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THE SUBSCRIPTION TRADE ASSOCIATION GROW YOUR KNOWLEDGE AND NETWORK BY JOINING
THE WORLD’S LARGEST COMMUNITY OF SUBSCRIPTION INNOVATORS

Subscription Box

From replenishment to discovery and delight, subscription boxes are a medium for
consumers to be introduced to and engaged with a recurring delivery of niche
products as part of a marketing strategy and a method of product distribution.
Subscription boxes are used by subscription-based ecommerce businesses which
follow a subscription business model.

Media and Publication

The original subscription service is the main means of mass communication
(broadcasting, publishing, and the Internet) regarded collectively. This
includes digital media subscriptions as well as print subscriptions.

Digital/Software

Digital subscription businesses provide access to products and technology from a
computer or device. Software as a Services (SaaS) also falls into this category.
Digital businesses use technology to create new value in business models,
customer experiences and the internal capabilities that support its core
operations. The term includes both digital-only brands and traditional players
that are transforming their businesses with digital technologies.

Subscribe and Save

Subscribe and Save businesses give customers both a one-time purchase option,
and the option to “subscribe” to a specific product, receiving it weekly,
monthly, quarterly, or even semi-annually, in a specified quantity. Usually, the
subscription feature comes with a discount per product, so consumers are
incentivised to subscribe.

Streaming ( Video / Music)

Video and music streaming, one of the largest consumers of downstream internet
traffic, is a mainstay of most American households today. Streaming
subscriptions allow providers to offer on-demand and live viewing/listening
capabilities across a multitude of devices and platforms.

Membership

The membership business model invites individuals to pay a recurring fee to
access the value an organization creates. It provides the design for different
membership levels, revenue sources, marketing activities, events and
conferences, and finances.


CONNECT

Meet with 2,000+ subscription innovators, trusted industry vendors, and more at
the world's largest subscription event: SubSummit.


ENGAGE

Discover new and better ways to engage with your existing and soon-to-be
subscribers.


ENRICH

Learn from the biggest subscription experts in the world what it takes to turn
your product into a life-changing experience for your customers.


STRENGTHENING THE SUBSCRIPTION INDUSTRY ALONGSIDE AMAZING BRANDS LIKE THESE


SUBSUMMIT 2024

Register for the world's largest gathering of membership, loyalty & subscription
brands this June in Dallas!

Register


SUBSUMMIT HIGHLIGHTS

Watch


SUBSUMMIT SUBSCRIPTION COMMERCE INDUSTRY OUTLOOK

Download your free copy of the 2023 annual report to discover what your
customers want from you in 2023! From best retention tactics to predictions you
need to monitor, SUBTA has you covered!

Download Your Free Copy


THE SUBSCRIPTION PODCAST

by SUBTA

Watch Now


FROM ONE-TIME SHOPPERS TO LIFELONG SUBSCRIBERS: 6 POST-HOLIDAY RETENTION
STRATEGIES FOR SUBSCRIPTION BUSINESSES

LTVplus

Learn More


HOW TO PRICE YOUR SUBSCRIPTION BOX

Watch Now


B2B OPPORTUNITIES GET IN FRONT OF 2,000+ DTC COMPANIES IN SUBSCRIPTION

Learn More


JOIN SUBTA SLACK EXPAND YOUR NETWORK WITH HUNDREDS OF PROFESSIONALS

Join for Free


ENGAGING CUSTOMERS WITH CTV

Featuring MNTN

Watch Now


IN CASE YOU MISSED IT ...

 * How to Optimize Your Social Media Marketing Strategy in Three Steps
 * Subscription Data & Success: Simran Dua’s Journey to the Top of the Industry
 * 5 Surprising Things That Will Impact the Future of the Subscription Business
   Model
 * 20 Tips to Grow Your Subscription Business
 * 3 Ways to Stop Feeling Stuck and Unmotivated as a Subscription Entrepreneur
 * Five Things to Look for in a Recurring Payment Gateway Partner
 * Growing Your Profits with a Successful Payment Processor Partnership
 * How to Leverage Short-Form Content in Your Marketing Strategy
 * How to Win Back Lost Customers and Recover Lost Revenue: 3 Campaigns You
   Should Try
 * How to Retain Subscribers While Battling Rising Costs
 * Building a Successful Subscription Business Model
 * What is Better? Monthly vs. Annual Subscription Billing
 * View All Posts


SUBSUMMIT 2024

Connect with industry leaders, innovators and partners who are driving the rapid
evolution of how consumers discover, buy and experience new products.

 * June 17-19, 2024
 * Dallas

Get your Tickets


WHAT OUR COMMUNITY IS SAYING...

