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    * Buy Backlinks For SEO
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    * Press Releases
    * Social Bookmarking
    * Contextual Backlinks / Article Marketing
    * Edu / Gov Backlinks

 * SEO
    * SEO Packages
    * Small Business SEO
    * Corporate Enterprise SEO
    * eCommerce SEO
    * Local SEO Services
    * SEO Case Studies
    * Google Maps Marketing
    * Unnatural Links Penalty Recovery
    * Shopify SEO
    * SEO Consulting
    * SEO Reseller Program
    * SEO Affiliate Program
    * Video SEO Optimization
    * WordPress SEO
    * WIX SEO Services

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    * Content Writing
    * Facebook Business Page Creation Services
    * Keyword Rank Tracker
    * Logo Design
    * Press Releases
    * Social Media Marketing
    * Web Design

 * RESOURCES
    * WordPress Redirect Plugin
    * Anchor Text Guide
    * Blog
    * F.A.Q.
    * Generic Anchor Text List
    * Ranking Guide
    * SEO Ranking Factors

 * ABOUT
    * About Us
    * Why Us
    * Testimonials
    * INDUSTRIES
      * Cannabis CBD Marketing and SEO
      * Carpet Cleaning Marketing and SEO
      * Cell Phone Repair Marketing and SEO
      * Dental Marketing and SEO
      * Drug Rehab Treatment Centers Marketing and SEO
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FULL SERVICE DIGITAL MARKETING FIRM AND INTERNET MARKETING SERVICES

MARKETING 1ON1 IS A LEADING INTERNET MARKETING COMPANY THAT OFFERS ONLINE
MARKETING SOLUTIONS AND WEBSITE MARKETING FOR BUSINESSES TO IMPROVE ONLINE
PRESENCE.




RESULTS

With over ten years of experience in internet marketing we are able to implement
the latest online marketing strategies that provide results in the timely
manner.


PRICING

Because we are not a middle man we are able to offer our digital marketing
services at a much lower prices than our competitors which results in better ROI
for our customers.


REPORTING

All of our customers get access to our custom client dashboard where they are
able to track the progress of their digital marketing and SEO campaigns on the
daily basis.


WHY US?

Compared to other online marketing marketing companies that always chase new
clients, we focus on retaining and satisfying our existing ones. No contracts or
set-up fees.


SEO

Get high rankings in the search engines, boost your traffic and revenue with
quality affordable SEO services.

VIEW SEO


LINK BUILDING

Take advantage of our quality link building services that will increase your
website popularity and rankings.
VIEW LINK BUILDING


WEB DEVELOPMENT

Reach thousands of potential customers by taking your business online with
professionally designed website.

VIEW WEB DEVELOPMENT


CONTENT WRITING

Don't break the bank by hiring in-house content writers. Sign up for our SEO
friendly content writing services.

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FULL SERVICE DIGITAL MARKETING FIRM AND INTERNET MARKETING SERVICES

Table of contents

 1.  Why is internet marketing important?
 2.  Who needs digital marketing services?
 3.  Online marketing for small and large businesses.
 4.  How digital marketing helps small business?
 5.  How can website marketing help your business?
 6.  How has the internet changed marketing?
 7.  How effective is online advertising?
 8.  Digital marketing services are more effective than traditional advertising.
 9.  Digital Marketing process
 10. What do internet marketing services include?
 11. The pros and cons of online advertising.
 12. How much does an internet marketing service cost?
 13. Why is Digital Marketing Cost-Effective?
     1. Selling Socially Connects with Customers and Drives Sales
        1. Online Marketing Lowers the Cost of Customer Acquisition
        2. Save Even More by Targeting Good Traffic
 14. How to find the right internet marketing company?
 15. What to Look For in an Internet Marketing Company
 16. What to Avoid When Choosing an Online Advertising Company
 17. How to Get the Most Out of Internet Advertising Agency
 18. Is digital marketing worth it?
     1. Contact Us For More Information:
 19. TESTIMONIALS
     1. From The Blog:

Internet marketing, also known as online marketing or digital marketing, means
promoting and advertising your products or services over the internet to
generate leads, boost traffic and sales. Our internet marketing company
Marketing1on1 will provide you with the right digital marketing solutions to
ensure that your product is recognized and easily found over the internet.



There are many definitions of marketing, and the chances are that you will never
hear two people use the same definition. In simple terms, marketing is the
process or activity of creating, discussing, and delivering a product or service
that later turns into an exchange. An easy way of understanding internet
marketing is to look at it as getting exposure for the product or service you
are offering on the internet. However, others will go that one step further to
say that everything that leads to a sale is also considered the marketing
process.

Offline and online marketing services, including website marketing and internet
marketing, all require a lot of thought and strategic planning to ensure you get
the absolute best results for the product or service you will offer.

Affordable internet marketing and online advertising services from our
experienced digital marketing agency Marketing 1on1 can easily boost your
company’s value. With the current state of the economy, it seems now is the time
to move into conducting business online.


WHY IS INTERNET MARKETING IMPORTANT?


Digital marketing has recently become so popular it is recommended for almost
all businesses of any size. The internet has essentially changed the way we work
as human beings. It has given us a network of information, allowing us to find
almost any information that we might need and communicate with people from all
over the world.

The truth is that the internet connects more people than you could ever directly
connect in person. Marketing over the internet is not exactly new in the
marketing game. Various companies took advantage early on, and now it is a major
part of most advertising strategies.


WHO NEEDS DIGITAL MARKETING SERVICES?

Here’s the thing: if you have a business, you need digital marketing. Period.
Whether you’re a startup or a well-established company, digital marketing should
be an integral part of your overall marketing strategy.

Digital marketing is essential for any business that wants to remain relevant in
today’s digital world. With the majority of people now using the internet to
find products and services, it’s crucial that businesses have a strong online
presence.

Digital marketing services are beneficial for businesses of all sizes. Small
businesses can use digital marketing to reach a larger audience and build brand
awareness. Local businesses can use digital marketing to target potential
customers in their area. E-commerce businesses can use digital marketing to
drive traffic to their online store and generate sales.


ONLINE MARKETING FOR SMALL AND LARGE BUSINESSES.

If you don’t market your small or large business, you won’t generate leads or
make your products and services known. Marketing your business is an ongoing job
and should never end, no matter how successful you may be. Why is this
important? The reason is that new competitors are surfacing day by day. In
addition, more and more consumers are using the internet on their home computers
and their mobile phones or other mobile devices to find what they need.


HOW DIGITAL MARKETING HELPS SMALL BUSINESS?

Small businesses will not profit without winning over the competition, so you
must have local business marketing, small business SEO, and internet marketing
for small businesses in place. You can take many routes to help get more
exposure for yourself and your products and services.

It would be best if you created an online presence using various methods. Don’t
stick with just one method. Having a website in addition to offline exposure can
help you rise even higher toward your success goal.

Online marketing for small and large companies is an effective and economical
way to get more talk about your products, services, and your company. You don’t
need to spend much to get the job done, so a small budget will work just as well
as a large budget. In addition, you can easily reach your target audience and
improve your visibility factor.

Not only will you be able to reach your local or domestic market, but the
international market as well. You’ll get prospects around the world that you
couldn’t easily reach simply by marketing offline. Business marketing can
provide you with endless possibilities to expand and grow your business. You’ll
also have the ability to do business around the clock, even when your physical
office is closed.

Brand awareness is easy when you use the power of the internet. If you set up
your marketing for small businesses properly, you’ll reap many benefits like
more traffic and a better presence online. In addition, you will be able to
compete and stand tall against competitors that have already built good, strong
businesses.


HOW CAN WEBSITE MARKETING HELP YOUR BUSINESS?

In today’s world, where there is cutthroat competition everywhere, you need to
ensure that your product reaches out to millions of people and at a low cost to
maintain profitability.

Digital marketing is the solution to all the marketing problems that you are
facing. Not only is it inexpensive, but at the same time, it reaches out to
potential customers and helps in maintaining the old clientele too.

You are probably well aware of search engines and how almost everybody uses them
to find information, a product, or a service of any type. However, you might not
understand how certain websites are ranked at the top of the results and how
this can benefit a business.

Fortunately for businesses, Google has a Keyword Tool that allows you to see how
many people globally and locally search for your particular service or product
on average each month. As an example, we will look at “Window Tinting” in the
eyes of a window tints supplier.

The keyword tool can tell us that tens of thousands of people search for window
tinting each month globally. With an average amount of monthly searches in mind,
we now need to know how much exposure the top search results could get. In fact,
it is rumored that the website ranked first for any given keyword will receive
around forty percent of all of the search engine traffic of that specific
keyword, with the rest of the first page results having an almost equal share of
the remainder. The 2nd, 3rd, 4th, and so on pages tend to get very little
traffic, if any at all.

Forty percent of this traffic will bring you thousands of very targeted and
niche-specific potential customers visiting your website each month. With window
tinting not being a cheap service, this could result in thousands or hundreds of
thousands of extra profits each month. Above, you can see an example of how
traffic from search engine optimization drives the majority of the sales for one
of our customers.

Although you have to pay for advertisements, the overall cost is still low.
Moreover, the reach of those advertisements is way more than the traditional
methods of advertisement.
Digital Marketing can be done with any budget and therefore is a boon to small
businesses with a negligible budget for marketing.

Online Marketing helps you narrow down your customer base. It lets you focus on
the people who really are looking for your products.

If you want your business to do well all the time, you have to evolve with your
customer’s needs and keep up with your marketing strategies. In the age of
digital marketing, you cannot stick to the old marketing methods as it will be
tough for you to match the pace of your competitors!


HOW HAS THE INTERNET CHANGED MARKETING?

Internet affected traditional marketing significantly. Understanding how big the
internet is maybe the first step to understanding why online marketing is
important to businesses. As previously mentioned, the internet connects millions
of people from all over the world. For example, look at social media websites
such as Facebook, which has over 800 million active users every day.

