liveramp.com Open in urlscan Pro
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Text Content

/LiveRamp
 * Platform
   
   
   PLATFORM OVERVIEW
   
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   PLATFORM DIFFERENTIATORS
   
   
    * ACCESS
      
      Data from anywhere so it can be used everywhere.
      
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    * MANAGE
      
      Data assets in a safe and secure way.
      
      Read More
   
   
    * ACTIVATE
      
      Move beyond data to actionable intelligence.
      
      Read More
   
   
    * ANALYZE
      
      Measure and optimize data to deliver business outcomes.
      
      Read More
   
   
   FEATURED PRODUCTS
   
   
    * AUTHENTICATED TRAFFIC SOLUTION (ATS)
      
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    * ADVANCED TV MEASUREMENT
      
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    * PORTRAIT ENGINE
      
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 * Solutions
   
   
   SOLUTIONS BY BUSINESS NEED
   
    * Identity Resolution
    * Data Activation
    * Measurement
    * Data Collaboration
    * Data Marketplace
   
   
   SOLUTIONS BY TEAM
   
    * Marketing
    * Data & Analytics
    * Information Security
    * Privacy & Legal Compliance
    * Developers
   
   
   SOLUTIONS BY INDUSTRY
   
    * Media and Advertising
    * Retail
    * CPG
    * Technology Platforms

 * Customers
 * Resources
   
   
   LEARN AND CONNECT
   
   
    * RESOURCE CENTER
      
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    * MARKETING INNOVATION BLOG
      
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    * PODCAST
      
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    * RAMPUP
      
      Read More
   
   
    * LIVERAMP UNIVERSITY
      
      Read More
   
   
   FEATURED RESOURCES
   
   
    * THE RENAISSANCE OF DIGITAL ADVERTISING
      
      Read Now

 * Partners
 * Company
   
   
   GET TO KNOW LIVERAMP
   
   
    * ABOUT US
      
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    * LEADERSHIP
      
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    * PRESS & NEWS
      
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    * INVESTORS
      
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    * CONTACT
      
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    * EVENTS
      
      Read More
   
   
    * CAREERS
      
      Read More
   
   
    * DIVERSITY, INCLUSION & BELONGING
      
      Read More
   
   
    * LIVERAMP.ORG
      
      Read More
   
   
    * DATA ETHICS & PRIVACY
      
      Read More
   
   
   FEATURED RESOURCES
   
   
    * LIVERAMP’S NEW BRAND IDENTITY
      
      Read Now

 * US
   * AU
   * CN
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   * ES
   * FR
   * IT
   * JP
   * UK

 * Login
 * Talk to an Expert




NEXT-GENERATION TV ADVERTISING METRICS AND ANALYTICS

Talk to an expert



Video consumption today is fragmented across a multitude of platforms, screens
and viewing modes, making it difficult to plan, place and measure marketing
messages effectively. By mapping actual consumer ad exposure with real world
behaviors such as purchases, store visits, app downloads and other online or
offline outcomes, Data Plus Math, a LiveRamp company, is able to help
advertisers, TV Networks and MVPDs maximize outcomes for advertising campaigns.


PROVE THE TRUE POWER OF TV ADVERTISING

While TV continues to be the most engaging screen in the household, it has
outgrown legacy panels and broad-based demographic measurement making it
difficult for advertisers to truly understand the impact of TV advertising on
the bottom line or for TV programmers to get credit for their valuable viewers.



By combining LiveRamp’s industry leading privacy-compliant identity resolution
capabilities with Data Plus Math’s robust TV data, advertisers can better align
cross-screen strategies and allocate TV budgets to drive business results that
matter while increasing delivery of impressions and cost savings. Data Plus Math
connects ad campaign exposures across multiple screens to outcomes thus
quantifying the real impact of tv and premium video advertising.

Learn more



NEXT-GEN TV BUYING FOR MARKETERS

Upgrade to the era of Advanced TV with outcome-based buying.


 * BUY TV THE WAY YOU WANT - BASED ON RESULTS
   
   Understand the impact of TV buys with tangible results. Top TV Networks have
   partnered with us to offer outcome-based guarantees to help drive the results
   that matter to your brand.


 * OPTIMIZE REACH WITH THE MOST COMPREHENSIVE TV DATASET
   
   Move beyond limited TV panels to measure cross-screen impact starting from
   exposures on linear TV, Set-top Boxes, Connected TVs and internet-enabled
   devices for full coverage of your TV ads.


 * SOPHISTICATED REPORTING FOR BETTER ROI
   
   Uncover insights such as true reach and frequency, lift analysis, causal
   measurement, and more to optimize campaigns and deliver better customer
   experiences.


 * SEAMLESS MEASUREMENT, MAXIMUM IMPACT
   
   Combine fragmented TV data with 1st or 3rd party data in a safe and privacy
   compliant manner to accurately assess its impact for unparalleled
   measurability on TV.


NEXT-GEN TV BUYING FOR PROGRAMMERS

Prove the value of your media in driving business outcomes


 * GET FULL CREDIT FOR THE BUSINESS IMPACT YOU DRIVE
   
   Join the evolution of the TV business by enabling outcome based buys to
   create a new currency designed to definitively prove the enormous impact of
   your TV programming.


 * MOST EXPANSIVE TV DATASET
   = HIGHER YIELDS FOR YOU
   
   Move beyond limited TV panels and get credit for all ad exposures across
   linear TV and OTT through Set-top Boxes, Connected TVs and Internet enabled
   devices so every ad impression is attributed to you.


 * DELIVER BETTER CUSTOMER AND CONSUMER EXPERIENCES
   
   Uncover insights such as cross screen reach and frequency, campaign lift
   analysis, causal measurement, and more to optimize campaigns with greater
   immediacy.


 * MONETIZE YOUR IMPRESSIONS WITH BETTER DATA
   
   Combine fragmented TV data with 1st or 3rd party data in a safe, and privacy
   compliant manner to accurately assess its impact for unparalleled
   measurability on TV.


LEARN MORE ABOUT OUR TV
MEASUREMENT OFFERING

Learn more



HAVE QUESTIONS, OR WANT TO DISCUSS HOW TO GET STARTED?

Talk to an expert

/LiveRamp


PLATFORM

 * Platform Overview
 * Access
 * Manage
 * Act
 * Analyze


SOLUTIONS

 * Identity Resolution
 * Data Activation
 * Measurement
 * Data Collaboration
 * Data Marketplace
 * Marketing
 * Data & Analytics
 * Privacy & Legal Compliance
 * Information Security
 * Developers
 * Media & Advertising
 * Retail
 * CPG
 * Tech Platforms


RESOURCES

 * Resources
 * Blog
 * Podcasts
 * Customers
 * LiveRamp University
 * LiveRamp Community
 * RampUp


PARTNERS

 * Partners Overview
 * Partner Directory


COMPANY

 * About
 * Careers
 * Contact Us
 * Diversity, Inclusion & Belonging
 * Data Ethics & Privacy
 * Press & News
 * Events
 * LiveRamp.org
 * Investors

 * US
   * AU
   * CN
   * DE
   * ES
   * FR
   * IT
   * JP
   * UK

 * About Ads
 * Privacy
 * California Privacy Notice
 * Do Not Sell My Personal Data
 * Opt Out
 * Mobile Opt Out
 * Sitemap

 * LinkedIn
 * Facebook
 * Twitter
 * YouTube