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SOFTWARE


MAXIMIZE ROI WITH RISK-FREE ABM

Convert your top accounts through intent-driven ABM orchestration – resulting in
bigger, better pipeline.


Let’s build a program that works for you.
Book a demo


TRADITIONAL ABM IS FAILING MARKETERS

Conversions are scarce


Account-based ads rarely generate leads, leaving sales to prospect more and
marketing to pin value on reach and engagement.

Marketers carry all the risk


Unwilling to prove results up front, vendors force marketers into risky,
multi-year contracts and ad spend minimums.

Executives question ROI


81% of ABM practitioners report that program measurement is the biggest
challenge they’ll face with ABM in the next 12 months.


THE FOUNDRY ABM DIFFERENCE

Consistent conversions


Surround buyers across display ads, email, LinkedIn, website, landing pages,
chat, and more.

Alleviate risk


Flexible, intent-driven ABM programs avoid significant expenses and lengthy
contracts.

Seamless attribution


Track account progression throughout your pipeline and attribute revenue to ABM
efforts.

Customer story


SUGARCRM BUILDS $9.9M IN PIPELINE WITH ACCOUNT-BASED SALES ACTIVATION

SugarCRM used Sales Acceleration to create a holistic view for sales directly
within their CRM, reducing unnecessary busy work and prioritize their days
around building pipeline with accounts likely to convert. From their unified
account-based strategy, the Sugar sales and marketing teams generated $9.9M in
pipeline and engaged 60% of their target accounts.

Learn more


> “The winning formula allowing us to find and engage with target audiences.”
> 
> Clare Dorrian, CMO, SugarCRM




PLATFORM FEATURES

INTENT DATA



Leverage intent data with ease and confidently engage prospects based on where
they are in their buying journey.

ABM ORCHESTRATION



Create and manage campaigns to trigger account-based marketing across channels.

ACCOUNT-BASED ADVERTISING



Reach buying groups across channels with precision targeting and multi-channel
account-based advertising.

WEBSITE PERSONALIZATION



Tailor your buyer’s experience and create seamless messaging with Foundry
account-based website personalization.

SALES ACCELERATION



Equip your sales team with intent data and assets they need to accelerate
conversions, in the CRM where they already work.

ACCOUNT ANALYTICS



Get greater visibility into account and pipeline metrics with Foundry
account-based analytics.


CONNECT FOUNDRY TO THE PLATFORMS YOUR TEAM USES EVERYDAY






WHY TEAMS CHOOSE FOUNDRY

FOR MARKETERS

 * Identify high-intent accounts and drive opportunities for sales efficiently.
 * Drive awareness and engagement with early-stage buyers across channels.
 * Orchestrate multi-channel, multi-stage campaigns to seamlessly guide
   prospects through the buyer’s journey.



FOR SALES

 * Focus on the right accounts by prioritizing sales outreach to opportunities
   most likely to convert.
 * Start each purchase conversation early with detailed insights on what buyers
   need.
 * Accelerate pipeline by influencing entire buying groups with personalized and
   consistent messaging.




TRUSTED BY BRANDS AROUND THE WORLD








WE HELP TEAMS SUCCEED

Read our G2 reviews to see why Foundry ABM software is consistently named a
market leader in Account-Based Orchestration Platforms.





INTENT DATA ACTIVATION

Leverage intent signals from diverse buying channels

Identify intent across your website, the public web, industry content, and
Foundry’s opted-in audience for a more meaningful view of in-market buyer
behavior.

See the buying team at the contact-level

Reach decision makers first with contact-level intent, without guessing or
manual prospecting, for sales and marketing that resonates.

Learn more
Activate intent data across channels with orchestration

Create audiences and trigger intent-based actions within your CRM, marketing
automation platform, sales engagement, and advertising channels.



Customer story


365TALENTS SCALED GLOBALLY WITH FOUNDRY ABM AND INTENT WITH FOUNDRY

Learn more


> “We needed a platform with contacts readily available, and Foundry was the
> solution that made that possible.”
> 
> Saila Nieminen, International Marketing Manager, 365Talents




ABM ORCHESTRATION

Accelerate conversions with omnichannel campaigns

Create efficient multi-step cross-channel campaigns triggered by intent data and
activity to reach and engage buying teams with messages they care about on the
channels they consume.

Keep messaging in sync across channels

Create and manage ABM campaigns across display ads, email, LinkedIn, website,
sales, landing pages, chat, and more—all within a single view.

Support sales across channels at scale as accounts warm up

Surround target or in pipeline accounts in real time with advertising,
personalized messaging, and 1:1 customized landing pages to engage your buying
groups with content that matters to them.

> “Orchestration may be the coolest of the capabilities as it really allows you
> to build cross-platform journeys that span across different tactics, channels
> and tools. Highly recommended for any ABM/demand gen team.”
> 
> Krisztian, Senior ABM / Demand Generation Campaign Manager – EMEA & ANZ,
> Lexmark


ACCOUNT-BASED ADVERTISING

Reach the whole buying group

Create efficient multi-step cross-channel campaigns triggered by intent data and
activity to reach and engage buying teams with messages they care about on the
channels they consume.

Stay top of mind throughout the funnel

Create and manage ABM campaigns across display ads, email, LinkedIn, website,
sales, landing pages, chat, and more—all within a single view.

Target buyers and teams with dynamic precision

Surround new and known accounts in real-time with precise, personalized ads
driving to custom pages built for engagement.


ABM AND INTENT BENCHMARKING STUDY

As ABM adoption spreads, discover how marketers use intent data to fuel their
ABM programs and the success and challenges with ABM and intent.