Imagine the exposure your business could get from having a proper advertising
campaign on a social media website. With that in mind, Social Media Marketing
through popular websites such as Twitter and Facebook is only a small part of
the digital marketing campaign.


HOW EFFECTIVE IS ONLINE ADVERTISING?

Studies show that online advertising is quite effective. The effectiveness of
online advertising may depend on the type of product or service being
advertised, the target audience, and the overall goals of the advertising
campaign. In general, online advertising is most effective when it is targeted
to a specific audience and when it is used in conjunction with other marketing
channels.


DIGITAL MARKETING SERVICES ARE MORE EFFECTIVE THAN TRADITIONAL ADVERTISING.

One of the biggest mistakes small businesses make today is ignoring the power
and leverage online marketing offers in favor of the “tried and true”,
comfortable – and, honestly, outdated – legacy approaches of traditional
advertising. Now, this isn’t to suggest that “old-school” advertising methods
are obsolete or dead and gone. Nothing could be further from the truth. There
are still many opportunities to make fantastic money with some old-school
approaches, particularly as they become less cluttered with more people moving
online. At the same time, though, more and more people are doing the bulk of
their shopping – and almost all of their research – on the internet in a way
that just wasn’t possible previously.

According to information from the Advice Interactive Group, only 18% of
traditional advertising continues to produce a positive return on investment. On
top of that, 90% fast-forward through commercials whenever possible. More people
than ever are subscribing to premium satellite radio services with fewer
advertisements or listening to podcasts and streaming media instead of
terrestrial radio.

We don’t even have to tell you how often people throw out junk mail before even
thinking about opening it. So the odds are pretty good you do the same every
day!

However, on the flip side of things, more and more businesses are finding real
advertising success online.

More than 75% of all consumers in North America use the internet daily, with
Google searches alone representing 20% of all lead generation results for small
to mid-sized businesses.

90% of those who use the internet state that they regularly do product and
service research online more than anywhere else. Most use the internet to find
local businesses and their contact information before visiting brick and mortar
operations in their own area.

At the end of the day, online marketing is very much on the rise. Small
businesses – particularly those in competitive industries – have to start taking
advantage of everything that the internet offers to reach and target potential
clients.


DIGITAL MARKETING PROCESS

When you think about the internet marketing process, it is quite easy to
recognize that it relates to the provider and the customer. Marketing holds all
of the tools and strategies used to entice customers to buy or try a product. If
the marketing is successful, then your company will gain value through the
consumers’ purchases.

An example of this is something as simple as cold calling. Cold calling is an
ancient marketing technique that requires you to dial a phone number and sell
your product or service to the person who answers the phone. Once you are live
on the phone, you use your sales pitch to try and sell the product. This is
marketing. Advertising on billboards, magazines, television; all of these is
part of the marketing process.


WHAT DO INTERNET MARKETING SERVICES INCLUDE?

Internet marketing services do not consist of one simple process. In fact, an
effective internet marketing agency will use various, well-known techniques that
are proven to work in the world of online trading. Here is a brief introduction
to several of these techniques:

SEO services: Search engine optimization is used to help your website rank in
the top positions of search engines for your targeted keywords. This can get you
a lot of recognition and very targeted leads as long as you target the correct
keywords.

Google Maps and Google business optimization have been created to allow
businesses to list their website with Google. This makes SEO marketing for
businesses and local SEO a lot easier. With customer reviews and
recommendations, your Google Places listing can be optimized to get even more
sales with minimum effort.

Social Media is constantly growing its popularity in the online advertising and
marketing industry. Much like the internet as a whole, social media websites
such as Facebook and Twitter bring together millions of people. Using social
media fan pages and business pages, you can instantly have your business put out
there and recommended to thousands of locally targeted people. With that in
mind, there are various other ways social media can be used as part of strategic
internet marketing services.

Pay per click advertising: With both Google and Social Media pay per click
advertising, you can target your potential customers as soon as your ads get
approved. However, keep in mind, even Pay Per Click advertising requires at
least 30-60 days for proper campaign optimization to deliver the best results.

Product and shopping conversion optimization: One way of doing this is by
submitting your products to Google Shopping and ensuring you can rank high based
upon popular customer sort queries (such as price low to high, popularity, good
reviews, etc.).

We can certainly say about all of these processes involved in online marketing
that they all have one thing in common; they get your company more recognition.
However, this recognition is no longer on a small, local scale; it is on a
national if not global scale.


THE PROS AND CONS OF ONLINE ADVERTISING.

There are several advantages and disadvantages to consider regarding online
advertising. On the plus side, online advertising can be extremely
cost-effective, especially compared to traditional advertising forms such as
television or print. Additionally, online advertising allows you to target a
specific audience more easily than other methods, meaning your message is more
likely to reach those most interested in what you have to say.

However, there are also some drawbacks to online advertising. One of the biggest
is that it can be difficult to stand out from the crowd on the internet; with so
much content available, your ad may get lost in the shuffle unless it is
particularly eye-catching or creative. Additionally, online ads can sometimes be
intrusive or annoying, particularly if they are irrelevant to the user’s
interests.


HOW MUCH DOES AN INTERNET MARKETING SERVICE COST?

As you can imagine, with full online marketing services offering so much, in
terms of company growth, the costs associated are often quite high and
expensive. However, we are happy to offer affordable internet marketing to try
and keep prices as low as possible.

We understand that some businesses don’t want to instantly fork out thousands of
dollars to firms claiming they have everything you need. However, with our
affordable online marketing services, you’ll get a chance to see exactly what an
internet marketing firm can do for you and your business without the expensive
rates that often come with many digital marketing and consulting services.


WHY IS DIGITAL MARKETING COST-EFFECTIVE?

It is clearly expensive to run a successful business, even a small one.
Therefore, it tends to be a natural hesitancy for the business owner to commit
to spending a lot of money on marketing unless you have been given assurances or
guarantees of success. Of course, no one can give absolute assurances that your
marketing will work, so anyone offering guarantees of success should serve as a
bit of a red flag. What you should know, though, is that it is neither necessary
nor wise to forego marketing altogether since there are numerous digital
marketing strategies available that are certainly cost-effective, even if you
are something of a cheapskate. Whether you decide to use a website or tag along
with social media or something else, online marketing can subtly enhance the
visibility of your business and make it eminently marketable and more
profitable. However, it will require you to rethink your marketing strategy to
something more profound than pure traffic numbers. Here are some of the most
popular and successful Internet marketing tactics that have been proven valuable
time and time again.

SELLING SOCIALLY CONNECTS WITH CUSTOMERS AND DRIVES SALES

These days, most marketing specialists agree that people are generally more
informed and savvier, making them better customers in many ways, even if they
are more difficult to convince than ever before. Moreover, due to the
ever-growing influence of social media, these much more sophisticated potential
buyers are turning to those outlets – like Facebook, Instagram, and Twitter,
among others – to make purchasing decisions.

According to some studies, more than 60 percent of the top salespeople in the
country have reported closing deals via social media selling. Because potential
customers spend a lot more time researching the purchases they plan to make, a
great marketing strategy involves supplying them with the answers they are
looking for.

To make the most of social media marketing, It is necessary to pull together a
social media marketing team that knows the best ways to use social to connect
with potential customers and clients. That means monitoring profiles and
providing them with the value of the products and services you offer.

As long as you can produce and share material and images that are eye-catching
and meaningful to your potential customers, social media can work for you.
Businesses that currently practice social media selling report many benefits,
including higher conversion rates and greater sales efficiency.

ONLINE MARKETING LOWERS THE COST OF CUSTOMER ACQUISITION

One of the key metrics to be considered when deciding on a marketing approach is
the cost of getting new customers, better known as the customer acquisition
cost, or CAC. The CAC includes both fixed and variable costs that are expended
to gain new customers. Many small businesses even calculate the CAC on an
individual account basis to figure out how much they will spend to get each new
client or customer. That means, if you spent $1,000 on marketing one year and
you can count 1,000 new customers, the CAC would come to $1, which is pretty
impressive, as long as those customers are spending money and making you profits
greater than a dollar. For the most part, the costs for digital marketing tend
to be very low. For example, it costs nearly nothing to set up a Facebook page
and talk about your product to billions of people, many of whom will be in your
local community. It’s essentially the same price to conduct an email marketing
campaign. In all, CAC is very tiny with online marketing.

SAVE EVEN MORE BY TARGETING GOOD TRAFFIC

When evaluating traffic in digital marketing campaigns, you have to look way
beyond getting people to see your website and making your business more visible
to everyone. To make a digital marketing campaign more successful, you have to
generate targeted traffic. That means driving specific people to your website
for specific reasons. To get a much more profitable return on investment, it is
necessary to get a lot more than random traffic; you need good traffic, which is
defined as customers who are there for a reason. One key way to do that is to
re-target your advertising in a way that reaches people who know who you are and
what you offer. When you re-target your marketing and change its emphasis to
more focused traffic, you get more bang for your marketing buck, thus saving
money and increasing effectiveness.


HOW TO FIND THE RIGHT INTERNET MARKETING COMPANY?

You want to find an internet marketing company that can help you take your
business to the next level. But with so many options out there, it can be hard
to know where to start. How do you find the right company for your needs? Here
are a few tips:

1. Define your goals. What do you want to achieve with internet marketing?
2. Do your research. Once you know what you want, take the time to research
different companies and see what they have to offer.
3. Make sure they have a good reputation. Check out online reviews and see what
other people are saying about the company.
4. Get a proposal. After you’ve narrowed down your choices, get proposals from
each of the companies and compare them side by side.
5. Choose the right fit. The last step is to choose the company that you feel is
the best fit for your needs.


WHAT TO LOOK FOR IN AN INTERNET MARKETING COMPANY

When looking for an internet marketing company, there are several things you
should keep in mind. The first is your budget. You need to find a company that
fits your budget and can provide the services you need.

