www.marketingprofs.com Open in urlscan Pro
69.172.200.175 Public Scan

Back to summary

Submitted URL:
http://send1.marketingprofs.com/ls/click?upn=qhuxJ5JAz3LiNTeY0G1qMZjl4KDl-2FG5MP6zX1eEJ69aDArC24qIkNvCNXwiD6FFfL3lFpOn-2FJknafjw...
Effective URL:
https://www.marketingprofs.com/?adref=fsw1&utm_source=fslist&utm_medium=email&utm_campaign=free&term=free&content=header
Submission: On October 09 via api (October 9th 2023, 7:36:06 am UTC) from ES — Scanned from ES

Form analysis
3 forms found in the DOM

/resources/

<form action="/resources/" class="search-form p-xl-3 mb-3" abframeid="iframe.0.354148556556545" abineguid="02035D0D95B640668E98E3C15D308E3D">
  <div class="search-form">
    <div class="form-group has-feedback">
      <label for="topsearch" class="sr-only">Search</label>
      <input class="form-control" name="search" id="topsearch" placeholder="Search..." type="text">
      <span class="ion-ios-search-strong form-control-feedback"></span>
    </div>
  </div>
</form>

POST /login

<form id="" method="post" action="/login" class="needs-validation" novalidate="">
  <div class="mp-form position-relative">
    <div class="form-group">
      <label for="username">Email Address</label>
      <input type="email" class="form-control" id="username" name="username" placeholder="" value="" required="">
    </div>
    <div class="form-group">
      <label for="req_pwd">Password</label>
      <input class="form-control" id="password" name="password" placeholder="" type="password" required="">
    </div>
    <div class="form-check">
      <input class="form-check-input" type="checkbox" value="ON" id="savelogin" name="savelogin" checked="">
      <label class="form-check-label" for="savelogin">
        <p>Keep me signed in</p>
      </label>
    </div>
    <div class="small forgot-pw mb-2"><a href="/login/forgotpassword">Forgot your password?</a></div>
  </div>
  <input type="hidden" name="source" value="/index_template.asp" id="Hidden2">
  <div class="text-center pt-2">
    <button class="btn btn-primary btn-xlg ml-md-5" type="submit">SIGN IN</button>
    <button type="reset" class="btn btn-cancel" data-dismiss="modal" aria-label="Close">Cancel</button>
  </div>
  <div class="text-center small mt-2"> Not yet a registered user? <a href="/login/join?source=/index_template.asp">Sign up now.</a> </div>
</form>

POST /login/signup

<form id="frmsignup" method="post" action="/login/signup" class="needs-validation" novalidate="">
  <div class="form-row mp-form">
    <div class="form-group col-sm-12">
      <label for="emailaddress1">Work Email Address</label>
      <input type="email" class="form-control" id="emailaddress1" name="emailaddress1" placeholder="" value="" required="">
    </div>
  </div>
  <div class="text-center">
    <button class="btn btn-primary btn-xlg" type="submit">CONTINUE</button>
  </div>
  <div class="text-center small mt-2"> Already a registered user? <a href="/login">Sign in now.</a> </div>
  <input type="hidden" name="adref" value="exit" id="adref">
  <input type="hidden" name="cmp" value="exitintent" id="cmp">
  <input type="hidden" name="join" value="1" id="Hidden3">
  <input type="hidden" id="source" name="source" value="/index_template.asp">
  <input type="hidden" id="joinform" name="joinform" value="1">
</form>

Text Content

THIS WEBSITE USES COOKIES

This website uses cookies to ensure you get the best experience. The cookie law
requires us to let you know that we use cookies for personalization, website
traffic analysis, 3rd party tracking, and website functionality. And yeah, we're
disappointed that the cookie law doesn't deliver actual cookies, too. Read our
cookie policy.
Do not sell or share my personal information
Use necessary cookies only Allow all cookies Show details
OK
Use necessary cookies only Allow selection Allow all cookies
Necessary
Preferences
Statistics
Marketing
Show details
Cookie declaration [#IABV2SETTINGS#] About
Necessary (14) Preferences (5) Statistics (31) Marketing (63) Unclassified
(15)
Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies.

