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Submitted URL: http://propel.analytico-guirdil.org/courses/google-analytics-intensive/?wmc-currency=EUR&camp=GAI-01-syllabus-1&utm_source=IB1-AA-15...
Effective URL: https://analytico-academy.co/courses/google-analytics-intensive/?wmc-currency=EUR&camp=GAI-01-syllabus-1&utm_source=IB1-AA-15...
Submission: On June 17 via manual from FR — Scanned from FR

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https://analytico-academy.co/wp-admin/admin-ajax.php
Group Created with Sketch.

Menu
 * Courses
   * ChatGPT Intensive
   * Google Analytics 4 (GA4) Intensive
   * Content Marketing Intensive
 * Custom Training
 * Testimonials
 * About
 * Contact


 * Intro
 * Course Overview
 * Online Courses Format
 * Course Program
 * Upcoming Dates
 * Schedule & times
 * Trainer
 * FAQs
 * Im Intrest
 * Book now


GOOGLE ANALYTICS 4 (GA4) INTENSIVE.

ONLINE COURSE


DELIVERED LIVE!


Jun 26 - Jul 5Aug 14 - Aug 23

 * 4 x 2½ hour live sessions

 * 10 hours total learning time

 * 100% trainer-led

Save 15%Early bird price:
€1,495€1,760EUR
EUR
USD

Book Now I'm interested Request Syllabus



COURSE OVERVIEW

 * 4 x 2½ hour live sessions

 * 10 hours total learning time

 * 100% trainer-led

Our online Google Analytics 4 (GA4) Intensive course enables you to gain
revealing and measurable insights into your online performance. Full guidance is
offered on key foundational elements, before moving on to advanced tools and
techniques to deliver the highest levels of actionable insight. You will leave
the course ready to yield invaluable and relevant insight from your analytics
that drives real business results.


KEY LEARNING BENEFITS

 * Get to grip with analytics.
   Measure and report meaningful insights
   
   Make the case for GA4 as a driver of business performance

 * Build an effective analytics strategy
   
   Integrate GA4 into the heart of your digital marketing strategy

 * Master the GA4 interface
   
   Full run-through of the practicalities of getting your GA account up and
   running


ONLINE COURSE FORMAT

100% LIVE & TRAINER-LED

This course is formed of a program of live online classes that closely match a
classroom experience. Interact in real-time with the expert trainer, and your
fellow class participants.

PARTICIPATIVE GROUP EXERCISES

Every live online session includes Q&A and group exercises with fellow course
participants to solidify your learning.

ONE-TO-ONE MENTORSHIP

Ask questions whenever they arise, as the course progresses, there’s no need to
hold onto them until the end. Make the most of one-to-one time with the expert
course trainer to tackle specific challenges related to your brand or client.


COURSE PROGRAM OVERVIEW

COURSE PROGRAM OVERVIEW

THIS ONLINE COURSE IS IDEAL FOR YOU IF YOU ALREADY USE GOOGLE ANALYTICS 4 (GA4),
BUT WANT TO LEVERAGE THE TOOL’S FULL POWER TO MEASURE AND UNDERSTAND THE IMPACT
OF YOUR ONLINE ACTIVITIES.

GAIN A DEEP UNDERSTANDING OF WHAT GA4 ENABLES YOU TO DO AND DISCOVER
ESTABLISHED, BEST-PRACTICE APPROACHES FOR SETTING UP YOUR CAMPAIGNS AND
CONFIGURING YOUR ACCOUNT.

BROKEN INTO FOUR CLASSES, THIS IMMERSIVE ONLINE COURSE STEERS YOU THROUGH THE
FULL SPECTRUM OF GOOGLE ANALYTICS’ REPORTS AND INTERFACES BEFORE MOVING ON TO
MORE ADVANCED SUBJECTS, SUCH AS SEGMENTATION, REMARKETING, ATTRIBUTION MODELING,
CONVERSION REPORTING AND TROUBLESHOOTING. BY THE TIME YOU FINISH THE COURSE, YOU
WILL KNOW HOW TO CREATE A GA4 STRATEGY THAT WORKS FOR YOUR BUSINESS AND HOW TO
MINE THE DATA FOR KEY INSIGHTS THAT WILL HELP BOOST YOUR ONLINE OPERATIONS.

CLASS 1: GOOGLE ANALYTICS 4 (GA4) STRATEGY & BEST PRACTICE CONFIGURATION

CLASS 1: GOOGLE ANALYTICS 4 (GA4) STRATEGY & BEST PRACTICE CONFIGURATION

 * GOOGLE ANALYTICS STRATEGY
   
   Discover how to recognize the metrics that matter to your activities.
   Find out how to build a GA4 framework: Identify and set well-targeted
   segments, KPIs and objectives

 * INTRODUCTION TO GA4
   
   Gain a full grasp: A solid foundation to apply the tools in Universal
   Analytics to Google Analytics 4
   Gain better insights: Learn how to track the information that’s important to
   you and how filter the data
   Bring your skill set up to date: Review GA4’s changes to the tool’s interface
   and discover where you can get instant help with list of useful online
   resources
   Incisive Insight: How to interpret Google Analytics 4 data to make relevant
   business decisions