Second, you need to find a company with a good reputation. Make sure to read
reviews and testimonials before hiring anyone.

Third, you need to make sure the company you hire offers services that fit your
needs. If you want help with SEO, then make sure the company specializes in that
area.

Fourth, you should always get a contract in writing before hiring an internet
marketing company. This will protect both you and the company if something goes
wrong.

Finally, communicate with the company regularly so they can understand your
needs and goals.


WHAT TO AVOID WHEN CHOOSING AN ONLINE ADVERTISING COMPANY

When you are looking for an online advertising company, there are some things
that you will want to avoid. This includes companies that:

Make promises they can’t keep. If a company guarantees you results, be very
wary. No one can guarantee results in internet marketing.

Overcharge for their services. There is a lot of competition in the internet
marketing industry, so you should be able to find a company that charges a fair
price for its services.

Are not transparent about their methods. A good online marketing company will be
open and transparent about their methods to help your website succeed. If a
company is secretive about their methods, it’s a red flag.


HOW TO GET THE MOST OUT OF INTERNET ADVERTISING AGENCY

If you’re looking to hire an online advertising agency, there are a few things
you should keep in mind to make sure you get the most out of your investment.

First, it’s important to find a company that is a good fit for your business.
They should understand your industry and have experience with businesses like
yours.

Second, you need to make sure they offer the online advertising services you’re
looking for. A good internet marketing company will offer a variety of services,
such as SEO, pay-per-click advertising, social media marketing, and email
marketing.

Third, it’s important to read reviews and ask for referrals before making a
decision. This will help you weed out any companies that might not be a good fit
for your business.

Finally, once you’ve found a few companies you’re interested in working with, be
sure to get quotes from each one so you can compare pricing and services.


IS DIGITAL MARKETING WORTH IT?

The easiest way to put it is that the move into online trading is absolutely
massive. We previously talked about how hard it would be to market or offer your
products and services to an entire country via the means of physical presence.
Well, to put it simply, this is done in seconds using a website and professional
internet marketing.

As soon as your website is live, there are well over a million new potential
clients that may have never even heard about your company or business before.
This shows just how much impact internet business marketing can have on your
business.

Web internet marketing services also help your business keep up with the updates
in technology. Not that long ago, people used thick books such as the Yellow
Pages to find a product or service. However, with the internet providing a much
simpler and more structured solution, it is very easy to understand why the
majority of the population now use the internet to find what they are looking
for.

With the current economy, many small businesses have found that moving to the
internet is what they need to take their business to the next level. The move to
the internet means having an effective internet marketing strategy that can help
you handle the huge expansion of conducting business over the internet.

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SEE WHAT OUR CUSTOMERS ARE SAYING ABOUT US:
 


G. Gamble:
“I have been a Client of Marketing1on1 for some time, they are knowledgeable,
professional and most importantly deliver results! Anatoly is great to work with
and has provided all that was discussed in the timeline he described for my
industry, truly a great company and a great person to work with. Highly
recommend Marketing1on1”



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Allan:
“Most people don’t believe a five star review or think it originated most likely
by the friends or family of the business being reviewed, but I give a five star
review to Marketing1on1 for SEO services without reservation or hesitation. The
reason is simple: results. Marketing1on1 is the fourth small business SEO firm
I’ve used over the course of five years. The others provided mixed results and
one was even a con artist, IMO. Marketing1on1 staff have proven over a variety
of circumstances that not only do their high-powered backlink combos work but
they are safe and applied in such a nuanced and careful manner as to comport
with Google’s potentially bad temper.”



--------------------------------------------------------------------------------

Jacob:
“Marketing1on1 has done a fantastic job. I’ve done my fair share of seo efforts
but could never get my domain anywhere near the first few pages of search
results. Marketing1on1 was very kind and helped me with the decision process as
well as a few tweaks to turn google into my friend. Marketing1on1 took the
stress of seo off my hands and got me to the second place on a highly
competetive keyword. Placing my own private business ahead of recognized brands!
I am very greatful and will continue to use their superb service, you will be a
fool not to do the same.”



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Chrissy Ann Smith:
“Their work is excellent. They made sure to understand what I wanted and they
over delivered on all their promises. Completely honest company who cares about
their work. This is someone you can trust. Of all the companies I would use
Marketing1on1 over anyone else.”



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Jimmy M.:
“These folks are on top of their game. They quickly adjust to the fluid changes
of Google before most even realize.”



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Michael H.:
“These guys are awesome”


FROM THE BLOG:

 * How to Get Your Job Listings Show Up on Google
 * How to make your AI content look like human-written content?
 * How to earn money on Pinterest?
 * Google ads approved but no impressions? Learn how to fix it.
 * Guide to proper letter spacing
 * Tips for designing an email signature
 * Essential rules to follow for logo design
 * What is better for SEO WordPress or Squarespace?