NameProviderPurposeExpiryTypeomScrollHeighta.omappapi.comSaves the user's screen
size in order to adjust the size of images on the website.SessionHTMLSESS#The
New York TimesPreserves users states across page requests.1
yearHTTPrc::aGoogleThis cookie is used to distinguish between humans and bots.
This is beneficial for the website, in order to make valid reports on the use of
their website.PersistentHTMLrc::cGoogleThis cookie is used to distinguish
between humans and bots. SessionHTMLli_gcLinkedInStores the user's cookie
consent state for the current domain180 daysHTTPJSESSIONIDNew RelicPreserves
users states across page requests.SessionHTTPnyt-gdprThe New York
TimesDetermines whether the user is located within the EU and therefore is
subject to EU's data privacy regulations. 1 dayHTTP__cf_bmVimeoThis cookie is
used to distinguish between humans and bots. This is beneficial for the website,
in order to make valid reports on the use of their website.1
dayHTTPbscookieLinkedInThis cookie is used to identify the visitor through an
application. This allows the visitor to login to a website through their
LinkedIn application for example.1
yearHTTPASP.NET_SessionIdMarketingprofsPreserves the visitor's session state
across page requests.SessionHTTPASPSESSIONID#MarketingprofsPreserves users
states across page requests.SessionHTTPCookieConsentCookiebotStores the user's
cookie consent state for the current domain1 yearHTTPCONSENT [x2]YouTubeUsed to
detect if the visitor has accepted the marketing category in the cookie banner.
This cookie is necessary for GDPR-compliance of the website. 2 yearsHTTP

Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.

NameProviderPurposeExpiryTypejwplayerLocalIdMarketingprofsUsed to determine the
optimal video quality based on the visitor's device and network settings.
PersistentHTMLloglevelMarketingprofsMaintains settings and outputs when using
the Developer Tools Console on current
session.PersistentHTMLwistia-video-progress-#MarketingprofsContains a timestamp
for the website’s video-content. This allows the user to resume watching without
having to start over, if the user leaves the video or website.
PersistentHTMLgeoEditionNBC UniversalThis cookie is used to determine what
country the visitor comes from - This allows the website to set the language
accordingly, if possible. The information can be determined through the
visitor’s IP-address. 1 dayHTTPnyt-aNY TimesUsed in context with video and
audio-content on the website. Contains any potential user preferences or
settings, so that they remain across visits and sub-pages. 1 yearHTTP

Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.

