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PRIVACY POLICY
This is the Privacy Notice for rsm.global (the "Site"). The Site introduces the
services that the RSM International network, (the "RSM Network, we, us, our")
provides through its independent member firms worldwide. The statement below
("Privacy Notice") is for the RSM Network members, their affiliates and their
associated entities, that are showcased on the Site or on those other specific
RSM country sites on which this Privacy Notice appears.
DOWNLOAD THE RSM AUSTRALIA PRIVACY POLICY
Please note that each member of the RSM Network is an independent accounting and
consulting firm, each of which practices in its own right. RSM is the trading
name used by the members of the RSM Network. The RSM Network is not itself a
separate legal entity of any description in any jurisdiction. The RSM Network is
administered by RSM International Limited, a company registered in England and
Wales (company number 4040598) whose registered office is at 50 Cannon Street,
London EC4N 6JJ. For the purposes of data protection law, RSM International
Limited and RSM Network Members will act separately as data controllers where
personal information is provided either through this Site to RSM International
Limited or through an RSM country site direct to an individual RSM Network
member, (including where an individual RSM member's services are engaged).
Please note that RSM International Limited provides no client services itself.
To view the list of all members in the RSM Network please use the Worldwide
Locations search facility on the top menu.
This Privacy Notice sets out the privacy practices relevant to this Site and
explains how information is collected via the Site, how it is used, your rights
and what controls you have. Please take the time to review this Privacy Notice
carefully as it tells you how information is collected and how it is used. You
should also read this Privacy Notice in conjunction with the separate legal page
and specific Privacy Notice for the country sites of the RSM Network member you
are on, and which may differ from or include additional information to this
Privacy Notice or be subject to separate law and legal notice requirements.
If you have questions or you do not feel that your concerns have been addressed
by the Privacy Notice and/or the local RSM Network member legal pages, please
contact the RSM International Limited Executive Office at 50 Cannon Street,
London EC4N 6JJ. Tel 0207 6011080.
This Privacy Notice covers:
* Information we collect
* Use of cookies
* Use of your information
* Promotional updates and communications
* Disclosing your information
* Storage and retention
* International services and data transfers
* Safeguarding your information
* Third Party links
* Your rights
* Changes to this Privacy Notice
* Contacting us
--------------------------------------------------------------------------------
INFORMATION WE COLLECT
In running and maintaining the Site, we may collect and process the following
data about you:
Information we collect from you
Information provided voluntarily by you, in particular your name, company, job
function or department, address and contact details such as your telephone
number, email address or fax number when you sign up to or request a newsletter
or by any completing forms on the Site, or when requesting any information from
us;
Information that you provide, when you contact us or otherwise communicate with
us by any means. This may include, for example reporting a problem, submitting
queries, concerns and comments regarding the Site or its content or providing us
with information about where you heard about the RSM Network as well as flagging
to us the RSM Network services you want to learn about.
Information about events to which you or your colleagues register to attend and
your personal information and preferences, to the extent that information is
relevant to organising and managing those events, (for example your dietary
requirements).
Employment details that we may receive if you send us a CV, resumé or other
details of your employment history in connection with an advertised job vacancy
or general enquiry regarding employment opportunities with us.
Information we collect about you from your use of the Site
Information about your use of the Site, in particular, details of your visits
such as pages viewed and the resources that you access. Such information
includes the Internet Protocol (IP) addresses used to connect your device to the
Internet, information about your visit, and traffic, data identifying the
country associated with your IP address. Our web servers also collect certain
other communication information about all visitors to this Site, including host
names and the Uniform Resource Locators (URL) or the domain name associated with
a visitor's transit to, through and from our Site (including date and time) and
a record of which pages have been requested.
This information is used to produce aggregate visitor statistics in relation to
which pages are being accessed. It may also be used to monitor usage patterns on
this Site in order to improve navigation and design features to help you get
information more easily.
Apps QR codes or other related technologies
When you scan a QR Code, the third party that we engage to provide those QR
Codes may collect certain information from your mobile device (such as your
mobile device identifier and IP address). We use this information only for the
purpose of providing statistical reports to us about users of the Site and our
services.
Technical Information
We may automatically collect additional technical information such as the
Internet protocol (IP) address used to connect your device to the internet, type
of internet browsers you use and version, time-zone setting, time and date of
information requests, browser plug-in types and versions, operating system and
platform and the Uniform Resource Locators (URL) clickstream through which you
linked to this Site and the associated domains. The information collected is
only used to assist us in providing an effective service on the Site and to
remedy any errors which may occur during your visit to the Site.
