

The Impact of COVID Restrictions

‍

The declaration of COVID-19 as a global pandemic by the World Health
Organization in March 2020 triggered widespread lockdowns and closures, which
led to unparalleled disruptions to learning, work, and wellbeing for young
people in Ontario.

‍

The abrupt shift to remote learning led to inconsistent educational experiences,
decreased engagement, and lower attendance rates for many youth. This disruption
hampered skill development and limited opportunity, which may have significantly
impeded the ability of young people to effectively compete in the job market as
restrictions eased and lifted.

‍

The suspension of internships, service sector jobs, and volunteer opportunities
during the pandemic also posed a considerable challenge for youth to acquire the
skills needed for meaningful future employment.

‍

As another young person shared, “The biggest challenge when job searching in my
field is getting experience. Even entry-level jobs sometimes require years of
experience, which I think is contradictory. I feel like I have to do more school
to be competitive or engage in more volunteer work— which is free labour and not
sustainable for someone my age.”

‍

Intersecting Systemic Barriers

‍

Youth experiencing marginalization face even greater challenges to employment
due to systemic discrimination and oppression. For example, employment for
racialized youth is 44% lower than for non-racialized youth.

‍

Intergenerational socioeconomic struggles can create barriers that hinder youth
from establishing a pathway to employment – for example, a lack of awareness
regarding skill development opportunities or the ability to build networks.
Valuable services and supports might also not be effectively marketed to reach
those most in need, further aggravating these challenges.

‍

While valuable experiences gained through volunteering or unpaid internships can
be a breakthrough for many struggling to secure their first jobs, many young
people may not have the capacity to engage in work that is uncompensated,
especially beyond their requirements for high school graduation in Ontario.
Unequal access to such opportunities can add another layer of obstacles to a
young person’s ability to succeed.

‍

Navigating the Future

‍

In the end, the most effective way to support youth in their employment search
is to tailor solutions to their needs.

‍

Given that young people are usually the first to feel the impacts of economic
disruptions, and considering the lack of meaningful supports, it’s natural for
youth to become disheartened or even abandon their job search journey. Focused
support, promotion, and engagement can help alleviate the adverse effects of
youth unemployment.

‍

As youth maneuver the post-pandemic employment landscape, it’s critical to
integrate experiential learning opportunities into the educational curriculum.
Incorporating career exploration and cooperative education opportunities as
early as middle school can offer students exposure to potential careers and the
chance to cultivate essential skills at an early age. Louisiana’s Fast Forward
Program, through which high school students balance core credits with
internships, serves as an example of how early exposure can bolster students’
credibility and job readiness. And although volunteerism and internships can
give a young person the opportunity to develop valuable work experience,
employers must consider that unpaid positions will widen the employment equity
gap between youth with economic privilege and those who experience
marginalization.

‍

Ultimately, a comprehensive effort involving educators, policymakers, and
community stakeholders is necessary to equitably equip Ontario’s youth with the
skills and opportunities needed to excel in a transforming job market. By
confronting the challenges of youth unemployment head-on, we can empower youth
to construct gratifying careers and contribute positively to their communities.

‍

While the future remains uncertain, one undeniable truth stands out: By
furnishing youth with the right skills and opportunities, we empower them to be
fully prepared for whatever may come.

How the Google for Startups Accelerator: Women Founders
program team repurposed their newsletters to create
podcasts that boosted completion rates.


Summary

In the shifting landscape of digital audio content, engagement metrics provide a
window into audience behavior and content effectiveness. This case study
compares the engagement data between verbatim narrations and transformed audio
to unearth why transformed audio garnered more consistent engagement than
verbatim narrations. The initial strong interest in verbatim narrations indicate
an audience appetite for audio content, while the decrease in repeat
listenership suggests a poor audio experience. Comparatively, transformed audio
maintained a steady engagement rate, a critical indicator of listener retention
and content value. The insights drawn from this analysis offer actionable
strategies to enhance content engagement by transforming the original text
content into a script designed for listening.‍

‍

Definitions

“Verbatim narrations” are word-for-word audio readings of the source text. In
these versions of an audio episode, the source text has not been edited in any
form. Each word is chronologically read out loud.‍

‍

“Transformed audio” is a scripted reading of the source text. In these versions
the source text is edited so that the listening experience is different from the
reading experience. The scripting is done in a way to enhance the engagement and
retention of the material. Learn more about what transformed audio is, and the
science behind it.‍

‍

Google for Startups Accelerator: Women Founders -  Audio Newsletter Experiment‍

‍

Google's accelerator team based in North America produces a weekly newsletter to
engage their existing community of upcoming program events and resources. After
monitoring the readership engagement for several years, the team was looking for
novel ways of driving deeper engagement with the newsletter.‍

‍

The team turned to audio to drive higher click-through rates within the
newsletter and deepen engagement with the content. By using audio, the program
team would be offering a more convenient way of consuming the weekly newsletter
contents while also being able to track how far into the newsletter the audience
was tuning in.‍

‍

Upon launching the audio capabilities, the team noticed that although initial
interest in the audio offering was high, listeners were not listening for very
long. In order to address this concern, the team switched from verbatim
narrations to transformed audio in order to drive engagement.

