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WHAT TO LEARN FROM CINCINNATI LOCAL SEO CASE STUDY




WHAT TO LEARN FROM CINCINNATI LOCAL SEO CASE STUDY

 * May 18, 2020
 * Scott Keever SEO

Do you know why receiving traffic to your webpage is integral? Well, it’s not
really about the traffic.

Visitors who go to your business website matter because alongside them come
interested leads who may be willing and are ready to buy what you are offering
on the spot.

There’s no business owner with a smidgen of ambition who isn’t looking to grow
their business in one way or another.

One such strategy you can use for growing your business by 200%, 500%, or 1000%
is using local SEO traffic to increase the traffic experienced in your website;
this single action will send more clients, leads, and sales towards your
business model.

Because when it really comes down to it, advertising is always the same: The
more you are visible to your prospects, the higher your chances of making a
decent profit and turnaround.

And that’s how it always works regardless of whether you are selling eCommerce
products, services, or the owner of a flower shop where clients can only visit
or call your store if they want to buy.

When you manage to draw thousands of web users to your site, then you’ll
consequently be adding thousands of bucks in your bank account. The formula and
math are pretty straightforward here.

And this is the exact tactic we used for this particular Cincinnati chiropractor
who we assisted drive views from 0 to their 1,0000s in just three months,

Here’s a case study showing exactly how we did it from start to finish, and we
how we at Scott Keever SEO can implement the same for your business.

1. Designed A Sales-Focused Website

First of all, there is no point in sending thousands of web visitors to a site
with a poor design since it won’t make a positive first impression. The Internet
these days is cruel and unforgiving since that single mistake can prove to be
the breaking point of your business. When visitors have a bad impression of your
site, they will leave never to come back again. Your landing page will need to
have the tools of convincing them to submit a form, call, or subscribe to an
email list

Your website will have to be created to be sales-oriented if you are to convert
the traffic being received into actual paying customers. We have specialists
skilled in the art of website design and are sure to build a system that does
exactly that. Otherwise you will be spinning in circles and desperately trying
to attract web traffic, that will give little to no business yield. What a wild
goose chase

There’s no greater feeling than your site making you money 24 hours a day, 7
days a week as your business grows. So how exactly did we help the chiropractor,
and can your business be done the same? Well, it just takes a basic
understanding of the factors that help in increasing conversions. We will ensure
that your website satisfies the following factors to ascertain conversions:

*Clean and simple overall appearance

*Headings clearly indicate your business and what it is that you do

*Compelling button placement and call-to-action text

*Trustworthy and credible support information

*Short Contact forms for leads to fill in their information and schedule an
appointment

In this case, if a lead has a problem with their neck or back and is looking for
a solution, chances are they more inclined to go with this chiropractor given
how convenient and easy to use the site is.

2. Identified Profitable Keywords

Ever wondered why Cincinnati businesses using local SEO rank high on Google and
their stores always crowded with new clients? Well, it’s because these websites
have been optimized with keywords targeting audience searches. Google recognizes
the searched keywords on its servers and ranks the pages for said keyword.
Google’s job is basically showing the sites matching the keyword phrase searched
by the web user.

When it comes to any SEO campaign, keywords are in the thick of things and will
be what proves to be the difference between high traffic and no traffic. The
shrewd business owner will find keywords frequently searched for by customers
looking to find a business like yours, then edit the paragraph text and heading
on the website to match the said keyword.

However, research for competitive keywords is a time-consuming, highly
competitive, and never-ending endeavor. And in case you just starting, good luck
ranking one word and national keywords. It will take you around three to five
years or so before you start getting any traffic. SEO can only take you so far.

Instead, consider local SEO, where you will be ranked on the first pages of
Google using strategic keywords with the names of your town or city in the
keyword. For instance, the chances of your website ranking high on Google for
the word ‘BBQ restaurant’ are minute. In case your building is in Mason, Ohio,
your chances of ranking high using the keyword ‘Mason BBQ restaurant’
significantly improve.

Unless you run an eCommerce business, it doesn’t benefit your business if
somebody across the searches and finds your local business. Let’s say they live
in Texas; you can be sure that S/he won’t drive to the little town of Mason,
Ohio, just to bite your BBQ – that’s absurd.

We enacted this exact strategy in our case study as we targeted keywords such as
‘Cincinnati chiropractor,’ which positioned his business in front of individuals
who had aching bodies.

For a business not selling products alone, tt won’t help your bottom line or the
business in general if the lead is gotten from the other side of the country.
That’s why local SEO puts you in front of the target group that is easily
accessible to you and your business.

3. High-Quality Content

Solid content is the bread and butter of any marketing strategy. Nothing will
see traffic move than this oxygen for local SEO, which includes this case study.

For any online campaign, content is key. Lots of content and relevant quality
content can help drive traffic to your business website. The content can be in
any form on your site, either a video, recorded audio podcast, or written blog
post. It doesn’t really matter as long as there’s content displayed on your
webpage. You should bear in mind that just any material won’t do, whatever is
being posted on your site needs to be meaningful if you are to connect with a
local prospect.