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automated extensions, such as Seller Ratings, shown? When a new view is created,
what data will be included? When analyzing the goal flow report, you see that
many users are dropping off after the second step in the funnel. With this
information you can infer that: When a dashboard is shared, users can edit the
dashboard configuration. What would you set up to collect how many comments
users posted to a webpage on your site? What will happen if you install the same
default tracking code on pages with different domains? What URL tag does AdWords
add to the destination URL using autotagging? What two ad extension types can
also be served as automated ad extensions? (Choose two.) What task could the
Market Finder by Google tool help with? What’s the primary benefit of using
structured snippet extensions in your ads? What’s the first step when
determining the right video solution for your campaign? What’s the easiest way
to evaluate if one version of your landing page performs better than another for
the same ad? What’s the difference between cost-per-click (CPC) bidding and
cost-per-view (CPV) bidding? What’s the biggest challenge for most businesses
when going online? What’s the best way to indicate in a feed that a product is
on sale for a limited time? What’s one way to create a seamless experience for
your retail customers? How To Get more Views on Youtube – 19 Ways To Get More
Views on YouTube How to Rank Youtube Videos in 2022? What Are Youtube Tags and
How to Use Them for Video SEO? What’s one of the main benefits of using ad
extensions? What should always be the first step of creating a measurement plan?
What setting must be enabled to view data in Demographics and Interests Reports?
What scope would you apply for a Custom Dimension that collects data for users
who log in to your website? What scope levels available for dimensions and
metrics? What scope applies to Custom Metrics? What’s a reason to use the
“Search Network with Display Select” campaign type? What’s an example of an
effective callout extension? What report would best help identify potential
browser issues with website traffic? What report shows which types of mobile
devices visited a website? What report shows the percent of site traffic that
visited previously? What report shows data segmented by channel? What report
should be used to check if users are leaving from important pages on your
website? What report lists the website pages where users first arrived? What
report indicates where users start or exit the conversion funnel? What is the
definition of actual cost-per-click (CPC)? What is not considered a “source” in
Google Analytics by default? What is not a filter setting for data in views?
What is not a benefit of using segments to analyze data? What is not a benefit
of Google Analytics Remarketing? What is another commonly used term for
conversion optimization? What is an assisted conversion? What is a “metric” in
Google Analytics? What is a benefit of using Google Analytics for Remarketing?
What happens as a result of a search campaign consistently meeting its daily
budget? What does a high Quality Score indicate? What does Google Analytics use
to differentiate new and returning users? What does Google Analytics call a URL
that passes data parameters for reporting? What does “converted clicks” measure?
What does a call extension let users do that call-only ads do not? Best Ways to
Find Guest Blogging and Guest Posting Opportunities What does assigning a value
to a Google Analytics Goal enable? What does adding callout extensions to your
Google Search ads enable you to do? What do earned actions measure? What data
table display compares report metrics to the website average? What data does
Google Analytics prohibit collecting? What criteria could not be used to create
a Dynamic Remarketing audience? What counts as a view-through conversion in a
TrueView for action campaign? What content could be used for a structured
snippet extension? What channel is not included in the default Channels report?
How to Create Backlinks for Youtube Videos? How Many Keywords Should I Target
For SEO Top Websites to Use for Link Sharing and Link Posting What changes can
you make to the Display Network campaign of a client who wants to drive
awareness of her natural beauty brand? What can you learn from attribution
reports? What can you do to help your videos appear in search results? What can
the Performance Planner assist you with? What campaign parameter is not
available by default in Google Analytics ? What bidding strategy should you use
to maximize the number of visitors to your website? What are UTM parameters?
What are two ways Google Ads can fuel your business goals? (Choose two.) What
are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose
two.) What are three key considerations when evaluating keywords for search
engine optimisation? What are the verification options for businesses with 10 or
more locations? What are the options for filtering data in Google Analytics?
What are Google Search Partners? What ad extension is only available as a full
automated ad extension? Well-managed, verified Google My Business listings get
five times more views than those that are unclaimed. How can you verify a
location in Google My Business? Web analytics can tell you many things about
your online performance, but what can analytics tools not tell you? Wade Owns
HomeThings, A Shop That Sells Home Cash-And-Carry Goods. He Says He’s Interested
In Expanding His Marketing Reach. You Suggest Running A Local Catalog Ad. What’s
An Accurate Description Of Local Catalog Ads You Could Give Wade? View filters
may be applied retroactively to any data that has been processed. View filters
are applied in what order? Using the paid & organic report for her travel
website, Karen noticed a relatively high organic clicks/query rate for the
search query “Hawaii vacations.” What does this mean? Uploaded ads give
advertisers access to more inventory than Responsive Display Ads. To view
accurate data in a Custom Report, what action should be avoided? To use
Analytics to collect website data, what must be added to the website page HTML?
To track users and sessions across multiple domains, what first must be set up?
Toshiro wants to increase the conversion rate of his Shopping campaigns without
increasing his budget. He should use: To set up Dynamic Remarketing, what must
first be created in Google Analytics? To set up a Shopping campaign, you’ll need
to link your Google Merchant Center account and: To recognize users across
different devices, what feature must be enabled? To quickly generate campaign
tags, what tool should be used? To optimize a client’s campaign to get the most
out of her mobile advertising, you can: Tony travels frequently. He needs to be
able to make changes to his AdWords account while he’s offline, so he downloads
AdWords Editor. Using AdWords Editor, Tony can do all of the following except:
To Maximise The Hits On His Website, Colin Wants To Target Two Different
Audiences Using Both Display Ads And Search Advertising. His Two Target
Audiences Include Cinema-Goers And Home Movie Watchers. Which Type Of Approach
Would Work For Each Audience? To maintain active product data, you must update
your data every: To improve your website’s SEO performance, when should you
consider updating your SEO plan? To help with your campaign strategy, you can
use custom labels to: To enable remarketing in Google Analytics, what must first
be enabled? Today’s consumers are more demanding and less patient than before.
What’s one way to grow your business by delivering the type of service they
expect? To create a customer experience that’s relevant and useful at every
touchpoint, a search advertiser should focus on: To collect how many times users
downloaded a product catalog, what would you set up ? To activate the creative
approvals process for a new creative, what step must be taken? Three Core
Principles, Focused On Helping Businesses Reach Their Online Potential, Are The
Foundation For Google Ads. The First Of These Is Relevance. Google Ads Connects
Businesses With The Right People At The Right Time. Upon Which Other Principles
Was Google Ads Built? The User ID feature is commonly used with which of the
following website layouts? The strategic use of different marketing channels
affects: The Solutions Gallery allows you to import or share which of the
following reporting tools or assets? The owners of a coffeehouse would like to
run an “afternoon espresso” promotion to increase sales on weekdays. Which
Google Ads feature would be most effective for preventing their search ads from
appearing at night and on weekends? The Measurement Protocol is a standard set
of rules for collecting and sending hits to Google Analytics. Using the
Measurement Protocol you can Thelma Is Creating A Display Campaign For Her
Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages
Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users? The
dynamic remarketing tag collects data such as: The default session timeout
duration in Google Analytics is how many minutes? The best way to reserve an ad
is to: The automated Maximize clicks bid strategy attempts to get advertisers
the most: The AdWords Application Programming Interface (API) allows developers
to use applications that: Real Life Examples of Successful Affiliate Marketing
Websites Meta Title and Meta Description SEO Guide How To Add Invoice Prefix to
WooCommerce PayPal Pro Payment Gateway to Solve Duplicate Invoice ID supplied
Error Multiple H1 Tags On a Page is OK in SEO The Ad gallery allows advertisers
to: Tara knows Google My Business is a great way to share information and engage
her customers online. But, she’s worried because she has multiple locations, and
management of the locations may be too difficult. How does Google My Business
simplify the management of multiple locations for Tara? Swee Yin’s
fashion-apparel department store runs a popular biannual sale on men’s hats,
with large discounts and surprise bonus items. She wants to tailor her Google
Search campaign to highlight this sale. How can Google Search campaigns be
tailored to promote her company’s sales event? (Choose two.) Susan doesn’t have
time to create Display Ads herself. She hopes to use a Smart Display campaign to
automatically generate ads. Which two building blocks must Susan supply in order
for a Smart Display campaign to automate her ad creation? (Choose two.) Steven
is an advertising executive at a large auto parts company. He uses his Google
Ads Recommendations page to help him with strategies to optimize his Google
Search Ads campaigns. One reason Steven values the optimization score is because
it makes it possible for him to do what? Specifying a goal value allows Google
Analytics to calculate _____ (select all that apply) Someone using the Google
Russian search domain (Google.ru) changes the language to Englishon the
“preferences” page. This user may see ads targeted to: Smart Goals are created
automatically by Google’s machine-learning algorithms Smart Display Campaigns
Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display
Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In
A Smart Display Campaign? Silly Sayings is seeing a lot of website traffic, but
the company wants to generate more qualified leads. They’re interested in trying
ad extensions to see if they can increase the number of qualified leads they
receive. In what way can ad extensions assist companies such as Silly Sayings in
generating more qualified leads? Sherman wants to be sure potential customers on
mobile devices will see his Shopping ads, especially if their screens are small.
In which position(s) on a search results page will Sherman’s Shopping campaign
ads appear on mobile devices? Sharing a Custom Report will share the data in
that report. Segments will not allow you to do what? Segments are subsets of
your Analytics data. Which of the following are not true of Analytics segments?
Segments applied to reports can analyze data for which of the following groups?
Sara’s a marketing executive for an online clothing retailer. She’s focused on
data-driven measurement to drive sales of her company’s clothing lines. She
turned to Google’s automated machine learning to help her company gain a
competitive advantage in the marketplace. What does Sara do to succeed at
automation? Sarah’s Autos sells multiple automobile brands, showcasing used,
pre-owned, and new vehicles. The company’s advertising manager decides to
configure a broad matching type for the keyword “automobile,” in order to reach
a broader group of potential visitors. Which two user searches may generate the
advertising manager’s ad? (Choose two.) Sally’s historically spent a lot of time
in Google Ads making small changes to her campaigns, instead of focusing on
higher level marketing strategy. What are two ways machine learning helps reduce
the time she’ll spend in her Google App campaign? (Choose two.) Roxanne’s online
estate-jewelry sales are lagging despite running a great text ad. What else
might she do to drive sales? Rodney’s trying to set up offline tracking using
his Google Ads account. He downloaded the conversion template he wants to use.
He adds the appropriate offline data and modifies it. When he tries to upload
the template, the import process fails. What will cause the import process to
fail? Robert manages a website that sells sporting goods. He wants his products
to be featured in various online sporting publications while potential customers
are researching and comparing different football brands online. Which option
will help Robert influence customer consideration? What is a Mixed Content Issue
