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CORPORATE REPUTATION PRACTICE



Home
About
HOW IT STARTED
Approach
Experience
Insights
Contact
TAKE ACTION


Success

It's a combination of character and reputation

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WE HELP MAKE ORGANISATIONS STRONGER BY MAXIMISING THEIR REPUTATIONS.

Our proposition is a simple one. We bring reputations to life and look after
them. Without sounding too much like superheroes, we engage with a business and
its people to develop and define a shared reputational identity.

This is not to say that we’re just about the storytelling. We do that, but the
company story can only be successful if it has been formed after we’ve heard
from employees. Only then will the whole business have a joint sense of purpose
and direction. This is really important as it provides the organisation with a
benchmark, which gives us the opportunity to measure reputational health.

Ultimately, the CRP combines the insights borne of change communication
programs, with reputation management processes. We articulate the reputation;
build the capability of team members to use it effectively, and have the systems
in place to ensure reputational threats are identified and duly mitigated.

For far too many agencies, reputation is all about reacting to a corporate
incident – this is too little and too late for any discerning business. In a
world where social media has given licence to millions to play an active role in
shaping corporate image, companies need a more dynamic approach to reputation.
At CRP, we’re about making your reputation work for you. 

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ABOUT

Find out what we're about; our services and experience.

Learn More →


TAKE ACTION

You can successfully build your organisation's character and reputation.

Find Out How →


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Corporate Reputation Practice , Surry Hills, NSW, 2010, Australia

proberts@crpcomms.com

Tel: 0424 822 435