"SUBTA's greatest asset is that they bring together a community of the most
knowledgeable folks in the subscription commerce world. Anyone who is anyone in
the subscription space is a member of SUBTA. The community alone has helped us
shape the direction of the company and helped us stay on top of industry trends
and forecasts. A must for anyone serious about their subscription box."


ANTHONY COOMBS

Founder

"I want to say thanks to SUBTA because you're continuing to bring new insights
to the way that we do subscriptions and relate to our subscribers."


DAVID KENNETH HOUSEMAN

Executive Director of Product, Commerce

SUBTA is more than just an association. This network has positively impacted
BattlBox’s marketing and operations and saved us money. SUBTA has connected me
with other thought leaders in the space that has led to both knowledge transfer
and friendships."


JOHN ROMAN

Chief Marketing Officer

SUBTA is here to have our back, to host events, to provide good information, to
help us make better business decisions, and to help us network with other people
in our industry. I would encourage you to join SUBTA. Get involved, be a part of
the events, consume the training, and just immerse yourself in the industry and
your business will be better for it.


JULIE BALL

Chief Marketing Officer

"SUBTA's greatest asset is that they bring together a community of the most
knowledgeable folks in the subscription commerce world. Anyone who is anyone in
the subscription space is a member of SUBTA. The community alone has helped us
shape the direction of the company and helped us stay on top of industry trends
and forecasts. A must for anyone serious about their subscription box."


ANTHONY COOMBS

Founder

"I want to say thanks to SUBTA because you're continuing to bring new insights
to the way that we do subscriptions and relate to our subscribers."


DAVID KENNETH HOUSEMAN

Executive Director of Product, Commerce

SUBTA is more than just an association. This network has positively impacted
BattlBox’s marketing and operations and saved us money. SUBTA has connected me
with other thought leaders in the space that has led to both knowledge transfer
and friendships."


JOHN ROMAN

Chief Marketing Officer

SUBTA is here to have our back, to host events, to provide good information, to
help us make better business decisions, and to help us network with other people
in our industry. I would encourage you to join SUBTA. Get involved, be a part of
the events, consume the training, and just immerse yourself in the industry and
your business will be better for it.


JULIE BALL

Chief Marketing Officer

"SUBTA's greatest asset is that they bring together a community of the most
knowledgeable folks in the subscription commerce world. Anyone who is anyone in
the subscription space is a member of SUBTA. The community alone has helped us
shape the direction of the company and helped us stay on top of industry trends
and forecasts. A must for anyone serious about their subscription box."


ANTHONY COOMBS

Founder

"I want to say thanks to SUBTA because you're continuing to bring new insights
to the way that we do subscriptions and relate to our subscribers."


DAVID KENNETH HOUSEMAN

Executive Director of Product, Commerce

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A SUBSCRIPTION CONFERENCE UNLIKE ANY OTHERS

 * MEET 2,000+ SUBSCRIPTION & E-COMMERCE PROFESSIONALS
   
   Whether it's subscription innovators or industry-leading suppliers, the
   SubSummit community gathers every year to push the space forward, foster
   partnerships, and celebrate everyone's successes during three days filled
   with insightful sessions, exclusive networking opportunities, and more!

 * STAY IN THE KNOW
   
   SubSummit is also the one and only place that can grant you early access to
   the latest edition of the State of Subscription Annual Report, in which SUBTA
   gives you the blueprint to success for the months and years to come.

 * TAKE PART IN AMAZING SESSIONS
   
   Hear from 100+ industry experts who will take the stage in one of FIVE track
   rooms available to all attendees between June 16 - June 19.

 * MAXIMIZE YOUR SUBSUMMIT EXPERIENCE
   
   Take advantage of SubSummit's exclusive programs to maximize your growth in
   2024 & beyond such as the Pitch Competition, the Hosted Buyer Program, or the
   Ambassador Program. Learn more at SubSummit.com


GAIN VALUABLE INSIGHTS AND LESSONS LEARNED FROM SUBSCRIPTION INDUSTRY PIONEERS

Join the subscription community at the world’s largest direct-to-consumer
subscription conference, SubSummit! The 2024 event will be held in Dallas on
June 17 – June 19, with 2,000+ attendees who are eager to meet you and help you
take your business to the next level!


Save Your Seat Today


STAY UP TO DATE ON THE SUBSCRIPTION COMMERCE ECONOMY

Be notified via email with the latest industry news, best practices, tutorials,
and much more.








GET IN TOUCH

 * 248.587.8202
 * info@subta.com
 * 901 Wilshire Dr, Suite 190
   Troy, MI 48084
 * Contact SUBTA

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