www.wsj.com Open in urlscan Pro
2600:9000:2209:2a00:3:4b0:de80:93a1  Public Scan

Form analysis
2 forms found in the DOM

#

<form action="#" class="style--search-form-hI0pb2JfplZrewKUN--51 " role="search"><input id="searchInput" class="style--wsj-search-input-GNMy8Q5kg9IYwJKXYfIMm " placeholder="Enter News, Quotes, Companies or Videos" type="search"
    aria-label="Search the Wall Street Journal" tabindex="-1"><button class="style--search-submit-2EFgMYmHzRT8YBR7BYrV6G " aria-label="Submit Button" value="Search" type="submit" tabindex="-1">Search <svg width="24" height="24" viewBox="0 0 24 24">
      <defs>
        <path id="search-medium_svg__a" d="M10.5 2a7.5 7.5 0 015.645 12.438l5.365 5.365-.707.707-5.365-5.365A7.5 7.5 0 1110.5 2zm0 1a6.5 6.5 0 100 13 6.5 6.5 0 000-13z"></path>
      </defs>
      <use fill="currentColor" fill-rule="evenodd" xlink:href="#search-medium_svg__a"></use>
    </svg></button></form>

GET https://tr.snapchat.com/cm/i

<form method="GET" action="https://tr.snapchat.com/cm/i" target="snap012233622697405866" accept-charset="utf-8" style="display: none;"><iframe id="snap012233622697405866" name="snap012233622697405866"></iframe><input name="pid"></form>

Text Content

Skip to Main ContentSkip to SearchSkip to...
Select
 * Listen to Article
 * What To Read Next
 * Sponsored Offers
 * Upcoming Events
 * Most Popular Articles
 * Most Popular Opinion
 * Recommended Videos

Dow Jones, a News Corp companyAbout WSJ
 * News Corp is a global, diversified media and information services company
   focused on creating and distributing authoritative and engaging content and
   other products and services.
 * Dow Jones
   * Barron's
   * BigCharts
   * Dow Jones Businesses
   * Dow Jones Newswires
   * Factiva
   * Financial News
   * Mansion Global
   * MarketWatch
   * Newsmart
   * NewsPlus
   * Risk & Compliance
   * WSJ Live
   * WSJ Pro
   * WSJ Video
   * WSJ.com
 * News Corp
   * Avail
   * Business Spectator
   * HarperCollins Publishers
   * Housing
   * Makaan
   * New York Post
   * REA
   * realtor.com
   * Storyful
   * The Australian
   * The Sun
   * The Times
 * 


DJIA34639.79 points with a1.82%▲
S&P 5004577.10 points with a1.42%▲
Nasdaq15381.32 points with a0.83%▲
U.S. 10 Yr0/32 Yieldwith a1.447%▲
Crude Oil67.41 points with a1.37%▲
Euro1.1305 points with a0.03%▲
The Wall Street Journal
SubscribeSign In
Cyber Monday Sale
The Wall Street Journal
Less than US $1/week
Get the insights and analysis trusted by key decision-makers around the world.
Become a WSJ Member Today
View Membership Options

English Edition
 * English
 * 中文 (Chinese)
 * 日本語 (Japanese)

Print Edition
Video
Podcasts
Latest Headlines
SubscribeSign In

 * Home
 * World
   
   REGIONS
   
    * Africa
    * Asia
    * Canada
    * China
    * Europe
    * Latin America
    * Middle East
   
   SECTIONS
   
    * Economy
   
   MORE
   
    * World Video

 * U.S.
   
   SECTIONS
   
    * Economy
    * Law
    * Politics
   
   MORE
   
    * WSJ Noted.
    * U.S. Video
    * What's News Podcast

 * Politics
   
   SECTIONS
   
    * Capital Journal
   
   MORE
   
    * Politics Video
   
   COLUMNS
   
    * Gerald Seib
    * Washington Wire

 * Economy
   
   WSJ PRO
   
    * Bankruptcy
    * Central Banking
    * Private Equity
    * Strategic Intelligence
    * Venture Capital
   
