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Submitted URL: http://exacttarget.com/
Effective URL: https://www.salesforce.com/products/engagement-marketing/?d=exacttarget.com/&internal=true
Submission: On August 22 via manual from CA — Scanned from CA
Effective URL: https://www.salesforce.com/products/engagement-marketing/?d=exacttarget.com/&internal=true
Submission: On August 22 via manual from CA — Scanned from CA
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___ Skip to content MARKETING CLOUD ENGAGEMENT Build relationships with engagement marketing tools, powered by AI. Activate your data to deliver personalized campaigns at scale and increase customer lifetime value. Watch demo WHAT CAN YOU DO WITH AN ENGAGEMENT MARKETING PLATFORM? Create and deliver AI-powered, personalized campaigns connecting every moment of customer engagement. ACTIVATE RELEVANT CUSTOMER DATA AT SCALE. AI-POWERED SEGMENTATION Target audiences using embedded AI. Identify the perfect send time and frequency to ensure your tailored content drives customer engagement. REAL-TIME CUSTOMER JOURNEYS Automate customer engagement by creating smart cross-channel campaigns through email, mobile, advertising, and chat apps. UNIFIED CUSTOMER ENGAGEMENT Unite experiences across marketing, commerce, sales, and service to create connected customer journeys that increase engagement and build loyalty. ENGAGE WITH HYPER-DYNAMIC CONTENT ON THE RIGHT CHANNEL. PERSONALIZED EMAIL MARKETING Build and automate email campaigns by integrating transactional and promotional messages into one platform. CONVERSATIONAL MOBILE MESSAGING Send relevant content on your customer’s preferred channel and device — including text, push notifications, in-app messages, and chat apps. CONTENT THAT CONVERTS Use drag-and-drop tools, personalized scripting language, and interactive content like carousels and weather reports to drive conversions. MAXIMIZE MARKETING EFFECTIVENESS. EMBEDDED ANALYTICS Optimize campaign performance with dashboards for email, mobile, and journey data — all to help you drive engagement and grow customer lifetime value. GOOGLE ANALYTICS INTEGRATION Connect campaigns with Google Analytics web data for a deeper understanding of customer behavior across email, customer journeys, and your website. RELEVANT ADVERTISING Activate first-party data for audiences across Google, Meta, Twitter, and more to improve your return on ad spend and find new customers. EXTEND THE POWER OF MARKETING CLOUD ENGAGEMENT WITH THESE RELATED PRODUCTS. DATA CLOUD FOR MARKETING Activate your data, scale insights with AI, and unify all your data into a single customer profile. Learn more MARKETING CLOUD PERSONALIZATION Automate dynamic offers for each customer in real time across each moment in the customer journey. Learn more MARKETING CLOUD INTELLIGENCE Optimize marketing performance and spend across every campaign, channel, and journey. Learn more LOYALTY MANAGEMENT Nurture relationships and create lasting loyalty on the world’s #1 CRM. Learn more View all products MARKETING CLOUD ENGAGEMENT PRICING Find the right Marketing Cloud Engagement edition for your business needs. PROFESSIONAL Personalized marketing automation $ 1250 org/USD/month* (billed annually) * Email Marketing * Content Creation * Robust analytics Contact us CORPORATE Personalized cross-channel strategic marketing $ 4200 org/USD/month* (billed annually) * Journey Orchestration * Mobile Messaging * AI-Powered Insights Contact us ENTERPRISE Sophisticated journeys across channels, brands, and geographies Request a quote Price based on contact and message volume * Journey Orchestration * Multiple Business Units * Global platform Contact us This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information. View detailed pricing GET THE MOST OUT OF YOUR ENGAGEMENT MARKETING TOOLS WITH PARTNER APPS AND EXPERTS. STAY UP TO DATE ON ALL THINGS MARKETING. Sign up for our monthly marketing newsletter to get the latest research, industry insights, and product news delivered straight to your inbox. Sign up now LEARN NEW SKILLS WITH FREE, GUIDED LEARNING ON TRAILHEAD. HIT THE GROUND RUNNING WITH MARKETING TIPS, TRICKS, AND BEST PRACTICES. Guide GET 50 PROVEN TACTICS FOR INCREASING EMAIL ROI AND LOWERING MARKETING SPEND. Get the guide Blog LEARN THE TOP EMAIL MARKETING KPIS TO HELP YOU KEEP LEARNING, TESTING, AND EVOLVING. Read the blog Blog MARKETERS NEED TO REWRITE THEIR EMAIL BEST PRACTICES AS HISTORIC KPIS LOSE RELEVANCE. HERE'S HOW. Read the blog Analyst Report SEE THE COST SAVINGS AND BUSINESS BENEFITS OF USING MARKETING CLOUD. Read the Report See all resources READY TO TAKE THE NEXT STEP? TALK TO AN EXPERT. Tell us a bit more so the right person can reach out faster. Request a call STAY UP TO DATE. Get the latest research, industry insights, and product news delivered straight