Social Media Platforms
You may wish to participate in the various blogs, forums, wikis and other social
media platforms hosted by RSM (âSocial Media Platformsâ) which we make available
to you. The main aim of these Social Media Platforms is to facilitate and allow
you to share content. However, RSM cannot be held responsible if you share
personal information on Social Media Platforms that is subsequently used,
misused or otherwise appropriated by another user.
RSM may also provide links to other social media platforms maintained on
separate servers by individuals or organisations over which RSM has no control.
RSM makes no representations or warranties regarding the accuracy or any other
aspect of the information located on such servers. A link to a third partyâs
website should not be construed as an endorsement by either RSM or that third
party of the other or its products and services. RSM makes no representations or
warranties regarding how user data is stored or used on third party servers. We
recommend reviewing the Privacy Notice of each third-party website linked from
this Site to determine their use of your personal data. We have also implemented
social plug-ins from Social Media Platforms on the Site. Where a relevant social
plug-in appears on the Site your browser visiting the Site will set up a direct
connection to the servers of the Social Media Platform. These servers will
recognise that you are visiting this Site. If you are a member of the relevant
Social Media Platform and you are logged in when visiting this Site information
will be allocated by the Social Media Platform to your personal social media
account with them. By clicking on the relevant plug-in icon on the Site (such as
a 'Like' button) then this information will be shared with your Social Media
Platform personal user account. Visit the Privacy Notice of the relevant Social
Media Platform provider to learn more about your rights and choices.
--------------------------------------------------------------------------------
USE OF COOKIES
We use cookies to assist us in improving the Site by collecting information
about you and your device. Please refer to our full Cookie Policy below for
details of how cookies are used and how you can elect to disable their use on
your device.Â
USE OF YOUR INFORMATION
We use the information that we collect from you in our legitimate interests to
assist us in providing our services to you or in the case of our promotional or
marketing communications to you, where we have your consent (as described
below). In addition to this, we may also use the information for one or more of
the following purposes and lawful grounds:
Information we collect from you
i. To contact you in our legitimate interests, in situations where you have
asked us to do so, (for example if you request via the Site that we phone you);
ii. To provide you with information which you have requested from us in our
legitimate interest or, where required with your consent. (For example, if you
request a product sheet or newsletter from us);
iv. To provide information to you relating to other services that may be of
interest to you. Such additional information will only be provided where you
have separately consented to receive such information.
v. To obtain in our legitimate interest or where required by national law or
with your consent, your feedback on our services which may include by way of a
market research survey.
We may also send you further information about our services or keep you informed
of legal updates through our periodic newsletters, provided you have consented
to being contacted for these purposes, including where you have specifically
registered or subscribed to receive emails. Where you have consented to our
newsletters we may also collect information using web beacons that help us to
understand if a newsletter has been opened. For more information on our use of
cookies and similar technologies, see our cookies policy.
If at any time you decide you no longer wish to receive updates and invitations
in this way, you can unsubscribe. Please refer to our PROMOTIONAL UPDATES AND
COMMUNICATIONS section below.
No data or information obtained by this site will be used for dissemination or
sale to outside parties for consumer marketing purposes or host mailings on
behalf of third parties outside the RSM Network.
Information we collect about you from your use of the Site
We will use this information in our legitimate interests, where we have
considered these are not overridden by your rights:
* To administer our Site and for internal operations, including
troubleshooting, data analysis, testing, research and survey purposes.
* To keep our Site safe and secure.
* To improve our Site to ensure content is presented in the most effective
manner for our and for your device.
* To measure and understand the effectiveness of advertising we serve to you
and others and to deliver relevant advertising to you.
Promotional updates and communications
RSM gives you choices regarding the collection and usage of your personally
identifiable information. If you have registered for any RSM related updates
through RSM.global, and do not wish to receive future communications, please use
the unsubscribe link in our communication.
--------------------------------------------------------------------------------
DISCLOSING YOUR INFORMATION
In order to provide the best information to you in response to your business
enquiry or request for information, RSM may pass, in our legitimate interests,
your personal data to one or more of the firms within the RSM Network who may
then respond directly to you.
We may share your information with organisations that help us provide the
services described in this Privacy Notice and who may process such data on our
behalf and in accordance with this Privacy Notice, to support the Site and our
services. For example, RSM may need to give these details to a third party â
such as a mailing house or mailing broadcast services, providerâ if it was
necessary to enable us to deliver you with the information you had requested or
to a third party providing back office support or IT, hosting or software
services, or to market research organisations engaged to obtain client feedback
on our services for us. We may also share information with our legal advisors,
auditors or other professional advisors.