   MORE
   
    * Economic Forecasting Survey
    * Economy Video
   
   SECTIONS
   
    * Capital Account

 * Business
   
   SECTIONS
   
    * Management
    * The Future of Everything
    * Obituaries
    * Tech/WSJ.D
   
   INDUSTRIES
   
    * Aerospace & Defense
    * Autos & Transportation
    * Commercial Real Estate
    * Consumer Products
    * Energy
    * Entrepreneurship
    * Financial Services
    * Food & Services
    * Health Care
   
    * Hospitality
    * Law
    * Manufacturing
    * Media & Marketing
    * Natural Resources
    * Retail
   
   C-SUITE
   
    * CFO Journal
    * CIO Journal
    * CMO Today
    * Logistics Report
    * Risk & Compliance
    * The Experience Report
   
   COLUMNS
   
    * Heard on the Street
   
   WSJ PRO
   
    * Artificial Intelligence
    * Bankruptcy
    * Central Banking
    * Cybersecurity
    * Private Equity
    * Strategic Intelligence
    * Sustainable Business
    * Venture Capital
   
   MORE
   
    * Business Video
    * Journal Report
    * Business Podcast
    * Space & Science

 * Tech
   
   SECTIONS
   
    * CIO Journal
    * The Future of Everything
    * Personal Tech
   
   COLUMNS
   
    * Christopher Mims
    * Joanna Stern
    * Julie Jargon
    * Nicole Nguyen
   
   MORE
   
    * Tech Video
    * Tech Podcast

 * Markets
   
   SECTIONS
   
    * Bonds
    * Commercial Real Estate
    * Commodities & Futures
    * Stocks
    * Personal Finance
    * WSJ Money
    * Streetwise
    * Intelligent Investor
   
   COLUMNS
   
    * Heard on the Street
    * Greg Ip
    * Jason Zweig
    * Laura Saunders
    * James Mackintosh
   
   MARKET DATA
   
    * Market Data Home
    * U.S. Stocks
    * Currencies
    * Companies
    * Commodities
    * Bonds & Rates
    * Mutual Funds & ETFs
   
   MORE
   
    * CFO Journal
    * Markets Video
    * Your Money Briefing Podcast
    * Secrets of Wealthy Women Podcast
   
   Search Quotes and Companies
 * Opinion
   
   COLUMNISTS
   
    * Gerard Baker
    * Sadanand Dhume
    * James Freeman
    * William A. Galston
    * Daniel Henninger
    * Holman W. Jenkins
    * Andy Kessler
    * William McGurn
    * Walter Russell Mead
    * Peggy Noonan
    * Mary Anastasia O'Grady
    * Jason Riley
    * Joseph Sternberg
    * Kimberley A. Strassel
   
   MORE
   
    * Editorials
    * Commentary
    * Future View
    * Letters to the Editor
    * The Weekend Interview
    * Potomac Watch Podcast
    * Foreign Edition Podcast
    * Opinion Video
    * Notable & Quotable

 * Books & Arts
   
   REVIEWS
   
    * Film
    * Television
    * Theater
    * Masterpiece Series
    * Music
    * Dance
    * Opera
    * Exhibition
    * Cultural Commentary
   
   SECTIONS
   
    * Arts
    * Books
   
   MORE
   
    * WSJ Puzzles
    * Life Video
    * Arts Video

 * Real Estate
   
   SECTIONS
   
    * Commercial Real Estate
   
   MORE
   
    * Real Estate Video

 * Life & Work
   
   SECTIONS
   
    * Cars
    * Careers
    * Entertainment
    * Food & Drink
    * Home & Design
    * Ideas
    * Personal Finance
    * Recipes
    * Style & Fashion
    * Travel
    * Wellness
   
   COLUMNS
   
    * Your Health
    * Work & Life
    * The Middle Seat
    * Bonds
    * At Work
    * Turning Points
    * Off Brand
    * On Trend
    * On Wine
   
   MORE
   
    * WSJ Puzzles
    * Space & Science

 * WSJ. Magazine
   
   SECTIONS
   
    * Fashion
    * Art & Design
    * Travel
    * Food
    * Culture

 * Sports
   
   COLUMNS
   
    * Jason Gay
   
   SECTIONS
   
    * MLB
    * NBA
    * NFL
    * Golf
    * Tennis
    * Soccer

Search
 * Home
 * World
   
   REGIONS
   
    * Africa
    * Asia
    * Canada
    * China
    * Europe
    * Latin America
    * Middle East
   
   SECTIONS
   
    * Economy
   
   MORE
   
    * World Video

 * U.S.
   