and How You Can Fix It Best Video Editing Apps Learn When Is The Best Time To
Post On Instagram – Complete Guide and Industry Breakdwon Rita’s working to
expand a travel app into new markets in southeast Asia. When considering how she
should localize app design and payment methods, what should Rita do first? Rina
has heard the term Quality Score mentioned before and is interested to learn
what it actually is. Which statement describes Quality Score? Return on
investment (ROI) information can help you manage a client’s campaign by helping
you determine how to: Research for a client who owns used car dealerships shows
that people who visit his website also visit certain popular car blogs. Which
targeting method would you use to reach these people? Remarketing is targeting
ads to people who’ve already visited: Remarketing can show relevant ads on which
Google properties? Rebecca is a marketing executive at an airline company. She
has been asked to plan her company’s online advertising budget on a monthly
basis. She’s chosen Google Ads’ Performance Planner to help accomplish this
task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Select All Correct Responses Phil Has Limited Technical Knowledge But He Wants
To Create An App To Simplify The Booking Process For His Customers. It’s
Important To Select The Right Approach When Making An App. Which Of The
Following Routes Would You Not Recommend To Phil? Peter Has A New Online Store
Selling Electric Bikes. He Wants To Promote His Business By Using A Simple
Solution That Provides A Wide Reach For His Products. How Can Smart Shopping
Campaigns Help Peter With His Sales? Person A and person B each visit your
commerce site once. During her visit, person A buys one of your products. Then,
before leaving the site, she makes another purchase. Person B buys nothing. What
is your ecommerce conversion rate for these two visits? Peggy owns a house
cleaning service. She built a booking website and is ready to promote her
services online. She wants her ads to reach people actively looking for
businesses similar to hers. Which Google Ads campaign should Peggy use to make
sure potential customers consider her services and take action by booking house
cleanings? On the Display Network, enhanced cost–per–click (ECPC) automatically:
One reason for using Conversion Optimizer is to: One of your clients wants to
know why a campaign went over the specified daily budget several days in a row.
What would you explain to your client about how the Google Ads system works? One
factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC)
is the: Once you have deleted a view, you have a limited number of days to
restore that view. Once Google Analytics processes data, it’s stored in a
database where it can’t be modified. Once Google Analytics has processed the
data it collects, you can still recover any data that was filtered out. Once
filters have been applied, what is the option to recover filtered data? Olyana
is about to implement a Google Ads campaign for her online business. She’s
inserted a phone snippet on her website to replace her business number with a
Google forwarding number. What will this allow Olyana to do now? Obi added a
sitelink extension to her text ad and and wants it to show as often as possible.
What’s the best way to achieve this? Nicole’s analysis shows that 5 brands
currently in her “All products” group are performing especially well. What can
she do to capture more traffic on these valuable brands? Nick sells 5 flavors of
gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet &
spicy coconut,” with related keywords like “coconut snacks” in a single ad
group? Negative keywords can help advertisers better target their ads by: Nadia
manages a local gym and is running an ad to drive more free trial memberships.
What could she include in her ad text? Multi-client accounts (MCAs) in Google
Merchant Center allow advertisers to easily: Multi-channel Funnel reports can
credit conversions across which channels? Most web analytics tools can tell you
what information about the user? Molly wants to clear her remaining stock in
preparation for ordering a new line of products to sell. As a result, she’s
willing to increase her CPA (cost-per-acquisition) and investment, as long as it
means generating more sales. Her current campaign has a total investment of
$25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in
the Performance Planner, will help Molly with her marketing goal to generate
more sales? Mo Is A Plumber In Glasgow. He Has A Mobile-Friendly Website, And
Wants To Make Sure His Site Becomes More Visible On The Results Page During A
Search. Which Keywords Do You Think Would Work Well For His Mobile SEO? Mimi
wants to reach people searching for baked goods, but only wants her ads to show
during the hours she’s open for business. Which campaign type is a good fit?
Michelle Recently Launched A New Product Called **Wonder Boots**. The Brand Has
Already Become Well-Known In Her Industry. She Wants To Attract More Traffic Via
Google Ads But Only For Searches That Are Solely For Her Product Name (**Wonder
Boots**). Which Keyword Match Type Should Michelle Use To Attract Traffic
Strictly For Searches For The **Wonder Boots** Product Name? Michelle Is Writing
Her Search Ad For Her Wedding Photography Business. She Wants To Make Sure It
Stands Out. Which Of These Text Statements Would Work Best As An Ad? Merchants
use Google Merchant Center for which purpose? Melissa’s been running a Google
App campaign with one ad group and she’s looking to optimize the campaign by
creating additional ad groups. What should Melissa do next? Megan enabled target
cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell
if it’s improving her campaign performance? Maureen’s company sells first-aid
kits for use in everyday situations. Because kits come in many sizes, with many
features, and at many price points, Maureen finds it difficult to differentiate
her company’s offerings from those of other vendors. Worse, potential customers
may find it hard to compare search results for her products and prices with
those of other vendors. How can Shopping ads address these concerns? Match each
of the following conversion metrics that you can use to view conversion data
with the correct description. Match each business objective with the Google Ads
campaign type that best meets it. (Each campaign type can be used only once.)
Match each ad extension with the benefit it brings to a user’s ad experience.
Mary owns an automotive parts store, and wants to differentiate her brand. She’s
considering launching new ads with Google to influence automotive shoppers at
the start of their purchasing journey. If Mary went with Showcase Shopping ads,
where would her customers see the ads? (Choose two.) Marta’s online store sells
accessories for a widely used smartphone, and her current customer base shares a
number of relevant characteristics. She believes she’ll have her best return on
investment by narrowing her Google Search campaign audience. Which two Google
Search campaign settings can be configured to reach more specific customers?
(Choose two.) Marisol owns a busy yoga studio popular with local college
communities. Her customers call daily to check on class times, availability, and
pricing, which takes too much of her staff’s time. Marisol would love to use
Google My Business to provide the answers these customers need, without
requiring her staff to take calls. Which feature of Google My Business could
Marisol use to accomplish this? Maria would like to target people who’ve already
browsed her online clothing boutique by offering them a 10% discount on their
first purchase. What tool should she use to reach these people on the Search
Network? Marco owns a company that installs smart-home accessories. His
employees recently completed specialized training on installing specific units
for garage doors. He wants to capitalize on his employees’ new skills. How could
a Google Search campaign benefit his business? Mandy has a large art-supply
company that sells through both her brick-and-mortar store and online. She wants
to increase the awareness of her brand and drive higher sales. How can Google
Display Ads help Mandy achieve her business objectives? Managed placements allow
advertisers to: Lucy is creating a new Display campaign with the goal of
building awareness. Which two targeting options might be suitable for her to
use? (Choose two.) Loretta is the advertising director for a large meal-kit
company. She’s setting up a Google Display Campaign to identify and engage with
large audiences in order to extend their market reach. Which statement most
accurately describes the reach a Google Display Campaign can provide Loretta?
Lola Is In The Process Of Selecting A Campaign Type To Suit Her Business
Objectives. Why Is It Important That She Consider Business Objectives Before
Choosing Her Campaign Type? Lisa sells kitchen furniture through her website.
While her sales are stable, she’s concerned that they’re not keeping pace with
those of other online furniture stores. How can a Google Search campaign benefit
Lisa’s business? Lily Runs A Vintage Clothing Company. She’s Set Up An Instagram
And A Facebook Page, And Has Gained Some Followers By Putting A Sign Up In Her
Shop. What Can Lily Do To Keep These Followers And Encourage Others? Lily Is
Setting Up A Twitter Profile For Her Business. She’s Put Together A List Of The
Key Things She’ll Need To Get Her Profile Up And Running. Can You Check Her List
And Cross Off Any Items She Doesn’t Need To Include In Her Twitter Business
Profile? Levi is an experienced marketing strategist for a software company that
sells a learning platform to public schools. He has developed healthy individual
measurement habits that drive his success in constantly evolving his company’s
marketing strategies to the changing needs of the schools. What are two habits
Levi has developed to help him evaluate and adapt his marketing strategies?
(Choose two.) Laura runs an online store with a large inventory of children’s
toys and games. Which ad format would you use for Laura’s campaign to reach
people interested in purchasing children’s games? Lance, the owner of a
long-standing antique toy shop, hears the youngsters in his shop talk about how
effective the Display ad from Toys by Tammy was. He becomes interested in
accessing the Google Display Network (GDN). What’s one way Lance could use the
GDN? Lamin has requested and is awaiting his verification code, when he realizes
he needs to edit some of his business information. What should he do next?
Keyword Planner can help you build a new Search Network campaign by: Keyword
Planner can do all of these things except: Kellie wants to buy an expensive
purse from a local accessory store. As a savvy consumer, Kellie wants to find an
exact brand at the right price. Which strategy will help an accessory store
engage Kellie throughout her customer journey, from the time she begins research
to the time she purchases the purse? Karl, A 50-Year-Old Mechanic, Runs The
Local Garage In A Small Town And Is Considering Taking His Business Online. How
Could Going Digital Benefit His Business? Justin Wants To Do Some Video
Interviews With Other Local Chefs. He Wants To Add The Videos To His Blog. Can
You Help Him Order His To-Do List? Justin Is A Passionate Cook. He Runs A
Vegetarian Cooking Website Where He Shares Recipes And Sells Speciality
Ingredients. How Could Justin Reach His Customers Through Online Video? Julie is
trying to determine why there are such dynamic fluctuations in the conversion
volume of her online website in the past three months. She begins investigating
possible causes for the fluctuations. What are two recommended actions she can
take in her investigation? (Choose two.) Julian wants to reach potential
customers based on the type of device they’re using, but he doesn’t know how his
campaign performs on different devices. How can Julian find meaningful data that
will help him decide which devices to target? Jonathan, who has a Bay Area
sailing excursion business, notices that his text ads show below a competitor’s
in search results when people enter keywords like “sailing excursions on San
Francisco Bay.” Which automated bid strategy could help him attain the top
position? Jennifer’s company wants to increase online sales of a featured
product by connecting with users who are actively researching similar products.
What benefit would a Google Search campaign provide Jennifer? Jane is planning
to add a popular brand of watches to her online store. To help differentiate her
products from her competitors, Jane should: Jane clicks on a Search ad for
lipstick then buys it online three days later by clicking on a Facebook ad. On
which day would Google Ads credit the conversion? Jamie wants to focus on
selling her overstocked blue saucepans. She sets up keywords using a broad-match
modifier. What are two ways the broad-match modifier makes Jamie’s work easier?
(Choose two.) Jake’s been trying to build brand awareness for his new clothing
line. Initial branding attempts wer successful, but he now wants to scale things
to a larger degree. Jake can reach a wide audience by using Smart Display
campaigns. How many websites and apps are available for Smart Display campaigns
to run across? Jackie is an advertiser who wants to reach people by using both
remarketing and Product Listing Ads. What’s the best targeting strategy for her?
In which TrueView format(s) can an advertiser use a companion banner? In which
order does Google Analytics filter data? In what way do Google App campaigns
simplify the ad creation process? In this Checkout Behavior Analysis report,
which step in the checkout process should you optimize based on its drop-off
