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Main Menu
 * Advertising
 * Consulting
 * Creative
 * Benchmark
 * Case Studies
 * Press & Awards
 * Contact


WE HELP BRANDS OPTIMIZE THE FINANCIAL RESULTS OF THEIR MARKETING INVESTMENTS.

Schedule A Meeting >


WE HELP BRANDS
OPTIMIZE THE FINANCIAL
RESULTS OF THEIR
MARKETING INVESTMENTS.

Schedule A Meeting >


CLIENT RESULTS ARE OUR #1 METRIC.

Previous

Case study > Maxbone

--------------------------------------------------------------------------------

ACHIEVED MAXBONE'S HIGHEST SALES MONTH EVER IN NOVEMBER 2021

SUPPORTED MAXBONE IN GETTING ACQUIRED BY WAG! IN 2023

Case study > Scheid Family Wines

--------------------------------------------------------------------------------

IDENTIFIED PRODUCT MARGIN OPPORTUNITIES TO INCREASE PROFITABILITY ON CORE PAID
MEDIA CHANNELS

STREAMLINED TECHNOLOGY STACK TO REDUCE RISK IMPLICATIONS & TECHNICAL DEBT
BUILDUP

Case study > FEED

--------------------------------------------------------------------------------


+45%

IMPROVED CAC YOY


+294%

IMPROVED PROFIT PER ORDER YOY

Case study > Sabah

--------------------------------------------------------------------------------


+16%

INCREASE IN MER


+40%

INCREASE IN GOOGLE SHOPPING REVENUE

Case study > HOBO

--------------------------------------------------------------------------------


+10X

INCREASED RETURN ON AD SPEND


+230%

INCREASED EMAIL LIST SIZE YOY

Case study > Malbon

--------------------------------------------------------------------------------


+206%

INCREASE IN EMAIL CHANNEL REVENUE


+140%

INCREASE IN TOP-LINE REVENUE YOY

Next
 * 1
 * 2





WE ARE CREATING THE MARKETING AGENCY OF THE FUTURE.

“It’s refreshing working with an agency like Markacy that understands Finance.
They go in-depth on financial modeling and bridging the gap between our revenue
goals and media and marketing investments.”


- Bryant Knight



COO, MALBON

“Markacy ended up becoming our agency of record, and their approach has been
really refreshing. They have been a great partner for us and we have increased
profit per media dollar exponentially. I am excited about the journey ahead.”


- Lauren Bush Lauren

Founder, FEED Projects

“One of the keys to entrepreneurship and growing a fashion brand is finding
people you can trust to manage different aspects of your business. Markacy has
consistently brought me energy and a clear focus on our P&L.”

- Mickey Ashmore

Founder, Sabah

“It's refreshing working with an agency like Markacy that understands Finance.
They go in-depth on financial modeling and bridging the gap between our revenue
goals and media and marketing investments.”

- BRYANT KNIGHT


(COO, MALBON)

“Markacy ended up becoming our agency of record, and their approach has been
really refreshing. They have been a great partner for us and we have increased
profit per media dollar exponentially. I am excited about the journey ahead.”

- LAUREN BUSH LAUREN


FOUNDER, FEED PROJECTS

“One of the keys to entrepreneurship and growing a fashion brand is finding
people you can trust to manage different aspects of your business. Markacy has
consistently brought me energy and a clear focus on connecting marketing to our
P&L.”

- MICKEY ASHMORE


FOUNDER, SABAH

 * 1
 * 2
 * 3


TURN YOUR MARKETING FUNCTION INTO A PROFIT CENTER.

Our Finance Based Marketing approach helps brands better connect acquisition,
retention, creative and other marketing efforts to P&L objectives.


FINANCIAL MODELING

We understand our clients’ financial forecasts and core KPIs to better manage
marketing’s contribution to the P&L.


RAPID TESTING

We take an AI-based approach to maximizing creative production through
accelerated testing strategies.


DIGITAL & ADVERTISING EXPERTISE

We have deep expertise in online & offline media and act as a fiduciary to
achieve the optimal ROI.


ANALYTICS & MEASUREMENT

Our proprietary Gather analytics system ensures clients have access to reliable
data insights in real-time.


WE ADD CAPACITY ACROSS THE MARKETING FUNNEL.


ADVERTISING

We help clients scale paid media investments more profitably.

LEARN MORE >


+ SOCIAL


+ SEARCH


+ DIRECT MAIL


+ OUT-OF-HOME


+ CTV & BROADCAST TV


+ PAID INFLUENCER

LEARN MORE >



CONSULTING

We advise Chief Marketing Officers, Chief Digital Officers, Private Equity and
Venture Capital firms on critical digital focus areas.

