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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging
Influencers & Creators Metaverse Social Media Week Social Pro Daily Young
Influentials
Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging
Influencers & Creators Metaverse Social Media Week Social Pro Daily Young
Influentials


SOCIAL MARKETING




PLATFORMS

Reddit’s Jen Wong on Its Next $1B, AI Acquisitions and Licensing Deals 











AI tools have improved Reddit staffers’ productivity.Reddit, Adobe Stock








HOW THESE OLYMPIC ATHLETES ARE WINNING ON SOCIAL MEDIA

Summer Olympic Coverage
By Paul Hiebert

6 days ago

The 2024 Paris Summer Games athletes going for gold on Instagram and TikTok.







--------------------------------------------------------------------------------




LORE IS THE NEW ‘CORE’

Voice By Diana Weisman July 31, 2024

A brand’s lore is a club where only those in-the-know have access to
enter—access that inevitably becomes coveted.


WHAT BRANDS MUST CONSIDER BEFORE POSTING SUMMER OLYMPICS SOCIAL CONTENT

Voice By Amy Stanford July 30, 2024

Marketers must be familiar with trending topics and advertising rules.


REDDIT’S CMO BUSTS PLATFORM MYTHS

Social Media Week By Lucinda Southern April 12, 2024

Two people ask for recommendations in their Reddit communities every second,
taking actions based on those recommendations.


CREATORS AND STRATEGISTS SAY THESE ARE THE SOCIAL TRENDS TO WATCH

Social Media Week By Trishla Ostwal April 10, 2024

At Social Media Week, experts discussed Instagram's ceiling and testing content
on X.


WHAT WE LOSE WHEN INFLUENCERS ONLY POST PAID CONTENT

Voice By Karen Robinovitz April 10, 2024

When influencers are paid for every visit, post and shout-out, the magic of
genuine recommendation is lost.


CREATORS GET THEIR OWN EXCLUSIVE FESTIVAL AT CANNES LIONS 2024

Cannes Lions By Rebecca Stewart April 9, 2024

Lions Creators event reflects the growing power of the creator economy.


THE SOCIAL PLAYBOOK IS DEAD. LONG LIVE THE SOCIAL PHILOSOPHY

Voice By Jamie Falkowski April 8, 2024

When brands abide by a rigid rule book, it eliminates the space to play.


TACO BELL TAKES OVER SOCIAL MEDIA BECAUSE IT DOESN’T ‘BORROW COOL’

Social Media Week By Bill Bradley April 6, 2024

CMO Taylor Montgomery explains Taco Bell's social marketing strategy.


SOCIAL MEDIA WEEK PREVIEW: DUOLINGO’S MASTERMINDED SOCIAL LISTENING TACTICS

Social Media Week By Olivia Morley April 5, 2024

Katherine Chan explains the Duo Multiverse and that 'WTF moment' during the
Super Bowl.


DTC BRAND MAD RABBIT READIES PLATFORM PIVOT AS RISK OF TIKTOK BAN LOOMS

Platforms By Trishla Ostwal April 5, 2024

Mad Rabbit drives 15% of its sales from TikTok.


THERE’S A BETTER WAY TO DO INFLUENCER TRIPS

Voice By Lauren Todd, Ansley Williams April 3, 2024

The marketing tactic works, but recent voyages have garnered criticism.


SOCIAL COMMERCE PLATFORMS ARE FACING HEADWINDS. WILL TIKTOK SHOP PREVAIL OR
FLOP?

Voice By Vibhor Kapoor April 2, 2024

Given current market dynamics, double-digit growth may only be sustainable for
the short term.


MEGAN THEE STALLION TO BRING HOT GIRL ENERGY TO SOCIAL MEDIA WEEK

Social Media Week By Adweek Staff March 13, 2024

Megan Thee Stallion joined the three day Social Media Week program in April, set
to take place in New York.


INFLUENCER MARKETING NEEDS TO ADAPT: A CAUTIONARY LESSON FROM TARTE COSMETICS

Voice By Christina Garnett March 7, 2024

What brands can learn from the #TrippinWithTarte Bora Bora backlash.


THE ART OF MAKING PRETZELS PART OF EVERY CONVERSATION

Voice By Bari Rosenstein Tippett February 15, 2024

A BTS look at Auntie Anne’s social content strategy and viral posts.

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