Certain of our country sites may include a link to a secure payment gateway
provider. You will be providing credit or debit card information directly to the
provider in order to process payment details and authorise payment. Information
which you supply to in such cases is not within our control and is subject to
the payment gateway provider's own Privacy Notice and terms and conditions.
In relation to information obtained about you from your use of the Site, we may
share a cookie identifier and IP data with analytic and advertising network
services providers to assist us in the improvement and optimisation of our Site
and subject to the Cookies Policy
We may disclose personal information in other circumstances where:
* you agree to this;
* as permitted by applicable laws;
* if we are required to do so by law, Court order, legal obligation or
regulatory authority;
* for the purposes of prevention of fraud or other crime; or
* if we believe that such action is necessary to protect and defend the rights,
property or personal safety of RSM International Limited, RSM Network
Members, the Site or its visitors.
Â
In the event that we undergo reorganisation or are sold to a third party, you
agree that any personal information we hold about you may be transferred to that
re-organised entity or third party.
--------------------------------------------------------------------------------
STORAGE AND RETENTION
Information collected from visitors to the Site will only be kept in order to
provide the required service. Where you ultimately become a client of an RSM
member firm, your data will be retained for as long as you maintain a client
relationship with us, in order to meet our contractual obligations to you and
for a period after that to identify issues, respect claim limitation periods and
to resolve any legal proceedings.
We may also retain aggregate information beyond this time for research purposes
and to help improve our services. Information is held and ultimately destroyed
in accordance with RSMâs data retention policies. Should you require your
information to be updated, amended or deleted from our records
please contact rsmcommunications@rsm.global outlining your requirements.
See also 'Your Rights[AS4] ' in relation to requests you may make in respect to
personal data processed by us about you.
--------------------------------------------------------------------------------
INTERNATIONAL SERVICES AND DATA TRANSFERS
With your agreement or where permitted by applicable data protection laws,
information provided through the Site will be stored and used by RSM
International Limited on systems in the UK or in the locations and systems of
relevant RSM Network members in other jurisdictions around the world. It may
also be stored and used by RSM Network's service providers who process personal
information on our behalf and who may be located around the world.
We may transfer your personal information outside the EEA in order in to store
it, in connection with referring you to a local RSM member who can provide goods
or services requested by you to enter into or fulfil a contract with you, or in
connection with enabling support services to be provided in our legitimate
interests arising from our use of your personal data as described in this
Privacy Notice. We may otherwise transfer your personal information where we are
legally required to do so or to facilitate the operation of the RSM
International Network where it is in our legitimate interests and we have
concluded that these are not overridden by your rights.
Where such personal information is processed in another country, that country
may, in certain cases, have a lower data protection level than that of the
originating country, (for example, where personal information is collected
and processed in the EU/EEA and used or stored in a country outside the EU/EEA,
the country outside the EU/EEA may have a lower data protection level than the
countries within the EU/EEA). In such cases RSM will seek to provide an adequate
and appropriate level of protection for the data, such as relying on an EC
finding of adequacy for transfers to certain countries:Â
https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries_enÂ
or a recognised legal adequacy mechanism, including transfers subject a valid
privacy shield certification or transfers subject to standard contractual
clauses for transfers of personal data between controllers and between
controllers and
processors https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
--------------------------------------------------------------------------------
SAFEGUARDING YOUR INFORMATION
Data sent to us using forms on the Site are encrypted in transmission.
Unfortunately, the transmission of information via the internet is not
completely secure. Any Messages that you send to us by email may not be secure.
We recommend that you do not send any confidential information to RSM by email.
If you choose to send any confidential information to us via email you do so at
your own risk with the knowledge that a third party may intercept this
information. Instructions sent by you via email and to the Site are processed
exclusively at your risk.
--------------------------------------------------------------------------------
THIRD-PARTY LINKS
Occasionally we include links to third parties outside the RSM Network on the
Site. Where we provide a link it does not mean that we endorse or approve that
siteâs policy towards visitor privacy. You should review their Privacy Notice
before using that website or sending them any personal data.
--------------------------------------------------------------------------------
YOUR RIGHTS
You have the right under certain circumstances to:
* be provided with a copy of the personal data held by us
* request the rectification or erasure of your personal data held by us
* request that we restrict the processing of your personal data (while we
verify or investigate your concerns with this information for example)
* object to the further processing of your personal data, including the right
to object to direct marketing (as mentioned in the 'Promotional Updates and
Communications' section).
