tcg.co Open in urlscan Pro
67.20.76.53  Public Scan

Form analysis
0 forms found in the DOM

Text Content

 * About
 * Portfolio
 * Team
 * Careers
 * Contact

FOUNDING LETTER
November 5, 2019

We came together to build this company from three very different backgrounds,
with wildly different paths to get here. But we all shared overwhelming
curiosity, a deep interest in thinking about the future, and similar values. And
we all loved starting and growing new companies. Peter and Jesse joined forces
to start The Chernin Group in 2010 and Mike came on board in 2015. Our
collective experiences, respect, and admiration for one another have shaped The
Chernin Group for the last decade. We now look forward to this new chapter
together.

Over the past ten years, we’ve partnered with many entrepreneurs and management
teams building consumer businesses across a variety of industries. Each time, we
learned a little more about how people were behaving differently than they had
in the past. When we thought we could turn those observations into conviction
about how consumers would continue to behave, opportunities soon followed.

In the beginning, our focus and conviction were greatest in media. We had some
ideas about how technology would re-shuffle the media landscape. We thought new
businesses would emerge that would have strong brand identities, passionate fan
bases, and solid business models. We loved direct-to-consumer, subscription
businesses, and founders that had done the hard work of building a great brand
but needed help scaling. When we found management teams we believed in, we
invested in their companies, got to work on their behalf, and encouraged them to
go bigger. Along the way we offered up advice, helped them recruit talented
leaders, and provided access to capital.

Over time, we found that our thesis in media was transferable to what was
occurring across all consumer industries – from commerce and health and
wellness, to gaming, consumer finance, and more. The sectors were different, but
the characteristics of what made for a great, emerging consumer business were
quite similar. So, we began partnering with these consumer companies across all
sectors and before we knew it, we had 70+ portfolio companies. We were having
fun and felt fortunate to be involved with these great companies.

Part of what made this so fun was our team. We assembled a group of talented
folks from diverse backgrounds who all shared the same hustle, drive, and
curiosity.

Fast forward a few years, we’ve accomplished a lot. We’ve helped founders
realize their visions across the consumer landscape and we’re hungry for more.

To implement our strategy on a broader scale, we have shifted from a holding
company to an investment firm which we call ‘TCG’. In many ways, it’s the same
team running back the same playbook. We’re still singularly focused on consumer
platforms and brands.

You may know a lot about us, you may have heard of us but have questions about
what exactly we do, or this may be the first time you’re hearing of us. We have
purposefully remained low key for the last 10 years. While we now have a
website, you can expect that our investments and company executives will do most
of the talking from here on out. We hope our newest companies will be more
evidence of the aspirations for the firm – bespoke, ambitious, unique, and
focused.

We just closed our new fund with over $700M of commitments from investors. Our
teams in Los Angeles and San Francisco are growing and we’ve since added a New
York office. We’re trying hard to carry forward the culture we’ve built over the
years. Stay curious. Be creative. Care deeply. Do it all with some levity.

TCG is just another chapter in the same book we’ve been writing together for
nearly a decade. What will tomorrow’s consumers want? Which companies are
building toward that? Which founders feel destined to win? What would happen if
we helped?

Let’s find out.

Peter Chernin

Jesse Jacobs

Mike Kerns


TCG INVESTS IN COMPANIES
THAT DEFINE CULTURE.



© 2020 TCG CAPITAL MANAGEMENT, LP. (THE CHERNIN GROUP) ALL RIGHTS RESERVED.

Close Popup