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Home » Case Studies » Mimeo Case Study – Total Wine


MIMEO CASE STUDY - TOTAL WINE

When Total Wine realized they were missing opportunities to update content
because of their print process, they switched to Mimeo to save time.


MIMEO CASE STUDY – TOTAL WINE

When Total Wine realized they were missing opportunities to update content
because of their print process, they switched to Mimeo to save time.

Total Wine is America’s largest independent retailer of fine wine. With 225
locations across 25 states and 600+ employees in the corporate headquarters, the
training team is committed to delivering the best content possible for each
training session. That includes a blend of audio, visual, and
kinesthetic-oriented materials. When they realized they were missing
opportunities to update content because the print process took too long, they
decided it was time to switch to Mimeo to save time and headaches. Here is their
story:across the United States on a moment’s notice.




WHAT TOTAL WINE PRINTS

James McAuley, Manager of Training at Total Wine, is responsible for providing
materials for new hire and management training across the company’s 225
locations and corporate office. That includes facilitator guides, job binders,
and in-store job aids, all of which require frequent updates to keep up with the
industry. James’s goal is to deliver the best content possible, so it must be
up-to-date and optimized for learning transfer. 



> “In my old process, it took 2-3 weeks to update a piece of training material,
> which sometimes meant those updates didn’t get made.”
> 
> James McAuley, Manager of Training at Total Wine


BEFORE MIMEO

For two years, James worked with a print company that provided him with a Total
Wine private storefront and handled the printing and shipping to each location.
While this was a great experience for the trainers at each store, the back-end
experience left a lot to be desired. Each time James wanted to update to any
piece of material, he had to reach out to the vendor directly, send detailed
instructions, refer back to old proofs, and even trade emails about page
numbers. 

By the end of 2020, James determined the process needed improvement.




HOW MIMEO IMPROVED TOTAL WINE’S PROCESS

James reached out to Mimeo to see if we could meet his two needs: retain a
private storefront from which each location can order their content, and make it
easy for the corporate training team to make updates. We onboarded him to our
Mimeo Print + Mimeo Marketplace solution, and now he makes updates in a matter
of minutes.





THE RESULTS: A MORE EFFICIENT TRAINING TEAM

Now that James prints with Mimeo, his print process is simplified to a custom
storefront and a self-service back-end that allows him to make updates to his
content as often as he needs. Since he no longer needs to spend 2-3 weeks
swapping emails with the vendor about updates, James can turn his focus on
delivering the best content possible to the Total Wine family.

“Before, whatever amount of time I had available for updating content, I had to
use it to chase down our printer,” McAuley said. “Now I can dedicate those hours
towards improving our learning paths in a more meaningful way, from gamification
to new hands-on training exercises.”



> “Mimeo Marketplace is the Mercedes Benz of custom print storefronts.”
> 
> James McAuley, Manager of Training at Total Wine


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