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BUILD A GRATITUDE PRACTICE.
EASIER THAN EVER.

Backed by years of experimentation and research, Soul is the easiest and most
powerful way to build a gratitude practice.

Sign Up

> “I created Soul to build greater access to the inner Light that illuminates
> the beauty of life. It changed my life and it will change others.”SOHALE,
> FOUNDER


MOREHAPPINESSNOW

The power of gratitude is backed by thousands of years of spiritual tradition
and decades of scientific research.[1]Our team consists of some of the world’s
leading researchers and teachers.

“I lie in bed at night, after ending my prayers with the words, “Thank you, God,
for all that is good and dear and beautiful.”

— Anne Frank

“Be thankful for what you have [...] If you concentrate on what you don’t have,
you will never [...] have enough.”

— Oprah Winfrey

“Be grateful for your life [...] and your face will come to shine like a sun,
and it will be made glad...”

— Rumi

“What separates privilege from entitlement is gratitude.”

— Brené Brown

“We should always thank the ones who helped us. So let me ask this question,
‘Who helped you?’”

— Mr. Rogers

“The root of human unhappiness stems from our inability to look at the bright
side of life and be grateful for it.”

— Mahatma Gandhi

“Open your eyes and see the good that you now have, and then keep alert and
alive to recognize each new manifestation as it comes to you.”

— Paramahansa Yogananda

“I lie in bed at night, after ending my prayers with the words, “Thank you, God,
for all that is good and dear and beautiful.”

— Anne Frank

“Be thankful for what you have [...] If you concentrate on what you don’t have,
you will never [...] have enough.”

— Oprah Winfrey

“Be grateful for your life [...] and your face will come to shine like a sun,
and it will be made glad...”

— Rumi

“What separates privilege from entitlement is gratitude.”

— Brené Brown

“We should always thank the ones who helped us. So let me ask this question,
‘Who helped you?’”

— Mr. Rogers

“The root of human unhappiness stems from our inability to look at the bright
side of life and be grateful for it.”

— Mahatma Gandhi

“Open your eyes and see the good that you now have, and then keep alert and
alive to recognize each new manifestation as it comes to you.”

— Paramahansa Yogananda


IT'S NOW EASIER TO BUILD YOUR
GRATITUDE PRACTICE.

Soul sends you smart, spontaneous text messages
with our expert-backed gratitude prompts.



Soul is delivered straight to your phone.
No journal upkeep necessary, no downloading apps.

It’s all based on our product philosophy of
“why not?,” making it actually accessible for anyone to start a gratitude habit.

Designed for
SMS, WhatsApp,
or iMessage


IT’S JUST LIKE TEXTING A FRIEND

Respond back to prompts with text, photo, video, or
voice memo 🙌 Even one word is a win.


VIDEOS

Your browser does not support the video tag.





PHOTOS




VOICE MEMOS


0:08

1:25

0:45


TEXT




SPONTANEOUS SMS NUDGES
CREATE A LONG-TERM HABIT.

Backed by three years of data, Soul’s SMS outreach
is consciously-varied to keep you in the moment.



We leverage three years of data on the best moments to nudge so you don’t have
to even think about having to write gratitude.

Spontaneity creates novelty, which creates long-term engagement. You can
actually stick to a gratitude habit and reap its benefits.

3 years of data
backing Soulbacked by


PROMPTS ARE RESEARCH-BACKED
AND ACTUALLY INSPIRING.

Sweet questions to inspire feelings of gratitude. We’ve incorporated the science
so you don’t have to.[2][3]

“I don't think of all the misery but of the beauty that still remains.” —Anne
Frank


This week, despite work/studies/being busy ⏰📚📅, what still remains beautiful
through it all?

What is something you have that you once wished for? 💎

What food 🍲 are you most grateful for? Or, generally, what are you grateful for
this week?

“Laugh because that is the purest sound.” –Hafez.

Is there a moment in your life that really made you laugh? 😂 Why did it make
you laugh so much?


KEEP THE MEMORIES FOREVER.

Voice memos, videos, photos, and text are securely stored in an
online journal so you can explore and categorize all your moments.




PRINT AND SHARE.
HOLD THE MEMORIES IN YOUR HAND.

Get your entries into a bracelet, book, or mug. Share excerpts digitally over
Instagram or save it to your Photo Library.


BOOK


BRACELET


MUG


NO ONE READS YOUR JOURNAL BUT YOU.

Your responses are encrypted on Soul’s database. Plus, we
de-identify your messages from your phone number.
Privacy is sacred and we honor that.




ALL YOU HAVE TO DO IS RESPOND.
EVEN ONE WORD IS A WIN.


Sign Up


WHAT USERS ARE SAYING

Everyone knows that gratitude is good for you. It’s just so hard to keep it up.
Soul actually makes it easy and the result is...

Ali (Los Angeles)

Not knowing when that text message will come has me thinking about gratitude
more often. It's easier for my lifestyle than keeping a journal, plus...

Natalie (Boston)

It's tools like Soul that remind me that technology can still be a force for
good. It’s unobtrusive, ultra-effective, and always seems to land in...

Richard (Boulder)

Finally, a tool that doesn't make learning something new awkward or annoying! I
even got my mom to use it – it's that easy.

Brian (Los Angeles)

Student life can be so overwhelming. I love how Soul helps me destress and find
my center with thoughtful prompts.

Brooke (Durham)

I signed my team up for Soul to help tackle burnout and fatigue. I’m already
seeing more positivity in our group!

Jen (Austin)

I started my yoga studio to help others access more joy, health, and vitality.
Soul makes it easy to nourish my community when they’re off...

Sasha (Seattle)

Everyone knows that gratitude is good for you. It’s just so hard to keep it up.
Soul actually makes it easy and the result is...

Ali (Los Angeles)

Not knowing when that text message will come has me thinking about gratitude
more often. It's easier for my lifestyle than keeping a journal, plus...

Natalie (Boston)

It's tools like Soul that remind me that technology can still be a force for
good. It’s unobtrusive, ultra-effective, and always seems to land in...

Richard (Boulder)

Finally, a tool that doesn't make learning something new awkward or annoying! I
even got my mom to use it – it's that easy.

Brian (Los Angeles)

Student life can be so overwhelming. I love how Soul helps me destress and find
my center with thoughtful prompts.

Brooke (Durham)

I signed my team up for Soul to help tackle burnout and fatigue. I’m already
seeing more positivity in our group!

Jen (Austin)

I started my yoga studio to help others access more joy, health, and vitality.
Soul makes it easy to nourish my community when they’re off...

Sasha (Seattle)

Everyone knows that gratitude is good for you. It’s just so hard to keep it up.
Soul actually makes it easy and the result is...

Ali (Los Angeles)

Not knowing when that text message will come has me thinking about gratitude
more often. It's easier for my lifestyle than keeping a journal, plus...

Natalie (Boston)

It's tools like Soul that remind me that technology can still be a force for
good. It’s unobtrusive, ultra-effective, and always seems to land in...

Richard (Boulder)

Finally, a tool that doesn't make learning something new awkward or annoying! I
even got my mom to use it – it's that easy.

Brian (Los Angeles)

Student life can be so overwhelming. I love how Soul helps me destress and find
my center with thoughtful prompts.

Brooke (Durham)

I signed my team up for Soul to help tackle burnout and fatigue. I’m already
seeing more positivity in our group!

Jen (Austin)

I started my yoga studio to help others access more joy, health, and vitality.
Soul makes it easy to nourish my community when they’re off...

Sasha (Seattle)




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