* request that your provided personal data be moved to a third party.
Where the processing of your personal information is based on consent, you have
the right to withdraw that consent without detriment at any time by contacting
us. [AS5]Â
If your request or concern is not satisfactorily resolved by us you may approach
your local data protection authority
(see http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm).
The Information Commissionerâs Office is the supervisory authority in the UK
relevant to RSM International Limited.
--------------------------------------------------------------------------------
CHANGES TO THIS PRIVACY NOTICE
RSM wants to offer you the best possible browsing experience. Consequently,
additional functions, features, products or services may be incorporated into
the Site from time to time. This, and our commitment to protecting the privacy
of your personal information, may result in periodic changes to this Privacy
Notice. As a result, please remember to refer back to this Privacy Notice
regularly to review any amendments.
--------------------------------------------------------------------------------
CONTACTING US
If you have any questions regarding our Privacy Notice please contact RSM in
Perth Office at
Level 32Â Â Â
2 The Esplanade,  Â
Perth WA 6000Â Â Â
(08) 9261 9100
Please also see the relevant legal statement for each individual country,
including the identity and contact details for the relevant country entity
responsible for that legal statement on the RSM local country site where this
Privacy Notice appears.
You can also contact us by email at:Â marketing@rsm.com.au
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COOKIE POLICYÂ
1. What is a cookie?  Â
A cookie is a small text file, which often includes a unique identifier, which
is issued to your computer or device when you visit a website.
Each website can send its own cookie to your browser if your browser's
preferences allow it, but (to protect your privacy) your browser only permits a
website to access the cookies it has already sent to you, not the cookies sent
to you by other websites. Many websites do this whenever a user visits their
website in order to track online traffic flows.
We use cookies to improve the quality of the Site and service and to enhance
your browsing experience. A number of cookies we use last only for the duration
of your web session and expire when you close your web browser. Others are used
when, for example, we remember information you have asked us to (such as
language preferences) and will last for a longer duration.Â
2. How does RSM use cookies?  Â
Cookies are only used to record aggregated data about your use of the Site
including details of your visits such as pages viewed and the resources that you
access. Such information also includes traffic data, location data and other
communication data, all of which is used to help us improve the Site and
therefore give you a better user experience. Some cookies are set by us and
some by third parties delivering services on our behalf.
We use the following types of cookies:
* Essential cookies:Â Â these enable you to navigate round the Site, manage your
login session so you can move easily from one page to another within the Site
and so that your page requests are loaded in smooth and secure manner.
* Analytic cookies:Â these collect statistical information about how you use the
Site so that we can improve the Site, they also remember that you have used
the Site before; this means we can identify the number of unique visitors we
receive to different parts of the Site. We use the Google Analytics service
that relies on cookies to analyse how visitors use the Site and generate
statistical reports. This information will generally be transmitted to and
stored by Google on servers in the United States. See 'How to control and
delete cookies' below for information on how you can exercise choice over the
collection and use of this data.
* Functional cookies these, remember information you have asked us to (such as
language preferences) and will last for a longer duration.Â
* Retargeting cookies and website beacons:Â Â RSM occasionally advertises on
third party Websites and uses services provided by Google, including its
AdSense and Doubleclick services for managing and placing advertisements.
These service providers place a cookie on your device and this then enable us
at times to track the success of our advertising campaigns, by using a
visitor identification technology such as "web beacons," or "action tags,"
which count visitors who have come to the Site after being exposed to an RSM
banner ad on a third party site. Â We do not use this technology to access
your personal information and it is only used to compile aggregated
statistics about visitors who come to the Site and to gauge the effectiveness
of our ads. The information generated by these beacons is transmitted to us
via Google servers in the USA.
* Information collected via cookies will be used solely for statistical
reporting only, unless you are a repeat visitor to our website, in which case
a code in the cookie file may enable the site to label you as a particular
user so that we may personalize and enhance your experience on our site. In
addition, if you submit personal information (e.g., name, address, email,
etc.) via an electronic form contained on our website, the cookie file may
enable us to identify you by such personally identifiable information in
connection with collecting statistical information and personalizing your
experience on our site. Â
This Site does not use cookies to provide any targeted behaviour or interest
based advertising to users through the Site. For more information about interest
based cookies and to control the use of these cookies please refer
to www.youronlinechoices.com
3. How to control and delete cookies  Â
âWhen browsing our website, unless specifically requesting a service, personally
identifiable information is not collected from any new users. We may, however,
track whether or not a site visitor is new or returning and collect information
about our users through âcookies.â Cookies are small strings of text that are
sent by the site to your browser and then stored by your browser on your
computerâs hard drive.  Â
You can prevent the collection of analytic and retargeting data described above
that is generated by cookies by Google, as well as the processing of this data
by Google, by downloading and installing the browser plug-in available from the
following link [http://tools.google.com/dlpage/gaoptout] .