NameProviderPurposeExpiryTypewistiaMarketingprofsUsed by the website to track
the visitor's use of video-content - The cookie roots from Wistia, which
provides video-software to websites.PersistentHTMLomLastSeena.omappapi.comThis
cookie is used to determine if the visitor has visited the website before, or if
it is a new visitor on the
website.PersistentHTMLomSessionPageviewsa.omappapi.comThis cookie is used to
identify the frequency of visits and how long the visitor is on the website. The
cookie is also used to determine how many and which subpages the visitor visits
on a website – this information can be used by the website to optimize the
domain and its subpages.SessionHTMLomSessionStarta.omappapi.comSets a timestamp
for when the visitor entered the website. This is used for analytical purposes
on the website. SessionHTMLomVisitsFirsta.omappapi.comThis cookie is used to
count how many times a website has been visited by different visitors - this is
done by assigning the visitor an ID, so the visitor does not get registered
twice.PersistentHTML_ga [x4]GoogleRegisters a unique ID that is used to generate
statistical data on how the visitor uses the website.2
yearsHTTP_ga_# [x2]GoogleUsed by Google Analytics to collect data on the number
of times a user has visited the website as well as dates for the first and most
recent visit. 2 yearsHTTP_gatGoogleUsed by Google Analytics to throttle request
rate1 dayHTTP_gid [x4]GoogleRegisters a unique ID that is used to generate
statistical data on how the visitor uses the website.1 dayHTTPcollectGoogleUsed
to send data to Google Analytics about the visitor's device and behavior. Tracks
the visitor across devices and marketing
channels.SessionPixelAnalyticsSyncHistoryLinkedInUsed in connection with
data-synchronization with third-party analysis service. 30
daysHTTP_dc_gtm_UA-#GoogleUsed by Google Tag Manager to control the loading of a
Google Analytics script tag.1 dayHTTPcom.silverpop.iMA.page_visitIBMThis cookie
is used to count how many times a website has been visited by different visitors
- this is done by assigning the visitor an ID, so the visitor does not get
registered twice.1 dayHTTPcom.silverpop.iMA.sessionIBMRegisters statistical data
on users' behaviour on the website. Used for internal analytics by the website
operator. 1 dayHTTPcom.silverpop.iMAWebCookieIBMRegisters statistical data on
users' behaviour on the website. Used for internal analytics by the website
operator. 1000 daysHTTPbrowser_idLinkedinUsed to recognise the visitor's browser
upon reentry on the website.5 yearsHTTPpersonalization_idTwitter Inc.This cookie
is set by Twitter. The cookie allows the visitor to share content from the
website on his/her Twitter profile.400 daysHTTPvuidVimeoCollects data on the
user's visits to the website, such as which pages have been read.2
yearsHTTPtdGoogleRegisters statistical data on users' behaviour on the website.
Used for internal analytics by the website operator.
SessionPixel_omappvpa.omappapi.comThis cookie is used to determine if the
visitor has visited the website before, or if it is a new visitor on the
website.11 yearsHTTP_omappvsa.omappapi.comThis cookie is used to determine if
the visitor has visited the website before, or if it is a new visitor on the
website.1 dayHTTPln_orLinkedInRegisters statistical data on users' behaviour on
the website. Used for internal analytics by the website operator. 1
dayHTTPSilverpop_cookie [x2]IBMRegisters statistical data on users' behaviour on
the website. Used for internal analytics by the website operator. SessionHTTP

Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.