rate? In the world of analytics, tracking the type of device the user accessed
your site by is considered which type of data? In the world of analytics, the
time the user spent on your site is considered which type of data? In the
Multi-Channel funnel reports, which of the following metrics would be most
useful in measuring how many conversions were initiated by Paid Search? In The
Linear Attribution Model In Google Analytics: In Shopping campaigns, product
groups are used to: In order to use remarketing with Google Analytics, you need
to: In order to drive sales with her Google Display Ads campaign, Charlotte
wants to reach audiences who looked at products on her website, with new ads for
those exact products. Which targeting option should she choose to help achieve
that goal? In order to differentiate ads from those of competitors, advertisers
should: In Multi-Channel Funnel Reports, what channel would not be credited with
a conversion? In Multi-Channel Funnel Reports, how are default conversions
credited? In Multi-Channel Funnel Reports, conversions and ecommerce
transactions are attributed to the last campaign, search, or ad that referred
the user. In-market audience targeting consists of people: In-Market audiences
would be suited to reach which user? In-market audiences allow the opportunity
to specifically identify what kind of user? Ingrid Wants To Acquire A Lot Of
Exposure For A New Product Line That She’s Launching. She Understands That She
Can Reach A Significant Portion Of People On The Internet With The Help Of A
Display Campaign. In What Way Will A Display Campaign Achieve Ingrid’s Marketing
Goal? In Custom Reports, what must metrics and dimensions share in order to
report accurately? In addition to partner websites, where can you display your
ads on the Google Display Network? (Choose 2) If you want to track users and
sessions across multiple domains, what must you set up? If you want to
prioritize downloads of your mobile app instead of visits to your mobile site,
you should: If you want to direct people to specific pages on your website from
your ad, you can create an ad that uses: If you wanted to track what search
terms customers used to find products on your website, what would you set up? If
you’re using remarketing to reach people who’ve used your mobile app, they see
your ads: If you’re currently using text, display, and video ads but also want
to more specifically control spending on ads that appear when someone searches
on Google, which additional campaign type would you choose? If your campaign’s
daily budget is $20, how much of your budget can be spent to show your ads on
certain days, based on fluctuations in traffic? If you needed to showcase which
parts of a website are being clicked on the most, which presentation type should
you consider? If you’d like your ads to show on certain sites across the
Internet, you can add these websites as: If you define a Destination Goal for a
newsletter sign-up, and a user completes the newsletter sign-up three times in
three separate sessions, how many Goal conversions will Google Analytics count?
If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will
automatically adjust your bids to try to get as many conversions at what amount,
on average? If you are looking to expand your company’s presence online
internationally, which of the following should you consider with regards to your
online content? If the primary goal for your video campaign is building
awareness, what are the KPIs you’d look at? If the Google Merchandise Store sets
up a URL goal of “/thankyou”? and a Match Type of “Begins with”?, which of the
following pages on www.googlemerchandisestore.com will count as goals? If the
Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type
of “Begins with”, which of the following pages on www.googlemerchandisestore.com
will NOT count as a goal? What Is SERP API? How To Utilize It For Monitoring SEO
Efforts? If a web page visitor clears the Analytics cookie from their browser,
what will occur? If a user watches a video with event tracking three times in a
single session, Analytics will count how many Unique Events? If a user visits a
web page with an embedded video, leaves without clicking on anything, and the
session times out, how will Google Analytics report the session? If an
advertiser has the same keyword in 2 different ad groups, the one entered in a
given auction will have the: If an advertiser adds affinity audiences and topics
to the same targeting group, a TrueView ad will show: If a filter excludes data
from a view, that data can never be recovered for that view. How would you track
visitors coming from an email or newsletter campaign? How would you recommend
that William set his budget if he wants to spend US $608 per month on his
campaign? OR An advertiser has decided that they want to spend $608 per month
for their campaign. How would you recommend they set their budget in their
AdWords account? How would you determine the clickthrough rate (CTR) for a
client’s search ads? How would a view filter be configured to include only users
from Brazil and Argentina? How should an advertiser with stores in both India
and Germany set up an AdWords account to target users in these different
locations? How much are you charged for a click on your AdWords ad? How might
you explain to an account manager why she should identify how much a conversion
costs when setting up conversion tracking for a client’s Search Network
campaign? How many websites are part of the Google Display Network? How long
should advertisers wait after creating a new Display campaign before analyzing
its performance? How is using non-last-click attribution conversions useful for
Performance Planner forecasts? How do you handle data in analytics to gain
greater insights into our audience’s behavior? How do Google Shopping ads drive
engagement with potential customers to make their shopping experiences as
seamless as possible? How does Google My Business help businesses reach more
customers when it matters most? (Choose two.) How does Google Analytics credit a
channel that contributes to a conversion prior to a transaction? How does
automating your bid contribute to a successful Google Ads campaign? How does an
extension work on a Display ad? How does an advertiser benefit from using Think
with Google? How does an advertiser benefit from using Google Surveys? How do
cost-per-click (CPC) ads compete with cost–per–thousand impressions (CPM) ads on
the Display Network How can you see if people are searching for your client’s
services during the early morning and evening hours? How can you re-engage users
who have abandoned your app after their first use? How can you lose your claimed
URL? How can you launch Google Preferred and/or Mastheads ads? How can the
amount of data in a sampled Google Analytics report be increased? How can
Performance Planner serve your business? How can business owners benefit from
using AdWords Express with their Google My Business listing? How can an
advertiser set up Google Ads conversion tracking for a TrueView in-stream ad
campaign? How can a Google My Business location can be verified? How are rich
media ads different from other ad formats? How are manual extensions different
from automatic extensions? Holly Owns A Dance Studio. To Improve Sales Of Dance
Classes, She Is Reviewing How Her Marketing Team Could Update The Company’s
Online Presence. As Part Of The Rebrand, The Team Listened To Customer Feedback
And Mapped Customer Journeys. They Identified Two Things Online Customers
Generally Struggled With: Navigating The Website And Finding The Business’s
Contact Information. Which Of The Brand’s Touchpoints Should Holly Modify To
Help Address Her Customer’s Feedback? Henry’s been running a Google App campaign
for a number of days, and he noticed it’s still in a learning phase. What can
contribute to an App campaign remaining in the learning phase for an extended
time? Helen’s Heating and Air (HHA) wants to encourage interest in their new
smart refrigerators. They know that WidgetCo also sells smart refrigerators.
HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds
“WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose
two.) Heather has a mobile app she wants people to keep using once they’ve
downloaded it. How can she make it more engaging? Hayley’s client wants to drive
sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a
Display Network campaign that targets potential customers using keywords and
topics and the “Target and bid” setting, her client’s ads can show when: Hannah
is having a sale. In her ads, she wants to include the amount of time left in
the sale. What’s the best way to do this? Hamish Is A Successful Hairdresser.
He’s Decided To Grow His Business By Opening Another Salon. Hamish Doesn’t Have
An Online Presence Yet, But Thinks This Might Help. Which Of His Business Goals
Could Being Online Help Him Achieve? Google Video Partners are partnerships
formed through which Ad service? Google Shopping Helps Retailers Provide
Customers With Seamless Experiences Meant To Encourage Action. How Can Google
Shopping Campaigns Accomplish This? Google Search Console “Crawl” reports let
you monitor…? Google offers various methods for tracking phone calls from ads,
websites, and mobile sites. Match each of the following conversion tracking
goals with the correct method. Google My Business verification has specific
requirements for approval: the business name must be exactly as it appears in
real life, and the business can’t have multiple locations in one physical
address. What’s the third potential reason for disapproval in the verification
process? Google My Business provides businesses with opportunities for
connecting with their customers online. What are two ways Google My Business
would help engage your customers? (Choose two.) Google My Business helps
businesses engage their customers in the moments that matter most. What are two
ways Google My Business accomplishes this? (Choose two.) Google My Business
gives businesses a variety of ways to promote their goods and services to users
online. What are the key benefits of Google My Business? Google Merchant Center
can be used to: Google Display Ads lets advertisers upload their own creative
assets to the system. This allows advertisers greater control over the look and
feel of their ads. What are the two types of uploaded ads? Improve Your
WordPress PageSpeed Insights – NitroPack Plugin Review Google Analytics filters
are applied in the order in which they are set in your view. Google Analytics
can recognize returning users Google Analytics can identify that two sessions
are from the same user if Google Analytics can help you learn more about the
behavior of your client’s customers because it shows you how: Google Analytics
can collect behavioral data from which systems? Google Ads was designed to
deliver three things to every advertiser: relevance, control, and results. It
provides relevance by connecting advertisers with the right people at the right
time. It provides results by charging only when you get a click. How does Google
Ads provide control? Google Ads reviews saved text ads to ensure they meet
advertising policies before being shown to users. What criteria are reviewed by
Google Ads? Google Ads lets users advertise on which properties? Gina owns a
woodworking shop that makes custom cabinets. She uploads data to her Google
Merchant Center to help create ads from her inventory. What data does a Shopping
campaign use from her Merchant Center feed to place Gina’s ads? Gail is a
marketing manager who received a series of ads from her creative team. She wants
to improve her ad content by using A/B testing. Which type of ads will Gail
compare? Fran decides to use custom ad scheduling to promote her farm-to-table
restaurant. Why did she choose this option? For each font on your website you
should: For autotagging, what parameter does Google Ads include in the
destination URL? For an advertiser focused on branding, what are the key success
metrics? For an ad entering an auction on the Display Network, the Google Ads
system will calculate the effective cost–per–thousand impressions (eCPM) when
there are: Filters let you include, exclude, or modify the data you collect in a
view. Filters cannot perform what action on collected data? Fill the blank: When
managing SEM campaigns, the best way to optimise your quality score is to
improve the _________ of your keywords, adverts, and landing pages. Fill the
blank: When it comes to promoting a business locally, search engines can
_______________ your business in the search results page if the user is near
your location. Fill the blank: ‘Search engines _________ the internet to
discover content.’ Fill in the blank: When you are considering the layout of the
product pages, it is important to put them in ________ order? Fill in the blank:
When search engines use factors like geolocation, IP address and location based
search terms to produce geographically tailored results, this is called
_____________. Fill in the blank: When considering expanding a business
internationally, the best place to start is to__________? Fill in the blank:
Website analytics can tell you _____________. Fill in the blank: Short strings
of specific keywords with low search volume are called ___________. Fill in the
blank: It’s possible to determine how well a/an ___________ will perform without
bidding on it. Fill in the blank: If you use __________ keywords when building
your search ads, minor variations, like plurals, can still trigger the ad. Fill
in the blank: If an ad is not performing well, one effective tactic is to
_____________. Every time your ad is eligible to show, AdWords calculates its Ad
Rank using your bid amount, components of Quality Score, and: Every ad contains
