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 * Small business
   Goals
   
   Increase sales and conversion
   
   Reach more customers
   
   Build brand awareness
   
   Increase traffic
   
   Improve customer loyalty
   Ad products
   
   Sponsored Products
   
   Sponsored Brands
   
   Sponsored Display
   
   Sponsored TV
   
   Brand Stores
   
   Posts
   
   Amazon Live
   
   View all
   Insights and planning
   Audience insights
   Creative solutions
   Creative enhancements
   Creative services
   Creative tools
   Measurement and analytics
   Amazon Attribution
   Campaign reporting
   Learn from small-business owners
   Watch RISING STARS, a new video series that highlights advertisers facing
   common business challenges.
   Additional resources
   Find a partner
   Ad specs and policies
   Not sure where to start?

 * Enterprise
   Goals
   
   Reach more customers
   
   Build brand awareness
   
   Increase traffic
   
   Increase sales and conversion
   
   Improve customer loyalty
   Ad products and formats
   
   Sponsored ads
   
   Display ads
   
   Video ads
   
   Audio ads
   
   Out-of-home ads
   
   View all
   Insights and planning
   Audience insights
   Media planning
   Creative solutions
   Creative enhancements
   Creative services
   Creative tools
   Measurement and analytics
   Amazon Attribution
   Amazon Brand Lift
   Amazon Marketing Stream
   Rapid retail analytics
   Campaign reporting
   Omnichannel metrics
   Technology and services
   Amazon DSP
   Amazon Marketing Cloud
   Amazon Ads API
   Amazon Publisher Services
   Prime Video ads
   Expand your reach with ads that show up in award-winning shows and movies.
   Additional resources
   Ad specs and policies
   Not sure where to start?

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   the right ad solution to help drive measurable outcomes.

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SOLUTIONS FOR EVERY MARKETING OBJECTIVE

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Increase traffic

Maximize customer engagement on your website or Brand Store.

Increase sales

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LEARN MORE. GO FURTHER.

See how we can help your brand reach new heights.

About us

Learn how Amazon Ads helps brands design advertising experiences that delight
customers and deliver results.

Resources

Explore case studies, guides, news, and expert advice to help you get started
with Amazon Ads.

Amazon Ads Academy

Elevate your advertising skills and strategy with courses, certifications, and
videos.

Product announcements

As the Amazon Ads suite of offerings continues to grow, stay on top of our
newest ad solutions.




AMAZON ADS FAQ

Welcome to Amazon Ads. To help you get started, we've answered some of the most
frequently asked questions from newcomers.

What is Amazon Ads?

Amazon Ads offers a range of products and information to help achieve
advertising goals for registered sellers, vendors, book vendors, Kindle Direct
Publishing authors, app developers, and/or agencies. (Refer to each product’s
page for eligibility criteria.) With our insights, reach, and premium
entertainment properties from music to streaming, you can connect with the right
audiences in the right places, both on Amazon and wherever they spend time.

How does Amazon Ads work?

To get started with self-service advertising products, including Sponsored
Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register
page and choose one of the options to enroll.

Display ads, video ads, and ads that run through the Amazon DSP can be managed
independently or with an Amazon Ads account executive.

How much do Amazon Ads solutions cost?
Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click
ads, meaning you pay only when customers click your ad, and you control your
campaign budget.The cost of display ad and video ad campaigns can vary depending
on format and placement.Audio ads are sold on a cost-per-mille basis.Advertising
through a managed-service option with an Amazon Ads account executive (display
ads, video ads, and ads that are run through the Amazon DSP) typically require a
minimum spend of $50,000 (USD).You can create a Store for free.

What kind of reports are available to help measure my return on investment?

Our reporting and measurement solutions help all advertisers—from start-ups to
leading advertising agencies and established brands—accurately measure the
impact of advertising and make it easy to plan, optimize, and measure marketing
strategies.

How do you optimize ads on Amazon?

Amazon Ads can help you optimize your campaigns and achieve advertising success.
Find out more about our ad products, take Amazon Ads Academy courses, and dive
deep in our library of resources.

How do you sell books with Amazon Ads?

With hundreds of millions of worldwide active customer accounts, Amazon is a
place for readers to discover, purchase, and read books. Amazon Ads offers book
marketing solutions that can help you reach all different types of book buyers
wherever they are in their purchasing journey, from brand awareness through to
sale. Learn more about advertising books.

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 * * Goals
   * Reach more customers
   * Build brand awareness
   * Increase traffic
   * Increase sales and conversion
   * Improve customer loyalty
   * Ad products and formats
   * Sponsored ads
   * Sponsored Products
   * Sponsored Brands
   * Sponsored Display
   * Sponsored TV
   * Display ads
   * Video ads
   * Audio ads
   * Out-of-home ads
   * View all
 * * Insights and planning
   * Audience insights
   * Media planning
   * Creative solutions
   * Creative enhancements
   * Creative services
   * Creative tools
   * Measurement and analytics
   * Amazon Attribution
   * Amazon Brand Lift
   * Amazon Marketing Stream
   * Campaign reporting
   * Omnichannel metrics
   * Rapid retail analytics
   * Technology and services
   * Amazon DSP
   * Amazon Marketing Cloud
   * Amazon Ads API
   * Amazon Publisher Services
 * * Industries
   * Automotive
   * Beauty
   * Consumer electronics
   * Entertainment
   * Fashion
   * Financial services
   * Grocery
   * Health and personal care
   * Home goods and furniture
   * Home Improvement
   * Hospitality
   * Publishing
   * Telecom
   * Toys and games
   * Channels
 * * Learn
   * Amazon Ads Academy
   * Product announcements
   * Resources
   * Ad specs and policies
   * FAQ
   * Partners
   * Find a partner
   * Become a partner

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 * twitter
 * instagram
 * youtube
 * facebook

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