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MAUI JIM INC. PRIVACY POLICY

Effective Date: May 1, 2022

Aloha! Maui Jim, Inc. and our affiliates and subsidiaries including, but not
limited to, Maui Jim USA, Inc., (collectively “Maui Jim”) are committed to
respecting the privacy rights of our customers and all visitors to our websites.
This Privacy Policy summarizes what information we collect and how we use it.

Throughout this policy, we may refer to Maui Jim as “Maui Jim” “we,” “us” or
“our.” When we say “Websites” we mean any of our websites or applications which
link to this Privacy Policy and any other microsites or mobile versions of those
websites. “Social Media Pages” are the official social media pages we operate on
Facebook, Instagram, Twitter, LinkedIn, YouTube and other social media
platforms. If you have any questions about these definitions or anything else in
this policy, email us at privacy@mauijim.com.

This Privacy Policy applies to our Websites and Social Media Pages and to our
communications with you via email.


INFORMATION WE COLLECT

We collect various types of information about our customers and Website
visitors. In the past 12 months we may have collected:

 * Location: We use various technologies to learn your precise geographic
   location, including by collecting your IP address or other device
   information, which may depend on your device's settings for location
   services.
 * Device Information: When you visit our Websites, interact with our Social
   Media Pages or online ads, or open our emails, we learn about your browser,
   device type, IP address, internet service provider, and other technical
   information about your device.
 * Identifiers: We collect identifiers which include personal information like
   name, address, email address, phone number, username and password for our
   Websites, online identifiers, and shipping address and may also include
   information such as your social media account information.
 * Payment Information: Your payment details can be collected in connection with
   an order.
 * Call, Chat, and Email Records: If you call, chat, email, or otherwise
   interact with us we may keep records and collect analytical data concerning
   those conversations and interactions.
 * Commercial Information: We keep track of the services or products you
   purchased and your consuming histories or tendencies.
 * Website Interactions: We collect information about your interactions with our
   Websites and/or emails. This data may then be to troubleshoot customer
   service issues, to improve site functionality, and to analyze user needs.
 * Submitted Content: We collect any content you submit to our Websites, Social
   Media Pages, or to us including photos and reviews.
 * Profile Information: We may have access to profile details about our
   customers such as your preferences and website behavior.
 * Demographic Information/Characteristics of protected classifications: We have
   access to demographic details about our customers such as birthdate, gender,
   ZIP code, and other similar details.
 * Job Applications: If you apply for employment, we have access to the content
   you provide such as your resume, cover letter, and any information contained
   therein.
 * Information about your eyesight: We collect prescription or vision
   information.
 * Audio or video information: You may share photographs or video with us and we
   may record customer service communications.


HOW WE COLLECT INFORMATION

We may collect the information described above directly from you, from third
parties we partner with, or through cookies or other automated means. The
categories of sources we have collected personal information from over the last
12 months include:

 * You: We collect information directly from you, whenever you: make a purchase;
   visit our Websites or locations; contact us with questions or comments; make
   a repair request; upload content; create an account; sign up for
   communications; use or set up our mobile applications; respond to a survey;
   write a review; or use or like our Social Media Pages.
 * Your Device or Browser: Certain information is automatically collected from
   your device or browser and analyzed when you visit our Websites, interact
   with our Social Media Pages or online advertising, or open our emails.
 * Third Parties: We work with third parties who provide services to us such as
   payment processors, analytics, retail partners, delivery partners/carriers,
   survey providers, data suppliers, advertising companies, or other service
   providers. Your information may be collected and processed independently in
   accordance with the third party's own privacy notices. These third parties
   share information they have collected with us.
 * Social Media Platforms: Social media platforms share information with us. You
   can learn more about how social media platforms collect and use your
   information by reviewing their privacy policies and settings.
 * Cookies, Device Identifiers, and Similar Technologies: We use cookies (small
   data files stored on your device or browser), pixel tags (tiny graphic images
   embedded in a website or email), and other similar technologies to
   automatically collect information when you visit our Websites or interact
   with our emails. Through the use of cookies, we may link information about
   your interactions with our Websites or emails over time. We also contract
   with third party advertising or analytics companies to serve you online ads
   on other websites. These companies use cookies or similar technologies to
   collect information about your interactions with our Websites and
   interactions with other websites. These advertising companies may use and
   share the information gathered to deliver ads more tailored to your
   interests. We receive aggregate information from these third parties to
   understand our advertising effectiveness. Any information collected by us or
   by third parties through the use of cookies or similar technologies may be
   linked with other information we collect about you.

