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   Sandler SKO Checklist 2024 2025

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   The One Big Mistake That Will Sabotage Your Sales Kickoff - Sandler

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   Team Selling: The Secret Weapon in Major Accounts | Sandler Training

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   Why Frontline Managers Should be the Stars of Your Sales Enablement Strategy:
   Top Five Takeaways - Sandler

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   Four Goal Setting Habits of Effective Leaders | Sandler Training

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Sandler SKO Checklist 2024 2025
Featured 
The One Big Mistake That Will Sabotage Your Sales Kickoff - Sandler
Featured 
Team Selling: The Secret Weapon in Major Accounts | Sandler Training
Featured 
Why Frontline Managers Should be the Stars of Your Sales Enablement Strategy:
Top Five Takeaways - Sandler
Featured 
Four Goal Setting Habits of Effective Leaders | Sandler Training
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How will an effective sales kickoff
(SKO) bring value to your sales team?
Common Mistakes in Sales Kickoffs...
And How to Avoid Them
Not ThatDo This
Strategic Alignment
An SKO is the perfect time to set expectations
with your salespeople and ensure that every
team member understands the company’s
strategy for the year. It is essential that your
SKO be used to create a unified direction for
the team.
Fostering Collaboration
SKOs are a great opportunity to encourage
collaboration among your sales team. This
time together can create an environment for
sellers to learn from one another and share
best practices for the year ahead.
Skills Development
At Sandler, we know that 87% of new skills
are lost within a month of training. Your SKO
should include time for refreshing the skills of
your sellers. This is the ideal time to reinforce
behaviors, attitudes, and techniques that
will help your salespeople maximize their
performance.
Goal
Setting
Enablement
Plans
Teambuilding
Interactive
Learning
Collaboration
Post-SKO
Action Plan
Crucial “Do’s and Don’ts” Every Sales Leader Must Master to Drive
Team Success in 2025
Sales kickoffs (SKOs) should be more than just a one-time motivational rally for
leaders to lecture teams on annual targets.
As we approach 2025, we believe that the most impactful SKOs are collaborative,
engaging, and action-oriented.
Learn how to lead an SKO that will empower your salespeople to not only hit
their goals, but also drive sustained success well
beyond the event.
Set the Bar for Your 2025
Sales Kickoff
Share sales
goals with your
team before your
sales kickoff
Wait until your sales
kickoff to share goals
for the first time
Discuss how
you will enable sales
to meet their goals
Present sales goals
with no enablement
plan in place
Invest in
teambuilding and
strengthening
sales skills
Outline how you
believe sales
should build up the
company
Build interactive
agenda with
discussions and
breakouts
Overload your
agenda with
high-level
presentations
Invite marketing and
other teams to
foster collaboration
and alignment
Approach sales
kickoffs as siloed
events for your
team only
Establish a plan of
action coming out of
the SKO with follow-
ups included
Focus on team
motivation without
any timing or next
steps© 2024 Sandler Systems, LLC. All rights reserved.
www.sandler.com


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