a URL displaying your website address. You can add two optional path fields to
the display URL in a text ad. What’s an advantage of using these optional path
fields? Esmeralda Runs A Local Bike Shop. She Knows A Lot Of Her Customers Use
Smartphones With GPS, So She Invested In A Mobile App That Can Utilise This
Technology. She Has A Couple Of Ideas How To Use The App To Engage Her
Customers. Can You Remove The Ideas That Do Not Need GPS? Eric’s Farm Produce
Business Started Locally In The UK, But He’s Started Getting Orders From
Overseas As Well. Not Wanting To Miss This Opportunity, Eric Decides To Optimise
His Website To An International Audience. What Should He Avoid Doing? Select The
Things Eric Should Avoid Then Select Submit To Remove Them. How To Optimize
Images for Google Image Search Easy Ways to Convert YouTube to MP3 for FREE Eric
Is Keen To Improve His Search Engine Results And He Wants To Use SEO To Do It.
He’s Written The Step-By-Step Process For His SEO Plan, But It’s Currently In
The Wrong Order. Can You Reorder It? Enhanced cost-per-click (ECPC) bidding
should be used to: “Engagement” with a Lightbox ad on a mobile phone or tablet
is achieved when someone: Enabling auto-tagging does what? Each Google My
Business location has a unique ID that applies changes to the right listing.
What’s the name of this unique ID? Dustin wants to write a great text ad that
will get people’s attention when they’re searching on Google. What should he do
to generate the most clicks? Donna sells t–shirts featuring vintage album
covers. She wants people searching for unusual t–shirts to find her website, but
she also thinks people interested in music might make a purchase. What campaign
type would you recommend? Doing Business Online Brings Lots Of Fantastic
Opportunities – It Can Really Help Your Company In New And Exciting Ways. Once
Your Business Is Online, What Opportunities Can You Take Advantage Of? Digital
marketing isn’t just about selling your products internationally. It can be used
to great effect for local businesses. What do we mean by ‘local businesses’?
Despite His Digital Presence, The Number Of Hits On Hamish’s Website Is Still
Low. He’d Like To Use Analytics To Find Out More About How Customers Are
Interacting With His Site. What Can He Learn From Analytics? Select The Ways You
Think Analytics Can Help Business Owners. Data shows that your client’s ad that
appears to people in San Francisco gets 120 conversions at a cost of US$1200 and
cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70
conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of
US$12, what bid adjustment would you set for each location? Data shows that the
audience for a client’s running shoe store is women ages 35 to 50. How can you
optimize this client’s Display Network campaign based on your research? Data for
your client shows that more estimated total conversions are coming from mobile
devices versus computers and tablets. How can you use this data to optimize your
client’s bidding strategy? Darren notices that many people viewed specific
products on his website without purchasing them. He creates a Google Display Ad
to drive sales of those exact products. Which option will best suit Darren’s
marketing goal? Dante is the owner of HomeThings, a shop that sells home goods.
He just launched a Local Catalog ad campaign. Where are two places a consumer
might encounter Dante’s Local Catalog ad? (Choose two.) Dan Owns A Farm Supply
Store That Sells Plows To Farmers. His Suppliers Released A New Plow, And He
Wants To Get The Word Out To His Existing Customers Using Google Ads. He’s Got
The Information Needed To Create A Customer Match Audience, But He’s Not Sure
Where He Needs To Upload This Information. Where Does Dan Upload Customer
Information, Such As E-Mail Addresses, To Start The Customer Match Process?
Daley is managing multiple Google Ads accounts for a grocery store chain and
using conversion tracking. What might make her daily Google Ads tasks simpler?
Custom segments may be created using which criteria? Custom Reports have which
capabilities? Custom Metrics can have which scopes? Custom Dimensions can be
used as which of the following? Creating multiple products groups within one ad
group allows you to: Courtney sells handbags through her online boutique. Her
online normal campaigns have produced a lot of clicks but not as many sales as
she expected. How would Google Shopping ads help make sure the clicks the ads
receive come from customers more interested in her products? Cost–per–thousand
impressions (CPM) bidding is only available for: Cory owns a custom purse-design
business. He launched an advertising campaign featuring purses made of
environmentally friendly materials. He’s followed his customers through their
entire journeys. What’s Cory’s final aim when engaging customers in their
journey? Conversion Tracking helps you improve the return on investment (ROI)
from your online advertising because it: Colin Is Getting A Lot Of Traffic To
His Podcast Website, But Not Many Subscribers. He Has Budget To Design Three
Display Ads To Encourage People Back To His Website To Subscribe. Colin Came Up
With A List Of Target Groups That He’d Like Reach With His Ads. Help Him To
Cross Off The Two Least Useful Target Groups From His List. Cliff just started
working with a client who has a very disorganized AdWords account. What’s an
effective way for him to begin restructuring his client’s account? Charles Is
Thinking About Taking His Business Online. He Has Many Questions, But First He
Wants To Understand What Benefits Data Can Have In Online Marketing. He Needs
Some Advice. What Are The Benefits Of Data In Online Marketing? Chanara, a
senior account manager at a large digital agency, likes having an AdWords
manager account. What can she do with a manager account that she can’t do with
an individual account? Catherine is preparing to release a new line of toys
that’s currently available for pre-order only on the landing page. why is
Catherine’s data feed getting disapproved for incorrect availability? Carrie
owns a gardening store and uses a website to promote all the products she sells.
A user saw a Google Search ad for one of her products. What might the user have
been doing? Carrie owns a boutique shop that sells decorative, handmade pottery.
She’s choosing an online ad campaign to allow a seamless shopping experience for
her potential customers. What’s one benefit that Shopping campaign ads will offer
Carrie? Carol wants to review view-through conversions for her Google App
campaign but doesn’t know where to find this data. What should she do? Campaign
priority will prioritize which campaign to run when multiple campaigns advertise
the same product. True or false? Campaign priority should be used when you
advertise: Call-to-action (CTA) overlays are compatible with: Call-only ads are
like ad call extensions in that they let you start a call with a touch. How are
they different from ad call extensions? Caleb owns a music store and is creating
an ad group for musical instrument rentals. What would be the most appropriate
landing page for his ad? By linking a Google My Business account with a Google
Ads account, you’re able to create location extensions. Which type of
information can location extensions display to potential customers? By default,
which of these traffic source dimensions does Google Analytics capture for each
user that visits your website? What is not considered a default “medium” in
Google Analytics? By default, which of these are NOT Remarketing audiences that
you can define? By default, when will Google Analytics NOT be able to identify
sessions from the same user? By default, Google Analytics can only collect
behavioral data from web-connected systems. How To View Private Instagram
Account Duplicate Content and Google SEO What Are Relative and Absolute URLs and
What Are Their Differences? Brian owns a company that makes inexpensive
replacement parts for bicycles. He’s ready to increase the scale of his business
and wants to use Google Display Ads to drive sales. Which feature of a Google
Display Ads will help Brian achieve his business objectives? Brenda’s working on
improving a Google Search Ad’s quality score so it potentially gets a better ad
rank and performs better in the ad auction. What change to Brenda’s ad might
improve the Ad Rank? Brenda Just Released A Mobile App For Her Business And Has
Selected An Attribution Partner To Integrate With For In-App Conversion
Tracking. What Else Must She Do To Complete The Conversion Tracking Setup? Brad
wants to link his Firebase account to his Google Ads account for his e-commerce
app. What are the required minimum permissions for Brad’s Google account to be
able to do this? Books by Brock is a used bookstore that’s always used text ads.
They’re looking at ways to optimize their experience with Google ads, and
considering Local Inventory ads. What’s a unique feature of Local Inventory ads
that can benefit Books by Brock? Bob’s electronics company is launching the sale
of a new television, UltraView1000. Bob decides to use phrase match in his
Search Ads campaign because he wants searches that contain UltraView1000 to show
his ad. How else will phrase match benefit Bob’s campaign? Bob is seeing low
traffic for one of his product groups and daily spend is low. What could he do
to help increase impressions and traffic? Ben sells housewares through his
website and app. What are two ways that Google Ads can fuel his business goals
and help him achieve his objectives? (Choose two.) Select All Correct Responses
Ben is creating product images. A common best practice is to: Belinda’s boutique
just started carrying 3 new designer labels. She wants to show an image ad
announcing the new collections to people who are browsing websites about
designer clothing. Which campaign type is a good fit? Before introducing mobile
site design best practices to your clients, you should examine their. Based on
Google’s analysis of bumper ads, what caused a significant increase in ad
recall? Barbara’s boss has asked her to use Google Ads to reach as many users
searching as possible for terms around the services their business offers. Which
keyword match type would help Barbara reach the most search queries that
potential clients are using? A water-sports company specializes in custom-made
watercrafts and accessories.Their marketing manager decides to use the
broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match
modifier. Which two searches may prompt the marketing manager’s ad? (Choose
two.) A viewer can skip watching a TruView in-stream ad after Average video view
duration metrics are accessible through: Auto-tagging is used to collect data
from what kind of traffic? A TrueView video discovery ad needs to be: A TrueView
in-stream ad view is counted when a viewer: At a minimum, what page weight
should you be aiming for? As The Owner Of A New Restaurant, Susan Is Considering
Her Potential Customer’s Journeys In Order To Establish Her Business In The
Area. What’s The First Step A Potential Customer Might Take When Going Through
The Journey Phase? A standard AdWords text ad is made up of: Assuming we are
using standard Default Channel Grouping definitions and DCLID auto-tagging,
which channel will include sessions from Display & Video 360? Assuming Google
forwarding numbers are available in your country, what do you need before you
can set up conversion tracking for calls from an ad or a website? A single
branch of Simpson Shoes has been operating since 1917. As they consider moving
into online marketing, the owner, Bert Simpson, wants to focus on a specific,
potential customer type. Which potential customer would benefit from Simpson
Shoes running a Local Inventory ad? As an advertising director for a marketing
firm, Glenda uses YouTube ads to reach her audiences while they’re in their
“Personal Primetime.” When is she trying to reach her audience? As an
advertiser, creating your first text ad in Google Ads is a simple five-step
process. Arrange the five steps in order, with the first step on top. As a
marketing director at a large company, Cara’s considering launching a Google
Display Ads campaign, as it will let her reach global internet users across as
many websites and apps as possible. What’s another benefit a Google Display Ads
campaign will provide Cara? Arrange the items below in order of hierarchy,
beginning with the top level. A Ready Lightbox ad can contain: Anne wants to use
her impression share metrics to optimize her Shopping campaign. She should: An
executive at a clothing company is looking to define overarching goals for his
company. What’s the executive defining? A new client wants to promote his 3
Indian restaurants, in different areas of London, to people searching for places
to eat. How might you organize his account? An e-commerce client wants her
campaign to be more profitable. After calculating this client’s total profits
from Google Ads, what can you do to start maximizing results for profit? An app
developer might use remarketing if they wanted to promote a paid version of
their game to everyone who played the free version and reached level 10. An
advertiser who wants to target specific categories of video content on the
Display Network should: An advertiser who uses ad scheduling has a custom bid
adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and
the bid multiplier is -25%. How much is the advertiser bidding for that time
period? An advertiser who sells laptop computers only wants to reach consumers
who are ready to make an immediate purchase online. When building the keyword
list for an ad group, the advertiser should include: An advertiser who sells