We will continue to collect personal information from these same sources.


HOW WE USE COLLECTED INFORMATION

We may use the information we collect for the following business purposes:

 * Fulfillment: Fulfilling your orders and other requests, including, but not
   limited to, processing payments, processing repair requests, and delivering
   your purchases.
 * Advertising: Presenting advertising through a variety of communication
   channels, both online and offline, including through partnerships with social
   media platforms and internet search engines.
 * Understanding Our Customers: Analyzing your activity with us (including your
   interactions with our Websites, locations, Social Media Pages, and emails or
   other forms of communication), and monitoring the effectiveness of our
   advertising and communications.
 * Personalization: Using your preferences and other collected information to
   personalize our relationship with you, including presenting customized
   communication, advertising, and experiences on our Websites, emails, and ads
   on social media.
 * Communications: Communicating with you about our services and responding to
   your inquiries.
 * Promotions: Running contests, promotions, and sweepstakes.
 * Hiring: Recruiting and hiring.
 * Customer Experience and Analytics: Serving content on our Websites and Social
   Media Pages, developing and analyzing our products, Websites, services, and
   constantly improving and analyzing our customers' experience, including but
   not limited to, troubleshooting customer service issues, error reporting, and
   improving site functionality and effectiveness.
 * Security: Protecting Maui Jim and our customers from fraud, security threats,
   and other illegal or harmful activity.
 * De-identified data: Creating de-identified and aggregated information.
 * Legal Obligations: Complying with legal and regulatory requirements and
   responding to requests from courts or other government bodies.


HOW WE SHARE INFORMATION WITH SERVICE PROVIDERS AND THIRD PARTIES AND FOR WHAT
PURPOSES

We may share personal information with third parties for certain business
purposes. In the past 12 months, we have shared the above categories of personal
information with:

 * Service Providers: We partner with third parties to assist with many aspects
   of our business, including fulfilling orders, advertising, analyzing your
   interests and activity on our Websites and Social Media Pages, and helping us
   communicate with customers. These third parties may provide services related
   to any of the purposes described in How We Use Collected Information, and we
   may share with them any types of information described in Information We
   Collect. We may also receive information collected by these third parties and
   combine it with the information we have collected. Your information may also
   be collected and processed by third parties, such as the payment providers
   you select, who will process your information independently in accordance
   with their own privacy notices.
 * Marketing Providers: We partner with third parties, including our affiliate
   marketing partners, to assist with the advertising and marketing of our
   business. We may share with them the types of information described in How We
   Use Collected Information.
 * Other Third Parties: We will disclose information about you, including to
   government bodies or law enforcement agencies, when we believe it to be
   necessary for compliance with the law or to protect our Website users, our
   Websites, or the public.
 * Parties to a Business Transaction: If Maui Jim were ever merged with or
   acquired by another company, or it acquires another company, or is involved
   in a corporate reorganization or other change in corporate control, your
   information could be shared with that business entity.
 * Internally: Maui Jim may share your information with our affiliates and
   subsidiaries.

If you are a California resident, you can learn more about your privacy rights
below.


YOUR PRIVACY CHOICES

You can control the information we collect and use in the following ways:

 * Location Information: You can disable location-based services on your mobile
   device or web browser by adjusting the settings on your device or browser.
   This will prevent our Websites from accessing your location information. Note
   that some services may not be available if you disable location-based
   services.
 * Emails/Text Message: You can unsubscribe from marketing emails or text
   messages by following the opt-out or unsubscribe instructions in each
   message.
 * Online Accounts: You can keep your contact information and payment methods
   accurate and up to date by logging into your account on our Websites. If you
   wish to cancel your account, email us at customercare@mauijim.com.
 * Social Media: This privacy policy does not cover the privacy and security
   practices of social media platforms on which we have Social Media Pages.
   Please review the terms, policies, and settings of those social media
   platforms if you have questions about how they collect and use your data.
 * Online Advertising: For information about opting out of third party
   advertising, visit: NAI Opt-Out and DAA Opt-Out (you will leave this Website
   for a separately managed online site where you can specify your preference
   under those programs). You can also click on the icon that may appear on some
   of our advertising served through these technologies. We may use more than
   one third party company for placing this advertising, which would require you
   to opt out of each company.
 * Google Analytics: You can opt out of Google Analytics across all websites you
   use. To do so, visit this website.
 * Hotjar: Hotjar honors generic “Do Not Track” headers. This means the browser
   can tell it's script not to collect any of your information. This setting is
   available on all major browsers.


