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* * * * * Why Keynes * Our Services * Our Partners * Media Tools * CTV Spec Check * Media Planner * Knowledge Base * Our Team * About Us * Work With Us * News * TV Commercial Reviews * News * Contact Us * Login TV COMMERCIAL REVIEWS TV COMMERCIAL REVIEWS ONE VIEW, EVERYBODY KNOWS THE RULES Dan is reviewing one TV commercial at a time until he’s seen them all. Each commercial is given two scores out of 10 based on its ability to drive an action (DR) and awareness (Branding). DIRECT RESPONSE Does it make me put my phone down? Can I tell who the advertiser is at all times? Does it tell me what to do and where to go? Does the video look professionally made? Is there a strong USP? BRANDING Does it make me put my phone down? Is the video memorable? Will I have to see this ad more than once to remember it? Will I talk about this ad later with friends? DIRECT RESPONSE BRANDING DIRECT RESPONSE * * Super Bowl LVII Edition * Keynes Top 6 Picks * Keynes Review | Super Bowl LVII * * TOP 6 PICKS * KEYNES REVIEW | SUPER BOWL LVII SCORE * 9.7 * GoodRx * My Son Needs This Drug * Keynes Review | GoodRx * 9.7 * * KEYNES REVIEW | GOODRX SCORE 9.7 * 9.7 * Fanatics.com * Gearing Up: Special Offer * Keynes Review | Fanatics.com * 9.7 * GEARING UP: SPECIAL OFFER * KEYNES REVIEW | FANATICS.COM SCORE 9.7 * 9.6 * Simple Health * What Is Simple Health * Keynes Review | Simple Health * 9.6 * WHAT IS SIMPLE HEALTH * KEYNES REVIEW | SIMPLE HEALTH SCORE 9.6 * 9.4 * Zola * Share Wedding Details With Wedding Guests * Keynes Review | Zola * 9.4 * SHARE WEDDING DETAILS WITH WEDDING GUESTS * KEYNES REVIEW | ZOLA SCORE 9.4 * 9.4 * ThredUP * Biggest Closet: 50% * Keynes Review | ThredUP * 9.4 * BIGGEST CLOSET: 50% * KEYNES REVIEW | THREDUP SCORE 9.4 * 8.8 * Imperfect Foods * Busy Time of Year * Keynes Review | Imperfect Foods * 8.8 * BUSY TIME OF YEAR * KEYNES REVIEW | IMPERFECT FOODS SCORE 8.8 * 8.5 * Tommy John * Elevate * Keynes Review | Tommy John * 8.5 * ELEVATE * KEYNES REVIEW | TOMMY JOHN SCORE 8.5 Load More BRANDING * * Super Bowl LVII * Keynes Top 6 Picks * Keynes Review | Super Bowl LVII * * TOP 6 PICKS * TOP 6 PICKS SCORE * 9.0 * GoodRx * My Son Needs This Drug * Keynes Review | GoodRx * 9.0 * MY SON NEEDS THIS DRUG * KEYNES REVIEW | GOODRX SCORE 9.0 * 9.0 * Harry's * Not the Same: Comfort * Keynes Review | Harry's * 9.0 * NOT THE SAME: COMFORT * KEYNES REVIEW | HARRY'S SCORE 9.0 * 8.7 * AHA Sparkling Water * Whahat's For Dinner? * Keynes Review | AHA Sparkling Water * 8.7 * WHAHAT'S FOR DINNER? * KEYNES REVIEW | AHA SPARKLING WATER SCORE 8.7 * 8.7 * Banana Boat * Protect the Fun * Keynes Review | Banana Boat * 8.7 * PROTECT THE FUN * KEYNES REVIEW | BANANA BOAT SCORE 8.7 * 8.5 * Tommy John * Elevate * Keynes Review | Tommy John * 8.5 * ELEVATE * KEYNES REVIEW | TOMMY JOHN SCORE 8.5 * 7.9 * Prose * For You: Unique Formula * Keynes Review | Prose * 7.9 * FOR YOU: UNIQUE FORMULA * KEYNES REVIEW | PROSE SCORE 7.9 * 7.8 * Ibotta * Sunscreen * Keynes Review | Ibotta * 7.8 * SUNSCREEN * KEYNES REVIEW | IBOTTA SCORE 7.8 Load More ADDITIONAL ARTICLES FEP CONNECTED TV Read More OTT VS CTV Read More HULU ADVERTISING SPECS Read More HULU ADVERTISING AND HULU CPM Read More HULU CONNECTED TV Read More OTT ADVERTISING Read More OVER THE TOP MEDIA SERVICES Read More OTT TV Read More OTT PLATFORMS Read More OTT EXAMPLES Read More OTT AGENCY Read More PROGRAMMATIC MEDIA Read More PROGRAMMATIC ADVERTISING PLATFORMS Read More PROGRAMMATIC ADVERTISING AGENCY Read More PROGRAMMATIC ADVERTISING Read More PERFORMANCE TV RETARGETING Read More PERFORMANCE TV PROSPECTING Read More PERFORMANCE TV ADVERTISING Read More PERFORMANCE TV Read More PERFORMANCE BASED MARKETING Read More PEACOCK ADS Read More PROGRAMMATIC RETARGETING ADS Read More PROGRAMMATIC VS DIRECT BUYING Read More PROGRAMMATIC TV SPEND & TRENDS Read More PROGRAMMATIC TV SERVICES Read More PROGRAMMATIC TV PLATFORMS Read More PROGRAMMATIC TV Read More SMART TV ADVERTISING Read More STREAMING TV ADS Read More TV AD AGENCY Read More THE TRADE DESK & CTV Read More THE OTT ADVERTISING DEFINITION Read More UNDERSTANDING CTV OTT Read More WHAT IS PROGRAMMATIC ADVERTISING? Read More WHAT IS PERFORMANCE TV? Read More WHAT IS OTT? Read More WHAT IS OTT VIDEO ADVERTISING? Read More WHAT IS OTT ADVERTISING? Read More WHAT IS CTV? Read More WHAT IS CTV ADVERTISING? Read More WHAT IS CONNECTED TV? Read More WHAT IS CONNECTED TV ADVERTISING? Read More ADVERTISING AND BRAND AWARENESS Read More ADVERTISING ON ROKU Read More APPLE TV ADS Read More ADVERTISING IN A POST-PANDEMIC WORLD Read More AUDIO ADS Read More CTV/OTT PROGRAMMATIC ADVERTISING Read More CTV VIDEO Read More CTV TRENDS Read More CTV SPECS Read More CTV OTT Read More CTV MEASUREMENT Read More CTV DIGITAL ADVERTISING Read More CTV CONNECTED TV Read More CTV CAMPAIGN BASICS Read More CTV AUDIENCES Read More CTV AGENCY Read More CTV ADVERTISING RATES Read More CTV ADVERTISING ATTRIBUTION Read More CTV ACRONYM ADVERTISING Read More CONNECTED TV PERFORMANCE MARKETING Read More CONNECTED TV VS OTT Read More CONNECTED TV / OTT ADVERTISING Read More CONNECTED TV VS LINEAR TV Read More CONNECTED TV RETARGETING Read More CONNECTED TV PROGRAMMATIC Read More CONNECTED TV PLATFORMS Read More CONNECTED TV PERFORMANCE Read More CONNECTED TV EXAMPLES Read More CONNECTED TV DEVICES Read More CONNECTED TV DEMOGRAPHICS Read More CONNECTED TV CPM Read More CONNECTED TV BEST PRACTICES Read More CROSS-CHANNEL ADVERTISING Read More CONNECTED TV ADVERTISING STATISTICS Read More CONNECTED TV ADVERTISING Read More CONNECTED TV ADS Read More CONNECTED TV AD FORMATS Read More DISNEY PLUS ADS Read More DIGITAL ADVERTISING SERVICES Read More