www.samba.tv Open in urlscan Pro
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CONTACT US

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Select an option..I have questions about Samba apps on my TVI want to learn more
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WE ARE THE HEARTBEAT OF TELEVISION


DATA THAT POWERS TV INNOVATION


#SAMBATVINSIGHTS



FOLLOW US ON SOCIAL MEDIA FOR THE LATEST TV INSIGHTS AND JOIN THE CONVERSATION.

2.0M US households felt the need for speed, watching the original Top Gun during
the week Top Gun: Maverick released in theaters.

Did you watch the 1986 classic before or after seeing Maverick in theaters?
@sambatv
4 days ago


30

2
2.14M US households watched the series premiere of Obi-Wan Kenobi on Disney+ in
its first 4 days streaming.

For reference, 2.08M US households watched The Mandalorian Season 2 premiere in
its first 4 days, while 1.5M watched the premiere of The Book Of Boba Fett.

Get more insights into our data at the link in bio. 🔗
@sambatv
5 days ago


40

4
2.9M US households watched the premiere episode of Stranger Things 4 in its
first 4 days on Netflix – 700k of them binge-watching all 7 episodes of Vol. I
over the long weekend!

Viewership skewed younger, over-indexing for Millennials and Gen Z.

Take a closer look at our data in @deadline at the link in bio. 🔗
@sambatv
6 days ago


124

3
Celebrating Asian and Pacific Islander stories this month and always. While May
saw increased viewership for Minari (streaming on @primevideo and @hulu), there
is so much fantastic content centering API stories that you can add to your
streaming queue throughout the year.

Swipe through for a list of additional films and series available to stream now
and let us know which titles you'd add in the comments.
@sambatv
6 days ago


30

2
Streaming by the numbers 📺 In Q1, more than half of Hulu, HBO Max, and Amazon
Prime Video’s top program viewers watched just one program among the streamer’s
top 50 shows.

Link in bio 🔗 for more top takeaways from our Q1'22 State of Viewership Report.
@sambatv
May 27


30

1
With so many streaming options, the number of people ditching cable continues to
increase – especially in younger households. In Q1, one in four millennial
households watched under one hour of live TV per week!

Want more streaming insights? Get our full State of Viewership at the link in
bio. 🔗
@sambatv
May 20


18

2
1.6M US households watched @rebelwilson in Senior Year during its first weekend
streaming on Netflix.

Millennial audiences over-indexed for the film, which included nostalgic
callbacks – including a Britney Spears music video reenactment.
@sambatv
May 17


38

1
1.5M US households watched @channingtatum and Sandra Bullock in @lostcitymovie
on Paramount+ during its first 6 days streaming after its 45-day theatrical
window.
@sambatv
May 16


66

1
604k US households watched the finale of Winning Time: The Rise of the Lakers
Dynasty in its first day on HBO and HBO Max. Households in the Los Angeles DMA
over-indexed by +115%!
@sambatv
May 12


29

1
528k US households watched the first episode of The Staircase. Viewership of the
true crime docuseries skewed wealthy (incomes $150K+) and older (ages 65+), with
women over-indexing by 4%.
@sambatv
May 11


32

4
Our Q1 2022 State of Viewership Report is here! 📺 From an increase in
cord-shaving to streamers seeing subscriber churn, reaching the right audience
is more challenging than ever.

Our latest report digs into the trends that defined the quarter and provides
timely strategies for advertisers ahead of Upfronts. Get the full report at the
link in bio. 🔗
@sambatv
May 10


13

1
Our latest State of Viewership Report digs into the growing challenges
advertisers face to effectively reach audiences and highlights the need to
embrace more flexible advertising models.

Want to learn more? Join us for Samba TV's latest State of Viewership Webinar on
May 11. Register at the link in bio. 🔗
@sambatv
May 6


15

2
1.9M US households watched The Book Of Boba Fett premiere during its first week
streaming, while 1.6M watched the finale. Viewership over-indexed for millennial
and Gen Z audiences, and we think today is the perfect day for a rewatch!
@sambatv
May 4


47

1
Curious how The Batman fared compared to other HBO Max movie releases? Here's a
look at US viewership for some of the streamer's biggest films in the first week
of release.
@sambatv
April 26


107

6
760k US households watched the premiere episode of The First Lady on @showtime
in its first 4 days. The series stars @violadavis, @michellepfeifferofficial,
and @gilliana as @michelleobama, Betty Ford, and Eleanor Roosevelt respectively.
@sambatv
April 25


60

5
720k US households watched Robert Pattinson suit up in The Batman on the day of
its HBO Max release, while 389k US households watched Ben Affleck don the iconic
cowl in Zack Snyder’s Justice League on the first day of its premiere last
March.

Which begs the question - Battinson or Batfleck? 🦇

Source: Samba TV Data (April 18, 2022; March 18, 2021)
@sambatv
April 22


296

254
720k US households watched The Batman on its first day streaming on HBO Max. 🦇

Who kicked off their week with a Monday night movie?
@sambatv
April 20


136

6
813k US households watched @kardashianshulu in its first 4 days streaming.
(That's 813k, not to be confused with @drink818!)

Wondering how this compares to Keeping Up With The Kardashians? 1.2M US
households watched the Season 20 premiere in its first 4 days on E! in 2021.
@sambatv
April 18


23

2
990k US households watched the series premiere of The Ultimatum in its first 6
days streaming on Netflix – 16% more viewership than the season 2 premiere of
Love is Blind.

In the UK, the premiere of Love is Blind season 2 had higher viewership with
113k UK households watching in its first 6 days – 27% more viewership than The
Ultimatum.

Which Netflix reality show hosted by @nicklachey and @vanessalachey is your
favorite?
@sambatv
April 13


37

2
11.2M US households watched the final round of @themasters – up 22% from last
year! In fact, viewership was up across all rounds of the tournament. Here's how
it stacked up year over year.

Congratulations to @scottie.scheffler on his first green jacket! ⛳️
@sambatv
April 12


28

1


2.0M US households felt the need for speed, watching the original Top Gun during
the week Top Gun: Maverick released in theaters.

Did you watch the 1986 classic before or after seeing Maverick in theaters?
@sambatv
4 days ago


30

2



AS FEATURED IN:


GLOBAL SCALE WITH 24 SMART TV BRANDS


With 46 million addressable TV devices globally powering massive end-to-end
viewership data and a household identity graph, Samba TV is transforming the
viewing experience for everyone.



INNOVATIVE TECHNOLOGY AND DATA


Samba TV is powered by the company’s wholly-owned full tech stack, which
includes a multi-source television panel that is 100 times larger than legacy
measurement systems. We provide the leading omniscreen advertising and
measurement solution in the market today, making Samba TV the industry’s trusted
source of truth.



INTRODUCING PICTURE PERFECT℠ POWERED BY SAMBA AI


Announced at CES 2021! See the announcement here.


Coming soon to:


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Viewers can easily opt-out and erase their viewing history


COMPLETELY CONFIDENTIAL

Personally identifiable information is never shared



PRIVACY COMPLIANT

Samba TV complies with all privacy laws



ENABLED TVS


I HAVE A TV WITH SAMBA TV'S  TECHNOLOGY, AND WOULD LIKE TO KNOW MORE

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