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(Source: Starhub)
Industry


BYTEDANCE LAUNCHES NEW MUSIC APP FOR LOWER MARKETS

Nov 15, 2022, 18:17pm2022/11/15 18:18:13 Pandaily
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ByteDance is accelerating its layout in the music field. Just after launching
the app “Soda Music” in the first half of the year, it recently quietly launched
another app called “Tomato Music,” which is designed more for small-town and
rural markets, Tech Planet reported on November 15.

Tomato Music is more like QQ Music and NetEase Cloud Music in terms of its use
and operation. Different from the form of member payment for Soda Music, Tomato
Music focuses on free listening, with more complete functions. VIPs can enjoy
audiobooks indefinitely without any advertisements by paying 25 yuan per month.

In terms of playing features, users of Tomato Music can switch to another song
like watching short videos on Douyin.

Tomato Music has classic songs, pieces that are popular on Douyin and suitable
for square dancing. The function of “making money by listening to songs” is
retained, showing that the target users of Tomato Music are online novel lovers,
middle-aged and elderly people and those living in small towns and rural areas.

ByteDance will also launch a new music label called “YO CAP” to sell music
products, and its music merchandise brand “Emotif” is now selling perfume and
frisbees, deepening exploration of specific music fields.

With the liberalization of exclusive music copyright in China, Tencent Music
Entertainment (TME), NetEase Cloud Music, and various new players have emerged
on online music platforms, including ByteDance. At present, ByteDance has built
a music ecology integrating music copyright management, music distribution,
online music playing platforms, online audio and music merchandise products.

Since 2019, ByteDance began to build its own music station called ByteMusic.
Later, with the popularity of Douyin, the music demand of merchants in the short
video field increased. Therefore, paid creation of songs was introduced into
ByteDance’s marketing service platform, which was the first time that ByteDance
used music for business.

SEE ALSO: ByteDance Initiates Testing of First Music App

With Douyin gradually serving as the origin of popular music, ByteDance has
successively launched music searching, music lists and karaoke functions within
the app.

In mid-2021, ByteDance upgraded the priority of music in its business strategy.
At the same time, a music distribution management platform and Soda Music
received investment.

As a new player in the field, ByteDance still needs to solve some challenges. On
the one hand, the music copyright of Douyin is still less than TME and NetEase
Cloud Music. On the other hand, Soda Music adopts the member payment system, and
how to make users take the initiative to pay for it is the next topic that needs
to be considered.

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Tags *ByteDance | Douyin | music streaming app | rural areas | technology


BYTEDANCE LAUNCHES “LINGJING” LIVESTREAMING DEVICE AND APP

Beijing-based technology firm and TikTok owner ByteDance has launched a new
hardware device called the "Lingjing Livestreaming All-in-One Machine," as well
as a corresponding "Lingjing" app.

Industry May 09May 9, 2022
Pandaily


BYTEDANCE LAUNCHES MUSIC CREATION TOOL “SPONGE BAND”

Beijing-based tech firm ByteDance has recently launched an app called "Sponge
Band." This product will better serve users with music editing needs on Soda
Music and Douyin.

Industry May 16May 16, 2022
Pandaily


BYTEDANCE’S DOUYIN INTRODUCES INTEREST-BASED SOCIAL FUNCTION

ByteDance's Douyin, the Chinese mainland version of TikTok, has recently
launched an "interest matching" function, which focuses on socializing based on
short video content.

Industry May 16May 16, 2022
Pandaily


BYTEDANCE RAISES ANNUAL GOAL OF LOCAL LIFE SERVICES BUSINESS TO 50B YUAN

ByteDance has raised the annual target of its local life services business to 50
billion yuan ($7.4 billion), which is higher than the target set at the end of
last year.

Industry May 26May 26, 2022
Pandaily













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हामी पनि नेपाली भाषा समर्थन, तपाईं यसलाई परिवर्तन गर्न चाहनुहुन्छ?

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We also support Tagalog language, do you want change to it?

Sinusuportahan din namin ang Tagalog wika, ang gusto mong pagbabago dito?

Yes(oo) No(hindi)

We also support Malay language, do you want change to it?

Kami juga menyokong bahasa Melayu, adakah anda mahu perubahan kepadanya?

Yes(yes) No(tidak)

We also support Indonesian language, do you want change to it?

Kami juga mendukung bahasa Indonesia, apakah Anda ingin perubahan untuk itu?

Yes(Iya) No(tidak)

We also support Thai language, do you want change to it?

นอกจากนี้เรายังสนับสนุนภาษาไทย, คุณต้องการที่เปลี่ยนแปลงไปได้หรือไม่

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