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Case StudiesWeb Push Notifications


CASE STUDY – HOW WEB PUSH NOTIFICATION IS HELPING PVR

Rizwan Ali Khan
September 22, 2017
Add comment
4 min read

PVR cinema is the largest and the most premium film and retail entertainment
company in India with a leadership position in film exhibition, distribution and
production.



PVR cinemas are listed as India’s Most Trusted and Most Attractive brand
consecutively for three years since 2013 in the Category of Entertainment and
Display. The brand has redefined the way entertainment is consumed in India.

It currently operates a cinema circuit comprising of 597 screens at 130
properties in 51 cities (18 states and 1 union territory) pan India. Like other
entertainment industry.

PVR was also using old techniques to reach to their customers and suffering from
low customer retention and low revisits to their platform for offers and ticket
booking.

After using web push notification, PVR is experiencing highest click-through
rates on their web notifications and getting more customer revisits to their
site.

Challenges

Like any other entertainment industry, PVR was experiencing low customer
engagement by old methods like email and SMS marketing.Using emails as a
customer engagement software is not effective nowadays because most of the
emails go into the spam box.

Using SMS technique to reach customers is not effective and neither interactive
because nobody likes to read plain text.

Most of the SMS get delayed or canceled which is totally irrelevant. For
example, when PVR send SMS and email about a special screening of a movie,
customers get these SMS after the screening.

PVR was also experiencing communication barriers because they send emails and
SMS in the same language across India which is a multilingual country.


HOW NOTIFYVISITORS WEB PUSH NOTIFICATION HELPS PVR

PVR uses web push notification to show offers and movie related information like
movie releasing time, movie ticket booking etc. and get 60% more customer
engagement than other methods like email and SMS.

 1. 100% REACH

Web Push Notifications are not spammed like emails or get delayed like SMS. It
provides 100% customer reachability, which gives 30% to 40% increase in
click-through rate.

 2. REAL-TIME ENGAGEMENT

PVR send millions of messages in just a few seconds using Web Push Notification
and all the subscribers get those messages in real time.

Customers get these notifications directly on their desktop screens or
notification tray in mobile, unlike email and SMS where customers are supposed
to their account to check the notifications. If customers are not online then
they get the notifications just after they open their computer or connect to the
internet on a mobile device.

3. ONE STEP TO SUBSCRIPTION

Subscribing to web push notifications is very simple and user-friendly as it is
a one-click process. PVR saw an increase in their subscribers count as customers
do not have to provide their email address or phone number, unlike email and
SMS. Subscribers through web push notifications are more authentic.



4. MULTI PLATFORMS

Push notification supports all type of devices like mobile, tablet and desktop.
Not only device but also platforms like android and ios. The customer can
subscribe through any browser on any platform or device.

5. INTERACTIVE AND CUSTOMISABLE

Web Push Notification can be interactive and customisable. Adding a movie poster
makes push notifications more attractive and adding the call to action makes it
more interactive. PVR sends push notifications with a book now button which gets
better responses than other notifications without a call to action buttons.

6. NOTIFICATION CENTER   

Pvr shows all web push notification in NotifyVisitors notification center. Even
if customers miss the notification, they can see all latest notifications in
notification center.



7. GEOTARGETING

Now PVR can distinguish between subscribers like north Indian customers or south
Indian customers, can send different push notification by using geo-targeting
rules.

8. MULTI LANGUAGE SUPPORT

By using multi-language feature PVR sends push notification in multi-language
which is very user-friendly and provide good response.



 CONCLUSION

With web push notification, PVR has experienced 40% increase in overall
click-through rate, 60% more customer engagement on their website, higher
conversion rate.

NotifyVisitors advanced analytics tool gives them deep analysis about their
customers, overall notification delivery rate, click through rate, conversion
rate. They also provide daily analytics on subscription / unsubscription rate.

⇒  Read Axis Bank Obtained Desired Results Using Push Notification

⇒  Read 1 MG’s Interactive Web Push for Customer Engagement

cinema entertainment push notifications pvr web push web push notifications

RIZWAN ALI KHAN

Rizwan Ali Khan, the Product Manager at Notifyvisitors is a tech Geek, UI / UX
Designer & Creative Writer who likes to learn about new technologies in his free
time.

View all posts
RSS to Push Notification
What is Chrome Rich Push Notification

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