Most web browsers automatically accept cookies but, if you prefer, you can set
your browser to either accept all new cookies, have it notify you when you
receive a new cookie or disable cookies altogether. If you wish to restrict or
block the cookies which are used on the Site, or indeed any other website, you
can do this through your browser settings. Please refer to the Help function
within your browser to learn how to do this, as every device is different.
You can change your cookie settings at any time at
https://www.rsm.global/australia/privacy-policy/cookies
Please note that by blocking or deleting cookies on the Site, you may not be
able to take full advantage of the Site if you do so.
4. Cookies set on Third Party sites  Â
The Site will from time to time embed photos and video content from websites
such as YouTube. As a result, when you visit a page with content embedded from,
for example, YouTube, you may be presented with cookies from these websites. RSM
does not control the dissemination of these cookies. You should check the
relevant third party website for more information about these.Â
5. Users Outside Australia
If you are a resident of a country within the European Union or are otherwise
accessing our site from outside Australia, by using this site and providing us
your personally identifiable information, you hereby explicitly acknowledge and
agree to (i) the transfer of such information to the Australia and (ii) the
collection, use and disclosure of your personally identifiable information in
accordance with this Privacy Policy.
5. More information  Â
If you have any queries regarding this Cookie Policy please contact us by e-mail
at:Â rsmcommunications@rsm.global.
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RSM Australia Pty Ltd, RSM Australia Partners and RSM Financial Services
Australia Pty Ltd are members of the RSM network and trade as RSM. Liability
limited by a scheme approved under Professional Standards Legislation. RSM is
the trading name used by the members of the RSM network.
Each member of the RSM network is an independent accounting and advisory firm
each of which practices in its own right. The RSM network is not itself a
separate legal entity of any description in any jurisdiction. The RSM network is
administered by RSM International Limited, a company registered in England and
Wales (company number 4040598) whose registered office is at 50 Cannon Street,
London, EC4N 6JJ.
The brand and trademark RSM and other intellectual property rights used by
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association governed by article 60 et seq of the Civil Code of Switzerland whose
seat is in Zug. Any articles or publications contained within this website are
not intended to provide specific business or investment advice. No
responsibility for any errors or omissions nor loss occasioned to any person or
organisation acting or refraining from acting as a result of any material in
this website can, however, be accepted by the author(s) or RSM International.
You should take specific independent advice before making any business or
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WE CARE ABOUT YOUR PRIVACY
We can enhance your experience on this site by personalizing the content and ads
you view if you agree to let us use web tracking technologies such as cookies
that help us and our 834 partners to understand how you interact with the site.
This information consists of, for example, unique web browsing history, precise
geolocation and unique identifiers. You can choose what technologies you allow
on the âManage Preferencesâ button located on every page, where you can change
your settings and withdraw consent any time.
* PERFORMANCE COOKIES
Performance Cookies
* FUNCTIONAL COOKIES
Functional Cookies
* STRICTLY NECESSARY COOKIES
Always Active
* TARGETING COOKIES
Targeting Cookies
* STORE AND/OR ACCESS INFORMATION ON A DEVICE
Store and/or access information on a device
* PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT
Personalised advertising and content, advertising and content measurement,
audience research and services development
* USE PRECISE GEOLOCATION DATA
Use precise geolocation data
* ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION
Actively scan device characteristics for identification
* ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS
Always Inactive
* DELIVER AND PRESENT ADVERTISING AND CONTENT
Always Inactive
* MATCH AND COMBINE DATA FROM OTHER DATA SOURCES
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Always Inactive
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ABOUT YOUR PRIVACY
We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent.
You may exercise your right to consent, based on a specific purpose below or at
a partner level in the link under each purpose. These choices will be signaled
to our vendors participating in the Transparency and Consent Framework.
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MANAGE CONSENT PREFERENCES
PERFORMANCE COOKIES
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.
FUNCTIONAL COOKIES
Functional Cookies
These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.
STRICTLY NECESSARY COOKIES
Always Active
These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.
