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Submitted URL:
https://mail.notifyvisitors.com/tracker/email_tracker/handler/click/9604/5656?categoryID=0&email=foo-weng.cheng%40ubs.com&mode=1...
Effective URL:
https://www.notifyvisitors.com/blog/best-practices-to-improve-email-deliverability/?ss=journey-email-spam
Submission: On July 27 via api (July 27th 2022, 5:32:59 am UTC) from CH — Scanned from DE

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Email Marketing

EMAIL MARKETING – BEST PRACTICE GUIDE FOR BETTER EMAIL DELIVERABILITY IN 2022

Deepak Gupta
March 19, 2022
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9 min read

Email marketing is the primitive yet influential mode of communicating and
engaging the leads and prospects. You can achieve your goals and objectives by
simply reaching out to the inboxes of the subscribers. Email marketing has
transformed with the passing years, where automation has now become the lifeline
of the business to engage customers via triggered messages.

But if we look at the other side of email marketing, there could be certain
issues that one could face. For example what if your emails do not reach the
inboxes of the users. Email deliverability becomes a huge issue with this mode
of marketing. It could certainly happen due to various reasons, maybe your
infrastructure or the practices you are using might lack feasibility.

Well, this article will eliminate all your queries and issues that you might be
facing regarding email deliverability. Know what are the best practices to
follow through.

WHAT ARE THE REASONS THAT AFFECT THE EMAIL DELIVERABILITY

The deliverability for your emails might be getting because of the following
reasons :

* Domain Reputation
* Email Content
* Email Sending limit
* Monitor IP Reputation

Read further to know about the above points and what all best practices you can
follow to improve them.

1. DOMAIN REPUTATION AND DELIVERABILITY

Your domain reputation and IP reputation can affect the email deliverability to
a greater extent. The domain reputation and IP reputation differ from each
other, but they also affect each other. So, let’s say, if you do not have a good
IP reputation, you can easily redeem it by adding new IPs or moving IPs. Also,
you can send mail from different ESPs and can attain a great reputation.

On the other hand, if your domain reputation is not good, there are higher
chances of your emails being considered as spam. Therefore, one should look into
keeping their domain reputation variably higher than the IP reputation.

Note : The IP reputation and domain reputation are both interconnected. If you
are sending an email from an IP address that has a higher reputation but if your
domain reputation is lower, it will affect the email deliverability rates in the
long run.

Tools you can use to check and optimize the email health :

* TOOLBOX: You can test the performance of your emails, domains, and networks
using the mxtoolbox.

How the tool works :

You can undertake various performance tests for your emails and domain. Further,
you will receive a report highlighting the areas regarding your domain that you
need to improve. The tool works marvelously depicting the email health’s status
in one integrated report. Also, you can recognize the issues regarding web
server, mail server, etc.

* SUPER TOOL: Use this super tool to check the IP or host reputation. You can
get validated information about all the DNS, blacklist, and SMTP diagnostics
with this single tool. Simply enter the domain name or hostname and get
integrated history regarding domain registration information or your IP
address information.

* DMARC: DMARC (domain-based authentication, reporting, and conformance)
prevents your WordPress emails from going into spam. It gives you precise
information about your email reports in case of any bottlenecks. You can know
whether the sent mail is rejected or not. One can also know about the
authentication of the mails.

* SPF: It refers to the sender policy framework. It checks the authorization of
your IP address through which the mail is sent. Keeping an SPF record is
necessary and mandatory in order to prevent spam for your WordPress emails.

Note : Do not use more than one SPF record, in case you create other records for
your service provider, then you must integrate all into one.

* DKIM: DomainKeys Identified mail, i.e. A DKIM record is used to validate the
domain. DKIM proves that your email content has not been changed. It proves
the validity and the authentication of the sender.

In order to add a DKIM record, you should reach out to your email service
provider first.

Note : Recheck that DMRC, DKIM and SPF are properly configured while sending
emails in wordpress.

2. EMAIL CONTENT

Content is regarded as the marketing king. It not only affects the customer
engagement but also the deliverability of your emails. If your transactional
emails have a lot of exclamation marks or suspicious subject lines, they could
be directly regarded as spam. Remember, that your spam emails greatly affect
your domain reputation.

Here are few ways you can use to improve the content for your emails

* Practices to improve Transactional emails: Sales process usually consists of
sending transactional emails to the users. These emails contain information
such as password reset requests, purchase receipts, etc. Therefore, you must
take care of even the tiniest elements of your email to achieve more email
open and engagement rates.

Elements of an email you must keep a check on:

* Meta information: Apart from the context of your email, the meta-information
influences the readability and open rates of your email. Make sure you
deliver effective communication to the users within a limited space. Avoid
putting the “from address” in the subject line as given in the below image.

* From & reply to addresses: Whenever a user looks at an email, his glance
moves to the address from where he has received the email. Therefore, you
should use the name of the application that has sent the email. In case you
need a different “reply-to” address than the “form” address, you can use the
“reply-to” header value so that the user can reply to the monitored email
address. It could avoid the glitch in the communication between you and the
user for future references.