‍

With the content produced for the same target audience, the following case study
demonstrated how the nature of the audio itself can drive different levels of
engagement.‍

‍

Verbatim Narration Performance‍

‍

The Google for Startups Accelerator: Women Founders team began by transforming
their weekly newsletter into verbatim narrations. These were word for word
readings of the newsletter content. With the launch of the first audio episode,
there was a high initial interest. However, this interest did not translate into
sustained engagement as the average and median listening times displayed a sharp
decline with subsequent episodes. The initial high engagement with the first
audio episode indicates an appetite for listening to newsletters but a poor
audio experience.‍

‍

Transformed Audio Performance‍

‍

As the goal of launching audio for the Google for Startups Accelerator: Women
Founders program was to drive deeper engagement with the content, the team
decided to experiment with transformed content to improve audio listening times.
The transformed audio episodes demonstrated a remarkable consistency in
engagement. The transformed audio engagement rates performed better than the
verbatim narrations at the following rate:

 * general click through to the audio grew by 80%
 * average listening session extended by 110%
 * median listening session extended by 200%

Deepening Engagement with Transformed Audio

‍

When comparing the performance of the verbatim narrations to the transformed
audio, not only did the overall numbers grow, but transformed audio maintained a
closer correlation between average and median listening times, indicating a
uniform engagement level. This pattern reflects a steady listener interest and
suggests that transformed audio is more engaging for the listener, leading to
better completion rates. For the program team, this meant that more of the
information was consumed.

‍

For Content Marketing teams looking to deepen the engagement with their content,
transformed audio can serve as a much better listening experience driving both
average and median listening session lengths.

2.  SELECT TYPE


Verbatim
Read the text as it’s displayed

Scripted
Convert the text into a script
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

3.  SELECT VOICE

Jenny(USA)
Jenny(USA)Ben(UK)Jenny(USA)Ben(UK)
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
https://ad-auris-narration-audio.s3.amazonaws.com/narration_data/nuNwf4wqpqwvHxHx4MqN/articleUrl/narration_17290f48-db08-4321-91e1-9216bf6d878b.mp3
https://ad-auris-narration-audio.s3.amazonaws.com/narration_data/ZHjJu71X301lBCXA0UfR/blocks/narration_06c552d5-06b3-4399-880f-e07af6edd595.mp3
https://storage.googleapis.com/ad-auris-mvp-bucket/data-dashboard-narrations/225876b9ac8ebd47446541cf7fe0ef52.mp4
https://storage.googleapis.com/ad-auris-mvp-bucket/data-dashboard-narrations/499b96747918427aa3abedaa7fd9c338.mp4
https://ad-auris-narration-audio.s3.amazonaws.com/REX%20Blog/instant%20file/I%20need%20previous%20work%20experience%20to%20be%20hired%20-%20Ontario%20Youth%20Struggle%20to%20Get%20Their%20First%20Job%20-%20By%20Nabeeha%20Ahmed/audio/segment_narration_2eeccKHhJbL-4K6Ou1BOM.wav
https://ad-auris-narration-audio.s3.amazonaws.com/narration_data/ZHjJu71X301lBCXA0UfR/blocks/narration_abb3bd78-4551-4359-a804-f6fe6ac060f3.mp3
https://storage.googleapis.com/ad-auris-mvp-bucket/data-dashboard-narrations/GoogleCaseStudy_Verbatim.mp3
https://storage.googleapis.com/ad-auris-mvp-bucket/data-dashboard-narrations/GoogleCaseStudy_Transformed.mp3
https://ad-auris-narration-audio.s3.amazonaws.com/narration_data/3hTGp5Gr5OXUUWTtWliG/blocks/narration_1590b439-20a7-4293-babf-0c1eb47752bf.mp3
https://ad-auris-narration-audio.s3.amazonaws.com/narration_data/3hTGp5Gr5OXUUWTtWliG/blocks/narration_cae2ad9d-8b73-4377-8d03-7c7d2ac4f331.mp3
https://ad-auris-narration-audio.s3.amazonaws.com/narration_data/3hTGp5Gr5OXUUWTtWliG/blocks/narration_a2a68829-5031-4d00-ad08-8e26c3466ba5.mp3
https://ad-auris-narration-audio.s3.amazonaws.com/narration_data/3hTGp5Gr5OXUUWTtWliG/blocks/narration_4cb08cd9-08d3-4481-b7fe-ee29b8ed55d8.mp3
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The one-time setup of the Adauris tool is incredible. We worked with the team to
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on auto-pilot for over a year. This tool is great for any editorial site hoping
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The Walrus, Digital Director
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With Adauris we are able to offer an audio version of our weekly newsletter with
minimal effort. They transform our content into a script fit for audio within
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any team that creates email newsletter content!

IRAN KARMINIAN

Google Canada, Head of Startup Developer Ecosystem
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Audio accessibility is really important for us, especially as a student-run
publication. Adauris made it super easy for us to provide this accessibility.
They worked with us to understand our needs and designed a great tool.

ROHIT NARAYANAN

The Princetonian, Editor in Chief
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"Conexión Migrante was born with the commitment to serve the most vulnerable
immigrant communities that need quality information to make better decisions. Ad
Auris has been a wonderful tool to offer a different and more close way to get
vital information for the people living in another country, with another
language and far away from home".

PATRICIA MERCADO

Conexión Migrante,  Directora General
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had a lot of positive feedback, and working with the team at Ad Auris has been a
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JOEY LOVATO

The Nevada Independent, Multimedia Editor
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