The content shown on your website should be either to entertain, educate, or
excite your audience to have them coming back for more. Make sure to steer clear
of potential business blogging pitfalls if you are to succeed. For instance, if
you are selling a complicated product or service, do an explainer piece or
tutorial walking people through how to set up and use the product you are
providing

In the case of our chiropractor, our in-house writers published two 1,000 word
articles every week. The titles of the blog posts encapsulate topics such as
‘The Number One Solution For Neck Pain Relief’ and Is Chiropractic Care Safe?

Since the patients who would be coming in for appointments would have to be
residing around 10 miles or less from the office, it didn’t matter whether we
used global or national exposure. We used Cincinnati local SEO techniques in the
content we posted to rank our chiropractor’s business site on search engines
and, consequently, get the information in front of persons living within a
15-mile radius of the office.

The blogs we posted educated the community, and at the end of each post, we
included a call-to-action for the reader to book an appointment with this
chiropractor. It’s a perfect example of providing 99% value and requesting for a
sale at the very end.

To ramp up some goodwill for their brand, we did a post promoting other
non-competing businesses around the area. In turn, the businesses shared the
post and linked it back, which expounded the reach of the post(s). One certainty
about local SEO is that high-quality content will always drive content to your
site no matter what.

4. Utilized Internal Linking

Linking one page of the Internet top another is a significant boost in terms of
SEO juice for the page getting that link. This is exactly why linking externally
is so important to help Google rank you’re your webpages higher. But at the same
time, receiving a few external links is challenging to come by. It will take
some serious patience and effort to get a single or multiple links this way.

Fortunately, internal linking is another solution to consider. This refers to
pages that link from a post or page of your site to another page or post of the
same site. This action can ultimately prove to be the difference in your website
traffic and SEO goals.

For this chiropractor, we chose the focus pages as the Chiropractic Service Page
and homepage. For most of the posts we wrote on his website, we linked it back
to these pages, which ultimately aided their individual SEO score.

Tip: Your main landing pages shouldn’t be linked to random words. Instead,
consider going for keywords discovered in the step mentioned above to link the
keyword back to the main landing page to rank high on Google.

For instance, to rank our very own local SEO services, I linked those keywords
to tip-off Google as to what the page was about. That simple action will enable
our local SEO page to get indexed higher instead of linking the words to
‘services’ or ‘click here’ buttons.

What’s more, don’t attempt to game the system by linking each page or post of
the website to the main landing page. Google will flag this, and you will be
bumped down the rankings because of this dodgy move.

Insert the internal links to your main landing pages naturally and see your
search engine traffic grow consistently.

In the caser of this chiropractor, we made an email list push, review cards, and
used word-of-mouth efforts to get reviews from Facebook and Google. We tried
everything perceivable to rake in as many reviews as possible, to highlight the
importance of the local business.

And you guessed it! With time, we started seeing more and more visitors getting
referred from some of these listings and Google Maps. This is precisely what
happens when local business advertising is done correctly. Reviews will draw in
customers and translating to increased profits. And if you get lucky, these
online reviews can be the foundation of your advertising for years to come.

5. Collected Online Reviews

These days, word of mouth comes in the form of online reviews on listings such
as Yelp, Google, and Facebook.

Back in the day, people would have to congregate at the local diner or on their
porch and talk with friends and neighbors about a local business and the quality
of service. That was the only way to know whether a particular business was a
ripoff or money well spent.

In today’s modern settings, prospects check business listings such as Google My
Business to get a feel of the business before sinking their money in service or
product. Using listings such as these, customers will review your customer
feedback and reviews, leaving the comfort of their home. In most cases, the
decision to buy will be made right there and then. If you have positive online
reviews, you place yourself in a better position of winning the client over to
your side.

If you have a negative or low rating, your business won’t be given the time of
day. You have already lost any prospect and their money for good. Just close up
shop. Don’t believe it? Look at this: 80% of clients value online reviews with
the same magnitude as personal recommendations from family and friends. That is
almost 8 from 10 people – how insane is that!

Use Cincinnati Local SEO To Drive In More Clients

And just like in the case study of the Cincinnati chiropractor, where we ranked
his business in a matter of months via local SEO, we can also do the same for
your business. The online business world is of a cut-throat nature where the
survival of your business depends on the actions and strategies we employ. So
you’ll want to start ranking with profitable keywords if you’re going to ramp up
on the traffic to your business.

Why choose us

–Proven Results. We have assisted multiple businesses across various fields rank
high on Google, with our results evident. Once we take on your local SEO
campaign, we can increase web traffic to your site by 200% or double our
client’s visibility on SERPs. We have more than 100 sites ranked on Google’s
first page.

–No commitment. Our contracts are based on a month-to-month basis. If you are
not happy with the results, you can terminate the project at will. But we can
assure it won’t come to this given how we take in our exemplary services.

–Experience. We are an experienced digital agency with over 20 years of
experience when it comes to SEO. We have been around long enough to knwo the dos
and don’t.

But instead of having to deal with the hassle of always being on top of your
local SEO, why not let the pros at Scott Keever SEO who eat ads and main pages
for lunch and breakfast take care of everything for you and begin enjoying
top-notch results. Call us today at (813)-455-1455 to get a free-of-charge
consultation.


FIND OUT HOW WE CAN HELP YOU

If you are interested in growing your business online please contact us for a
free consultation. We have helped businesses just like yours increase their
online visibility and generate more revenue. We are ready to help you out rank
the competition!

Request A Free Consultation

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Scott Keever


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