   SECTIONS
   
    * Economy
    * Law
    * Politics
   
   MORE
   
    * WSJ Noted.
    * U.S. Video
    * What's News Podcast

 * Politics
   
   SECTIONS
   
    * Capital Journal
   
   MORE
   
    * Politics Video
   
   COLUMNS
   
    * Gerald Seib
    * Washington Wire

 * Economy
   
   WSJ PRO
   
    * Bankruptcy
    * Central Banking
    * Private Equity
    * Strategic Intelligence
    * Venture Capital
   
   MORE
   
    * Economic Forecasting Survey
    * Economy Video
   
   SECTIONS
   
    * Capital Account

 * Business
   
   SECTIONS
   
    * Management
    * The Future of Everything
    * Obituaries
    * Tech/WSJ.D
   
   INDUSTRIES
   
    * Aerospace & Defense
    * Autos & Transportation
    * Commercial Real Estate
    * Consumer Products
    * Energy
    * Entrepreneurship
    * Financial Services
    * Food & Services
    * Health Care
   
    * Hospitality
    * Law
    * Manufacturing
    * Media & Marketing
    * Natural Resources
    * Retail
   
   C-SUITE
   
    * CFO Journal
    * CIO Journal
    * CMO Today
    * Logistics Report
    * Risk & Compliance
    * The Experience Report
   
   COLUMNS
   
    * Heard on the Street
   
   WSJ PRO
   
    * Artificial Intelligence
    * Bankruptcy
    * Central Banking
    * Cybersecurity
    * Private Equity
    * Strategic Intelligence
    * Sustainable Business
    * Venture Capital
   
   MORE
   
    * Business Video
    * Journal Report
    * Business Podcast
    * Space & Science

 * Tech
   
   SECTIONS
   
    * CIO Journal
    * The Future of Everything
    * Personal Tech
   
   COLUMNS
   
    * Christopher Mims
    * Joanna Stern
    * Julie Jargon
    * Nicole Nguyen
   
   MORE
   
    * Tech Video
    * Tech Podcast

 * Markets
   
   SECTIONS
   
    * Bonds
    * Commercial Real Estate
    * Commodities & Futures
    * Stocks
    * Personal Finance
    * WSJ Money
    * Streetwise
    * Intelligent Investor
   
   COLUMNS
   
    * Heard on the Street
    * Greg Ip
    * Jason Zweig
    * Laura Saunders
    * James Mackintosh
   
   MARKET DATA
   
    * Market Data Home
    * U.S. Stocks
    * Currencies
    * Companies
    * Commodities
    * Bonds & Rates
    * Mutual Funds & ETFs
   
   MORE
   
    * CFO Journal
    * Markets Video
    * Your Money Briefing Podcast
    * Secrets of Wealthy Women Podcast
   
   Search Quotes and Companies
 * Opinion
   
   COLUMNISTS
   
    * Gerard Baker
    * Sadanand Dhume
    * James Freeman
    * William A. Galston
    * Daniel Henninger
    * Holman W. Jenkins
    * Andy Kessler
    * William McGurn
    * Walter Russell Mead
    * Peggy Noonan
    * Mary Anastasia O'Grady
    * Jason Riley
    * Joseph Sternberg
    * Kimberley A. Strassel
   
   MORE
   
    * Editorials
    * Commentary
    * Future View
    * Letters to the Editor
    * The Weekend Interview
    * Potomac Watch Podcast
    * Foreign Edition Podcast
    * Opinion Video
    * Notable & Quotable

 * Books & Arts
   
   REVIEWS
   
    * Film
    * Television
    * Theater
    * Masterpiece Series
    * Music
    * Dance
    * Opera
    * Exhibition
    * Cultural Commentary
   
   SECTIONS
   
    * Arts
    * Books
   
   MORE
   
    * WSJ Puzzles
    * Life Video
    * Arts Video

 * Real Estate
   
   SECTIONS
   
    * Commercial Real Estate
   
   MORE
   
    * Real Estate Video

 * Life & Work
   
   SECTIONS
   
    * Cars
    * Careers
    * Entertainment
    * Food & Drink
    * Home & Design
    * Ideas
    * Personal Finance
    * Recipes
    * Style & Fashion
    * Travel
    * Wellness
   
