adage.com Open in urlscan Pro
2606:4700::6810:f214  Public Scan

Form analysis
6 forms found in the DOM

GET /results

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---

GET /results

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---

#

<form id="user-access-sign-in-form" class="creativity-form" action="#">
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---

#

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---

#

<form id="user-access-register-form" class="creativity-form" action="#">
  <p class="registration-benefits">Once registered, you can:</p>
  <ul>
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  </ul>
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  <div class="form-group">
    <label for="first_name" class="visually-hidden">first_name: </label>
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  <p class="additional-info">By registering you agree to our <a href="/privacy">privacy policy</a>, <a href="/terms">terms &amp; conditions</a> and to receive occasional emails from Ad Age. You may unsubscribe at any time.</p>
  <p class="additional-info">Are you a print subscriber? <a href="https://home.adage.com/clickshare/addAccountPrint.do">Activate your account</a>.</p>
</form>

---

/results

<form class="search-form" action="/results">
  <label for="adage-floating-search-input" class="visually-hidden">Search: </label>
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  <input type="hidden" name="sort_by" value="search_api_relevance">
  <input type="submit" name="searchButton">
</form>

---

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HOW AMERICAN EXPRESS IS COURTING GEN Z AND MARKETING ITS BRAND AMID NEW CONSUMER
BEHAVIOR

CMO Elizabeth Rutledge talks about new campaigns and cardholder perks

By Adrianne Pasquarelli. Published on October 12, 2022.
READ THIS NEXT   
The dudes behind Dude Wipes on how they built a surprisingly big business

Credit: Patrick T. Fallon/Bloomberg

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In this article:

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 * Podcast: Marketer's Brief

Adrianne Pasquarelli

Adrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in
retail and finance, as well as in travel and health care. She is also a host of
the Marketer’s Brief podcast and spearheads special reports including 40 Under
40 and Hottest Brands. Pasquarelli joined Ad Age in 2015 after writing for
Crain's New York Business, where she also focused on the retail industry. 

 

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HOW AMERICAN EXPRESS IS COURTING GEN Z AND MARKETING ITS BRAND AMID NEW CONSUMER
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