FEP ADVERTISING Read More FEP MARKETING TO DRIVE GROWTH Read More FEP CONNECTED TV Read More OTT VS CTV Read More HULU ADVERTISING SPECS Read More HULU ADVERTISING AND HULU CPM Read More HULU CONNECTED TV Read More OTT ADVERTISING Read More OVER THE TOP MEDIA SERVICES Read More OTT TV Read More OTT PLATFORMS Read More OTT EXAMPLES Read More OTT AGENCY Read More PROGRAMMATIC MEDIA Read More PROGRAMMATIC ADVERTISING PLATFORMS Read More PROGRAMMATIC ADVERTISING AGENCY Read More PROGRAMMATIC ADVERTISING Read More PERFORMANCE TV RETARGETING Read More PERFORMANCE TV PROSPECTING Read More PERFORMANCE TV ADVERTISING Read More PERFORMANCE TV Read More PERFORMANCE BASED MARKETING Read More PEACOCK ADS Read More PROGRAMMATIC RETARGETING ADS Read More PROGRAMMATIC VS DIRECT BUYING Read More PROGRAMMATIC TV SPEND & TRENDS Read More PROGRAMMATIC TV SERVICES Read More PROGRAMMATIC TV PLATFORMS Read More PROGRAMMATIC TV Read More SMART TV ADVERTISING Read More STREAMING TV ADS Read More TV AD AGENCY Read More THE TRADE DESK & CTV Read More THE OTT ADVERTISING DEFINITION Read More UNDERSTANDING CTV OTT Read More WHAT IS PROGRAMMATIC ADVERTISING? Read More WHAT IS PERFORMANCE TV? Read More WHAT IS OTT? Read More WHAT IS OTT VIDEO ADVERTISING? Read More WHAT IS OTT ADVERTISING? Read More WHAT IS CTV? Read More WHAT IS CTV ADVERTISING? Read More WHAT IS CONNECTED TV? Read More WHAT IS CONNECTED TV ADVERTISING? Read More ADVERTISING AND BRAND AWARENESS Read More ADVERTISING ON ROKU Read More APPLE TV ADS Read More ADVERTISING IN A POST-PANDEMIC WORLD Read More AUDIO ADS Read More CTV/OTT PROGRAMMATIC ADVERTISING Read More CTV VIDEO Read More CTV TRENDS Read More CTV SPECS Read More CTV OTT Read More CTV MEASUREMENT Read More CTV DIGITAL ADVERTISING Read More CTV CONNECTED TV Read More CTV CAMPAIGN BASICS Read More CTV AUDIENCES Read More CTV AGENCY Read More CTV ADVERTISING RATES Read More CTV ADVERTISING ATTRIBUTION Read More CTV ACRONYM ADVERTISING Read More CONNECTED TV PERFORMANCE MARKETING Read More CONNECTED TV VS OTT Read More CONNECTED TV / OTT ADVERTISING Read More CONNECTED TV VS LINEAR TV Read More CONNECTED TV RETARGETING Read More CONNECTED TV PROGRAMMATIC Read More CONNECTED TV PLATFORMS Read More CONNECTED TV PERFORMANCE Read More CONNECTED TV EXAMPLES Read More CONNECTED TV DEVICES Read More CONNECTED TV DEMOGRAPHICS Read More CONNECTED TV CPM Read More CONNECTED TV BEST PRACTICES Read More CROSS-CHANNEL ADVERTISING Read More CONNECTED TV ADVERTISING STATISTICS Read More CONNECTED TV ADVERTISING Read More CONNECTED TV ADS Read More CONNECTED TV AD FORMATS Read More DISNEY PLUS ADS Read More DIGITAL ADVERTISING SERVICES Read More FEP ADVERTISING Read More FEP MARKETING TO DRIVE GROWTH Read More FEP CONNECTED TV Read More ‹› Are your video assets ready for the TV screen? 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