   COLUMNS
   
    * Your Health
    * Work & Life
    * The Middle Seat
    * Bonds
    * At Work
    * Turning Points
    * Off Brand
    * On Trend
    * On Wine
   
   MORE
   
    * WSJ Puzzles
    * Space & Science

 * WSJ. Magazine
   
   SECTIONS
   
    * Fashion
    * Art & Design
    * Travel
    * Food
    * Culture

 * Sports
   
   COLUMNS
   
    * Jason Gay
   
   SECTIONS
   
    * MLB
    * NBA
    * NFL
    * Golf
    * Tennis
    * Soccer

Search
Search





Share
 * Facebook
 * Twitter
 * LinkedIn
 * Copy Link

 * WSJ News Exclusive
 * Tech


SOFTBANK BETS ON ASIAN METAVERSE PLATFORM SELLING DIGITAL GUCCI, DIOR


NAVER’S ZEPETO, BOASTING A BASE OF YOUNG FEMALE USERS, ATTRACTS $150 MILLION
SOFTBANK INVESTMENT, VALUING IT AT MORE THAN $1 BILLION

Trapped in the Metaverse: Here’s What 24 Hours Feels Like
Skip Ad

in 15
You may also like

CloseCreated with sketchtool.
Up Next
CloseCreated with sketchtool.


Your browser does not support HTML5 video.


PlayCreated with sketchtool.

Sound OnCreated with sketchtool.
0:00 / 7:31
Closed Captions InactiveCreated with sketchtool.ShareCreated with sketchtool.


0:00


Trapped in the Metaverse: Here’s What 24 Hours Feels Like

Everyone is blabbing about the metaverse. But what does this future digital
world look like? WSJ’s Joanna Stern checked into a hotel and strapped on a VR
headset for the day. She went to work meetings, hung out with new avatar friends
and attended virtual shows. Photo illustration: Tammy Lian/The Wall Street
Journal
By
Jiyoung Sohn
Close


JIYOUNG SOHN

 * Biography
 * @jiyoungjsohn
 * jiyoung.sohn@wsj.com

Nov. 30, 2021 6:00 am ET

Print

Text

Your browser does not support the audio tag.
Listen to article
Length 2 minutes
AD
Loading advertisement...
00:00 / 01:55
1x

This article is in your queue.
Open Queue

SEOUL— SoftBank Group Corp. is investing $150 million in a South Korean
metaverse platform that has amassed a large following of young female users by
selling high-fashion items for 3-D avatars, according to the companies involved
in the deal.

Naver Corp.’s Zepeto, which users access via a mobile app, is Asia’s busiest
metaverse platform with about 2 million active users a day. People scan a photo
and can build digital likenesses of themselves, then hang out in virtual worlds.
Users can voice chat with each other and roam through virtual spaces such as a
haunted house, a school classroom or a garden wedding.

To Read the Full Story
Subscribe Sign In


CONTINUE READING YOUR ARTICLE WITH
A WSJ MEMBERSHIP


CYBER MONDAY SALE


LESS THAN US $1/WEEK

View Membership Options


RESUME SUBSCRIPTION

We are delighted that you'd like to resume your subscription.

You will be charged $ + tax (if applicable) for The Wall Street Journal. You may
change your billing preferences at any time in the Customer Center or call
Customer Service. You will be notified in advance of any changes in rate or
terms. You may cancel your subscription at anytime by calling Customer Service.

Please click confirm to resume now.

Confirm


Sponsored Offers
 * Wayfair:
   Up to 80% off Everything
 * Target:
   15% off coupon code with Target college registry
 * Macy's:
   Macy's coupon - Sign up to get 25% off next order
 * Kohl's:
   25% off Kohl's coupon for Friends & Family Sale
 * Saks Fifth Avenue:
   $20 off sitewide - Saks Fifth Avenue coupon
 * PrettyLittleThing:
   Sign up for emails and get 20% off PrettyLittleThing discount code + $1
   shipping