CHILDREN'S PRIVACY

Our Websites and Social Media Pages are intended for adults. We do not knowingly
collect personal information of children under the age of 16.


SECURITY

Maui Jim cares about the security of your information. We employ administrative,
physical, and electronic safeguards designed to protect your information from
unauthorized access. For instance, when personal information is transmitted over
our networks, it is protected through the use of encryption using the Transport
Layer Security (TLS) protocol. While we take these measures, no security
measures are perfect or impenetrable.

You can protect your information by selecting strong, unique passwords for the
Websites and any associated email addresses. If you have concerns about the
security of your account, or wish to alert us of any potential vulnerabilities,
please contact privacy@mauijim.com.


SUPPORTED WEB BROWSERS AND DO NOT TRACK SIGNALS

We recommend that you use the latest web browser versions to optimize your
experience. Older web browser versions may not be able to access or utilize all
pages on our Websites as intended.

We may not be able to receive or honor web browser “Do Not Track” signals and
our Websites may continue to collect information in the manner described within
this Privacy Policy.


UPDATES

We reserve the right to modify, alter, or otherwise update this Privacy Policy
at any time, so we encourage you to review this policy from time to time.
Changes to this Privacy Policy are effective at the time they are posted and
your continued use of our sites after posting will constitute acceptance of, and
agreement to be bound by, those changes. If we make any material changes to our
privacy practices, we will update this Privacy Policy and change the effective
date.


CONTACT US

Please send your privacy-related questions, comments, and concerns to us via
email at privacy@mauijim.com.


PRIVACY RIGHTS OF CALIFORNIA RESIDENTS & CALIFORNIA CONSUMER PRIVACY ACT
STATEMENT

As a resident of California, you have rights under the California Consumer
Privacy Act, California Civil Code § 1798.100 et seq., (with any implementing
regulations and as may be amended from time to time, “CCPA”) relevant to your
Personal Information (as defined under the CCPA), as well as other laws. The
rights described herein are subject to exemptions under the CCPA and other
limitations under applicable law.

California Consumer Rights Under the CCPA: If your Personal Information is
subject to the CCPA, you may have certain privacy rights with regard to that
information. You may have the right to:

 * Request that we provide you access to the following no more than twice in a
   12-month period:
    * the categories and specific pieces of Personal Information that we have
      collected about you;
    * the categories of sources from which the Personal Information is
      collected;
    * the business or commercial purpose for collecting or sharing your Personal
      Information;
    * the categories of third parties with whom we share your Personal
      Information; and
    * the categories of Personal Information that are sold (as defined under the
      CCPA) and the categories of third parties to whom the Personal Information
      was sold.

 * Request that we delete your Personal Information, subject to exceptions under
   the CCPA or other applicable law; and
 * Request that we not “sell” your Personal Information by opting out of the
   sale of your Personal Information.

California residents also have the right not to receive discriminatory treatment
for the exercise of any of the privacy rights conferred by the CCPA, as
described in this section. Maui Jim will not discriminate against you because
you have exercised any of your rights under the CCPA.


HOW TO SUBMIT A REQUEST

If you wish to exercise your right to request access or to delete to your
Personal Information, you may submit a request by emailing
customercare@mauijim.com or visiting our consumer rights page, here. You may
opt-out of the sale of your Personal Information by accessing the “Do Not Sell
My Personal Information” page, by using our consumer rights page, or submitting
a request by emailing customercare@mauijim.com. If you choose to submit your
request via email, you must include “CCPA Request” in the subject line and
clearly provide us with the following information: what type of request you are
making, your full name, email address, and shipping address. You may only make
one request per email.

Maui Jim is required to provide you with access to your Personal Information or
delete your Personal Information only in response to verifiable consumer
requests. We will compare the information you provide by telephone or via email
with any information we may have in our possession in order to verify your
request. We may also contact you to request additional information in relation
to your request. The information you provide must match the information we have
in our possession. This measure is in place to help ensure that Personal
Information is not disclosed to any person who does not have the right to
receive it. The information collected through this process will be used for
verification purposes only.


