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DISAGREE WE VALUE YOUR PRIVACY We and our partners store and/or access information on a device, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. MORE OPTIONSDISAGREEAGREE * * * Home * News * Insights * Resources * * * * Data PrivacyNews ·3 min read GOOGLE BARD IS GREENLIT IN EUROPE AFTER ADDRESSING EU PRIVACY CONCERNS Scott Ikeda·July 19, 2023 TwitterFacebookLinkedIn The temporarily-delayed Google Bard is now available in the European Union, as the Irish Data Protection Commission (DPC) has decided that Google has provided enough information to assuage EU privacy concerns. Google Bard has been available since March in a number of countries, but hit an extended delay in Europe due to concerns raised by the strong personal data protections of the General Data Protection Regulation (GDPR). The AI tool has also now launched in Brazil, bringing the total of countries it is available in to over 230. GOOGLE BARD CLEARS EU ROADBLOCK The Irish DPC has relented after a meeting with Google executives and staff, in which EU privacy concerns were apparently addressed to their satisfaction. Little has been made public about this meeting, but engineering vice president Amar Subramanya said that Google Bard is adding the ability to opt out of personal data collection. Google also reportedly provided regulators with a data protection impact assessment, which is not available to the general public. At the moment, use of Google Bard requires logging in to either a personal or Google Workspace account. Under default settings, the AI service will store activity for up to 18 months; this can be reduced to three months by changing settings. Text entered into Google Bard may be paired with location information, IP addresses, or the home or work addresses stored in Google accounts. Users can also opt into a temporary “pause” of the saving of Bard activity, but it will always be held for at least 72 hours, something that Google claims is necessary for basic function. There had already been a planned delay of the rollout of Google Bard due to EU privacy concerns, even before the Irish DPC got involved. The first countries to receive early access on March 21 were the United States and United Kingdom, and by May about 180 countries had access without a waitlist. But the service was not scheduled to roll out in the EU until at least June, and the regulator’s concerns ended up adding several more weeks to the process. All of this comes amidst broader EU privacy concerns about “generative AI” and “large language models,” which have also impacted competitors such as ChatGPT. The European Data Protection Board (EDPB) is currently taking point on the issue for the bloc as a whole, in the midst of a special task force investigation meant to develop and harmonize enforcement standards across different national data protection authorities. For its own part, Google has been asked to perform a review and meet again with the Irish DPC in October. EU PRIVACY CONCERNS ARE FAR FROM THE FULL EXTENT OF GOOGLE’S PROBLEMS Google Bard’s EU expansion has been accompanied by a massive feature rollout, something the company hopes will no doubt improve public opinion of the embattled chatbot. New features that are coming online just in time for EU users are the support for 40 languages, a text-to-speech function, five different conversational styles, and Google Lens compatibility among others. Some positive PR is badly needed, as EU privacy concerns are actually among the more minor of Google Bard’s problems at the moment. While the US does not have a comparable national data protection law, Google is not immune to private lawsuits and is already facing a class action over its scraping of training data from assorted websites. This follows general concerns about the chatbot’s capability, especially as compared to the current state of main rival ChatGPT. The first reviews of Google Bard were about as bad as possible, as it was plagued with errant responses and even went so far as to cite irrelevant or entirely made-up studies as evidence. Even when it worked as intended, reviewers frequently criticized it for creating dry and uninteresting content and standardized tests demonstrated that overall performance at common tasks was inferior to that of ChatGPT. Some Google employees publicly opined that the product had come out of the oven far too early and should have had its release delayed. And the behind-the-scenes controversy is not limited to solvable technical issues. The company is now under fire for labor issues in the development of Google Bard, with a recent Bloomberg article reporting that a small army of contractors who evaluate the accuracy and relative helpfulness of information that feeds the machine are paid poorly and overworked with inadequate instruction for the tasks they are given. Workers can also encounter violent or disturbing sexual content as part of the job. This follows reports that ChatGPT had outsourced similar tasks to Kenya and paid workers there the equivalent of $2 per hour. Temporarily-delayed Google Bard is now available in the EU, as the Irish DPC has decided that Google has provided enough information to assuage EU #privacy concerns. Google Bard is adding the ability to opt out of personal #datacollection. #respectdataClick to Tweet Google Bard may also face the same enhanced scrutiny that ChatGPT did after it went live in Europe, something that culminated in a temporary ban by Italy (also due to EU privacy concerns) and the initiation of investigations in several other countries that are still open. TwitterFacebookLinkedIn Tags GoogleGoogle BardPrivacy Concerns Scott Ikeda Senior Correspondent at CPO Magazine Scott Ikeda is a technology futurist and writer for more than 15 years. He travels extensively throughout Asia and writes about the impact of technology on the communities he visits. Over the last 5 years, Scott has grown increasingly focused on the future landscape of big data, surveillance, cybersecurity and the right to privacy. Related Data PrivacyNews NEWLY-LAUNCHED THREADS ALREADY RAISING PRIVACY CONCERNS WITH SENSITIVE DATA COLLECTION, INSTAGRAM SHARING July 11, 2023 Data PrivacyNews “ALL YOUR CONTENT BELONGS TO US”: GOOGLE PRIVACY POLICY UPDATE SUGGESTS IT PLANS TO SCRAPE EVERYTHING ON THE INTERNET TO IMPROVE AI MODELS July 10, 2023 Data ProtectionNews ROLLOUT OF GOOGLE’S AI CHATBOT HELD UP IN EU OVER PRIVACY CONCERNS June 21, 2023 Data PrivacyNews TIMELINE FOR GOOGLE PRIVACY SANDBOX DEPRECATION OF THIRD-PARTY COOKIES SHAPES UP AS ONLINE ADVERTISING BRACES FOR ANOTHER IMPACT May 31, 2023 Data ProtectionNews GOOGLE SETTLES WASHINGTON LOCATION TRACKING LAWSUIT FOR $39.9 MILLION May 26, 2023 Cyber SecurityNews NEW GOOGLE TOP-LEVEL DOMAINS THAT USE COMMON FILE EXTENSIONS COULD POSE A SERIOUS CYBER RISK May 24, 2023 Cyber SecurityNews GOOGLE PLAY STORE BAN NUMBERS COMPARABLE TO RECENT YEARS WITH OVER A MILLION BAD APPS REMOVED IN 2022 May 5, 2023 Data PrivacyNews CITING PRIVACY CONCERNS, WHATSAPP, SIGNAL WAGE MEDIA CAMPAIGN AGAINST UK ONLINE SAFETY BILL April 25, 2023 LATEST FTC INVESTIGATION INTO OPENAI OPENED OVER POTENTIAL CONSUMER PROTECTION LAW VIOLATIONS CRYPTO SCAMS PLUMMET WHILE RANSOMWARE PAYMENTS APPROACH RECORD LEVELS IN 2023 6 STEPS TO BUILD PRIVACY IN 2023 ADDRESSING MOBILE SPYWARE WILL TAKE MORE THAN A BROAD FEDERAL BAN - Advertisement - LEARN MORE About Contact Our Advertising Privacy Policy Cookie Policy Terms of Use STAY UPDATED Get notified of new articles and relevant events. 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