Explore the insights External link


WEBSITE PERSONALIZATION

Improve website conversions and repeat visitors

Create efficient multi-step cross-channel campaigns triggered by intent data and
activity to reach and engage buying teams with messages they care about on the
channels they consume.

Personalize based on intent or account data

Create and manage ABM campaigns across display ads, email, LinkedIn, website,
sales, landing pages, chat, and more—all within a single view.

Deploy relevant offers with overlays

Surround target or in pipeline accounts in real time with advertising,
personalized messaging, and 1:1 customized landing pages to engage your buying
groups with content that matters to them.

VISITORS WHO HAVE A PERSONALIZED EXPERIENCE ARE:

20%


More likely to convert

50%


More likely to visit the site again


SALES ACCELERATION

Accelerate sales conversations with 1:1 outreach

Stop deals from getting stuck in the pipeline by keeping them engaged throughout
the entire buying process with 1:1 content specific to their needs.

Trigger next best sales actions

Alert reps based on named account lists, geo territories or in-market accounts
directly in the tools they use most.

Take the busywork away from sales reps

Identify the accounts most likely to convert, acquire contacts that match your
ICP, and select a winning play for sales to run — all automatically.


Play Video


HOW TO GET SALES USING ABM AND INTENT EVERY DAY

Watch Foundry live at B2BMX as customer Nadia Davis, product leader Tukan Das,
and sales leader Andrew Mahr give their insight on how to maximize sales team
adoption.





ACCOUNT-BASED ANALYTICS

Prove ROI with an account-based funnel

Analyze ABM metrics side-by-side with other programs and see how you’re driving
pipeline.

Track conversions in cross-channel campaigns

Any multi-stage campaign generates its own conversion funnel, so you can easily
monitor volume at the top of the funnel and account progress through every
stage.

Drill down on each customer journey

Revenue teams can monitor how accounts react to campaigns and sales can gain
confidence that they’re reaching out with the right messaging.

Customer story


365TALENTS ALIGNS SALES AND MARKETING WITH REPORTING – PRIORITIZING ACCOUNTS AND
PROVING PROGRAM SUCCESS

365Talents secured buy-in from the sales team by providing intent data reports
to help BDRs prioritize their account outreach, and ad metric reports to show
account engagement. The 365Talents team was then able to measure an average time
of 19 days between ad surge and deal creation and influenced €1.5M in pipeline
thus far using account-based analytics from Foundry.



> “[Foundry’s] Account 360 and Pipeline reports provide valuable insights that
> help us develop and continue to refine our strategy and tactics. In fact, we
> use these reports nearly every day!”
> 
> Verified user


EXPLORE OUR ABM RESOURCES

How to launch successful account-based display ads

At face value, display advertising might not seem like the most direct way to
reach your target accounts. However, a successful display ad campaign is
cost-effective, highly advantageous to your pipeline, and keeps your brand top
of mind for key accounts.

Learn more
Generate more revenue with sales activation

Let’s dive deeper into ABM campaign success and discuss sales activation. Learn
how to equip sales and marketing teams with the tools, techniques, and insights
to move the needle on pipeline.

Learn more
How to deliver a personalized experience

Get an in-depth look at ABM content personalization and a few secrets on how to
leverage personalization for optimal campaign results.

Learn more


FREQUENTLY ASKED QUESTIONS

 * What is Triblio?
   
   Acquired by Foundry in 2020, Triblio is now known as Foundry’s account-based
   marketing solution. Through this transition, the account-based marketing
   platform integrates with other Foundry products such as Foundry Intent and
   lead generation.

 * How does account-based orchestration work?
   
   Account-based orchestration allows you to automate each stage of a
   cross-channel campaign from one command center, including triggering display
   and social advertising, sales activation, actions within your CRM, website
   personalization, and the creation of 1:1 Smart Pages. With these features at
   your fingertips, you can run powerful personalized campaigns to your top
   accounts, fully automated.

 * I already use an ABM platform, how is Foundry different?
   
   Through our proprietary ABM360® solution, Foundry brings together an
   impressive suite of account-based marketing tools with Foundry intent data,
   giving you the tactics, data, and scale to reach and convert your top
   accounts. While many account-based marketing platforms require the addition
   of other vendors for personalization, or intent data, Foundry brings your
   account-based marketing tools in one place with the data to power your
   campaigns.

 * Does Foundry integrate with my existing Martech tools?
   
   Foundry integrates with top CRM and marketing automation platforms including
   Salesforce, HubSpot, SugarCRM, Marketo, and more.

 * I’m already a Foundry customer, how can Foundry ABM software help?
   
   We’re here to enable your account-based marketing strategy at scale. Combine
   intent data with advertising, sales activation website personalization, 1:1
   Smart Pages, and more, all in one place. Book a demo to learn more.
   

 * What’s the pricing for Foundry ABM software?
   
   Pricing and packaging is dependent on your use case. Contact us to learn
   more.


GROW YOUR PIPELINE WITH THE FOUNDRY ABM PLATFORM

Get started External link

ABM360® IS AN ACCOUNT-BASED MARKETING SOLUTION THAT LEVERAGES DIGITAL DISPLAY,
DEMAND GENERATION, AND DATA SOLUTIONS TO HELP MARKETERS IDENTIFY PURCHASING
INTENT. THE SOLUTION INCLUDES COMPONENTS SUCH AS PERSONALIZATION FOR BETTER
ENGAGEMENT AND LEAD GENERATION

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