TARGETING COOKIES
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.
STORE AND/OR ACCESS INFORMATION ON A DEVICE 675 PARTNERS CAN USE THIS PURPOSE
Store and/or access information on a device
Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.
List of IAB Vendorsâ | View IllustrationsÂ
PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 794 PARTNERS CAN USE THIS PURPOSE
Personalised advertising and content, advertising and content measurement,
audience research and services development
* USE LIMITED DATA TO SELECT ADVERTISING 609 PARTNERS CAN USE THIS PURPOSE
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Advertising presented to you on this service can be based on limited data,
such as the website or app you are using, your non-precise location, your
device type or which content you are (or have been) interacting with (for
example, to limit the number of times an ad is presented to you).
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* CREATE PROFILES FOR PERSONALISED ADVERTISING 497 PARTNERS CAN USE THIS
PURPOSE
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Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about
you (for example, information from your previous activity on this service and
other websites or apps) or similar users. This is then used to build or
improve a profile about you (that might include possible interests and
personal aspects). Your profile can be used (also later) to present
advertising that appears more relevant based on your possible interests by
this and other entities.
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* USE PROFILES TO SELECT PERSONALISED ADVERTISING 492 PARTNERS CAN USE THIS
PURPOSE
Switch Label
Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites
or apps (like the forms you submit, content you look at), possible interests
and personal aspects.
View IllustrationsÂ
* CREATE PROFILES TO PERSONALISE CONTENT 219 PARTNERS CAN USE THIS PURPOSE
Switch Label
Information about your activity on this service (for instance, forms you
submit, non-advertising content you look at) can be stored and combined with
other information about you (such as your previous activity on this service
or other websites or apps) or similar users. This is then used to build or
improve a profile about you (which might for example include possible
interests and personal aspects). Your profile can be used (also later) to
present content that appears more relevant based on your possible interests,
such as by adapting the order in which content is shown to you, so that it is
even easier for you to find content that matches your interests.
View IllustrationsÂ
* USE PROFILES TO SELECT PERSONALISED CONTENT 192 PARTNERS CAN USE THIS PURPOSE
Switch Label
Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the
order in which content is shown to you, so that it is even easier for you to
find (non-advertising) content that matches your interests.
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* MEASURE ADVERTISING PERFORMANCE 708 PARTNERS CAN USE THIS PURPOSE
Switch Label
Information regarding which advertising is presented to you and how you
interact with it can be used to determine how well an advert has worked for
you or other users and whether the goals of the advertising were reached. For
instance, whether you saw an ad, whether you clicked on it, whether it led
you to buy a product or visit a website, etc. This is very helpful to
understand the relevance of advertising campaigns.
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* MEASURE CONTENT PERFORMANCE 358 PARTNERS CAN USE THIS PURPOSE
Switch Label
Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance,
whether you read an article, watch a video, listen to a podcast or look at a
product description, how long you spent on this service and the web pages you
visit etc. This is very helpful to understand the relevance of
(non-advertising) content that is shown to you.
View IllustrationsÂ
* UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
DIFFERENT SOURCES 453 PARTNERS CAN USE THIS PURPOSE
Switch Label
Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain
contents).
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* DEVELOP AND IMPROVE SERVICES 535 PARTNERS CAN USE THIS PURPOSE
Switch Label
Information about your activity on this service, such as your interaction
with ads or content, can be very helpful to improve products and services and
to build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.
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* USE LIMITED DATA TO SELECT CONTENT 122 PARTNERS CAN USE THIS PURPOSE
Switch Label
Content presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device
type, or which content you are (or have been) interacting with (for example,
to limit the number of times a video or an article is presented to you).
View IllustrationsÂ
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USE PRECISE GEOLOCATION DATA 256 PARTNERS CAN USE THIS SPECIAL FEATURE
Use precise geolocation data
With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.
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ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 125 PARTNERS CAN USE
THIS SPECIAL FEATURE
Actively scan device characteristics for identification
With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.
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ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 507 PARTNERS CAN USE
THIS SPECIAL PURPOSE
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.
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DELIVER AND PRESENT ADVERTISING AND CONTENT 500 PARTNERS CAN USE THIS SPECIAL
PURPOSE
Always Active
Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.
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MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 357 PARTNERS CAN USE THIS FEATURE
Always Active
Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.
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LINK DIFFERENT DEVICES 328 PARTNERS CAN USE THIS FEATURE
Always Active
In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).
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IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 485 PARTNERS CAN
USE THIS FEATURE
Always Active
Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.
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