LEARN MORE >


+ DIGITAL STRATEGY


+ CRM


+ PE/VC SERVICES


+ SEARCH ENGINE OPTIMIZATION


+ ORGANIC SOCIAL MANAGEMENT


+ MARKETPLACE STRATEGY

LEARN MORE >



CREATIVE

We help our clients maximize their creative budgets by leveraging platform best
practices, rapid creative testing and engagement analytics.

LEARN MORE >


+ BRAND IDENTITY


+ CREATIVE PRODUCTION


+ GRAPHIC DESIGN


+ POST-PRODUCTION EDITING


+ MOTION GRAPHICS


+ EXECUTIVE & INVESTOR PRESENTATIONS

LEARN MORE >


MEET SOME OF OUR TEAM.

Previous

MANAGING PARTNER


CHRIS JONES



GROWTH MARKETING


KATE HOLLIDAY



MD, ADVERTISING


JONATHAN MENDEZ



STRATEGY DIRECTOR


MATT CRIDER



MANAGING PARTNER


TUCKER MATHESON



GROWTH MARKETING


RACHEL HANCHERA



VP, ADVERTISING


CHRIS RIGAS



SR. DESIGNER, CREATIVE


BARI SCHWARTZ



MANAGING PARTNER


CHRIS JONES



GROWTH MARKETING


KATE HOLLIDAY



MD, ADVERTISING


JONATHAN MENDEZ



STRATEGY DIRECTOR


MATT CRIDER



MANAGING PARTNER


TUCKER MATHESON



GROWTH MARKETING


RACHEL HANCHERA



VP, ADVERTISING


CHRIS RIGAS



SR. DESIGNER, CREATIVE


BARI SCHWARTZ



MANAGING PARTNER


CHRIS JONES



GROWTH MARKETING


KATE HOLLIDAY



MD, ADVERTISING


JONATHAN MENDEZ



STRATEGY DIRECTOR


MATT CRIDER


Next
 * 1
 * 2


CMO & EXECUTIVE INSIGHTS FROM THE FRONT LINES.

view more >


TIGER WOODS | BUILD VS PARTNER

Blog | Consulting
Read More >


2024’S AI & PRIVACY TRENDS: NAVIGATING DIGITAL MARKETING

Blog | Advertising
Read More >


FAQ.

What does Markacy do?

Markacy is a marketing agency that specializes in helping B2C and B2B clients
turn marketing into a profit center. Our Finance Based Marketing approach
leverages marketing best practices, analytics, creative testing and financial
modeling to ensure our client’s media and marketing programs are aligned with
P&L forecasts and business strategy.

How are we different from other performance marketing agencies?

We look at our clients’ marketing problems from their lens. We have a very close
dialogue with our clients on financial forecasts, inventory, margin
implications, scenario planning and overall business strategy. This enables us
to look holistically at how to best align media and marketing capital and
tactics to growth and business objectives. Our ability to understand customer
and performance data and trends helps us quickly action acquisition and
retention strategies that drive client results.

What is your pricing structure?

For our advertising services, our standard engagements are a minimum monthly
retainer with a tiered percentage of spend model built in. 

Our consulting and creative services are typically fixed fee engagements with
term payment options built off of scope, hours and other engagement costs.  

 

All of our service contracts also provide access to the entire agency through a
blended hourly rate for ad-hoc initiatives or capacity requirements.

 

We also work with clients to define performance arrangements where Markacy can
provide flexibility on engagement fees in order to be eligible for a performance
bonus tied to key business objectives (e.g. monthly revenue or efficiency goal,
CAC target, etc.).

What is Finance Based Marketing?

We help leading brands turn marketing into a profit center by connecting
acquisition, retention and other marketing efforts to P&L objectives through
bespoke financial modeling and analytics. Understanding product or service
margin, customer LTV and repeat buying behavior enables us to better drive
business outcomes throughout the funnel.

Our approach enables us to optimize media and marketing mix across channels and
ensure capital is flowing to the highest incrementality investments that enable
the core business strategy.

What are Markacy’s analytics capabilities?

In response to our client’s needs, Markacy built a proprietary analytics
platform called Gather.

 

This cloud data lake enables automated dashboard reporting, consolidated
platform analytics, and the ability to look at customer acquisition and
retention data in seconds. We use it as a tool to complement our clients’
existing tech stack and to drive data alignment around performance, attribution,
and other core business metrics.


LET’S TALK SHOP.

If you have a marketing need, we would love to see how we can help.

 

Partnerships & General Inquiries:


info@markacy.com



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