 * GA4 MIGRATION
   
   Get up-to-speed: Knowledge to upgrade to Google Analytics 4
   Connect the dots: Gain the skills to integrate Universal Analytics data with
   Google Analytics 4 data
   Migration: Best practices for migrating over to Google Analytics 4 from
   Universal Analytics

CLASS 2: GOOGLE ANALYTICS 4 (GA4) WEBSITE PERFORMANCE ANALYTICS & MEASUREMENT
REPORTING

CLASS 2: GOOGLE ANALYTICS 4 (GA4) WEBSITE PERFORMANCE ANALYTICS & MEASUREMENT
REPORTING

 * GA4 AUDIENCE ANALYTICS
   
   Get a detailed rundown of audience reports: Includes demographic makeup,
   geographical location, behavior and interests to mobile, OS and browser usage
   Filter data by specific parameters: Explore this feature to uncover more
   insight
   Become a power user: Master Google Analytics’ more advanced audience
   reporting tools and learning how to create benchmarks
   User Flow charts: Discover how to visualize customer journeys through your
   site

 * GA4 ACQUISITION REPORTING
   
   Gain a solid understanding of acquisition reports: Why user, page view and
   session reports are important, plus find out how unique page views reveal the
   most popular content on your site
   Discover how to get the most out of metrics: Improve your campaigns with
   conversion and bounce rate data
   Drill down into acquisition data: How mediums, channels and sources can help
   Find out more about referrals: Including those from social and ad platforms
   Social Users’ Flow: Unlock the importance of this report.
   Discover how to manage campaigns: Full step-by-step guidance

 * GA4 BEHAVIOR REPORTING
   
   Familiarize yourself with top-level reports: including the All Pages report
   that shows page views, unique page views, average time on site, bounce rates
   and % of exits
   Determine where visitors arrive and leave your site: Discover the landing
   page and exit page reports
   Locate slow-loading content: Plus explore ways to fix it
   Tracking personally identifiable information: Examine the risks
   Monitor specific events: Find how to use customized tracking
   Group pages: Learn how to put related pages together to report on them
   Site Search: Gain detailed insight into this underrated report

CLASS 3: GOOGLE ANALYTICS 4 (GA4) GOOGLE TAG MANAGER & TRACKING CODE
FUNDAMENTALS

CLASS 3: GOOGLE ANALYTICS 4 (GA4) GOOGLE TAG MANAGER & TRACKING CODE
FUNDAMENTALS

 * IN-DEPTH REVIEW OF GA4 CONVERSION REPORTING
   
   Set up, track and report on goals: Full run-through
   Discover the different types of funnel reports: Plus when you should use them
   Boost your conversion rate: Find out how with Google Analytics page reports
   Explore advanced methodologies: Including conversion pathways and attribution
   modeling

 * GA4 CUSTOMIZED TRACKING
   
   Custom metrics and dimensions: Examine how to create reports that work for
   you
   Identify the benefits of tracking Virtual Pageviews: And when they should be
   preferred over tracking Events

 * HOW TO GENERATE AND SHARE REPORTS ON GA4
   
   Understand the principles behind best-practice reporting methodologies
   Construct a measurement framework: Feature the KPIs that are relevant to your
   business and get helpful data-analysis advice
   Share key information with your colleagues: Keep them informed via email,
   Excel or KPI dashboard

CLASS 4: GOOGLE ANALYTICS 4 (GA4) ADVANCED SEGMENTATION & PERSONALIZED REPORTING

CLASS 4: GOOGLE ANALYTICS 4 (GA4) ADVANCED SEGMENTATION & PERSONALIZED REPORTING

 * HOW TO LEVERAGE GA4 SEGMENTATION AND REMARKETING
   
   Segment your data in a meaningful way: Proven tips and techniques
   Basic segmentation: Explore Google Analytics’ standard segmentation options
   Realize the benefits of using custom segments: Find out how to use your own
   and share other people’s
   Target visitors for remarketing: How to use segmentation to bring back
   potential leads

 * GA4 REPORTING AND COMMUNICATION
   
   Modify existing reports: Learn to add in the metrics and dimensions that are
   relevant for your business
   Automation: Find out how to automate the reports that you need
   Make generating reports easier: Rundown of third-party apps and dashboard
   tools

 * TROUBLESHOOTING HOW GA4 IS IMPLEMENTED
   
   JavaScript: Get an overview of how Google Analytics uses it to track page
   views
   Discover common implementation problems: Plus how to solve issues like
   account miss-configuration and tracking code bugs
   Recognize the symptoms: How to spot a badly configured implementation,
   including a reduction in bounce rates
   Tools of the trade: Help diagnose and fix implementation problems

 * SMART WAYS TO USE GOOGLE TAG MANAGER
   
   Tag manager breakdown: Understand what a tag manager is and how it can help
   manage multiple GA4 tags
   Step-by-step guides: Discover how to use Google Tag Manager to set up tags
   and triggers and track PDFs

 * HOW TO GET THE MOST OUT OF GOOGLE DATA STUDIO
   
   Generate comprehensible reports: Find out what Google Data Studio is and how
   its visualizations can help create easy-to-understand reports using Google
   Analytics data

