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Submission: On January 31 via api from US — Scanned from DE
Effective URL: https://business.adobe.com/products/audience-manager/adobe-audience-manager.html
Submission: On January 31 via api from US — Scanned from DE
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The ultimate experience is back, March 2023 — Vegas and virtual
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ADOBE AUDIENCE MANAGER
ACTING ON INSIGHT REQUIRES AN AUDIENCE.
Create and activate the best audiences on any channel or device with Adobe
Audience Manager, our best-in-class data management platform.
Watch 2-minute product tour
BENEFITS
Step up to our data management platform.
Go beyond limited, media-based integrations. Adobe Audience Manager ties into
your whole marketing stack, including the entire Adobe Experience Cloud.
Reimagine audience segmentation.
We move past traditional audience segmentation to give you exceptional control
over how to combine data sources into audience segments.
Knowing your customer matters.
Gain unrivaled insight using your own data and data from external sources.
Win with real-time action.
We understand that action is key. Which is why we built Audience Manager to
quickly bring in data, deliver up-to-the-minute insights, and activate segments
in real time to deliver incredible experiences.
Explore all benefits
Watch the 2 minute product tour
SEE THE FUTURE OF DATA MANAGEMENT
Learn more about our Real-Time CDP
IMPROVE CONVERSION WITH ADOBE AUDIENCE MANAGER.
According to Forrester, Adobe Audience Manager helps brands improve conversion
by upselling current customers by 42%.
Get the details
PROVEN LEADERSHIP FOR DELIVERING QUALITY CUSTOMER INTELLIGENCE.
See why we’re a Leader in The Forrester Wave™: Data Management Platforms, Q2
2019.
Read full report
HOW WE'RE DIFFERENT
Fast-track your Analytics expertise with step-by-step learning and recommended
events.
Learn more about Experience League
Agnostic platform
Adobe Audience Manager pulls together data from any source, creates audiences,
and exports segments to any destination. And unlike some data management
platforms, we don’t sell data, which ensures you can shop unbiased for
third-party sources. It works as part of the Adobe Experience Cloud technology
stack but also integrates seamlessly with third-party solutions you may be
using, so you can always deliver the best experiences for your customers.
Learn more about our agnostic platform
Transparency
As a complete and transparent data management solution, our core features are
built in-house and included without additional fees. Custom data sets can also
be provisioned without extra costs. Our technology and modeling methods are
clearly documented, so you have all the options available from the start to make
the most of our data management platform.
AI Technology
Artificial intelligence is the wave of the future, but for us the future is
already here. Our AI and machine learning framework, Adobe Sensei, takes our DMP
to the next level. Now, you can find valuable new audiences and estimate
audience-segment reach with higher confidence. But that’s just a start. We’re
introducing Data Science Workspace to allow your data scientists to use their
own algorithms or utilize multiple built-in models to bring you even deeper
insights.
Learn more about AI technology
Privacy and control
From ingestion to activation, Audience Manager provides tight user-level
management with preference settings and opt-out controls to safely manage data.
By designing with privacy in mind, we continue our strong foundation of
certified security controls. Audience Manager is GDPR-compliant and includes
first-to-market, patented data export controls, so data usage complies with
privacy and user agreements.
Learn more about AI technology
*
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RECOMMENDED FOR YOU
Create personalized experiences that adapt in real-time
Our B2C customer journey solution helps you deliver more relevant, more personal
content at scale.
Get details
2022 Digital Trends
We interviewed thousands of seasoned professionals to learn how they’re
reacting, evolving, and succeeding amid signicant disruption and opportunity.
Read now
2022 Digital Trends: Financial Services in Focus
Learn how financial service providers are accelerating digital adoption as their
customers push for more meaningful engagement – online and face-to-face.
Read now
--------------------------------------------------------------------------------
CUSTOMER STORIES FOR YOU
National Bank of Canada decreased cost per action by 30%
The National Bank of Canada uses Adobe Experience Cloud to encourage data-based
decisions across digital, lowering their costs by streamlining the process. Read
their story.
Read now
BT Sport drives 39% increase in visits.
BT Sport creates customer-centric website and mobile app with Adobe Experience
Cloud.
Read now
Discover how Lenovo saved $11m in costs
Lenovo, a $50 billion technology company, uses Adobe to put their customers
first.
Read now
View all customer stories
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Adobe Audience Manager
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