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MARKETING BLOG | ADDISON CLARK | RICHMOND, VA



804-864-9190

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IT’S ALL ABOUT YOUR AUDIENCE

 

With an overload of media in today’s digital world, cutting through the clutter
is crucial to reaching your target audience. But do you know your audience well
enough to know how to do that? The first step towards creating a successful
marketing strategy is to properly define your audience.

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WHY HAVING A PERSONAL BRAND MATTERS



In today's dynamic and competitive business world, cultivating a strong personal
brand is a bold and necessary strategic move. Your personal brand is the unique
combination of your skills, experiences, values, and personality that sets you
apart from others in your field. Not only does this influence the way others see
you, but it directly impacts the way others perceive your work and business. In
the realm of marketing, where relationships and first impressions play pivotal
roles, a well-defined personal brand can be a game-changer.

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WHY MOBILE-FIRST WEBSITES ARE NON-NEGOTIABLE



According to most studies, 2017 marked the first year that more than 50% of
internet traffic came from mobile devices, rather than home computers. This
trend has continued this direction in the six years since. This is a significant
statistic for a couple of reasons.

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THE POWER OF CUSTOMER REVIEWS



In today’s marketing landscape, there are dozens of tools and channels available
to market your small business. But one of the most effective marketing tools is
also the simplest – a good, old-fashioned customer review.

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THE DOS AND DON'TS OF PAY-PER-CLICK ADVERTISING



Pay-per-click (PPC) advertising is a powerful digital marketing strategy that
allows businesses to reach a targeted audience in order to create brand
awareness, generate quality leads, boost sales, and more. When done effectively,
a PPC campaign can drive powerful results. However, there are some dos and
don’ts to keep in mind to get the most out of your PPC strategy!

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AN UPDATE TO YOUR INSTAGRAM VOCABULARY LIST



With the ever-changing nature of social media, it’s no surprise to see platforms
evolve and introduce new features. If you need a refresher on Instagram, we went
through the basics in our previous blog: Instagram 101: A Vocabulary List. In
this blog, we’ll add some new terms to that list!

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LEFT BRAIN VS. RIGHT BRAIN MARKETING: WHY NOT BOTH?

 

Did you know that the functions of the brain have a lot of similarities when
compared with marketing? I know this is a blog about all things marketing, but
allow me to get scientific for a minute.

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10 QUESTIONS WITH BEEZER BUTLER, GRAPHIC DESIGNER



1. What do you do at Addison Clark?

I am a Graphic Designer. I work with other Graphic Designers and Account
Managers to create visuals for clients that they can be proud of.

2. Are you a cat person or a dog person?

I am a big ol’ dog person. My dog Olive is my best friend in the whole world. If
it were really raining cats and dogs out though, I'd be scooping up all the
puppies and kitties.

3. What is your favorite holiday?

Halloween is the best holiday ever. Nothing else comes close. You can still
catch me at 22 years old going all out on my costume and snacking on some
Reece’s while watching some spooky movies.

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WHAT IT MEANS TO MARKET SEASONALLY



Every business is different, which is why creating a message unique to your
company is important - but did you know that your business can benefit from
using different messaging throughout the year?

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THREE QUESTIONS TO ASK YOURSELF WHEN PLANNING FOR 2024



Studies have shown that assessing your prospects and business strategy for the
next year is most efficiently performed during Q3 of the current year. Marketing
is no different! That way, you have a majority of the year’s data to base some
decisions on - while still having some breathing room before the end of the
year. As we make our way to the end of Q3, here are some questions you can ask
yourself when planning for next year’s strategy.

Read more


SUBCATEGORIES


SOCIAL MEDIA


SEARCH ENGINE OPTIMIZATION


PAY PER CLICK MARKETING


EMAIL MARKETING


CONTENT MARKETING


ONLINE ADVERTISING


WEB DESIGN


ECOMMERCE SITES


WEB HOSTING


WEBSITE MANAGEMENT


WEB VIDEO


BRAND STRATEGY


LOGO DESIGN


DIRECT MAIL


COPYWRITING


GRAPHIC DESIGN


MARKETING COLLATERAL


MARKETING STRATEGY


MARKETING ANALYTICS

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4470 Cox Road | Suite 200 | Glen Allen, VA 23060 | 804-864-9190