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Skip to content Vn7m BLOG * GIVE ’EM A TASTE (AND THEY’LL LIKELY COME BACK FOR MORE) I’m sure many of you are familiar with the original ice cream shop that offers you a taste of any flavor ice cream you want before you make your decision on which scoop you are going to enjoy. Giving you a taste (or as many tastes of different flavors as you’d like) is a brilliant way to ensure that you not only order a cone at that moment, but it’s also a way to bring you back to try more flavors on another day. You can use this brilliant marketing strategy in building your business, too. Offering your prospects a taste of what it is that you provide is a proven and easy way to get people to become part of your community, and part of your marketing/product funnel (the funnel is the “journey” (that builds a relationship over time) that your clients follow from the first visit to your website, where they enter by giving you their contact information, down through each level as they make their way through each purchasing step in the funnel). By offering them a sample, you’re giving them an opportunity to get to know you without risking anything more than perhaps a bit of time. LameloshesVapespenBuyFansubsInstafestheysingaporeblog In your marketing/product funnel, the taste you are giving your potential clients is at the top of the funnel, the widest part. The taste is your freebie/complimentary/gift offering and is your first (and usually only!) opportunity to engage your prospect. Your taste needs to be something of value that you offer for free to people who visit your website in exchange for their contact information, usually their name and email address. This is often one of the most overlooked steps in building an online business. A prospect needs to see your message many times (it ranges anywhere from 5-10) before they will feel confident enough to risk handing over their money to you. In order to build a relationship with people you need to be able to contact them again, which means your goal is to capture their email address before they click away from your website November 28, 2024 * INTRODUCTION TO TRADE SHOW BOOTHS Trade show booths come in an array of styles and designs that will show off your products, your services or your company in an unforgettable manner that offers a unique appeal, which is intelligent, chic and contemporary. Most trade show booths are very easy to assemble and transport to make your experience a more enjoyable one. Choosing the perfect trade show booth to accommodate the products that you wish to display will be very easy once you know just how much room you will have at the trade show and how much material you will be presenting. advancethinkinggwebthesourceelisabethlottelehmannakademie A bit of flash and sophistication never hurt a presentation. You only have a few minutes to grab the attention of a potential customer, client, or buyer. As they walk past your trade show booth, you must have something that will draw their attention, whether it is your personality, the products themselves or a very unique design displayed to entice. To begin with, you should choose a trade show booth that will fit properly with the allotted space you have been assigned. You can choose from 10 feet by 10 feet, 10 feet by 20 feet or 20 feet by 20 feet Truss trade show booths. Each one has a compelling appeal that with the right graphics will draw a crowd to your booth. Be sure to get a trade show booth that will hold everything you wish to present without your visitors feeling claustrophobic, clutter will definitely turn them away. around November 28, 2024 * INTRODUCTION TO TRADE SHOW BOOTHS Trade show booths come in an array of styles and designs that will show off your products, your services or your company in an unforgettable manner that offers a unique appeal, which is intelligent, chic and contemporary. Most trade show booths are very easy to assemble and transport to make your experience a more enjoyable one. spd Choosing the perfect trade show booth to accommodate the products that you wish to display will be very easy once you know just how much room you will have at the trade show and how much material you will be presenting. emil A bit of flash and sophistication never freggers hurt a presentation. You only have a few minutes to grab the attention of a potential customer, client, or buyer. As they walk past your trade show booth, you must have something that will draw their attention, whether it is your personality, the products themselves or a very unique design displayed to entice. miloszniedzielski To begin with, you should choose a trade show booth that will fit properly with the allotted space you have been assigned. You can choose from 10 feet by 10 feet, 10 feet by 20 feet or 20 feet by 20 feet Truss trade show booths. Each one has a compelling appeal that with the right graphics will draw a crowd to your booth. Be sure to get a trade show booth that will hold everything you wish to present without your visitors feeling claustrophobic, clutter will definitely turn them away. around. derconnyihrpony November 28, 2024 * THE MARKETING ROLLERCOASTER Ever hear someone say “Don’t listen to them! They just want to take you on a rollercoaster ride!” Slotxo Many people who care about you and your well being will say something to this effect when you are provided with a business opportunity online. It is a way to deter you from joining up but what does it mean? happybuds A rollercoaster provides anxiety building climbs, adrenaline pumping falls and exhilarating twists and turns. Half the time one is unsure which direction they are going and after all the ups and downs and twists and turns they find themselves back where they started. cbddiscounter Like a rollercoaster there are times when business is slow and times when things seem to be overwhelming fast. However, the scariest part is that no one wants to end up where they started with their business. Starting up a business costs money too, so if you end up where you started you are actually at a loss. sixty8i This is what upsets people. No one wants to put themselves through such a stressful event and come out with less than what they put