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Home » Digital OOH » Adtech firm Excellent Publicity plans for major tech
advancements, ad agency buyout with $500k funding

ADTECH FIRM EXCELLENT PUBLICITY PLANS FOR MAJOR TECH ADVANCEMENTS, AD AGENCY
BUYOUT WITH $500K FUNDING

By M4G Bureau - April 22, 2022

Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this
funding, we plan to expand our serviceable territories to all metro cities in
India. We also plan to invest in further developing our Programmatic Advertising
and Data Analysis technology.”

Vaishal Dalal, Co-Founder & Director
Excellent Publicity
Ahmedabad-based adtech firm Excellent Publicity is planning for big strides in
the programmatic space along with development and application of AI-based OOH
planning and buying tools after having recently raised $500,000 via marquee
investors.



Commenting on this expansion plan, Vaishal Dalal, Co-Founder & Director of
Excellent Publicity, says, “With this funding, we plan to expand our serviceable
territories to all metro cities in India. We also plan to invest in further
developing our Programmatic Advertising and Data Analysis technology, including
the AI-powered media buying & planning tool and also buying out an ad agency
certified by the Indian Newspaper Society (INS).”

He adds: “Our main focus is on the ever expanding MSMEs of India. As a new age
agency, we want to have a systematic and data backed approach to our client. We
have around 6 crores MSME’s in India, and we are targeting the small and
mid-size advertisers who generally don’t have access to data backed media
planning and buying. This is what we are trying to provide on a single platform
accessible for everyone.”

Excellent Publicity is planning for a highly sophisticated planning tool with
the use of AI and ML. The firm has also tied up with key research and marketing
companies to render more depth to the business offerings. The company maintains,
“Our goal with any clients is not doing one campaign for them but instead
associating with them for long term by providing exceptional services. One such
example is the campaign that we did for Himalaya Wellness – for their
women-centric products that focuses on period cramps and boosting immunity which
they wanted to showcase in Mumbai. We suggested them to go ahead with train
branding on coaches reserved for women. They got an amazing response to this
campaign from direct clients and also from the distributors.”

Tags : Excellent Publicity Vaishal Dalal Programmatic AI

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