UPCOMING EVENTS
Dec142021
7:00 PM - 8:00 PM EDT
WSJ Opinion: A Talk With Eric Schmidt on AI and the Human Future
Jan182022
12:00 PM - 1:45 PM EDT
Women In: Tech Industry
Jan252022
12:30 PM - 2:00 PM EDT
The Future Of Education
ADD TO CALENDAR


MOST POPULAR NEWS

 * ANTONIO BROWN, TWO OTHER NFL PLAYERS SUSPENDED FOR MISREPRESENTING VACCINE
   STATUS

 * U.S. TO TIGHTEN RULES FOR TRAVELERS OVER OMICRON CONCERNS

 * LEBRON JAMES OUT INDEFINITELY UNDER NBA’S COVID PROTOCOLS

 * MICHIGAN SCHOOL SHOOTING SUSPECT, PARENTS MET WITH SCHOOL OFFICIALS HOURS
   BEFORE ATTACK

 * AS COVID-19 DRAGS ON, AMERICANS HOARD CASH


MOST POPULAR OPINION

 * OPINION: JUSTICE SOTOMAYOR GETS POLITICAL ON ABORTION

 * OPINION: MICHAEL BLOOMBERG: WHY I’M BACKING CHARTER SCHOOLS

 * OPINION: OMICRON REINFECTS GOVERNMENT

 * OPINION: DETERRING RUSSIA IN UKRAINE

 * OPINION: WILL SANTA CLAUS VISIT CHUCK SCHUMER?


RECOMMENDED VIDEOS

 * RIHANNA, PRINCE CHARLES MARK BARBADOS CEREMONY AS IT BECOMES REPUBLIC

 * RETAILERS GRAPPLE WITH LOSSES AMID SPATE OF SMASH-AND-GRAB ROBBERIES

 * ‘CLOCK’S TICKING’: TIGER WOODS CASTS DOUBT ON RETURN TO PRO GOLF

 * WATCH: THREE MEN FOUND GUILTY OF MURDER IN KILLING OF AHMAUD ARBERY

 * VIDEO: WAUKESHA PARADE SUSPECT APPEARS IN COURT






UPCOMING EVENTS
Dec.142021
7:00 PM - 8:00 PM EDT
WSJ Opinion: A Talk With Eric Schmidt on AI and the Human Future
Jan.182022
12:00 PM - 1:45 PM EDT
Women In: Tech Industry
Jan.252022
12:30 PM - 2:00 PM EDT
The Future Of Education
ADD TO CALENDAR




 * The Wall Street Journal
 * 
   English Edition
    * English
    * 中文 (Chinese)
    * 日本語 (Japanese)

 * * Subscribe Now
   * Sign In
 * Back to Top «

WSJ Membership

 * WSJ+ Membership Benefits
 * Subscription Options
 * Why Subscribe?
 * Corporate Subscriptions
 * Professor Journal
 * Student Journal
 * WSJ High School Program
 * WSJ Amenity Program
 * Public Library Program
 * WSJ Live

Customer Service

 * Customer Center
 * Contact Us

Tools & Features

 * Emails & Alerts
 * Guides
 * Topics
 * My News
 * RSS Feeds
 * Video Center
 * Watchlist
 * Podcasts
 * Web Stories

Ads

 * Advertise
 * Commercial Real Estate Ads
 * Place a Classified Ad
 * Sell Your Business
 * Sell Your Home
 * Recruitment & Career Ads
 * Coupons

More

 * About Us
 * Commercial Partnerships
 * Content Partnerships
 * Corrections
 * Jobs at WSJ
 * News Archive
 * Register for Free
 * Reprints & Licensing
 * Buy Issues
 * WSJ Shop

 * Facebook
 * Twitter
 * Instagram
 * YouTube
 * Podcasts
 * Snapchat
 * Google Play
 * App Store

Dow Jones Products

 * Barron's
 * BigCharts
 * Dow Jones Newswires
 * Factiva
 * Financial News
 * Mansion Global
 * MarketWatch
 * Private Markets
 * Risk & Compliance
 * WSJ Pro
 * WSJ Video
 * WSJ Wine

 * Privacy Notice
 * Cookie Notice
 * Copyright Policy
 * Data Policy
 * Subscriber Agreement & Terms of Use
 * Your Ad Choices
 * Copyright ©2021 Dow Jones & Company, Inc. All Rights Reserved.