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Product
Marketing Data Platform
Data Extraction

Gather data from online and offline sources


Data Ownership

Securely transfer and integrate your data


Data Transformation

Get a quality dataset ready for further analysis


Business Data QA

Get notified of any data, campaign or ops issues


Instant Intelligence

Easily analyze data and discover actionable insights

Data Sources

Explore our collection of pre-built sources


Data Warehouses

Organize data in your preferred storage


Reporting Tools

Analyze data via dashboards for any BI tool

Labs
Explore all Labs releases


AI Agent
Beta

Use natural language for Ad-Hoc analytics


Platform
Product updates


Integrations
Latest updates
Solutions
By role
Marketers

Maximize and prove your marketing ROI


Analysts

Solve data pipelines for any marketing use case


Leadership

Gain full visibility over your marketing performance


Paid search analytics
eCommerce Analytics
Paid ads analytics
Organic social analytics
Campaign health audit
Organic search analytics
Paid social analytics
Paid Ads and Web Analytics
Mobile app marketing analytics
Marketing Attribution
Insurance and Finance
Human Resources
Gaming
Entertainment
Food & Beverages
Healthcare
by use case
by IndustrY
Pricing
Company
Customers
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TODAY WE CAN FINALLY BUILD ANY REPORT WE WANT IN MINUTES DUE TO THE VAST NUMBER
OF DATA CONNECTORS AND RICH GRANULARITY PROVIDED BY IMPROVADO


SoftwareOne
Admiral Media
Asus
Explore all customer stories

Docs
Blog
Decision Intelligence: Bridging the Gap Between Data and Strategy
Resources
About


Contact US





AI-POWERED MARKETING ANALYTICS & INTELLIGENCE

Improvado empowers enterprises and agencies to automate complex campaign
reporting, make data-driven decisions, and leverage AI Agent to optimize
performance and drive ROI.




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A HOME FOR
YOUR INSIGHTS

Connect
Centralize
Normalize
Validate



REVENUE DATA PLATFORM

Our data platform is a modern solution for medium to large-scale enterprises
looking to automate a complete data lifecycle, tackle complex marketing
reporting, and make data-driven decisions.

Explore
Analyze
Interpret
Discover Insights



AI AGENT

Improvado AI Agent revolutionizes data interaction enabling natural language
queries and seamless data exploration, analysis, and interpretation for
technical and non-technical users.

Explore
We now rely fully on Improvado for multiple dashboards that we use for
day-to-day marketing operations and strategy, as well as for presentations to
executive leadership.
Waleed Noury
Senior Media Analyst at Activision
Data in. Insights out.



AI-POWERED REVENUE DATA PLATFORM


contact us


Connect


EXTRACT DATA WITH DEEPEST GRANULARITY

Seamlessly extract 48,000+ metrics and dimensions across 500+ sources. Connect
custom sources in days.

Centralize    


INTEGRATE DATA AND ENSURE DATA OWNERSHIP

Organize data in your preferred storage compliant with all security standards.
Access data for further analysis in seconds.

Normalize   


MOVE FROM RAW TO ANALYSIS-READY DATA IN SECONDS

Automatically cleanse messy data fields, map disparate models,and build your
unified marketing dataset. Cut time-to-insight.

Validate


PUT MARKETING GUIDELINE COMPLIANCE ON AUTOPILOT

Ensure adherence to campaign, operational, and business data guidelines.
Validate brand safety rules. Enable monitoring and alerting on autopilot.

BI Analytics
Marketing Dashboards




DEPLOY MARKETING ANALYTICS IN WEEKS WITH DASHBOARDS FOR YOUR FAVORITE BI
ENVIRONMENT

Dashboard
Paid Ads Analytics
Dashboard
Organic Search Analytics
Dashboard
Marketing Attribution
Dashboard
Mobile app marketing analytics
Dashboard
Paid social analytics
Dashboard
Campaign health audit
Dashboard
Organic social analytics
Dashboard
Paid ads analytics
Dashboard
Paid search analytics
Dashboard
eCommerce Analytics





In-depth insights. Just ask AI.



AI AGENT FOR
MARKETING TEAMS

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Instant Intelligence


QUESTIONS IN, INSIGHTS OUT

AI Agent is your personal marketing analyst.It answers up to 82% of questions
you would traditionally address to your data team.

Reporting automation


AUTOMATED, PROACTIVE DATA INSIGHTS

Our AI agent constantly examines your data, alerting you to anomalies and
opportunities through email or on our platform.

Advanced Attribution


SEE WHERE YOUR ROI COMES FROM

Securely link your marketing spend to revenue using multi-touch models.Dive into
your customer journey to discover high-value paths.

Budget Pacing


TRACK MARKETING SPEND ON AUTOPILOT

Enter your preferred ad spend for any campaign, platform, channel or time
window.AI Agent will then notify any stakeholders whenever campaigns get off
limits.

Improvado saves about 90 hours per week and allows us to focus on data analysis
rather than routine data aggregation, normalization, and formatting.
Jeff Lee
Head of Community and Digital Strategy at ASUS





CONTACT US
TO ELEVATE YOUR MARKETING ROI



FREE ONBOARDING



FREE MARKETING STACK ANALYSIS




DATA

+


INSIGHTS

+


ACTION

=


961%


ROI


Enterprise Support
SOC 2
HIPAA





A PERFECT FIT FOR LARGE ENTERPRISES


SECURITY AND COMPLIANCE


Improvado offers strict adherence to security standards and complies with
international data protection regulations.


DATA INTEGRITY AND PRIVACY


We don't use customer data to train our Large Language Models (LLMs). Only
non-identifiable metadata may be share with third-parties.



TAILORED ONBOARDING


Integrating a data-driven culture through adopting a marketing analytics
platform can be a challenge. We're here to make it a breeze.



EXTENSIVE CUSTOMIZATION


With our Professional Services packages or on-demand engagements, you will be
able to deeply customize your platform.


DEDICATED SUCCESS SERVICES


Your dedicated Customer Success Manager as well as our Technical Support
Engineers will provide ongoing guidance and ensure you get optimal value from
our platform.
contact us





Blog





DIVE INTO AI ANALYTICS

AI


MARTECH SPOTLIGHT: NOV. 20, 2023



Media


AI YOUR MARKETING ANALYTICS: 5 INNOVATIVE WAYS TO LEVERAGE AI FOR DEEPER DATA
INSIGHTS



Tools


3 DASHBOARDS TO CHANGE YOUR MARKETING GAME


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PRODUCTS

Pricing
Integrations
Discovery & Insights
Business data QA
Transform & Model
Load & Centralize
Connect & Extract

RESOURCES

Blog
Docs
Content library
Dashboards
Product updates

COMMUNITY

Write for Improvado
Authors

IMPROVADO - A MARKETING ANALYTICS PLATFORM

Improvado automates the annoying parts of data management. No more manual
anything. Just automate.






FROM THE BLOG

Marketing Taxonomy 101: Structuring for Success
Decision Intelligence: Bridging the Gap Between Data and Strategy
The Ultimate Guide to KPIs in the Retail Industry
Slide 1 of 2.










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