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Submitted URL: http://grow.clearbitjs.com/
Effective URL: https://clearbit.com/resources/tools/visitor-report
Submission: On September 22 via manual from KE — Scanned from DE
Effective URL: https://clearbit.com/resources/tools/visitor-report
Submission: On September 22 via manual from KE — Scanned from DE
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<p>I have reviewed and agree to the<!-- --> <a class="link" target="_blank" href="https://clearbit.com/terms" rel="noreferrer">Clearbit Terms of Service</a>.</p>
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</form>Text Content
Clearbit
WEEKLY VISITOR REPORT
Get a weekly report of the companies visiting your website, giving you complete
visibility — for free.
Get startedOr see a sample report
GAIN VISIBILITY INTO THE COMPANIES VISITING YOUR SITE
There are companies you care about visiting your site…and not converting.
Monitor who visits (even if they don't touch a single form) using Clearbit's IP
intelligence technology.
IDENTIFY HIGH-INTENT LEADS SO SALES CAN SPRING TO ACTION
Provide your sales team with even more intent signals. Let your sales team know
when key accounts are on your site (and what they're looking at) so they can
prioritize and take action accordingly.
UNDERSTAND THE TOP PAGES AND CHANNELS RESONATING WITH VISITORS
Determine which pages and channels are sending the right kind of traffic to your
website so you can optimize accordingly.
Get startedOr see a sample report
GET SETUP IN 5 MINUTES
1 ENTER THE EMAIL YOU WANT TO RECEIVE THE REPORT AT:
I have reviewed and agree to the Clearbit Terms of Service.
Your email must match the domain you install the script on.
2 INSTALL THE SCRIPT:
Copy the script below and paste it directly before the closing </head> tag in
your website's HTML. Use Google Tag Manager? Click here for instructions.
<script type="text/javascript">
(function (d, u, h, s) {
h = d.getElementsByTagName('head')[0];
s = d.createElement('script');
s.async = 1;
s.src = u + new Date().getTime();
h.appendChild(s);
})(document, 'https://grow.clearbitjs.com/api/pixel.js?v=');
</script>
3 RECEIVE YOUR REPORT
We'll email you a sharable report of the top companies visiting your site every
Friday. You can see a sample report here.
FAQS
What is Clearbit?
Hunches only go so far. Clearbit fills in the knowledge gaps with real-time
context on companies and employees. We help marketers create more personalized
experiences — data for customizing high-traffic websites, precise lead scoring
and routing, that sort of thing. And we help sales teams with an enriched
Salesforce, custom sales alerts, and more.
Why is this free?
We want everyone to be able to experience the benefits of uncovering who is
visiting their website, and this is how we are doing it. Naturally, we run a
business too and expect some opportunities to arise from this, for example when
companies require additional tracking above the report, or want additional
functionality such as the ability to alert their sales team when a target
account visits, advertise to only specific companies within their Ideal Customer
Profile or personalize to a that segment.
What is website visitor tracking?
Every day, there are visitors visiting your website who do not fill in a form or
identify themselves. Many of these visitors are interested in your product, but
for whatever reason are not ready to commit. Visitor tracking allows you to
de-anonymize this traffic and take action, for example, to proactively reach out
or start advertising to this group.
How does this report work?
Once you install the script on your website, it works by injecting a pixel (a
GIF file) to every page. Anytime it loads we'll record the IP address and use
Clearbit to match it to a company (needed to deliver the report). This will have
no effect on your website performance.
What are the benefits of website visitor tracking?
1) Understanding what works: visitor tracking helps you understand what efforts
are driving the type of traffic you want. For example, what blog posts or
campaigns are attracting the highest volume of your Ideal Customer Profile
(ICP).
2) Optimize retargeting: instead of wasting ad budget retargeting everyone
visiting your site, visitor tracking allows you to just target the companies you
want - reducing spend and increasing conversion.
3) Provide a personalized experience: No two people are the same, and your
visitors are no different. When you know who is visiting your site, you can
personalize for them and provide a better experience and improve the chances
they convert. For example, you could change the copy and imagery of your
homepage based on the visitor's industry.
4) Take action promptly: Visitor tracking allows you to take action as soon as a
key account visits your site, for example, Clearbit can alert your sales rep
when their Opportunity visits your pricing page, or alert the Support team when
a key customer visits a help center article.
How does website visitor tracking work?
Public data sources provide information on what IPs are for mobile networks,
cloud providers, internet service providers (ISPs), and large companies — this
is the baseline for any successful reverse-IP product.
Traditional reverse-IP lookup tools rely on the fact that large companies own IP
address blocks, so it’s straightforward to recognize when an employee from
Microsoft is on your website, for example. But this limits your match pool to
large companies. Companies that don’t have their own IP blocks are usually
hidden behind ISPs, like Comcast, and these IP addresses often change.
Clearbit goes beyond this traditional model, resulting in a proprietary mapping
of a wide range of company domains to IP address. Our algorithm continues
working to identify and validate matches, based on Clearbit's processing and
application of machine learning to hundreds of millions of new data points each
month, along with multiple signals from traffic patterns, geolocation, manual QA
and more.
Will this report track visitors that are working from home?
Yes. One of consequences of the unfortunate onset of COVID-19 was many employees
around the world transitioning to working from home. This meant that they were
no longer “associated” with their offices’ IP addresses. To ensure that we
adapted to the new work-from-home-era, we:
1) Fine-tuned our algorithms, retrained our machine learning models to teach
them about "work from home" behaviors, and made adjustments for geography, as
different cities and states announced lockdown or plans to reopen.
2) Created new proprietary approaches to matching domains to IP addresses.
3) Allowed our IP intelligence technology to continue to do what it was built to
— automatically learn and improve based on the flood of signals from new IP
addresses and identify the employer of visitors who used a VPN when working from
home.
These measures resulted in us returning to, and now exceeding, our pre-pandemic
ability to generate visitor reports that can track employees that work remotely.
Are there any limits?
Yes, we only process the first 25,000 unique IP addresses that visit your
website every week. Furthermore, the report will only be sent to email addresses
with the same domain as the website the script is added for security reasons.
This means we can only accept business email addresses – no personal emails such
as Gmail, Outlook, etc.
Do I need to add anything to my privacy policy?
Your privacy policy should include a disclosure that you use pixel tags to
collect IP addresses, which may then be used to analyze web traffic and derive
insights. Note, this does not constitute legal advice, and you should seek
advice from an attorney licensed in the relevant jurisdiction(s) before using
this tool.
What does the report look like?
View a sample report here:
See a sample report
Clearbit
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