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Submission: On March 03 via api from US — Scanned from DE
Submission: On March 03 via api from US — Scanned from DE
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Fabiana TomasiniBy Fabiana Tomasini BRILLIANT BASICS MODULE 1: PEOPLE-CENTRICITY & INSIGHTS START COURSE INTRODUCTION 1. Welcome! 2. We are the voice of our customers 3. Check out our glossary WHY PEOPLE-CENTRICITY? 1. What is people-centricity? 2. Being people-centric is vital for Convatec 3. Understanding the differences in our customers 4. How do we understand them and identify their differences? 5. Make it personal FROM DATA TO INSIGHTS: WHY INSIGHTS? 1. The power of data 2. How to collect and connect data from different sources? 3. Quiz Time! Which data source would you use? 4. Connecting the dots for stronger output 5. From data to insights 6. External example: Gaspan 7. The importance of insights CRAFTING INSIGHTS AT CONVATEC 1. What is an insight? 2. Generating strong insights, the Convatec way 3. Back to Gaspan 4. Quiz Time! Build the insight 5. Evaluating the quality of our insight 6. Quiz Time! Are these good or bad insights? INSIGHTS INTO ACTION 1. Where and how are insights used within the organisation? 2. The different types of insights 3. Turning insights into compelling stories 4. External inspiration: how to deliver your insight through storytelling 5. Using insights to drive growth at Convatec Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted Unstarted