NameProviderPurposeExpiryTypeyt.innertube::requestsMarketingprofsRegisters a
unique ID to keep statistics of what videos from YouTube the user has
seen.PersistentHTMLomFoldersSeena.omappapi.comUsed in context with the website’s
pop-up questionnaires and messengering. The data is used for statistical or
marketing purposes.PersistentHTMLbitoBeeswaxSets a unique ID for the visitor,
that allows third party advertisers to target the visitor with relevant
advertisement. This pairing service is provided by third party advertisement
hubs, which facilitates real-time bidding for advertisers.13
monthsHTTPbitoIsSecureBeeswaxPresents the user with relevant content and
advertisement. The service is provided by third-party advertisement hubs, which
facilitate real-time bidding for advertisers.13
monthsHTTPcheckForPermissionBeeswaxDetermines whether the visitor has accepted
the cookie consent box. 1 dayHTTPfbssls_# Meta Platforms, Inc.Collects data on
the visitor’s use of the comment system on the website, and what blogs/articles
the visitor has read. This can be used for marketing purposes.
SessionHTMLad/N1057.Adventive/B1065339.6;sz=100x100;ord=1567GooglePendingSessionPixelIDEGoogleUsed
by Google DoubleClick to register and report the website user's actions after
viewing or clicking one of the advertiser's ads with the purpose of measuring
the efficacy of an ad and to present targeted ads to the user.1
yearHTTPtest_cookieGoogleUsed to check if the user's browser supports cookies.1
dayHTTPgiphyPingbackIdGiphy SupportUsed to track the visitor's usage of GIFs -
This serves for analytical and marketing
purposes.SessionHTMLads/ga-audiencesGoogleUsed by Google AdWords to re-engage
visitors that are likely to convert to customers based on the visitor's online
behaviour across
websites.SessionPixelpagead/1p-conversion/#/GooglePendingSessionPixelpagead/1p-user-list/#GoogleTracks
if the user has shown interest in specific products or events across multiple
websites and detects how the user navigates between sites. This is used for
measurement of advertisement efforts and facilitates payment of referral-fees
between websites.SessionPixelbcookieLinkedInUsed by the social networking
service, LinkedIn, for tracking the use of embedded services.1
yearHTTPli_sugrLinkedInCollects data on user behaviour and interaction in order
to optimize the website and make advertisement on the website more relevant. 3
monthsHTTPlidcLinkedInUsed by the social networking service, LinkedIn, for
tracking the use of embedded services.1 dayHTTPUserMatchHistoryLinkedInUsed to
track visitors on multiple websites, in order to present relevant advertisement
based on the visitor's preferences. 30 daysHTTP_fbp Meta Platforms, Inc.Used by
Facebook to deliver a series of advertisement products such as real time bidding
from third party advertisers.3 monthsHTTP_gcl_au [x3]GoogleUsed by Google
AdSense for experimenting with advertisement efficiency across websites using
their services. 3 monthsHTTP_ccmsiBomboraUsed to track which users have shown
interest in what job postings. The cookie ensures that the most relevant job
postings are shown to the specific user. PersistentHTMLadEditionNBC
UniversalTargets ads based on behavioural profiling and geographical location.1
dayHTTPnyt-purrThe New York TimesUsed to remember which articles or blog content
the visitor has read on website.1 yearHTTPUIDScorecardResearchCollects
information of the user and his/her movement, such as timestamp for visits, most
recently loaded pages and IP address. The data is used by the marketing research
network, Scorecard Research, to analyse traffic patterns and carry out surveys
to help their clients better understand the customer's preferences.400
daysHTTPi/adsct [x2]Twitter Inc.The cookie is used by Twitter.com in order to
determine the number of visitors accessing the website through Twitter
advertisement content. SessionPixelmuc_adsTwitter Inc.Collects data on user
behaviour and interaction in order to optimize the website and make
advertisement on the website more relevant. 400 daysHTTPi/jot/embedsTwitter
Inc.Sets a unique ID for the visitor, that allows third party advertisers to
target the visitor with relevant advertisement. This pairing service is provided
by third party advertisement hubs, which facilitates real-time bidding for
advertisers.SessionPixelfbsr_# Meta Platforms, Inc.Used to track the user’s
interaction with the website’s Facebook chat-widget.
SessionHTTPLAST_RESULT_ENTRY_KEY [x2]YouTubeUsed to track user’s interaction
with embedded content.SessionHTTPnextId [x2]YouTubeUsed to track user’s
interaction with embedded content.SessionHTTPrequests [x2]YouTubeUsed to track
user’s interaction with embedded
content.SessionHTTPyt.innertube::nextId [x2]YouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has
seen.PersistentHTMLytidb::LAST_RESULT_ENTRY_KEY [x2]YouTubeStores the user's
video player preferences using embedded YouTube
videoPersistentHTMLYtIdbMeta#databases [x2]YouTubeUsed to track user’s
interaction with embedded
content.PersistentIDByt-remote-cast-available [x2]YouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installed [x2]YouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devices [x2]YouTubeStores the user's video
player preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-id [x2]YouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-period [x2]YouTubeStores the user's
video player preferences using embedded YouTube
videoSessionHTMLyt-remote-session-app [x2]YouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-session-name [x2]YouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLLogsDatabaseV2:V#||LogsRequestsStoreYouTubePendingPersistentIDBremote_sidYouTubeNecessary
for the implementation and functionality of YouTube video-content on the
website. SessionHTTPServiceWorkerLogsDatabase#SWHealthLogYouTubeNecessary for
the implementation and functionality of YouTube video-content on the website.
PersistentIDBTESTCOOKIESENABLEDYouTubeUsed to track user’s interaction with
embedded content.1 dayHTTPVISITOR_INFO1_LIVEYouTubeTries to estimate the users'
bandwidth on pages with integrated YouTube videos.180
daysHTTPVISITOR_PRIVACY_METADATAYouTubePending180 daysHTTPYSCYouTubeRegisters a
unique ID to keep statistics of what videos from YouTube the user has
seen.SessionHTTP

Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.

NameProviderPurposeExpiryTypevisme-stats-cidVismePendingPersistentHTMLet-ppvidThe
New York TimesPending1
dayHTTPdis-remote-addr [x2]MarketingprofsPendingSessionHTTPdis-request-id [x2]MarketingprofsPendingSessionHTTPdis-timestamp [x2]MarketingprofsPendingSessionHTTPnytvhs.clientIdThe
New York TimesPendingSessionHTMLadrefMarketingprofsPending40
daysHTTPmpcookiesMarketingprofsPendingSessionHTTPomSeen-ibxnbr6japbbvdlnei09a.omappapi.comPending30
daysHTTPomSeen-wlo8xc35mros8eqappvma.omappapi.comPending30
daysHTTPSecureLoginMarketingprofsPendingSessionHTTPwhatsnewtabberMarketingprofsPendingSessionHTTP

[#IABV2_LABEL_PURPOSES#] [#IABV2_LABEL_FEATURES#] [#IABV2_LABEL_PARTNERS#]
[#IABV2_BODY_PURPOSES#]
[#IABV2_BODY_FEATURES#]
[#IABV2_BODY_PARTNERS#]

We use cookies to personalize your experience on MarketingProfs websites, as
well as analyze website traffic. Cookie information is stored in your browser
and in some third parties repositories, such as Google services and social media
platforms. This information may be combined with other information that you’ve
provided in order to use our websites. Declining cookies may prevent functional
use of our services.

Cookies are small text files that can be used by websites to make a user's
experience more efficient.

The law states that we can store cookies on your device if they are strictly
necessary for the operation of this site. For all other types of cookies we need
your permission.

This site uses different types of cookies. Some cookies are placed by third
party services that appear on our pages.

Cookie declaration last updated on 20/9/23 by Cookiebot
* Advertise With Us
* FREE Newsletter
* Podcast
* Contact

Search
* PRO
Individuals & Small Teams Enterprise Training Ask an Expert AI for Content
Creators AI for Digital Marketers Master Classes Working Webinars
* EVENTS
Upcoming Events AI for Content Creators AI for Digital Marketers B2B Forum
* CONSULTING
Market Research Positioning & Messaging Branding Customer Experience (CX)
Demand Generation Analytics
* RESOURCES

FORMATS

* Articles
* Guides & Reports
* Infographics & Charts
* Learning Paths
* Podcasts
* Video Tutorials
* Webinars
* Discussion Forum

Show All »

TOPICS

* Most Recent
* Account-Based Marketing
* Advertising & Promotions
* Branding
* Career Development
* Communications
* Content Marketing

* Customer Experience
* Demand Generation
* Email Marketing
* Event Marketing
* Marketing Management
* Marketing Strategy
* Martech

* Measurement & Analytics
* Public Relations
* SEO
* Social Media Marketing
* Websites
* Writing

Show All »
* SIGN IN
* SIGN UP
* GO PRO

What's your marketing problem or question? Ask us!
╳

B2B FORUM

The greatest B2B marketing conference
on the planet!

On-Demand Sessions til Dec 4th!