designer dresses is selecting a landing page to pair with new ads for spring
dresses. A good landing page for the spring dress collection ads would display:
An advertiser who has seen success on the Google Display Network with text ads
wants to start using display ads for a seasonal advertising campaign. The
advertiser has a medium-sized creative team to create these ads. Why should this
advertiser consider using Google’s Ad gallery as opposed to other tools? An
advertiser who already has AdWords Conversion Tracking installed wants to
optimize a campaign that contains display ads. In order to identify the website
that are generating sales, the advertiser should review An advertiser wants to
target people on the Search Network who have previously visited their website.
What should they do? An advertiser wants to know if Shopping ads will appear on
YouTube. What should you tell her? An advertiser wants to increase the Quality
Score of a low-performing keyword. Which approach would you recommend? An
advertiser wants to increase the position of an ad on Google, but is not willing
to raise bids to accomplish this goal. What else should the advertiser do in an
attempt to increase Ad Rank? An advertiser wants to improve the position of ads
on Google but isn’t willing to raise bids. What else could increase Ad Rank? An
advertiser wants to achieve the top position in paid search results. Which
recommendations would improve the likelihood of the advertiser’s ad showing in
the top position? An advertiser selling computer monitors is writing new ad text
for an existing ad group. Which meets AdWords editorial and professional
requirements? An advertiser makes edits to an ad and notices that its position
is then lower than that of the previous version. What’s the most likely cause?
An advertiser makes edits to an ad and notices that its position is lower than
that of the previous version. What’s the most likely cause? An advertiser made
edits to an Google Ads ad and noticed that the position of the ad decreased.
What is the most likely cause for the decrease in position? An advertiser
looking to drive conversions is using manual cost–per–click (CPC) bidding. Which
factor should be most important for this advertiser when deciding keyword bids?
An advertiser is focused primarily on direct response, as opposed to branding.
The advertiser should delete keywords from a search campaign if the keywords: An
advertiser implements target cost-per-acquisition (CPA) bidding and notices that
the campaigns are receiving fewer conversions. What could help increase the
number of conversions? An advertiser enables target cost-per-acquisition (CPA)
bidding and notices that conversions decrease. What might cause this? An
advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the
option isn’t available. The most likely reason is that the advertiser: An
advertiser attempts to enable Conversion Optimizer but the feature is not
available in the account. Which is the most likely reason? An ad may not appear
correctly on mobile phones if it: An ad group contains the phrase-matched
keyword “underwater camera.” Which search query may trigger an ad in this ad
group to be shown? A My Client Center (MCC) account functions primarily as: AMP
______ the page ______ waiting for resources to download: Amanda is the
marketing manager for a plant nursery. She has a large number of campaigns and
needs help keeping her bids relevant every day. How can automated bidding help
her? All other things being equal, if you’ve set a maximum cost–per–click (max.
CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD
$0.50 for the same ad position, what is the actual amount you’d pay for that
click? A golf enthusiast regularly watches instructional videos about golf, has
recently searched for the best golf clubs on Google.com, and has researched golf
courses on Google Maps. Which type of Search Audience solution would best reach
this individual? After A Lull In Sales, Mo Wants To Use A Social Media Campaign
To Launch Some Of His New Plumbing Services. He Wants To Make Sure He’s
Targeting The Right Audience. Which Parameters Should He Use To Decide Who To
Target? After a discussion with a Google Audience Specialist, Reilly is ready to
suggest the use of Detailed Demographics to her YouTube clients. What are two
characteristics of Detailed Demographics? (Choose two.) A flower delivery
business wants to raise their overall sales volume to increase profit. After
analyzing their costs, they choose their most popular line of flower
arrangements and run a promotion on those arrangements. How would this promotion
lead to higher profits? A florist is advertising 5 types of bouquets, including
those with roses. Which landing page is more likely to convert to a sale when
someone searches on ”roses”? AdWords Editor allows users to: AdWords Campaign
Experiments allow you to test changes to account for a portion of the auctions
Advertising with Google Ads starts with creating campaigns based on your
business objectives. Which campaign type would you pick for each of the
following scenarios? Advertising on TV, print, and radio typically requires a
predetermined budget. What key differences enable some online advertising
campaigns to invest with more flexibility without a predetermined budget in
mind? Advertisers on Google search accrue cost in AdWords when: A direct
response advertiser would like to promote a new line of non-stick cookware that
is being sold on an E-commerce site with a display ad. She should choose a
landing page for the ad that features: A deleted view can be recovered by
account administrators within how many days? A customer is receptive to an
upsell during a product purchase. Which part of the customer journey has been
exhibited? A conversion is: A Company That Produces Sporting Equipment For
Senior Citizens Would Like To Use Google Display Ads To Reach New Customers.
Their Product Line Gears Toward People, With Or Without An Identified Interest
In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These
Users? A company that designs coffee mugs wants to see which of their video
creatives makes viewers remember their brand best. Which of the following Google
tool can they use to find out? A company creates niche sporting equipment for
active female senior citizens. The company expects potential customers to be
above 65 years old, either with or without a shown interest in sports. The
company’s marketing team is looking to build awareness about their company’s
innovative products. Which option can best help them reach their specific
audience? A client who owns an online running shoe store wants to drive sales of
a particular model of women’s running shoes. What keywords should you include in
this client’s keyword list to help achieve their goal? A client wants to promote
her new mobile app by showing her ads in other mobile apps. How can AdWords help
accomplish her goal? A client wants to get more clicks on his ad and also raise
his Quality Score. Which of these actions may get him more clicks but won’t
raise his Quality Score? A client that owns a fine–dining restaurant in London
wants to get more phone calls from people researching places to eat on their
mobile phones. How should you optimize this client’s campaign to help achieve
their goal? A client is asking you why he should evaluate the number of clicks
on his search ads relative to the number of impressions received. What should
you tell him? A click on a companion banner: According to Google Shopping
Policies, what can be included in promotional text? According to Google data,
after seeing an ad on their smartphone, more than half of people: According to
ad policies, what types of words, phrases, or characters can not be included in
an AdWords text ad? A bilingual user searches on Google.com (the Google U.S.
domain) and has set Spanish as the preferred Google interface language. In order
to target this particular user, which campaign language setting should an
advertiser use? A benefit of My Client Center (MCC) is the: Aaron’s been running
Shopping ads for some time, and he’s interested in experimenting with ways to
improve sales performance by using additional features. Which benefit might he
obtain by using Merchant Promotions? 50% of purchase–related conversions
happened within ______ of the mobile searches that initiated them. _________ ads
can be created and managed through Google Ads. _______ is used to measure video
campaigns. What happens when a campaign consistently meets its average daily
budget? How many ads should be implemented per ad group? When optimizing the
title attribute for her new line of bicycles, Matilda should include: True or
False: IP address exclusion is not available for TrueView campaigns Which
targeting option is best for influencing consideration? Asking a client
questions about his desired business objectives is: An advertiser targeting only
France determines that clicks have been received from people in Switzerland. Why
might this happen? Which targeting option is best for achieving brand awareness?
An advertiser who works for a large company wants to make frequent, specific
changes to bids based on criteria for more than 100,000 keywords. Which would be
the most efficient tool for that advertiser to use? Which bidding option is best
suited for an advertiser focused on branding goals? When does a default
Analytics session expire? How can Helen provide free shipping for a small group
of promotional products? If a product doesn’t have an image available, you
should: Asking the client, “Is there anything else you want to be sure we
discuss during our meeting?” is: What value is used to determine whether your ad
will show on a page and, if so, the ad’s position? How does Google Ads generate
responsive search ads? Which attributes describe a good landing page experience?
Select All Correct Responses What two types of remarketing can be used on Google
Display ads? Which ad extensions can serve automatically? Which statement about
ad extensions isn’t true? What asset is used to build a remarketing list? Your
ad can show on the Google Search Network when someone searches for terms that
are similar to your: Match each autobidding strategy to the right campaign goal.
What will happen if a user clears the Analytics cookie from their browser? An
advertiser would benefit from using affinity audience targeting if they want to
reach people: Which report is helpful when using site and category exclusions?
What data is Google Analytics Goals unable to track? Why do mobile advertisers
care about driving physical store traffic? What are the three marketing
objectives that can be met via targeting on Google Display ads? Someone searches
on “laptop computers” and clicks an ad. Which landing page would be most
relevant? Video remarketing is a way to optimize: Why is average view frequency
important to measure? Which of the following is a core benefit of Google Ads
automated bidding? Why do search ad extensions matter to clients? Google helps
marketers connect with people using what three kinds of data? Each campaign in
your AdWords account should have a single: Which ad extension would you use for
an advertiser who has a chain of local restaurants? If you want to target ads to
only people who speak Spanish, you can: To more fully capture mobile’s
contribution to a sale, advertisers need to consider what? Which are the three
required parts of a text ad? Your client sells gardening supplies online. You
suggest she use sitelinks because they can: Higher Quality Scores typically
result in: Clyde wants to raise the profile of his dance school. A “Display
Network” campaign can help him: True or false: Adding an extension to a text ad
improves an advertiser’s Quality Score. What two main ad formats can be used in
a Google Display ads campaign? Each of these are benefits you’d expect from
Shopping ads except: What can the Performance Planner recommend? When someone
clicks your ad, the actual amount you’re charged will be: According to Google
data, 70% of mobile searchers who’ve recently made a purchase have: Which of the
following are the benefits of using Responsive Display Ads? By monitoring ad
campaign performance, an advertiser may obtain the information needed to:
AdWords Editor lets users do all of these things except: You would choose to
advertise on the Google Display Network if you wanted to: In order to appeal to
customers on mobile devices, it’s important to: Your client wants to improve her
ad position. What would you recommend? You might analyze exact match impression
share data to get an idea of: What is a best practice to reduce the processing
time of a new feed? How can Google Ads help you advance your business goals?
Which is a benefit of advertising online? If you bid $2 for a click and the next
highest bid is $1.25, how much will you pay? Which of these metrics is
especially important to clients who are running a branding campaign? When
building a keyword list for a Display Network campaign, you should do which of
the following: Which statistic indicates how often a click has led to a
conversion? Optimization Score is made up of over 50 recommendations to optimize
Search campaigns. An advertiser should group their campaigns by: Match the
marketing goal to the correct ad extension. The format of a shopping ad is
different from that of a standard text ad in that it includes: What bidding
strategy should Tracy, a pizzeria owner, use to get more people to call her
business? You can win a higher ad position in the auction with a lower
cost-perclick (CPC) bid by: What’s one benefit of creating multiple ad groups?
On the Google Display Network, your ad is eligible to show on a webpage if your:
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