* Subject of the emails: The subject lines are the catchy deal for the
subscribers to open and read the mail. Your subject line must be limited to
50 characters or fewer than that. Also, it must be relevant and could deliver
a meaningful message to the user. Convey all the relevant information in your
subject line. In case, it’s long then shift it to the “Pre-header” of the
mail.

* Postmark app to check spam score: Use the postmark app to review your
content. You can check the spam score for the email messages by simply
copying and pasting the content and header of the mail in the box as shown in
the below image.

Note: The lower your spam score is the higher are the chances of the mail
deliverability to the users. Your email should have an eligible spam score of 5
or lower than that.

WHAT ARE THE EMAIL HEADERS AND HOW TO VIEW THEM :

Email headers depict all the relevant tracking information of an email. It
explains the navigation an email takes as it processes through various servers.
The headers denote the IP addresses, time-stamps, and the information of both
sender and recipient.

HOW TO VIEW EMAIL HEADERS

1. Firstly, sign in to your email in a web browser.

2. Now, open the email for which you want to check the headers.

3. Next to Reply, click More, the three vertical stacking dots.

4. Click Show original

5. A page with the email headers will open in a new tab or window.

If you wish to know about the blocked, bounced, spammed, and unsent emails, you
can provide the headers information to the technology center and get the
appropriate information.

3. EMAIL SENDING LIMIT

Sending email with a considerable limit is yet another important component for a
viable email deliverability rate.

You can send an email with a warm up plan to attain the necessary outcomes. You
can warm up your IP in a manual and automated way. Read further to know how to
warm up your email in an automated and manual way.

* Warm up manually: If your IP is new, you can warm up it manually but if you
need to add more IPs to the existing warm IPs, you can automatically warm up
your IP with the API or UI. You need to send more and more emails to your IP
address to manually warm up your IP. If you have a new IP address, you are
required to attain a higher reputation so that users can identify your mail.
If you have a single IP address, you can break up or segment your contacts
and then schedule the campaigns. It would avoid the cases of email blocks or
bounces.

* Automated warm-up: As stated earlier, you should have two or more IP
addresses to get the benefits of an automated IP warmup. You can warm up one
IP and the already warmed up IP can then receive more messages even beyond
the hourly limit. Automated warmup enables NotifyVisitors to control the
number of messages sent to individual IP addresses or servers at one time. It
prevents the distortion in the reputation of the sender.

Note : NotifyVisitors limits the amount of mails being sent on an IP address per
hour. If the requests exceed the hourly limit, the excess will be sent to the
already warmed up IPs.

View the below table to know the hourly email sending schedule for an automated
IP warmup :

Warmup Age (Days)Hourly Email
Limit020128239355477510861517211829594131057911810121,000131,587142,222153,111164,356176,098188,5831911,9532016,7342123,4272232,7982345,9172464,2842589,99826125,99727176,39528246,95329345,73530484,02931677,64032948,696331,328,175341,859,444352,603,222

4. MONITOR YOUR IP REPUTATION

Similar to your domain reputation, your IP reputation matters equally to better
up the email deliverability.

Here is one amazing tool to monitor and evaluate your IP reputation.

GOOGLE POSTMASTER TOOL :

Google Postmaster tool enables you to see through the loopholes in your email
deliverability. Also, it reveals unique insights to help you understand the
problematic areas in your email practices.

Google gives you a concrete understanding of your email practices. You can get
analyze the following things :

* Spam rates– Know the percentage of the DKIM authenticated emails that led
Gmail users to complain.
* Authentication – Check the authentication of the domains whether they have
been passed through the SPF, DKIM, or DMARC standards.
* Domain and IP reputation – View the perceptions of Google about your domains
and IP addresses.
* Encryption – Check the sent emails via TLS encryption.
* Delivery errors – Dig deeper into the errors that your authenticated mail
might contain.

Note : You can evaluate the reputation scores given by Google. It individually
assigns a score(bad, medium, low and high) to your domain and the IP address. If
you receive a low spam rate score that complies with the google guidelines, it
implies that most of your mails will be successfully delivered to the users and
are not marked as spam.

CONCLUSION

Follow the above practices to achieve the optimal deliverability rates for your
email campaigns.

DEEPAK GUPTA

View all posts
18 Worst Email Marketing Mistakes You Should Avoid In 2022
What is Mass Email? How To Send Personalized Mass Emails in Gmail?

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www.notifyvisitors.com Open in urlscan Pro 2600:9000:225b:3a00:14:81fb:1e80:93a1 Public Scan

Form analysis 3 forms found in the DOM

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Text Content

www.notifyvisitors.com Open in urlscan Pro
2600:9000:225b:3a00:14:81fb:1e80:93a1 Public Scan

Form analysis
3 forms found in the DOM