AUTHORIZED AGENT

Please note that you may authorize an agent to exercise any of these rights on
your behalf by contacting us by email at customercare@mauijim.com. If you use an
agent, we will take measures to verify your agent's authorization similar to the
verification described above for fulfilling any access or deletion requests. We
may require more information to ensure proper verification of you and your
agent's identity and authorization.


CATEGORIES OF PERSONAL INFORMATION SOLD

Based on the CCPA’s broad definition of “sale”, certain data collected on our
Websites for purposes of advertising or social media engagement may be a “sale”
under the CCPA. In the previous 12 months, Maui Jim has sold (as defined under
the CCPA) the following categories of Personal Information: Identifiers, such as
online identifiers and IP address; Geolocation information including precise
location data; inferences drawn from personal information, such as consumer
preferences and behavior; Internet or other electronic network activity; and
commercial information, such as purchase history.


CATEGORIES OF PERSONAL INFORMATION DISCLOSED FOR A BUSINESS PURPOSE

We share Personal Information about you with service providers and third parties
for business purposes, such as operational purposes and other purposes related
to providing you with the products and services you seek from us. For more
information about the business purposes for which we disclose Personal
Information, see How We Share Information with Service Providers and Third
Parties and For What Purposes and see Information We Collect for what types of
information may be shared.


OPTING-IN

If you have opted-out of the sale of your Personal Information, you are welcome
to opt back in at any time. To opt-in, contact us via email at
customercare@mauijim.com and clearly request to opt-in to the sale of your
Personal Information.


NOTICE OF FINANCIAL INCENTIVE

We also sometimes offer exclusive price discounts, rewards, offers, deals,
coupons, or other perks for those: (1) participating in our loyalty or rewards
programs; or (2) recipients of our mailing lists who were presented with a
financial incentive to sign up (“Programs”). Under California law, participating
in any of our Programs is considered a financial incentive provided in exchange
for the collection and retention of personal information. Through our loyalty or
rewards programs, consumers may provide us with any or all of the categories of
information in the Information We Collect section above. Participation in these
programs is optional and consumers may opt out at any time. In addition to this
disclosure, each program contains terms specific to that promotion. Your
participation in any of these programs will be interpreted as affirmative
consent to the terms of that particular program.

We offer these Programs to, among other things, enhance our relationships with
our customers. The value to our business, in the aggregate, of customers'
personal information depends on specific facts, such as whether and to what
extent they take advantage of any offerings. We do not calculate the value of
customers' information for our accounting statements. To the extent we would,
however, such valuation could be directly or reasonably related to the cost
associated with acquiring or developing such information.


ADDITIONAL CALIFORNIA PRIVACY RIGHTS

California residents may also ask us to provide them with (i) a list of certain
categories of personal data that we have disclosed to third parties for their
direct marketing purposes during the immediately preceding calendar year, and
(ii) the identity of those third parties. California residents may make one
request per calendar year. In response to your written request, Maui Jim is
allowed to provide you with a cost-free means to opt-out of such sharing.

Maui Jim has chosen to provide you with a cost-free means to opt-out of such
sharing, which you can accomplish by emailing us at customercare@mauijim.com. In
your request, please include a subject line that states “CA Shine the Light
Request”, state that you are a California resident, and identify that you would
like to opt out of sharing your data with third parties for their direct
marketing purposes. You can also opt out by sending this same information to us
at the following address:

Maui Jim
One Aloha Lane
Peoria, IL 61615

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©2022  Maui Jim, Inc. Lahaina, Hawaii




Aloha! Maui Jim uses cookies to personalize your experience on our site, analyze
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HOW MAUI JIM USES COOKIES

Like most websites, mauijim.com may store or retrieve information from the
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Because we respect your right to privacy, you can choose not to allow some types
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Cookie Statement

STRICTLY NECESSARY COOKIES

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These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
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block or alert you about these cookies, but some parts of the site will not then
work. These cookies do not store any personally identifiable information.

PERFORMANCE COOKIES

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These cookies allow us to count visits and traffic sources so we can measure and
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FUNCTIONAL COOKIES

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These cookies enable the website to provide enhanced functionality and
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TARGETING COOKIES

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These cookies may be set through our site by our advertising partners. They may
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