REGISTER FREE
All-star Lineup
Hear from dozens of experts
Phenomenal Program
Current topics, new takeaways
Engaging Workshops
Tackle specific challenges
In-Person and Online
Choose your own adventure
Beautiful Boston
Soak in Boston Harbor views
Join as a Sponsor
Meet our community

B2B FORUM 2023 — ON-DEMAND SESSIONS TIL DEC 4TH! REGISTER FREE

The greatest B2B marketing conference on the planet!

YOUR QUICKEST PATH TO MASTER B2B MARKETING

Your go-to for B2B Marketing Training and Consulting backed by data science,
psychology, and—our secret weapon—real-world experience.

Join 350,000+ marketers who rely on MarketingProfs for B2B know-how every day.

1.
2.
3.

MARKETING NEWS IN YOUR INBOX 4X A WEEK

Get your B2B news delivered directly to your inbox, 4x a week with the
MarketingProfs Today newsletter.

Previous Next

B2B MARKETING TRAINING FOR 1-1000 THAT ANSWERS EVERY QUESTION YOU HAVE.

(And even some you haven't thought of yet.)

Whether you have a minute or an hour, you can learn what you need to know.

INDIVIDUALS SMALL TEAMS ENTERPRISE

B2B MARKETING EVENTS

Spark Ideas, Create Connections, and Inspire Action

Connect more deeply with marketing humans you trust.

SEE ALL EVENTS

FROM CHOICE TO CHECKOUT: INSIGHTS FOR WINNING THE BUYER JOURNEY

October 19, 2023 — 2:00 PM ET

What resonates with today's consumers and buyers? From healthcare to dining
preferences, attitudes around hot-button issues like privacy and social
responsibility are shifting. Discover what the newest research reveals about
your customers' wants and needs so your brand can meet their expectations.
Sponsored by Vericast.

HOW TO MAKE PAID SOCIAL WORK FOR B2B SAAS

October 26, 2023 — 2:00 PM ET

Social media marketing can be expensive because B2B SaaS companies often
struggle to convert those leads into paying customers. But that's only if you
rely on third-party data and have a bad offer! Discover a framework that lets
your SaaS company target and convert dream clients with social media
advertising. Sponsored by Directive Consulting.

AI FOR DIGITAL MARKETERS

January 10, 2024 — 12:00 PM ET

Join MarketingProfs January 10 – March 6 for AI for Digital Marketers, the
online event for marketers who want to improve their digital programs with the
power of AI. Over nine live weekly sessions, you'll learn how to harness the
power of AI from experts you know and trust as they cover critical whats and
how-tos—live. Plus, we're recording every broadcast, so you can stream when you
want on-demand.

CONTENT FROM THE MOST TRUSTED VOICES IN B2B MARKETING

Get expert advice on content, branding, strategy, digital marketing, demand
generation, and much more...

SEE ALL CONTENT
1.
2.
3.

John Gumas | Article

HOW TO CRAFT YOUR BRAND'S ELEVATOR PITCH

October 6, 2023

To make the right first impression, your brand needs an elevator pitch—a
practiced script that introduces yourself and your business in a positive way
that is both relevant and memorable. Here are tips on how to craft one.

Alison Osborne | Article

B2C STRATEGIES FOR BETTER B2B CONTENT MARKETING

October 5, 2023

It's high time we bridge the gap between B2C and B2B content marketing, using
the strengths of B2C strategies to bolster B2B outcomes. Here are some ideas.

Stephanie Shreve | Article

WHEN AI IS TOO MUCH: HOW TO BALANCE HUMAN AND AI MARKETING

October 4, 2023

Have you ever been on the receiving end of AI that didn't work well? It can be
awkward and even creepy. To avoid that "uncanny valley," marketers need to learn
which functions are human-specific and which ones can be passed off to a bot.

Jim Everhart | Article

THE B2B BUYING PROCESS VISUALIZED

October 3, 2023

Marketers are well-versed in the customer journey. But knowing the other side of
the story—the buying process (no, the two are not the same)—is also important.
Le's visualize the process to truly understand it.