in! It is true that the aim of a rollercoaster is to provide some exciting entertainment, but a business is viewed as a very serious money making system. If you don’t make money then the business experience is considered a total waste. hhcfriends1 But it is exactly this mentality that prevents people from succeeding in life. Money cannot buy happiness. If you’re only goal is to make money then every drop, climb and twist in your business will be felt doubly. It will consume you. To a person with this state of mind every missed chance at a sale is a disheartening loss and reason to give up. It’s like wishing a rollercoaster ride was over as you climb into the seat. Your goal is to have fun but if you are too fearful of the ups and downs then when you get to the end you’ve missed the point of taking the rollercoaster! Many people get off at the end and say “I’ll never do that again!” November 28, 2024 * YOUR MARKETING FUNNEL Do you often wonder why it is that some coaches and other solo service providers seem to be well-known and sought after in their niche and while others, many others (you, perhaps?), still struggle to attract all the clients they’d like? nordicoilp I can give you a simple (really!) solution to that problem. It’s called the Marketing Funnel and if you implement it in your business, I promise that you too can enjoy being considered an expert, in addition to selling more of your products and services. And you’ll just have more fun! schreinerei You know what a funnel looks like, right? It’s wide and the top and tapers down to a narrow opening. When your prospects enter your funnel through your ezine or other (usually) freebie offering, they are in the “getting to know you”level of the funnel. Once they get to know you, like you and trust you, they likely will move down to the next level, which will include your for-fee products and services, your least expensive ones first, increasing in value and cost as they continue downwards, until they eventually get to hiring you one-on-one or to your other big ticket item. That’s basically how the funnel system of marketing works. joy1 I see a lot of coaches and other solo service professionals offer a freebie at the top of their funnel, and then their one-on-one service packages at the bottom, with nothing in between. I’ve made this mistake myself. It’s important to have offerings at each level of your marketing funnel so people can continue to get to know, like and trust you, as well as get to know, like and trust your products and services. vapecustoms And when you offer your products and services at different price points, you are lowering the financial and emotional risk for your prospects. You are essentially making it impossible for them not to buy from you! bulletshopberlin1 Implementing this system is easy. Get started by attract prospects into your funnel. Create a freebie offering (an ezine, mini ecourse, ebook, report, guide, checklist, etc.) and put a sign-up form ‘above the fold’ and prominently on your website. November 28, 2024 * GIVE ’EM A TASTE (AND THEY’LL LIKELY COME BACK FOR MORE) I’m sure many of you are familiar with the original ice cream shop that offers you a taste of any flavor ice cream you want before you make your decision on which scoop you are going to enjoy. theavaility Giving you a taste (or as many tastes of different flavors as you’d like) is a brilliant way to ensure that you not only order a cone at that moment, but it’s also a way to bring you back to try more flavors on another day. You can use this brilliant marketing strategy in building your business, too. Offering your prospects a taste of what it is that you provide is a proven and easy way to get people to become part of your community, and part of your marketing/product funnel (the funnel is the “journey” (that builds a relationship over time) that your clients follow from the first visit to your website, where they enter by giving you their contact information, down through each level as they make their way through each purchasing step in the funnel). By offering them a sample, you’re giving them an opportunity to get to know you without risking anything more than perhaps a bit of time. In your marketing/product funnel, the taste you are giving your potential clients is at the top of the funnel, the widest part. The taste is your freebie/complimentary/gift offering and is your first (and usually only!) opportunity to engage your prospect. Your taste needs to be something of value that you offer for free to people who visit your website in exchange for their contact information, usually their name and email address. This is often one of the most overlooked steps in building an online business. A prospect needs to see your message many times (it ranges anywhere from 5-10) before they will feel confident enough to risk handing over their money to you. In order to build a relationship with people you need to be able to contact them again, which means your goal is to capture their email address before they click away from your website. November 28, 2024 * INTRODUCTION TO TRADE SHOW EXHIBITS When you are planning for your next trade show exhibit you should look back to when you were only browsing the many different booths, exhibits, and displays. Remember what type of exhibits got your attention. Your presentation should also draw the crowd. Before you just rush out and purchase displays for your trade show exhibition you must take into consideration many different aspects of how you desire your presentation to look and feel. You know you want it to speak to the potential customers that are passing by and hopefully bring them over so you can speak with them. Your exhibit must get their attention so will they walk over, and then you can get their undivided attention. 167.71.214.10 You must first decide which type of exhibit will be the best to present your products, services and your company image. You should also consider your budget. No matter what your budget you can find the perfect trade show exhibits that will convey your message with the image that you want others to see. November 28, 2024 VN7M * Blog * About * FAQs * Authors * Events * Shop * Patterns * Themes Twenty Twenty-Five Designed with WordPress