to your inbox. Sign up for newsletter MARKETING CLOUD ENGAGEMENT FAQ WHAT IS AN ENGAGEMENT MARKETING PLATFORM? A marketing engagement platform helps marketers, businesses, and brands create and implement strategies to engage with their customers and build long-term relationships. It combines various marketing channels, like email, mobile messaging, chat apps (WhatsApp), and more with campaign management to engage with customers throughout their journey, from initial awareness to post-purchase engagement. Engagement marketing platforms provide features such as customer segmentation, personalized messaging, social media integration, email marketing automation, analytics, and campaign management. The goal is to create meaningful engagement, drive customer connect, and build loyalty by delivering relevant and valuable content or experiences. HOW DO ENGAGEMENT MARKETING TOOLS HELP MY BUSINESS? Marketing Engagement platforms enable brands to build loyal customer relationships with a range of marketing activities, including lead generation, customer retention, brand advocacy, and upselling/cross-selling. Using an engagement marketing platform effectively, businesses can enhance customer satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue. HOW DO I CHOOSE THE RIGHT ENGAGEMENT MARKETING PLATFORM? Choose the engagement platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurment tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability. IS ENGAGEMENT THE SAME AS EXACTTARGET? Marketing Engagement is the evolution of ExactTarget platform that was acquired by Salesforce. Marketing Engagement has greatly expanded on the original ExactTarget features and functionalities and incorporates additional messaging, data integrations, channels, and AI capabilities. IS ENGAGEMENT THE SAME AS JOURNEY BUILDER? Journey Builder is the campaign management tool at the heart of Marketing Engagement, with several embedded, marketer-friendly AI features like send-time optimization, engagement frequency, and multi-variant testing. With pre-build Journey templates, customers are able to get started sending promtional and transactional emails, mobile messages, like push and SMS, and any custom channels quickly. IS ENGAGEMENT THE SAME AS SALESFORCE MOBILE STUDIO? Mobile Studio is a part of Marketing Enagagement were marketers can create and manage all of their mobile marketing and tranactional messaging. Mobile Studio supports SMS, WhatsApp, push notification and in-app allowing brand to connect with on-the-go customers on their prefered channel and device. IS ENGAGEMENT THE SAME AS SALESFORCE ADVERTISING STUDIO? Advertising Studio is one of the channels that can be used for audience activation in Marketing Engagement. Advertising audience targets can be added into journeys along with email, mobile messages, and so on, and can be added or removed from an audience based on engagement within the journey. Advertising supports audience mapping to Google, Facebook, Instagram, YouTube, Snapchat, LinkedIn and Twitter, as well as customer integrations. NEED HELP? No problem. Chat with our sales experts or call us at 1-800-960-3691. Let's chat No thanks Contact Us We use cookies to make your interactions with our website more meaningful. They help us better understand how our websites are used, so we can tailor content for you. For more information about the different cookies we are using, read the Privacy Statement. To change your cookie settings and preferences, see the Cookie Consent Manager. Accept All Cookies COOKIE CONSENT MANAGER * GENERAL INFORMATION * REQUIRED COOKIES * FUNCTIONAL COOKIES * ADVERTISING COOKIES GENERAL INFORMATION We use three kinds of cookies on our websites: required, functional, and advertising. You can choose whether functional and advertising cookies apply. Click on the different cookie categories to find out more about each category and to change the default settings. Privacy Statement REQUIRED COOKIES Always Active Required cookies are necessary for basic website functionality. Some examples include: session cookies needed to transmit the website, authentication cookies, and security cookies. Cookies Details FUNCTIONAL COOKIES Functional Cookies Functional cookies enhance functions, performance, and services on the website. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual. Cookies Details ADVERTISING COOKIES Advertising Cookies Advertising cookies track activity across websites in order to understand a viewer’s interests, and direct them specific marketing. Some examples include: cookies used for remarketing, or interest-based advertising. Cookies Details Back Button COOKIE LIST Filter Button Consent Leg.Interest checkbox label label checkbox label label checkbox label label Clear checkbox label label Apply Cancel Save Settings Accept All Cookies Live chat:Let's Chat