Cathy Colliver | Article

STOP TRYING TO MEASURE EVERYTHING, USE AN OUTCOME-FOCUSED LENS INSTEAD

September 29, 2023

We marketers have grown accustomed to measuring everything. It if can be
measured, why not do it? Well... because metrics are messy and outcomes are more
important.

Allen Weiss | Article

STRATEGIC ALLIANCES: BENEFITS AND RISKS

September 29, 2023

To minimize risk and maximize the benefits of strategic alliances, B2B companies
must carefully consider their specific circumstances, objectives, and the
compatibility of potential partners. Here's what you need to know.

Thomas Mustac | Article

FACE THE DIGITAL AGE OF AI IN PR AND AVOID PITFALLS: FIVE WAYS TO PREPARE

September 28, 2023

Increased use of generative AI has the potential to populate the Internet with
false photos and misinformation, and PR pros need to prepare for possible
crises.

Mike Caldwell | Article

EMPATHY IN MARKETING: A B2B GAMECHANGER

September 27, 2023

Are you using empathy to its full potential in your marketing? This article
argues for a comprehensive approach— empathic marketing—that resonates with
audience emotions, desires, and needs and translates into business success.

Michael Becker | Article

HOW TO BUILD A HIGH-CONVERSION EVERGREEN LEAD FUNNEL: A FIVE-STEP GUIDE

September 26, 2023

We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead
funnel, which allows you to sell your offer before your sales team even gets on
the phone. Sound good? Check out the details.

Kelsey Raymond | Article

HOW TO SECURE MORE PRESS FOR YOUR COMPANY

September 22, 2023

Paid advertising gives you reach, but it's earned media coverage that builds
brand trust. Check out this article for tips on how to get more media coverage.

Previous Next

LEARN, CONNECT, AND GET INSPIRATION

Get B2B Marketing Insight Delivered to Your Inbox

YES, I WANT TO JOIN THE SQUAD!

LEADERSHIP

It isn't a role; it's a state of mind.

MarketingProfs for Leaders (no matter your job title)

SEE LEADERSHIP CONTENT

MARKETINGPROFS B2B FORUM

November 12, 2024 — 8:00 AM ET

B2B Forum is the ultimate destination for marketers to discover how to drive
growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing
marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more.
Are you ready to experience the magic?

HOW B2B MARKETERS CAN CREATE HUMAN-LIKE INTERACTIONS IN AN INCREASINGLY DIGITAL
WORLD: KRISTEN HABACHT ON MARKETING SMARTS [PODCAST]

October 5, 2023 — 10:00 AM ET

Host George B. Thomas and guest Kristen Habacht get into how humans really
sound, and why it's vital to weave that sound into your marketing moments. They
discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and
much more.

B2C STRATEGIES FOR BETTER B2B CONTENT MARKETING

October 5, 2023 — 10:00 AM ET

It's high time we bridge the gap between B2C and B2B content marketing, using
the strengths of B2C strategies to bolster B2B outcomes. Here are some ideas.

ABOUT

* About Us
* RSS Feeds
* Newsletters

SERVICES

* Training Subscriptions
* Enterprise Training
* Consulting Services
* B2B Forum

PARTNERSHIPS

* Lead Gen & Sponsorships
* Event Sponsorships
* Write for Us
* Speak for Us

HELP

* Contact Us
* Know-How Exchange
* FAQs
* Refund Policy
* Terms of Use
* Privacy Policy
* Cookies Policy

Keep me signed in

Forgot your password?
SIGN IN Cancel
Not yet a registered user? Sign up now.

--------------------------------------------------------------------------------

×
WHOA! Hold on a minute, friend.

Over 350,000 marketers rely on MarketingProfs for B2B know-how every day. Don't
miss out on the latest marketing tips and techniques, delivered right to your
inbox.
Subscribe today ... it's free!

Work Email Address
CONTINUE
Already a registered user? Sign in now.