 * THE FUTURE OF GA4
   
   Review the very latest changes: Plus get an idea of what’s likely to be next
   on the horizon
   Explore additional sources of tools and information: Comprehensive look at
   useful resources to help develop your skills further

UPCOMING DATES


UPCOMING DATES

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- GMT+2:00JST - Japan Standard Time - GMT+9:00
Select Timezone
 * Select Timezone
 * ECT - European Central Time - GMT+1:00
 * EET - Eastern European Time - GMT+2:00
 * JST - Japan Standard Time - GMT+9:00

Jun 26 – Jul 05
Wednesday - Friday
08:00 - 10:30
€1,495 €1,760
Aug 14 – Aug 23
Wednesday - Friday
08:00 - 10:30
€1,495 €1,760


CLASS SCHEDULE & TIMES

CLASS SCHEDULE & TIMES

Display class times in

Select Timezone ECT - European Central Time - GMT+1:00 EET - Eastern European
Time - GMT+2:00 JST - Japan Standard Time - GMT+9:00
Select Timezone
 * Select Timezone
 * ECT - European Central Time - GMT+1:00
 * EET - Eastern European Time - GMT+2:00
 * JST - Japan Standard Time - GMT+9:00

 
Mon
Tue
Wed
Thu
Fri
Week 1
 
 

Class 1

Class 2

08:00 GMT - 10:30 GMT


 

Class 2

Class 2

08:00 GMT - 10:30 GMT


Week 2
 
 

Class 3

Class 4

08:00 GMT - 10:30 GMT


 

Class 4

Class 4

08:00 GMT - 10:30 GMT


 
Mon
Tue
Wed
Thu
Fri
Week 1


Class 1

Class 2

00:00 - 00:00


Class 2

Class 2

00:00 - 00:00

Week 2


Class 3

Class 4

00:00 - 00:00


Class 4

Class 4

00:00 - 00:00


TRAINERS

Previous
Trainer

IRMA KARSTEN

A social media marketing specialist and a people’s person by nature, Irma
Karsten has over 20 years of work experience behind her. She is currently a
digital strategist and digital marketing and social media trainer. In this role,
she serves as an avid trainer and facilitator for all things digital and
marketing related. Irma is passionate about training individuals and
facilitating courses – from entry level right through to advanced level – on all
social media platforms and across all industries. She specialises in marketing
strategy, social media marketing, digital marketing foundation courses (e.g.
Google and email marketing) as well as CRM and sales training. Her courses are
informative and with her sense of humour added into the mix while she presents,
it is no wonder that entrepreneurs, marketing managers and executives have all
attended Irma’s training sessions.

Course trainer

RUPERT HUGHES

Rupert is the managing consultant of his own digital marketing business. A keen
focus on the customer experience, he has built up a wide range of experience in
User Experience and Information Architecture, SEO, web analytics and email
marketing.

Trainer

IRMA KARSTEN

A social media marketing specialist and a people’s person by nature, Irma
Karsten has over 20 years of work experience behind her. She is currently a
digital strategist and digital marketing and social media trainer. In this role,
she serves as an avid trainer and facilitator for all things digital and
marketing related. Irma is passionate about training individuals and
facilitating courses – from entry level right through to advanced level – on all
social media platforms and across all industries. She specialises in marketing
strategy, social media marketing, digital marketing foundation courses (e.g.
Google and email marketing) as well as CRM and sales training. Her courses are
informative and with her sense of humour added into the mix while she presents,
it is no wonder that entrepreneurs, marketing managers and executives have all
attended Irma’s training sessions.

Course trainer

RUPERT HUGHES

Rupert is the managing consultant of his own digital marketing business. A keen
focus on the customer experience, he has built up a wide range of experience in
User Experience and Information Architecture, SEO, web analytics and email
marketing.

Next


FAQ

FAQ


 * DO I NEED TO SHARE MY VIDEO DURING A CLASS?
   
   You will be able to see your trainer via a video stream, together with most
   other delegates joining you on the class. However, it is completely up to you
   as to whether you share your own video.


 * HOW CAN I PAY?
   
   We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.


 * WHAT EQUIPMENT DO I REQUIRE?
   
   A laptop with browsing capabilities; a webcam and microphone to participate
   in group exercises.


 * WHEN WILL I RECEIVE MY LOG-IN DETAILS?
   
   You will receive full log-in details and clear step-by-step instructions to
   join the Online Learning course seven days prior to the first class.


 * WILL I RECEIVE ANY CERTIFICATION AFTER COMPLETING THE COURSE?
   
   A certificate as proof of your attendance on the course is available on
   request.


 * WILL THE SAME TRAINER BE LEADING EACH MODULE?
   
   No, the trainer may vary for each of the modules related to this online
   course based on their expertise.


I'M INTERESTED

If you're interested in this course, fill in your details and we'll be in touch

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Google Analytics 4 (GA4) Intensive
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Wednesdays + Fridays / 08:00 GMT - 10:30 GMT

4 classes in total / 2 weeks of instructor-led learning

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