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Article
FRESH CONSULTING ACQUIRES PORTLAND-BASED PRODUCT DESIGN AGENCY UNCORKED STUDIOS
Milo Steimle
November 8, 2019 ...
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Fresh Consulting bolsters production and expands its base into Portland, Oregon
through acquiring Uncorked Studios this month.
[Press Release] On November 5th, 2019, Fresh Consulting, a design-led software,
hardware, and robotics innovation company, announced it has acquired Uncorked
Studios, a boutique product design and strategy firm. The addition of Uncorked’s
partner base and expertise helps award-winning Fresh Consulting grow its
strategy, innovation, and product design offerings.
Uncorked is a nine-year-old strategic product design studio focused on building
products and experiences using emerging technologies. It has worked with some of
the world’s top brands, including Nike, Google, Facebook, and the New York
Times.
“We’re excited about boosting our product and design strategy capabilities,”
said Fresh founder and CEO Jeff Dance. “Fresh and Uncorked share a similar
vision of embracing what’s next, and helping our clients and our team stay
fresh. The union will mature our unique integrated position of bringing
strategy, design, software, and hardware together to build meaningful
innovation—as a service—for our clients.”
With the move, Fresh adds more world-class product strategy and innovation
expertise, and Uncorked expands its software and hardware development
capabilities.
“We’ve always believed in creating experiences that connect the physical and
digital worlds,” said Uncorked co-founder and CEO Marcelino Alvarez. “Aligning
with Fresh means we’ll be able to deliver on our vision of the strategic product
design and development process across a broader range of environments, from VR
to wearables to autonomous vehicles.”
Uncorked will become the Portland office of Fresh Consulting, and Alvarez will
take on a Chief Product Officer role, developing innovation programs and
processes for brands seeking to commercialize emerging technology. John
Furukawa, Uncorked’s COO, will become Managing Director of Fresh Portland.
“Fresh has built a formidable team of brilliant minds that shares our worldview
for creating innovative products to solve real-world problems,” Alvarez says.
“We’ve worked with many of the same companies, and are looking forward to
evolving our offering together.”
“At the heart of both firms, we’ve discovered that we both sincerely value the
people—our talented employees and awesome clients—and we think that’s a recipe
for future success together. We have a big vision, and we’re just getting
started,” said Dance.
Recent innovative projects from Fresh Consulting and Uncorked Studios include a
platform for industrial autonomous vehicles, an educational artificial
intelligence product, a gen-Z co-creation incubator, an augmented reality retail
experience, and a camera concept that bridges AI, privacy, and usability.
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MILO STEIMLE
DIGITAL MARKETING STRATEGIST
Previous What is Edge Computing?
Next How will Calculating the ROI of UX Design Enhance Your Business?
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