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Text Content

 * Home
 * Services
   * Behavioural Insights
   * Innovation
   * Strategic Design
   * Customer Experience
   * Digital Transformation
   * Training and Advisory
 * About us
   * Shaun Illingworth
   * Dominira Saul
   * Mike Atyeo
   * Scott Smith
   * Hilary Little
 * Case Studies
 * Blog
 * Resources
   * Templates

Menu
 * Home
 * Services
   * Behavioural Insights
   * Innovation
   * Strategic Design
   * Customer Experience
   * Digital Transformation
   * Training and Advisory
 * About us
   * Shaun Illingworth
   * Dominira Saul
   * Mike Atyeo
   * Scott Smith
   * Hilary Little
 * Case Studies
 * Blog
 * Resources
   * Templates

Say Hello


WE ARE DFFRNT

We’re an exceptional team of highly experienced behavioral researchers and
design strategists

We make informed design decisions based on data derived from primary research
and behavioural insights
&

We apply a fundamental understanding of human behaviour, strategic design and
human computer interaction to deliver product and service design value




WHAT WE CAN DO FOR YOU

 * Drive effective digital transformation within your organization
 * Improve your strategic decision-making based on user research and
   understanding behaviour
 * Build a transformative innovation program
 * Optimize the experience customers or clients have when interacting with your
   products and services
 * Develop an internal experience-centric capacity through training and advisory
   services


HOW IS OUR WORK DIFFERENT?

We thrive in the strategic space. Instead of giving our clients a fish, we teach
them how to fish. We go to the source of the problems that create bad
experiences (governance, culture, methodology, training) and work to achieve
permanent long-term solutions that are tailored to your needs.


HOW CAN WE HELP YOUR TEAM BE DFFRNT?

We have been where you are. We understand that driving transformation takes a
balance of talented people, integrated process, and the drive to delight the end
user.


WHO ARE WE?

We are a team of seasoned professionals, veteran researchers, designers and
strategists with over a hundred years of collective experience and hundreds of
successful projects under our belts. We are not afraid to say no (and will
explain why). Our aim is to work in a transparent and straightforward manner so
that you understand our methodology, trust our decision-making and grow through
the experience.


WHAT IS STRATEGIC DESIGN?

DFFRNT strategic design is a measured combination of design thinking, systems
thinking, and business thinking to solve the big problems that are restricting
your organization's growth.


YOUR VIRTUAL CXO

DFFRNT will support your success with our CXO (Chief Experience Officer) or CDO
(Chief Design Officer) advisory service offerings. We can help you build or
optimize your UX or design team to meet the challenges you face.
Learn more

SUBSCRIBE TO OUR NEWSLETTER

Email
Subscribe
The future is DFFRNT
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SERVICES

 * Behavioural insights
 * Innovation
 * Strategic design
 * Customer experience
 * Training and advisory
 * Digital transformation


ABOUT US

 * Shaun Illingworth
 * Dominira Saul
 * Mike Atyeo
 * Scott Smith
 * Hilary Little


RESOURCES

 * Case Studies
 * Templates


BLOG


CONTACT

 * Say Hello

374-300 Earl Grey Dr.
Kanata, ON K2T 1C1
613-863-1647

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